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Obtén Dinero Tu Escuela OBTÉNOBTÉN DINERODINERO PARApara TUTU ESCUELAESCUELA UTILIZANDOutilizando * CROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDING CROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCómo utilizar herramientas en línea CROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGCROWDFUNDINGpara obtener fondos para todo lo que necesites -incluyendo suministros de la escuela, eventos, proyectos especiales y mucho más. El financiamiento de un proyecto gracias a una gran cantidad de colaboradores, en donde cada uno de ellos aporta una pequeña cantidad. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII CROWDFUNDING PA R A L AS ESCUELAS 1 ¿Qué es Crowdfunding? 2 Consejos de Crowdfunders con experiencia: Diez pasos para planificar y administrar una campaña con éxito PASO 1 Arma tu equipo PASO 2 Identifica las necesidades de tu escuela y determina el plazo de financiamiento PASO 3 Identifica tu red PASO 4 Elige una plataforma de Crowdfunding PASO 5 Escribe una descripción del proyecto y relata tu historia PASO 6 Crea un video o una proyección de diapositivas del proyecto PASO 7 Piensa en ideas sobre incentivos PASO 8 Lanza tu campaña con gran estruendo y no aflojes PASO 9 Actualiza tu red PASO 10 Celebra y analiza tu campaña 5 Siete errores de Crowdfunding 6 Puntajes: Comparación de las plataformas de Crowdfunding para la educación IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Edutopia Índice Obtén dinero para tu escuela utilizando Crowdfunding IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ¿QUÉ ES CROWDFUNDING?CROWDFUNDING? “¡Forma parte de la historia de Roger medios sociales y alienta a la comunidad Sherman!” fue el anuncio de la asociación de a contribuir. Típicamente, el sitio de padres y maestros en Fundly cuando invitaron a Crowdfunding acepta pagos de los contribuyentes con tarjetas de crédito donantes a recaudar fondos para la compra de y permite que los organizadores de la seis pizarras blancas interactivas y proyectores campaña anuncien su progreso. Todas las plataformas se esfuerzan para que multimedia. Mediante aportes corporativos los procesos de promoción del proyecto paralelos y Crowdfunding, 228 donantes les y de pago sean sencillos. Un artículo de Joe Garecht, ayudaron a sobrepasar por casi $6.000 la fundador de The Fundraising Authority meta original de $34.000. Total final: $39.992. (thefundraisingauthority.com), sitio Web de recursos para instituciones sin fines de lucro, advierte “Los sitios de Crowdfunding funcionan mucho mejor La financiación en masa oCrowdfunding volcado a los servicios de Crowdfunding cuando se trata de proyectos o campañas es un tipo de financiación donde los para conectar las necesidades del aula específicas y no funcionan bien cuando proyectos se financian recaudando con múltiples contribuyentes. se intenta recaudar fondos en general u pequeñas cantidades de dinero de Según la publicación “2013CF- obtener donaciones anuales”. Aunque muchas personas, generalmente en un The Crowdfunding Industry Report”, esta máxima tiene sus excepciones, los sitio Web que facilita el proceso. Los los servicios de Crowdfunding han resultados concretos y las innovaciones líderes de la comunidad, las asociaciones respaldado con éxito más de un millón son primordiales para motivar las de padres y maestros, los maestros, los de proyectos en 308 plataformas en donaciones de la comunidad. directores, los padres y los estudiantes 2012 (recaudando $2.700 millones) y Las campañas de Crowdfunding son de todas las edades están usando el para 2013 se calcula que la recaudación eventos de vinculación; intensifican la modelo de Crowdfunding para la será de más de $5.000 millones. alianza de la escuela con la comunidad. recaudación de fondos en Internet Cada plataforma es diferente, pero Por medio de un relato y de actividades de para sus escuelas. Como resultado los elementos fundamentales son los alcance comunitario, los organizadores del clima económico y los recortes de mismos: el administrador de la campaña y financiadores comparten un interés presupuestos, muchos de los servicios publica una página en un servicio emocional por el mismo resultado, y y materiales de educación críticos han de Crowdfunding donde explica las el resultado es el respaldo económico sido eliminados. Por lo tanto, las partes necesidades y metas financieras de la y social de las escuelas a largo plazo. interesadas en la comunidad se han escuela, despierta el entusiasmo en los Además, la rendición de cuentas al IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Edutopia página 1 Obtén dinero para tu escuela utilizando Crowdfunding IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII público ayuda a que las iniciativas se WDFUNDERS C E CRO ON EX mantengan bajo control. Una campaña S D PER para la Academy for Global Citizenship, JO IE SE NC escuela pública subvencionada de N IA O : Chicago que deseaba construir un C “campus positivo”, en su página Crowdfunding en Indiegogo escribió: “Esta campaña es sobre el crecimiento PASOS de las bases: difundir nuestra visión para revisualizar el papel de la escuela en la comunidad, con todos los apasionados por el tema. Se trata también de motivar a la acción a nuestra comunidad actual. Estás aumentando exponencialmente el impacto de este proyecto cada vez PARA PLANIFICAR que compartes este enlace.” Más de 630 donantes les ayudaron a sobrepasar su meta de $50.000. Total final: $53.780. Y ADMINISTRAR UNA CAMPAÑA CON ÉXITO Piensa en los diferentes grupos que pueden donar a tu escuela (ex alumnos, miembros de la comunidad, padres, propietarios de negocios locales) y PLANIFICACIÓN contesta dos preguntas: “¿Por qué motivo querría PLANIFICACIÓN contribuir el grupo X? ¿Qué beneficios le reporta?” PASO 1: Arma tu equipo Asigna diferentes papeles a los miembros de la campaña de acuerdo con sus habilidades. Para metas financieras elevadas Sí, Crowdfunding puede rendir podrías necesitar de 10 a 15 personas para a) comunicarse con excelentes resultados para las escuelas, los medios de difusión locales; b) utilizar los medios sociales pero sólo cuando la campaña se ha con su red; c) redactar una descripción del proyecto; d) planificado cuidadosamente y se ha escribir, diseñar, corregir y enviar boletines, artículos de blogs ejecutado con tenacidad. Muchos y mensajes electrónicos; e) escribir el guión, ilustrar el guión grupos sin fines de lucro “cometen gráfico, filmar, actuar, corregir y publicar los videos; f) tomar el error de pensar que estos sitios fotos de la campaña; g) instalar un kiosco de recaudación de [Crowdfunding] son una cura mágica fondos durante eventos locales; h) administrar los incentivos; para todos sus problemas de ingresos”, e i) coordinar las cartas de agradecimiento y celebraciones de destaca Garecht en su sitio Web. “Estos la campaña. Para campañas más pequeñas, se pueden asignar sitios pueden ser de gran ayuda, pero dos tareas a la misma persona. De todos modos, necesitarás no son una panacea para recaudar un plan de implementación y tendrás que tener un equipo fondos.” En un artículo en USA Today, listo para facilitar el proyecto una vez que recibas los fondos. Yancey Strickler, cofundador y jefe de comunicaciones de la plataforma de PASO 2: Identifica las necesidades de tu escuela Crowdfunding Kickstarter (kickstarter. y determina el plazo de financiamiento com), observa “Lleva mucho esfuerzo ¿Cuáles son las necesidades específicas de tu escuela o aula? conseguir la financiación de un Siempre puedes crear varias campañas consecutivas más proyecto. Hay que hacer correr la voz.” pequeñas (a menudo denominadas “financiación progresiva”, en Crowdfunding es un medio muy donde tú recaudas todos los fondos, ya sea que alcances tu meta poderoso; si se hace bien, puede convertir o no), en vez de arriesgar una recaudación de fondos masiva de los sueños en realidad. Las sugerencias “todo o nada” que puede ser demasiado ambiciosa para lograrla. que se presentan abajo ayudarán a Algunos expertos recomiendan campañas más cortas, mejorar tus oportunidades de éxito. de 30 días por ejemplo, para mantener vivo el interés. Una IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII Edutopia página 2 Obtén dinero para tu escuela utilizando Crowdfunding IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII campaña típica es de 45 días, aunque hay PASO 4: Elige una plataforma de la escuela para determinar cómo y campañas de tan solo diez días y otras de Crowdfunding cuándo recibirán los fondos. que duran hasta 90 días. Dependiendo Examina los sitios que se enumeran a Después de identificar uno o dos de la plataforma, puede estar bien continuación en esta guía. ¿Cuál de los servicios favoritos, haz una donación de conseguir la mayoría de los fondos del servicios se adecúa satisfactoriamente al dinero a las campañas auspiciadas por proyecto y hacer Crowdfunding para estilo de tu campaña y a tus necesidades cada plataforma para comprender cómo el resto, siempre y cuando mantengas de financiación? el sitio
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