DOCSLIB.ORG

Unilever and Algenuity Partner to Explore Bringing the Nutritional Goodness of Microalgae to the Table

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Unilever and Algenuity Partner to Explore Bringing the Nutritional Goodness of Microalgae to the Table Unilever and Algenuity partner to explore bringing the nutritional goodness of microalgae to the table • Microalgae are a promising alternative protein source that is good for people and the planet. • Unilever’s new partnership with Algenuity strengthens the company’s efforts to drive food innovation as a ‘force for good’. • Developing more diverse, plant-based foods will be key in the shift towards a fairer and more sustainable food system. Wageningen, the Netherlands, 29 July 2020 – Today Unilever and biotech start-up Algenuity are announcing a new partnership to delve into the huge potential microalgae bring in innovating future foods for Unilever’s plant-based portfolio. Algenuity, which specialises in developing microalgae for use in consumer products, will work with the R&D team within Unilever’s Foods and Refreshment (F&R) division to explore ways of bringing foods made with microalgae to the market. Developing alternative protein sources like microalgae represents a significant step forwards in the critical shift needed to an equitable and resilient food system. By 2050, the world will need to produce 70% more food to feed a growing population of 10 billion people. These foods will need to meet a high nutritional standard, while reducing their impact on the environment. Diverse, plant- based foods have a key role to play here. Unilever and Algenuity recognise the key role that diverse, plant-based proteins like microalgae will play in transitioning towards this new food system. Chlorella vulgaris, a widely recognised (micro)algae, is a nutrient-rich, plant-based source of protein and fibre, with a low environmental footprint. Chlorella possesses a number of additional beneficial nutrients including antioxidants, vitamins, minerals and essential fatty acids. It has been consumed globally for many years, yet its high chlorophyll content, which gives plants their green colour and a bitter taste and smell, has proven a barrier to its inclusion in mainstream diets. Innovative technology unlocks new potential Algenuity has developed an innovative technology to overcome this limitation. Its Chlorella Colours® palette significantly reduces the chlorophyll content of microalgae while still allowing them to retain their natural nutrients. This unlocks a wealth of potential applications for microalgae in the food and beverage sector. It brings the opportunity to develop a sustainable source of protein that meets increasing consumer demand for nutritious foods that taste great. “Microalgae offer much untapped potential as a viable, climate-friendly protein alternative,” says Alejandro Amezquita, Future Bio-based Ingredients R&D Director, Unilever F&R. “They have a significant part to play in food system transformation. We are very much looking forward to working with Algenuity to explore the possibilities of making foods that contain microalgae more mainstream.” Andrew Spicer, CEO and Founder of Algenuity says: “We are delighted to partner with Unilever on this. Our Chlorella Colours® platform provides plant-based ingredients that are sustainable, natural, non-GM and protein-rich with neutral flavours. They are also vegan-friendly making them extremely relevant for today’s growing consumer appetite for more plant-based foods with additional functional benefits.” “We are very excited about the huge potential working with Algenuity brings to advance nutritious foods that taste great and are a force for good,” says Manfred Aben, VP Science & Technology R&D and Site Leader of Hive, Unilever’s Global Foods Innovation Centre, in Wageningen. “Transitioning to a sustainable food system requires all of us to work together. It’s one of the world’s greatest challenges and will not happen without partnerships and collaborations. This is what our Hive ecosystem is all about. We are delighted to welcome Algenuity to our community.” ENDS NOTES TO EDITORS The partnership builds on Unilever’s ambition to make it easier for people to eat more plant-based foods that are good for us, good for the planet and delicious at the same time. Plant-based products now make up around a third of the company’s portfolio, including dairy-free and vegan options such as Hellmann’s Vegan, Magnum Vegan and Vegetarian Butcher products. In 2019, Unilever’s Knorr brand partnered with WWF UK to publish the Future 50 Foods report, which promotes three important dietary shifts and aims to inspire greater variety in what we cook and eat. The company’s efforts and commitments to the transition towards low-impact protein sources continues to be recognised. The latest report by ethical investor network FAIRR, released on 27 July 2020, ranked Unilever as the best-scoring food manufacturer in an annual survey of the top 25 global food retailers and manufacturers shifting towards more sustainable protein products. Unilever is also one of only two companies to have achieved “Pioneer” status in the 2020 ranking. The report, titled “Appetite for Disruption: A Second Serving”, also highlights Unilever’s notable investment in plant-based R&D and its commitment to partnerships and collaborations. Central to this work is the opening of Unilever’s Hive Foods Innovation Centre in the Netherlands in 2019, representing an investment of €85 million. Hive is home to 500 food innovators and is dedicated to global food system transformation. For more information on HIVE, please visit: https://www.unilever.com/about/innovation/hive/ ================ Media contacts Andriana Matsangou, Unilever Media Relations [email protected] Andrew Spicer, CEO Algenuity +44 7833 564310 [email protected] About Unilever Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 150,000 employees and generated sales of €52 billion in 2019. Over half of the company’s footprint is in developing and emerging markets. Unilever has around 400 brands found in homes all over the world, including Dove, Knorr, Dirt Is Good, Rexona, Hellmann’s, Lipton, Wall’s, Lux, Magnum, Axe, Sunsilk and Surf. Unilever’s Sustainable Living Plan (USLP) underpins the company’s strategy and commits to: • Helping more than a billion people take action to improve their health and well-being by 2020. • Halving the environmental impact of our products by 2030. • Enhancing the livelihoods of millions of people by 2020. The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands delivered 78% of total growth and 75% of turnover in 2019. Since 2010, we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have already made significant progress and continue to expand our ambition – most recently committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as sector leader in the Dow Jones Sustainability Index and as the top ranked company in the Globescan/SustainAbility Global Corporate Sustainability Leaders survey, for the ninth-consecutive year. For more information about Unilever and its brands, please visit www.unilever.com About Algenuity We are innovators and problem solvers passionate about our mission to make algae work for positive global impact. Our game-changing algae-based products are delivering exciting, new, and sustainable plant-based ingredients for food and beverages with opportunities in other markets. Our team is world-class, our approaches are cutting edge. We are focused on developing and delivering real solutions within a fast-paced global evolving marketplace where microalgae and microalgae-based products will have maximum positive impact on health, well-being and the environment. For more information about Algenuity: https://www.algenuity.com/ .
Load more

Recommended publications
  • The Limits of Punishment Transitional Justice and Violent Extremism
    i n s t i t u t e f o r i n t e g r at e d t r a n s i t i o n s The Limits of Punishment Transitional Justice and Violent Extremism May, 2018 United Nations University – Centre for Policy Research The UNU Centre for Policy Research (UNU-CPR) is a UN-focused think tank based at UNU Centre in Tokyo. UNU-CPR’s mission is to generate policy research that informs major UN policy processes in the fields of peace and security, humanitarian affairs, and global development. i n s t i t u t e f o r i n t e g r at e d t r a n s i t i o n s Institute for Integrated Transitions IFIT’s aim is to help fragile and conflict-affected states achieve more sustainable transitions out of war or authoritarianism by serving as an independent expert resource for locally-led efforts to improve political, economic, social and security conditions. IFIT seeks to transform current practice away from fragmented interventions and toward more integrated solutions that strengthen peace, democracy and human rights in countries attempting to break cycles of conflict or repression. Cover image nigeria. 2017. Maiduguri. After being screened for association with Boko Haram and held in military custody, this child was released into a transit center and the care of the government and Unicef. © Paolo Pellegrin/Magnum Photos. This material has been supported by UK aid from the UK government; the views expressed are those of the authors.
    [Show full text]
  • Unilever to Spread Magnum Vegan Reach As Trend Set to Mainstream In
    Food and Beverage Innovation December 2018 - 2019 February Volume 17 ISSN 1570-9108 DOUBLE ISSUE Unilever to spread Magnum Vegan reach as trend set to mainstream in 2019 Unilever has introduced its Magnum suitability going forward, with plant-based Vegan ice cream to Australian markets milks and meat substitutes already rapidly with more European markets to follow this moving into the mainstream. year, as the trend towards reformulating The rise of veganism is indicative classic items in vegan forms accelerates. of a growing theme towards mindful At launch, Unilever, described it as a consumption. “velvety plant-based product” that provides Animal welfare and environmental “a creamy experience without the need concerns form clear goals among the for dairy.” “A first for the Australian following of such a strict diet. Vegan market, the 100 percent dairy-free range products are increasingly associated to will feature two of the brand’s signature ethical packaging (50 percent), organic flavors…allowing vegans the opportunity (31 percent), gluten-free (34 percent) and to enjoy and share a moment of pure GMO-free (27 percent) (CAGR 2014-2018). pleasure,” the company said. In 2018, 60 percent of all products with Last year, two new vegan versions vegan claims were reported in Europe. of the popular Magnum ice cream bars continued on page 3 were launched in Sweden and Finland. TOP MARKETTop SUBCATEGORIES market subcategories OF FOOD & BEVERAGES of food LAUNCHES & beverages WITH A “VEGAN” launches CLAIM (GLOBAL, 2018) Magnum Vegan Classic and Magnum with a “vegan” claim (Global, 2018) Vegan Almond, which are European Vegetarian Union approved, are made 6 from a pea protein base and covered in smooth dark chocolate.
    [Show full text]
  • Q2 2011 Full Announcement
    2011 FIRST HALF YEAR RESULTS CONTINUING GOOD PROGRESS DESPITE DIFFICULT MARKETS First Half Highlights • Strong second quarter underlying sales growth 7.1%; first half underlying sales growth 5.7% comprising volume growth 2.2% and price growth 3.5%. • Turnover up 4.1% at €22.8 billion with a negative impact from foreign exchange of 1.6%. • Underlying operating margin down 20bps; impact of high input cost inflation mitigated by pricing and savings. Stepped-up continuous improvement programmes generated efficiencies in advertising and promotions and led to lower indirect costs. • Advertising and promotions expenditure, at around €3 billion, was higher than the second half of 2010 but down 150bps versus the exceptionally high prior year comparator. • Fully diluted earnings per share up 10% at €0.77. • Integration of Sara Lee brands largely complete and Alberto Culver progressing rapidly. The acquisition of the laundry business in Colombia completed. Chief Executive Officer “We are making encouraging progress in the transformation of Unilever to a sustainable growth company. In a tough and volatile environment we have again delivered strong growth. Volumes were robust and in line with the market, despite having taken price increases. This shows the strength of our brands and innovations. Our emerging markets business continues to deliver double digit growth. Performance in Western Europe was also strong in the second quarter so that the half year results reflect the true progress we have been making. Bigger and better innovation rolled out faster and moving our brands into white spaces continue to be the biggest drivers of growth. We are now striving to go further and faster still.
    [Show full text]
  • 2021 Novelty Descriptions
    COUNTRY PARLOUR ICE CREAM CO. 2021 ICE CREAM NOVELTY DESCRIPTIONS Big Stick Red, White and Blue – A cherry, white lemon, blueberry striped missile shaped pop. (24ct) Choco Taco– Fudge grande ice cream in a sugar cone taco shell with chocolate coating and peanuts. (24ct) Chocolate Chip Ice Cream Sandwich - Vanilla ice cream between two cookies rolled in small chocolate chips. (24ct) Chocolate Eclair – Chocolate center with a chocolate crunch coating on a stick. (24ct) Creamsicle Bar – Orange sherbet shell surrounding vanilla dairy dessert. (24ct) Despicable Me Minion Bar – Strawberry, banana and blue raspberry ice face piece. (18ct) Dove Bar (Milk) – Vanilla ice cream dipped in milk Dove chocolate. (24ct) Dove Bar (Dark) - Vanilla ice cream dipped in dark Dove chocolate. (24ct) Fudge Bar – A chocolate fudge frozen dairy dessert on a stick. (24ct) Hello Kitty – Strawberry and cherry flavored pop. (18ct.) Ice Cream Bar – Vanilla ice cream coated in chocolate on a stick. (24ct) Ice Cream Cup – Vanilla / Chocolate / Strawberry sold in individual flavor. (24ct) Ice Cream Sandwiches – Two chocolate wafers containing vanilla ice cream. (24ct) Itti Bitz – Flavored ice cream dots available in cotton candy or birthday cake. (12ct) Klondike – Vanilla ice cream dipped in Klondike chocolate. (24ct) Magnum Double Chocolate Vanilla – Vanilla bean ice cream dipped in chocolate sauce and chocolate. (12ct) Magnum Double Caramel Bar - Vanilla ice cream with caramel sauce and chocolate coated (12ct) Oreo Cookie Sandwich – Vanilla ice cream with Oreo cookies between Oreo wafers. (24ct) Rainbow Sherbet Push-Up – Rainbow sherbet in a push up tube. (24ct) Reeses Peanut Butter Bar – Peanut butter ice cream coated with milk chocolate.
    [Show full text]
  • Case Study: Unilever1
    CASE STUDY: UNILEVER1 1. Introduction Unilever is a British-Dutch company that operates in the market of consumer goods and sells its products in around 190 countries. Another remarkable fact is that they own more than 400 brands, what means an important diversification in both risk and the products they sell, among which there is food, personal care products and cleaning agents. In fact, twelve of these brands have sales of more than a billion euros. The importance of this multinational is reflected too in the fact 2.5 billion people use Unilever products every day, being part of their daily life. They also are responsible for the employment of 161,000 people in the different countries they operate. Finally, they believe in a sustainable business plan in which they reduce the environmental footprint and increase their positive social impact at the time they keep growing. 2. History Unilever was officially formed in 1929 by the merger of a margarine Dutch company and a British soapmaker. The margarine company of Netherlands was also a merger between the first margarine factory called in the world and another factory of the same product and from the same city, Oss, in the Netherlands. The soapmaker company revolutionized the market because it helped to a more hygienic society and the manufacturing of the product was wrapped. The name of the company is a fusion between the Dutch firm called Margarine Unie and the British firm called Lever Brothers. What Unilever did, was to expand its market locations to the American Latin and Africa. Moreover they widened the product areas to new sectors such as particular food and chemical products.
    [Show full text]
  • Team Ameliore
    TEAM AMELIORE ALLISON CONTE + MARIAH JADE COLE LAUREN SCHULER + NICOLE SLAUSON NIKITA PRABHU + ADRIAN (WENJIE GU) TABLE OF CONTENTS About the Sponsors , Project Summary 4 Goals, Objectives, Retail Audit 5 Consumer Survey 6 Products of Focus 7 Premium Study 8 Function Inspirations – Shampoo 9 Points of Focus – Shampoo 10 Initial Form Ideation –Shamoo 11-13 Initial Graphic Ideation – Shampoo 14-16 Initial Frame Ideation – Shampoo 17-18 Mid-stage Graphic Ideation – Shampoo 19 Final SolidWorks Renderings – Shampoo 20 Graphic Ideation – Shampoo 21-22 Final Design - Shampoo 23-25 Sustainability Information – Shampoo 26-32 Points of Focus – Spray 33 Initial Form Ideation – Spray 34 Initial Graphic Ideation – Spray 35 Initial Form Ideation – Spray 36 Mid-stage Form Ideation – Spray 37 Mid-stage Graphic Ideation – Spray 38 Final SolidWorks Renderings – Spray 39 Final Design – Spray 40-41 Sustainability Information – Spray 42-48 Thank You, Sponsors! 49 ABOUT THE SPONSORS: PROJECT SUMMARY: UNILEVER The primary goal of this project was to create maximize the number of fixed size primary packages Unilever is the world’s third-largest consumer a design for any two categories that elevates that could be loaded on to a standard pallet. The goods company as measured by 2012 revenue. It has the Tresemmé brand above the other national CASE design software allows you to specify the more than 400 brands, 15 of which generate sales brands in terms of premiumization while utilizing shape and size of the primary package, whether you in excess of €1 billion a year. Unilever organizes its materials and processes in a sustainable way. want the product inside the primary package, how brands into three main categories - Foods, Home Amongst all the products that were given, we many you want in an arrangement, and if necessary, Care, and Personal Care.
    [Show full text]
  • What's New for 1 Unilever Ice Cream 1 What's
    Un ilever Wha t’s New Wha t’s New Ice Cream :@1 for :@1 for :@1 Peanut Butter Cookies Love ‘n’ Dream Unilever has 55* tal share of the To m* Impulse Ice Crea *Source: Nielsen, Total Impulse Market, Singles Ice Cream, Unit Sales, MAT, 27th December 2014 the Why Stock Wall’s Ice Cream, me to Welco ream Ice C The Impulse Ice Cream Market all’s 1 * W re :@ Brochu is worth £127 million! New product innovation continues to create he UK l Un in t a ilever i and t s the br UK's excitement and encourage ream r o e c ve T ic ic nile big n icon ong! U f gest ice cr new consumers to try ice n a str o eam g s bee goin m a l e ’s h stil n & a * cream; in 2014 £12.7 all ’re Be r ma n W we m, e ufact u a u rs and agn r rer a M h ye as C million of total ice cream 90 uch s er s s . for ov urite more e * o d c v n % a a I e f o sales were from NPD! d ler inclu , So r s er e nd ist e ra w s b T r tto, l e u orn eam u s, C e cr t y’ ic p Jerr more c ell a s m s, f seller r all I he best answe u 15% * tock t here to n 55 s e a o help you why we’r 015.
    [Show full text]
  • Magnum Report
    Campaign Research Brief Elva Wang U3047371 Thursday 5:30 Tutorial Tutor: Alison Sims 0 Table of Contents Page 1. BRAND ANALYSIS 3 1.1 HISTORY OF STREETS MAGNUM 3 1.2 PRODUCT LAUNCH HISTORY 3 2. GENERAL OVERVIEW OF STREETS 3 2.1 MARKET POSITIONING 3 2.2 TAG LINE 4 2.3 UNIQUE SELLING PROPOSITION 4 3. ICE CREAM INDUSTRY 4 3.1 PRIMARY ACTIVITIES IN INDUSTRY 4 3.3 KEY INDUSTRY STATISTICS 6 3.4 GROWTH SECTOR 6 3.5 INDUSTRY TREND 7 1 3.6 INDUSTRY FORECAST 7 4. PRODUCTS 7 4.1 MAGNUM TEMPTATION CHOCOLATE 8 4.2 MAGNUM SANDWICH 8 4.3 LIST OF PRODUCTS 9 5. COMPETITOR ANALYSIS 11 6. CONSUMER RESEARCH 11 7. CONSUMER INSIGHT 11 8. TARGET AUDIENCE 12 9. PAST CAMPAIGN ANALYSIS 12 10. MEDIUMS USED IN PAST CAMPAIGN 14 11. SOCIAL CAUSE: THE AUSTRALIAN DAIRY INDUSTRY 15 12. REFERENCES 16 2 1. BRAND ANALYSIS 1.1 HISTORY OF STREETS MAGNUM As a food brand under parent brand Unilever and the brand Streets, Magnum was first launched in the United Kingdom in 1987. Ever since then, Magnum ice cream has been the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. (Streets ice cream, 2010) 1.2 PRODUCT LAUNCH HISTORY 1996 Double Chocolate 2000 Double Caramel 2002 Yoghurt Fresh and Magnum Intense 2003 7 Sins 2005 5 Senses 2006 Magnum Almond Mint on the core range 2010 Magnum Gold?! (Magnum, 2011) 2.
    [Show full text]
  • Consultation: Options for the Future Regulation of “Low Risk” Products
    Unilever Australia Limited 219 North Rocks Road, North Rocks Regulatory Reforms Team NSW 2150 Therapeutic Goods Administration Australia PO Box 100 T: (02) 9869 6100 WODEN ACT 2606 F: (02) 9869 6150 Email: [email protected] Consultation: Options for the future regulation of “low risk” products Dear Madam/Sir Unilever Australasia is an international manufacturer and marketer of home and personal care products and is a market leader in many grocery categories in Australia and New Zealand. Our well known brands include: Domestos, Dove, Jif, Omo/Persil, Rexona, Tresemmé and Vaseline. Our home and personal care products are used every day by millions of people around the world. Consumers trust us to provide them and their families with products that are suitable for use. We fully support the concept of appropriate levels of regulation for the potential risks to consumer rights and consumer and environmental safety, while minimising bureaucratic and cost burdens on both regulators and industry. We also support alignment of Australian regulations against current international best regulatory practices to promote exchange of innovation and goods between Australia and its trading partners. Will are pleased to be given the opportunity to comment on; - Nappy Rash Creams, - Antiperspirants, - Disinfectants, - Other low risk registered non-prescription (OTC) medicines and - Sunscreens Nappy Rash Creams Option 3 – Exemption from listing in the ARTG – supported Option 4 – Review of registered nappy rash active ingredients – supported As these products are for use by a vulnerable consumer group we would support further review of this area leading to a two-stream approach, reflecting the fact that there are two distinct product sub-groupings in this category.
    [Show full text]
  • Annual Report and Accounts 2020 and Is an Exact Copy of the Printed Document Provided to Unilever’S Shareholders
    Disclaimer This is a PDF version of the Unilever Annual Report and Accounts 2020 and is an exact copy of the printed document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2020 have been audited. These are on pages 112 to 167, and those parts noted as audited within the Directors’ Remuneration Report on pages 90 to 99. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report and Accounts does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of this PDF. Unilever accepts no responsibility for any information on other websites that may be accessed from this site
    [Show full text]
  • 16 BAB III DESKRIPSI PERUSAHAAN A. Sejarah Perusahaan Arcade, Badan Iklan Yang Berbasis Di Singapura Dengan Kantor Di Tokyo
    perpustakaan.uns.ac.id digilib.uns.ac.id BAB III DESKRIPSI PERUSAHAAN A. Sejarah Perusahaan Arcade, badan iklan yang berbasis di Singapura dengan kantor di Tokyo dan Jakarta, telah menjual saham minoritas untuk Publicis. Empat pendiri Arcade yaitu Nick Marret, Gary Tranter, Matt Cullen dan Mark Taylor merasa waktunya untuk memegang saham global. Mereka berekspensi ke pasar seperti Cina, India dan Afrika serta mendukung usaha mereka yang ada di Singapura, Indonesia dan Jepang.Arcade saat ini mempekerjakan lebih dari 100 staff di seluruh wilayahnya yaitu Singapore, Tokyo dan Jakarta. PT. Arkade Sejahtera atau Arcade Indonsesia berdiri pada tanggal 8 Januari 2014. Co-Founder dari Arcade Indonesia adalah Gary Caulfield, Alfa Aphrodita dan Aldo Hutomo. Selain sebagai Co-Founder, Gary Caulfield adalah juga sebagai CEO dari Arcade Indonesia, sedangkan Alfa Aphrodita menjabat sebagai Executive Creative Director, dan Aldo Hutomo sebagai Creative Director. Perbedaan Arcade dengan multinasional agency lain yaitu secara nama brand Arcade adalah multinasional agency tetapi secara operasional/tata kelola semuanya independentidak terpusat di Singapore. Sedangkan, Arcade dengan PT Arcade Sejahtera yaitu Arcade adalah nama brand yg dijual dan PT Arcade Sejahtera nama perusahaan misalnya, 16 commit to user perpustakaan.uns.ac.id digilib.uns.ac.id PT Arcade Sejahtera diibaratkan sebagai Unilever sedangkan Arcade adalah Pond’s. (Sumber : www.campaignbriefasia.com) B. Logo Perusahaan Gambar 1. Logo Perusahaan Sumber: Arcade Indonesia Arcade menggunakan analogi mainan pinball yang berarti bahwa dunia pemasaran, hiburan dan informasi saling bertabrakan. Pendekatan kewirausahaan arcade adalah dengan kreativitas membantu merek berkembang dalam lingkungan yang mengganggu ini, yang memungkinkan mereka untuk memainkan peran yang lebih relevan dan bermakna dalam kehidupan manusia.
    [Show full text]
  • Commit to Users Pustaka.Uns.Ac.Id Digilib.Uns.Ac.Id 1
    pustaka.uns.ac.id digilib.uns.ac.id PROMOSI PROGRAMME EVENT REXONA SKUL 2 SKUL WONG PRODUCTION EVENT ORGANIZER DAN TANGGAPAN AUDIENCE ( Studi Korelasi tentang Aktivitas Mengikuti Programme Event Rexona Skul 2 Skul terhadap penggunaan produk yang dipromosikan di SMPN 7 Surakarta tahun 2010 ) Oleh Aruma Merliyana D 1206589 JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SEBELAS MARET SURAKARTA 2010 commit to users pustaka.uns.ac.id digilib.uns.ac.id 1 BAB I PENDAHULUAN A. Latar Belakang Masalah Promosi atau pendekatan suatu produk bisa dilakukan dengan berbagai cara, termasuk dengan menggelar event. Bahkan melalui event, produk yang ditawarkan akan lebih terpatri dalam ingatan seseorang. Masalah produk yang akan dipromosikan tergantung dari pemegang produk (sponsor) dan bagaimana event organizer mengemasnya, bisa jadi sebuah event skala kecil akan lebih memiliki makna dan mengenai sasaran ketimbang sebuah event besar atau sebuah proyek raksasa. Untuk menarik awareness public, tentunya diperlukan beberapa strategi yang dampaknya akan berpengaruh pada tingkat penjualannya. Namun perlu disadari, salah satu cara efektif untuk meningkatkan awareness public adalah dengan komunikasi product secara terus menerus. Komunikasi atau yang lebih dikenal dengan istilah promosi ini tidak hanya memberikan janji yang diberikan suatu product tapi juga sifatnya menjual. Setidaknya ada beberapa hal yang perlu diperhatikan agar promosi berhasil, yaitu salah satu jenis promosi yang dinggap paling efektif dalam hal penerimaan audience, yaitu periklanan. Periklanan adalah salah satu kegiatan promosi yang dilakukan melalui berbagai macam cara dan melalui berbagai macam media, tergantung dari jenis iklannya. commit to users pustaka.uns.ac.id digilib.uns.ac.id 2 Perkembangan Event Organizer yang semakin marak.
    [Show full text]