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SEKEM Insight Nr SEKEM‘s Journal for Economics, Culture and Society in Egypt SEKEM Insight Nr. 68 February 2008 Dear Reader, Economics Firms Culture Delicatessen from Investments for San Francisco Youth the European Union works the Orient Higher Quality Eurythmy Group with a difficult system of taxes, fees and special regulations to stem the uncontrolled inflow of overseas goods onto European Delicatessen from the Orient markets and into European New Date Products in Demeter Quality at the BioFach 2008 supermarkets. Even though the Schengen Accord and the Common Market have opened fair. It also demonstrated the first most borders for peoples and Sesame bars in demeter quality. goods and allow them to move unrestricted the outer bor- SEKEM thereby continues its way as a ders of the European Union demeter brand and will in the future, have been heavily forti- just as it did in the area of fresh pro- fied. They have become duce, market its new dried fruits less permeable for peo- exclusively in organic food special- ples and goods alike. ity stores and in one world stores. This way SEKEM intends to estab- To bring fresh produce lish a close link between the con- from SEKEM onto the sumer deciding for ethically German market, for responsible consumption and the instance, is a daunting integrated development ideal of task particularly in those the SEKEM initiative. cases when they are in direct competition to local The product range initially includes 3 groceries. varieties of Sesame bars as well as dates in demeter quality - without stones and This is fortunately not the case filled with peanuts. In the course of the with SEKEM‘s new assortment year several additional products will be of a typically Egyptian staple: introduced that will expand the prod- dates. The products arrive at uct assortment through additional vari- German supermarkets in sev- Many organic food stores have been eties of oriental snacks/bars and dried eral variants and in a decora- offering them as fresh fruit for almost fruit. Oriental breakfast spreads and tive basket. They have become 1,5 years and now they are coming to varieties of rice will further enrich the increasingly popular with European customers as a dried speci- portfolio. The friendly visual branding SEKEM‘s overseas customers ality: intends to make it easy for customers over the past years. This month to recognize the new products among SEKEM‘s oriental delicacies in best we will not only introduce you competitors by visibly integrated its demeter quality that allow customers to the new products but also oriental provenance and bio-dynamic to combine both: organic responsibility show you what SEKEM does to vision. and ethical consumption. SEKEM as a fulfil the European Unions reg- project that combines ecological, social „We offer customers in Germany the ulations and bring more high and cultural objectives and being the opportunity to buy SEKEM’s products quality products from the Arab oldest organic producer in Egypt pre- directly“, says SEKEM’s chief executive world to the demanding Euro- sented the newest arrivals to its prod- officer Helmy Abouleish. „The brand pean customers. uct assortment and its new commercial SEKEM has its place in speciality stores Your Editorial Team branding identity at this year‘s BioFach and by using this channel we would like to familiarize the German customers Issue February 2008 Page 1 with the tastes of the Orient and the huge drum allows much better control particular vision SEKEM stands for. For of insect infestations of the natural raw SEKEM this means that it has to acquire materials using a particularly gentle new farms and bio-dynamic producers, method of treatment - an eminently expand production and thereby offer important issue especially during the more people in Egypt better social serv- production processes of organic food- ices as well as cultural offers.“ stuffs that do not allow the use of Christoph Kampschulte chemical insecticides or other harmful storage additives. Lotus’ co-workers therefore can be happy also because of another reason: more efficient production workflows within the new buildings also mean The building site for the new administration much improved working conditions. Many manual transports within the factory. However, investments have halls or even different production facil- also been made directly with suppliers ities could be eliminated. The new and farmers. In the Fayoum oasis, for plants also contribute to better protec- instance, a new drying facility has been tion from dust and healthier environ- installed and intensive professional edu- ments. cation courses have been implemented for the farmers cultivating under dem- Because the improvements in quality SEKEM‘s booth at BioFach 2008 eter conditions to further increase the are expected to lead to greater sales quality of the raw materials produced and surplus capacities have also ena- by them. bled the firms to grow continuously it SEKEM‘s Lotus Improves was not necessary to lay off any work- Even though the new offices and the Customer Service ers because of greater automation of administration buildings have not been machinery and workflows. To the con- completed yet, everything is scheduled Better Conditions for the Production trary: Lotus alone has created 10 new to be ready for operations by March of Herbs and Their Processing posts during the last year. 2008. To produce medicinal plants and spices The new buildings and the invest- „By March we will have made a big step in the best possible quality and accord- ments have been planned with the forward and we will be able to organise ing to international demeter standards firm Organic Flavour Company, The the cooperation between administra- SEKEM has so far invested around 20 Netherlands, an important export cus- tion, production and quality control in a Mio. Egyptian pounds in new produc- tomer, and financed through a PSOM much more efficient and faster manner” tion facilities and plants that are sched- project supported by the Dutch gov- says Christophe Floride, SEKEMs project uled to open their doors in March ernment. Within such a project, pri- manager. 2008. vate and public investors team up to Christina Boecker Opposite the entrance to the SEKEM realise innovative projects in develop- farm on an area of around 8.300qm ment cooperation and a new production facility has been business development. erected over the course of the past This way, both for-profit months: the new full-leaf processing advancements and inter- plant can now ensure the homoge- national cooperation pol- nous quality of an entire batch of prod- icies can be combined ucts for all full-leaf-products like for and financial burdens be instance peppermint or basil. Lotus’ spread across more than export customers and also its sister one partner. companies Atos and ISIS who continue Besides the investments the processing of the herbs into teas, realised within the PSOM herbal mixtures or medicinal prod- project, SEKEM has also ucts will immediately benefit from the succeeded in making higher quality. They can now also be available additional funds supplied faster. for other projects such as The new pressurized disinfestation the new storage halls and plant further improves the quality of a modernised loading the demeter herbs Lotus produces. Its bay extending the new The new disinfestation plant Issue February 2008 Page 2 San Francisco Youth Eurythmy Group Impressions from SEKEM Performs at the SEKEM Initiative The Dutch SEKEM Support Association Realises Series of Concerts and a Common Intercultural Project for Young Eurythmy Artists 22 students from the High School of the poem was also transformed into an Rudolf Steiner School in San Francisco Eurythmic performance and received visited SEKEM from 25 - 29 February special applause. Aida’s Prelude, some 2008 accompanied by three of their humorous plays like the „Centipede’s teachers. All students were between 15 Competitive Song“, Chopin’s Prelude and 19 years of age and came from the and the enchanting “He and me“ upper classes of the American school. („What to do, that life becomes not At SEKEM, they performed 5 times pre- boring?“) were even performed with Green oranges on SEKEM‘s trees senting their programme „Awakening“. participation of SEKEM musicians. The performances took place at the The oranges SEKEM‘s workers are pres- The artistic director Astrid Thiersch SEKEM Academy for Applied Arts and ently harvesting are not as green any- easily managed to establish a close Sciences and at the SEKEM School in the more as on our picture. The harvesting artistic relationship between the vis- presence of mostly pupils, students and season for citrus fruits has just begun iting performers and the youngsters co-workers of the SEKEM initiatives. and oranges are among SEKEM’s most from SEKEM’s social institutions. It valued produce during these months. The artistic portfolio of the students offered many new dimensions to artis- At the beginning of February the first offered all participants a remarkably tic exchanges between the artists deliveries arrive. The new expansions lively presentation of the fairy tale of and and their visitors many of which of the juice production lines and the the princess Sinhold by Michael Bauer. were of the same age. Therefore the the filling lines have just been taken It had been prepared in a particularly visit also served as an incitement to over by the firms. This year SEKEM’s sensitive way to be suitable for a mostly greater cooperation in the future and juice production capacities are again Egyptian-Arabic audience. A piece from the performances as role models for scheduled to grow substantially. Echnaton’s Sun Recital including all the SEKEM School’s oldest students. It However, Egypt will remain to be the 22 young people present on the stage was received as a delightful gift by all core market for these fresh juices that left a striking impression with all visi- attendees.
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