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June 6, 2003 FROM: Patricia Van

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MEMORANDUM TO: John Calvin DATE: June 6, 2003 FROM: Patricia Van Gerpen SUBJECT: Tourism’s May Monthly Status Report Rural Tourism Development Fulfilled requests for the Farm/Ranch Vacation Resource Directory. Public Relations Completed aspects of the Have You Been To…? Campaign which was held during National Tourism Week (NTW). Included in the campaign were media interviews across the state: Rapid City – KNBN and KOTA TV, KKLS, KKMK, KAT, Hot 93.1, KSQY, KTOQ, KIQK, and KELO; Spearfish – Black Hills Pioneer; Aberdeen – Pheasant Country 103.7 and AM station, Clear Channel stations, and Aberdeen American News; Sioux Falls – KSFY’s Good Morning Dakota, KELO AM’s Kelo-Café, KELO FM’s Morning Show, and Argus Leader; Brookings – KJJQ's Afternoon Smorgasbord, X107’s Morning Show, Depot Radio’s Morning Show, and Depot Radio Afternoon Smorgasbord; Yankton – KYNT’s Morning Show; Mitchell – KOOL 98’s Morning Show, KMIT’s Saturday Morning News Magazine, and KORN’s Let’s Talk; Watertown – KWAT’s What’s Up? and KPHR Power 106’s Morning Show; and SD Public Radio’s Forum Newshour. Estimated ad equivalence of interviews is $7,888. Placed newspaper ads (co-oped with CVBs) and TV/radio spots to run statewide throughout the week. The CVB Passport game continues in participating communities until June 13. Spoke to 140 members of the Corn Palace CVB and Mitchell business community as well as to 30 members of the Watertown CVB and Watertown business community on the impact of tourism on their community, the efforts of Tourism, and purpose of NTW. Interviewed by Rapid City Journal for news story on British tourists. Interviewed by KOTA Radio, Mitchell Daily Republic, and KCCR for news stories on Lewis and Clark campaign. Interviewed by KSOO's Viewpoint University: ad equivalence of $900. Fact checked copy for DK Eyewitness Guides USA and for South Dakota section of Woodall’s Campground Directory. Fulfilled requests for information from Denver Post and assisted Chicago Parent magazine with accommodations and travel planning for freelance writer. Drafted plan for satellite feed of annual Jazz Fest in Sioux Falls, July 18. Feed will begin at 4 p.m. CST and continue through 4:30 p.m. Researched media list to send information on the Jazz Fest feed via e-mail. Developed plan for satellite feed highlights of the Historical Festival Live from Fort Sisseton in June, and developed database of 90 TV stations and cable networks to contact via e-mail with corresponding photos that are available on mediasd. Interviewed Sertoma Butterfly House and Hill City Chamber representatives for stories in Travel Trade, a Tourism newsletter sent to group tour operators and travel writers. Met with Glacial Lakes and Prairies Birding Trail committee to finalize site selection and discuss guidebook. Worked with Department of Game, Fish and Parks to obtain maps for the guidebook. Began compiling a list of journalists and developing an itinerary for the Buffalo Roundup. Interviewed by Argus Leader regarding travel trends and camping via kayaking in South Dakota. Provided information to CAA agency in Canada. Sent press kits/information to owner/editor of Family Travel Reviews and Teaching Learning Network, Florida; Ira Gruber, Nevada; editor of Senior Magazine, California; and Dina Mishev, Wyoming. Press hits with circulation and estimated ad equivalence: Sioux Falls Argus Leader (73,167) two articles for ad equivalence of $292; Aberdeen American News (18,000) for ad equivalence of $979; Watertown Public Opinion (14,849) for ad equivalence of $766; Mitchell Daily Republic (12,192) for ad equivalence of $324; and Mitchell Daily Republic (web) two articles. Total ad equivalence of $2,361. Group Tour Mailed 228 Group Tour Planning Guides to partners with listings in the guide. Mailed 2,125 Group Tour Planning Guides to domestic tour operators in target market states of Colorado, Iowa, Illinois, Minnesota, Nebraska, North Dakota, Wisconsin, Missouri, Texas, and South Dakota, plus all companies in the United States and Canada that are interested in South Dakota products. Sent requested information to Jetsave, Oklahoma; JTB Travel Network, Inc., New York; Tours to Perfection, Georgia; Mountain View Tours and Freda Trueb, Pennsylvania; Denmark State Bank, Wisconsin; Creative World Tour, Louisiana; Bunac Travel Guide/DBA, Washington, DC; Dan Dipert Tours, Texas; Quad City Botanical Center and Founders Bank, Illinois; Boone County Senior Center, Nebraska; United Coach & Tour and Lindsay Leibundguth, Kentucky; Knight Tours, Mississippi; Tour West Travel, Arizona; The Jewels International, South Dakota; Jacqueline Oltrop and Jackie Johnson, Canada; CIAJ, Spain; Peter Beets, The Netherlands; and Travel Worldwide, Belgium. Sent press kits to Group Tour magazine, Michigan; Jeremy Hart, United Kingdom; and Guide du Routarde, France, plus a customized itinerary to du Routarde for his South Dakota trip. Hosted eight companies (12 participants) on the spring group tour operator fam tour – “Explore the Lewis and Clark Trail and Experience the Black Hills” – in April. Participants were from Oregon, Michigan, Iowa, Wisconsin, Texas, Georgia, and Minnesota. Tour included stops in Sioux Falls, Elk Point, Vermillion, Yankton, Springfield, Fort Randall Casino, Chamberlain, Lower Brule, Fort Pierre, Pierre, Cheyenne River Indian Reservation, Eagle Butte, Deadwood, Hot Springs, Custer, Keystone, and Rapid City, as well as numerous attractions along the way. Submitted five events to American Bus Association’s (ABA) Top 100 Events in North America for consideration to be listed in the Top 100 for 2004. Events submitted were Siouxland Renaissance Festival and Sioux Empire Ribfest, Sioux Falls; Lewis and Clark Heritage Days, Elk Point; Webster Area Pumpkin Festival, Webster; and the Great Black Hills Quilt Show and Sale, Hill City. There were also two events submitted by ABA members: Polka Festival, Mitchell, and Wild Bill Days, Deadwood. Researched scheduled appointments for Travel Industry Association of America (TIA) Pow Wow, a gathering in the United States where international tour operators and journalists have the opportunity to meet one-on-one with suppliers in the United States. Had 19 pre-scheduled appointments, but South Dakota delegation (Rapid City CVB, Durst Investments, Historic Franklin Hotel, Borglum Historical Center, Hotel Alex Johnson, and Tourism) ended up meeting with 45 tour operators and journalists. Gave a presentation on Lewis and Clark Trail in South Dakota for a press conference held by the Lewis and Clark states. Attended RMI Summit Meeting while at Pow Wow in St. Louis. Was informed that Osamu Hoshino, who represents Back to Nature tours and helps promote South Dakota in Japan, that Back to Nature V – which includes the Black Hills and Yellowstone – was chosen as one of the top three tours to the United States by board members of the Japanese travel industry. Reviewed toursdakota.com web site. Discussed the development of a web site for ABA and National Tour Association members which would allow them to access show leads on a password-protected site. Shipped “Guide to Indian Reservations and Art” and photo CD Rom to Rocky Mountain International (RMI) Italian office for a targeted mailing to tour operators. Prepared and shipped South Dakota materials for the RMI consolidated shipment to Germany, Italy, and France/Benelux. Participated in conference call for 2Nation Tours (tourism offices in Manitoba, Minnesota, North Dakota, and South Dakota) regarding budget, tour operator notebooks, mailing, and upcoming Legislators’ Forum in Brookings. Researched information and shipped supplies for Forum, which was rescheduled for July. Met with owners of Emerald Express and Emerald Tours to discuss charter flights and packaged tours from regional cities such as Fargo, Sioux Falls, Sioux City, etc. to the Black Hills Secured lodging in Rapid City and Custer in July for Vander Linden fam for article on movie locations. AAA/CAA Fulfilled requests for information from AAA offices and independent travel agencies in California, Colorado, Iowa, Kansas, Michigan, Minnesota, Nebraska, Ohio, Pennsylvania, and Wisconsin. Outdoors Finalized itinerary for Great Faces. Great Birding Places. and made arrangements in communities for hosting of journalists from Birder’s World, Sports Afield, Aberdeen American News, Argus Leader, and others; Rainer Hoy, German-based publications; and Martine Fayot, France-based publications. Locations included Sand Lake National Wildlife Refuge, Samuel Ordway Memorial Prairie, Lake Hiddenwood State Park, Waubay National Wildlife Refuge, Sica Hollow State Park, Bramble Park, and Fisher Grove State Park. Followed up with attendees and provided additional information for their stories. Working on stories to be published in newspapers and WildBird magazine. Hosted a writer for the Argus Leader on a Lake Oahe fishing trip near Mobridge. Arranged media fishing trips on Lake Oahe for journalists representing Dakota Country, Sioux City Journal, Backroads with Ron and Raven, and North American Fisherman. Finalized the fall/winter 2003 mailing of Outdoor News and sent to 3,000 outdoors editors and writers. Stories include deer hunting, goose hunting, snowmobiling, smallmouth bass fishing, and bird watching. Worked on several media projects: Hosting of Great Plains Game and Fish and others for mid-summer Lake Oahe catfishing trip. Researched prospective media invitees for Governor’s Hunt. Interviewed for grouse hunt for book entitled “Sharptails” by Krause Publications. Worked with Field and Stream Radio regarding a live broadcast in South Dakota during pheasant season in Huron. Worked on ideas for pheasant hunts for Hunting with Hank, Upland Days with Dash and Dez, and Dez Young’s Wingshooter’s Journal. Worked with Trailshead Adventures television on hiking and biking sites in the state. Worked on “Jet Ski the Trail” story with Kawasaki. Worked on pheasant/waterfowl hunt for Benelli’s American Safari and with A Dog’s Life and Outdoor World for upland hunt in Pierre area and waterfowl in northeast near Sisseton. Helped plan a pheasant hunt for North Country Adventures. Worked on International Snowmobile Congress’ annual convention to be held in June of 2004 in Sioux Falls.
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