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Hookah Lounge Business Plan Example | Upmetrics Hookah Lounge 10200 Bolsa Ave, Westminster, CA, 92683 (650) 359-3153 https://upmetrics.co [email protected] Business Plan John Doe A Moments of Chill Air Table of Contents Executive summary 3 Problem Definition & Validation 4 Solution 4 Objectives 4 Strategic Objectives 4 Operational Objectives 5 Mission statement 5 Keys to success 5 Financial Highlights 6 Shisha - 3 Year Revenue Highlights 7 Chart 7 Business overview 8 Company Ownership/Legal Entity 9 Location 9 Interior Operating Facilities 9 Hours of Operation 10 Startup summary 10 Products & Services 11 Hookah Menu 12 Other menu Listing 12 Staff Training 12 Sourcing Ingredients 13 Market Analysis 14 Hookah Industry 15 Cafe Industry 15 Market segmentation 15 Market Trends 16 Target market 16 Major Target Market 16 Minor Target Market 16 Competitive Advantage 17 SWOT analysis 18 Strategy & implementation 21 Distribution Strategy 22 1 / 36 Marketing and Promotions Strategy 22 Positioning Statement 23 The planned positioning of Shisha's Market 23 Sales strategy 23 Post- Opening Marketing Channels 24 Pricing strategy 24 Operational Plan 25 Organization chart 26 Chart 26 Thomas Green 26 Amanda Doe 26 Jane Doe 26 John Doe 26 Management Team 26 Personnel Plan 27 JANE DOE 27 AMANDA DOE 27 JOHN GREEN 27 Milestones 28 SHISHA 28 Financial plan 29 Important Assumptions 30 Brake-even Analysis 30 Projected Profit and Loss 30 Profit Yearly 32 Chart 32 Gross Margin Yearly 32 Chart 32 Projected Cash Flow 33 Projected Balance Sheet 34 Business Ratios 34 2 / 36 1. Executive summary Problem Definition & Validation Solution Objectives Mission statement Keys to success Financial Highlights 2021 Business Plan | Hookah Lounge 3 / 36 Shisha is a cafe and hookah lounge located in the thriving city of New York. Shisha plans to offer a holistic cafe experience complete with food and beverage. In addition to myriad hookah flavors, Shisha's menu will feature healthy all-day breakfast and lunch options along with freshly baked goods, iced desserts, and non-alcoholic beverages. Read More Start Writing here.. Problem Definition & Validation Hookah lounges or bars are generally frequented by youth looking to mingle with friends and "hang." The presence of smoking hookah and the youth culture seemingly make it an inappropriate place for families and children. While hookah smoking is said to be enjoyed by families and women alike, it is important to make the environment feel welcoming to this demographic.Read More Start Writing here.. Solution Shisha is a family and children-friendly place. By eliminating alcoholic beverages from the menu and including all-day breakfast and other food options, the company aims to create an environment that is conducive to families. Furthermore, the founders of the company recognize the harmful effects of smoking hookah, and will thus maintain a dedicated space forRead those More Start Writing here.. Objectives To build a brand reputation within the first five years of operations as a cafe that provides a differentiated yet localized experience that is also synonymous with quality food and exceptional customer service To build mutually beneficial relationships with local suppliers for Read More procuring products and ingredients within the first year of operation Strategic Objectives Start writing here.. 2021 Business Plan | Hookah Lounge 4 / 36 To begin commercial operations in New York by October 2022 To hire one full-time assistant in Year 1 and add an additional helper by Year 3 to assist the founder in running the café To lease a retail location prior to the commencement of operationsRead at More a popular high street in New York due to its proclivity to garner footfalls Operational Objectives Start writing here.. Mission statement To become an uplifting presence in the local community by weaving the Shisha brand into the fabric of positive relationships and experiences through delicious, gourmet, healthy beverages with a side of comforting food. Read More Start Writing here.. Keys to success Established Brand Extended Offering As the company facilitates the Along with the ever popular and value proposition of a recognisable flavorful hookahs, Shisha will also brand that is known for its distinct serve a variety of beverages along quality and taste globally, it will be with all day breakfast and meal able to quickly achieve a strong options making it a fulfilling ‘eating foothold within the US. out’ experience for customers who patronise the cafe. Product Quality Untapped Market Consistent with the brand’s mantra Shisha will be the first non- of “You only get out what you put alcoholic hookah lounge in New in”, Shisha will ensure quality York. Being located at the heart of ingredients sourced from local the city would help generate a high suppliers across all its menu footfall, supported by nearby preparations. shops, thriving retail landscape, and transit options. 2021 Business Plan | Hookah Lounge 5 / 36 Efficient Operations Superior Customer Support Shisha will put forth a clear Exceptional customer service will management control system to play a pivotal role in the success of gauge the performance of Shisha as it will not only be aligned organisational resources, including with the café’s aim to bring a smile financial, human and operational as on its customers but also enable well as evaluate the effectiveness repeat business and customer of devised and executed loyalty by ensuring that workers are organisational strategies in order to polite, friendly and professional. achieve efficiency and optimise the bottom line. Financial Highlights The company envisions raising an equity investment of $50,000 through long- term borrowings, which will be used for the setup and launch of the salon in the US. The company expects to steadily grow its revenues through active efforts in marketing, networking, excellent customer service, and quality products. Meanwhile, the company will establish a healthy net profit ratio that boastsRead More Start Writing here.. 2021 Business Plan | Hookah Lounge 6 / 36 Shisha - 3 Year Revenue Highlights Sales Gross Margin Net Profit 750.00k 500.00k 250.00k 0 2021-22 2022-23 2023-24 Financial Year Sales Gross Margin Net Profit 2021-22 360723 114289 13038 2022-23 538041 216784 44360 2023-24 665012 269869 65638 2021 Business Plan | Hookah Lounge 7 / 36 2. Business overview Company Ownership/Legal Entity Location Interior Operating Facilities Hours of Operation Startup summary 2021 Business Plan | Hookah Lounge 8 / 36 Hookah, also known as Shisha, involves adults smoking flavored tobacco from a water pipe in which they pass a hose and take a puff among family or friends. It centers around conversations and promotes a more connectedness among those participating. Hookah is deeply rooted in a cultural tradition that has been present throughout generations among Indian, Persian, Turkish, Egyptian,Read Moreand Start Writing here.. Company Ownership/Legal Entity The company will be registered as a limited liability entity with the Department of State. Further, since the company envisions setting up operations in New York, it will also register with the local county. The business will be wholly owned and Managed by Founder Mr. Thomas Green, who will also be the principal investor of the business. Read More Start Writing here.. Location Shisha will begin operations from an office space in New York. Known as the “Fashion Capital,” New York state is home to 2.1 million small businesses and 4 million small business employees, which is more than 50 percent of the private workforce. New York’s economy is the third-largest in the country. Read More Business owners thrive by being around other entrepreneurs and there are Start Writing here.. Interior Operating Facilities The company will begin operations from a high street space enough to convert into a cafe with a dedicated section for hookah at the heart of LA’s commercial hub. Initial investments in setting up the interior facilities, consumables, inventory, and client entertainment space will be set up. Additions to space will be made as the company expands operations. Read More Start Writing here.. 2021 Business Plan | Hookah Lounge 9 / 36 Hours of Operation Within the specialty independent coffee houses, Shisha will open for the highest number of hours per week (76 hours), followed by Playground Coffee House and Full Court Press. While Playground Coffee House operates for 65 hours per week in total, its operating hours at the beginning of the week are quite limited i.e. 10 AM to 5 PM from Mon-Wed (7 hours per day). DuringRead the More Start Writing here.. Startup summary The founding team will infuse a capital sum of £50,000 through long-term borrowings to meet the company’s start-up requirements. The start-up expenses are estimated at £18,500, primarily consisting of interior renovation, rent, and advertisement expenses. A further sum of £15,000 will be used to purchase initial stocks, furniture, computer, and other salon equipment.Read Sales More Start Writing here.. 2021 Business Plan | Hookah Lounge 10 / 36 3. Products & Services Hookah Menu Other menu Listing Staff Training Sourcing Ingredients 2021 Business Plan | Hookah Lounge 11 / 36 Once seen as an exotic pastime and cultural phenomenon in the Middle East, hookah smoking spread to Europe and North America in recent years. Hookah, also known as waterpipe smoking, is a unique method of smoking tobacco. It consists of a head (which holds the tobacco), a body, a chamber filled with water, a hose and a mouthpiece. Charcoal briquettes are used to heatRead the More Start Writing here.. Hookah Menu Read More Start Writing here.. Other menu Listing Apart from its signature Hookah, Shisha will have a range of other healthy and scrumptious breakfast and lunch options along with a variety of non-alcoholic beverages to round up the cafe offering and make it complete eating out experience. The preliminary menu has been provided below.
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