University of Central Florida STARS HIM 1990-2015 2015 Breaking Down the Walls: The West's Challenge Operating in Euro- Asia Ekaterina Marchenko University of Central Florida Part of the Business Administration, Management, and Operations Commons Find similar works at: https://stars.library.ucf.edu/honorstheses1990-2015 University of Central Florida Libraries http://library.ucf.edu This Open Access is brought to you for free and open access by STARS. It has been accepted for inclusion in HIM 1990-2015 by an authorized administrator of STARS. For more information, please contact
[email protected]. Recommended Citation Marchenko, Ekaterina, "Breaking Down the Walls: The West's Challenge Operating in Euro-Asia" (2015). HIM 1990-2015. 602. https://stars.library.ucf.edu/honorstheses1990-2015/602 BREAKING DOWN THE WALLS: THE WEST’S CHALLENGES OPERATING IN EURO-ASIA by EKATERINA V. MARCHENKO A thesis submitted in partial fulfillment of the requirements for the Honors in the Major Program in Business Administration in the College of Business Administration and in The Burnett Honors College at the University of Central Florida Orlando, Florida Summer Term 2015 Thesis Chair: Dr. Dean Cleavenger ABSTRACT Russia today presents potentially lucrative business opportunities and markets for any company interested in expanding internationally. Together with the opportunities and potential profits, however, Russia also presents formidable challenges and risks to any Western or American company considering doing business there. The purposes of this thesis are: to explain how Russia’s unique and tortured history has impacted the business culture of modern Russia; to describe the primary business risks that any Western company entering Russia will face; and to offer recommendations to any Western company considering doing business there.