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RNS Number : 3792Y Asimilar Group PLC 08 September 2020 The information contained in this announcement is deemed by the Company to constitute inside information as stipulated under the EU Market Abuse Regulation (596/2014). Upon publication of the announcement via a regulatory information service, this information is considered to be in the public domain. 8 September 2020 Asimilar Group plc ('Asimilar' or the 'Company') Market Update SKY Q ADDS ROXi MUSIC SERVICE Asimilar Group plc (AIM: ASLR), the AIM quoted investing company focused on technology opportunities in the fields of big data, machine learning, telematics and the Internet of Things (IoT) notes recent press articles in relation to its investee company, Magic Media Works Limited t/a ROXi and its strategic partnership with Sky. Asimilar holds 7.8% of Magic Media Works Limited's issued share capital and a pre-IPO loan note of £500,000. The partnership means that the ROXi music entertainment experience will be available on the Sky Q Pay TV platform, without the need for any additional hardware. The launch of "ROXi on Sky Q" is part of a wider strategy to provide the ROXi experience on all major Smart TV and Pay TV platforms, with Sky being the first European rollout partner. Customers will be able to try "ROXi on Sky Q" free for 30 days. The normal subscription price is £6.99 per month. ROXi is the only 'Made-for-TV' shared music entertainment experience with access to over 55 million songs, including interactive music trivia games, hundreds of playlists for every occasion - including playlists from Robbie Williams, Sheryl Crow & more. The ROXi platform also gives users access to thousands of radio stations, 'Sing with the stars' karaoke-style and duet with your favourite artists. In addition users can 'unwind' with ROXi's 'Sound Machine' - a relaxing audio-visual experience perfect for Yoga and meditation. ROXi CEO Rob Lewis said, "The next revolution in digital entertainment is about shared entertainment experiences that bring friends and family together for great fun times, delivered on the biggest screen in the home - the television. Today's launch on Sky Q brings ROXi to millions of consumers." With 24 million customers across seven countries, Sky is a leading European media and entertainment company and is part of the Comcast Group. John Taylor, Chairman of Asimilar commented, "We are delighted with the tremendous progress made by ROXi over the last 12 months. Until now ROXi's music entertainment experience has only been available on ROXi's dedicated Music Entertainment Console. This is the first time ROXi's mix of fun music entertainment will be available on another platform and this opens up scaleability not previously available." -Ends- Contacts Asimilar Group plc John Taylor, Non-Executive Chairman via Buchanan Cairn Financial Advisers LLP Sandy Jamieson / Liam Murray Tel: +44 20 7213 0880 Peterhouse Capital Limited Duncan Vasey / Lucy Williams Tel: + 44 20 7220 9797 Buchanan Communications Limited Richard Oldworth / Chris Lane Tel: +44 (0) 20 7466 5000 Caution regarding forward looking statements Certain statements in this announcement, are, or may be deemed to be, forward looking statements. Forward looking statements are identied by their use of terms and phrases such as ''believe'', ''could'', "should" ''envisage'', ''estimate'', ''intend'', ''may'', ''plan'', ''potentially'', "expect", ''will'' or the negative of those, variations or comparable expressions, including references to assumptions. These forward looking statements are not based on historical facts but rather on the Directors' current expectations and assumptions regarding the Company's future growth, results of operations, performance, future capital and other expenditures (including the amount, nature and sources of funding thereof), competitive advantages, business prospects and opportunities. Such forward looking statements reect the Directors' current beliefs and assumptions and are based on information currently available to the Directors. This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com. RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy. END UPDKKFBNNBKDACK.