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1936-03-22 [P F-3] educational radio project goes on air [federal ... ■ —1 ■ 11 ■ ——— V V Programs on N.B.C. Broadway Stars Featured on New Radio Shows Kate’s Sunday Parade m ,,’"w Presented During Week ——T V.iOWM' ...mrmmmimmmmmmmm n —■ .. ■ Is Flattery for Bowes Whether Columbia’s in nswer Me This” and “Have You Experiment Luring Heard?^ 8 P.M. Tuners-in From Amateur dodest Beginning Leaders Hope Will"” Hour Is Successful Is Still in Doubt. EwoPoint Way for Education on Airways. show Corinne Griffith emerges tlon, nor will propaganda of any aort Dorothy Mattison. the Radio Editor. By from retirement to guest star for Ted By enter into the programs. Radio Row, to whom big call it more "boon- Hammerstein on Monday Benay \ OME might More than that, neither Studebaker, names are no novelty, flut- but to William Dow Venuta, beck in town, resumes her 6 doggling," Boutwell nor the staff believes the tered a bit over Sunday's pa- I Boutwell and his enthusiastic p.m. Tuesday recitals at Columbia. * "radio workshop” will bring a millen- rade of stars Kate EVEN organized by A nod of approbation is due WEAF’s staff working on Uncle Sam's their nium to radio. They approach Smith and her sponsors. But it was of those radio it's a dead scrapping dramatic char- :ational project task with nothing of the "know-it-all- a in the studio probably bigger night acters on the Sunday Fireside re- lest job they have to do in the we'll-show-you” attitude, evidenced than it was at the loudspeaker. citals there being far too much months their $75,000 allotment not only by the borrowing of experi- True, it takes good talent to make atmosphere of the sort let loose on W. P. A. funds must last. Their enced radio men as and production a good show. And Songbird Smith the air these nights including ; two went on the air the enlist- programs script chiefs, but also by was in the company of excellent talent. the atmospheric build-up for the week, and more are coming, over Commit- ment of an expert Advisory But all of it filed by the microphone Mary Pickford show. However, It national networks. They were tee. This committee passes on all so rapidly that little was heard from must be said that the Pickford modest beginning of a schedule shows, after which the networks must parties any of the capable crew of entertain- have fared better in their New York ederally sponsored radio programs on their as pass desirability programs. ers. Meanwhile Columbia's experi- airings but it would still be bene- ; they hope will point the way The committee Ned Dear- comprises ment in luring the 8 p.m. Sunday lis- ficial if her guests could find some- :he proper uses of radio in edu- born, New York University: Mrs. Si- teners away from N. B. C. remains thing really entertaining to divulge on generally. donie director of the Child Gruenberg, about the sincerest sort of flattery of after the fanfare preceding their in- he "radio as the Association: Dr. Franklin Dun- workshop," Study Maj. Bowes and his showmanship. troduction dies away, and it's up to ect is more known, is ham. educational director of N. B. C.; familiarly Outside of that it was just about the the guests themselves to prove all the rain-child of Dr. John W. Stude- Edward B. Murrow. dtrert«r of talks same show you used to be able to tune nice things we've been about Boi hearing ■r, Federal commissioner of edu- for C. B. S., and in on the same hour on the same net- them! on. and is one of five educational work on the same day of the week- of something •-1 ects for which his chief, Secre- under a different title, to be sure, the of the Interior Bowes Ickes, recently plications weekly, Maj. old “Columbia Revue.” Whether or rated Federal funds. Manned Sets Air Standard. and his hard-working Amateur Hour not the show actually made the hoped- ely by youths selected for their for inroads on the Bowes hour is not E. SMITH and the late about 600 for auditions— ^LFRED the W. P. A. staff pick nt and ability from yet apparent, and so even the broad- Will Rogers, not to forget Presi- 5 and the C. C-. C. its and then only pick 20 acts for each dent camps, casters are reserving judgment on the Roosevelt, represent a radio stand- set is "to add educational Sunday night show, with the expec- bill before deciding whether or not to speaking style all their own which suf- ( to the of successful 1935 world’s fair. fers no want of naturalness. How- technique tation that 15 will get on the air. The attractive young lady on the left Is Eve Arden, titian-haired air with Ted Weems during the make it a regular Sunday night fea- Its o programming.” headquar- several revues. She will be one Fields (center), Broadway's newest singing sensation, has ture. ever, if everybody adopted their man- That these acts are the "creme de la comedienne, who has starred in Broadway Benny are in a building on nerisms and the three-story of the headliners on the new Ken Murray programs over the Columbia joined Fannie Brice. Patti Chapin and A1 Goodman's orchestra as one of style change might treet loaned to the Government creme” of the talent that offers itself, be One of radio’s network on Tuesday nights. On the right is Gale Page, Pacific Coast the stars of the new "Ziegfeld Follies” series over Columbia. The team VVfELCOME to Colonel Stoopnagle regrettable. tasks is -free American of the one or two a to standardize radio not by University. with the exception beauty, who has been given several new spots on N. B. C. She began her of Fields and his wife, Blossom Seeley, was headline vaudeville and and Budd, who had the good speaking, by the nor that are reserved for the gong. Is professional career in a West Coast stock company and sang first on the revue attraction for many years. judgment to return to the air as the simplifying English language the project is Boutwell, yet by making people talk like robots. JADING manifest from the balance same Irrepressible comics in which exceptional I Those who before the editor of the monthly journal of the radio audience a few appear micro- Bowes in his one- delighted of with an ex- maintained by Maj. phone must conform to standards Office Education, months ago. True, they have adopted :ive of 6 a staff hour show'. which are "educated, unaffected and group supervising a new billing, but they make no pre- from the Features have an of decent !9 p>ersons drawn largely If Maj. Bowes is besieged by appli- Major tense of changing the type of comedy average conception behavior.” lied” and "professional" rolls of cants who simply think they have CAPITAL’S RADIO PROGRAMS and Notes at which they excel. Which raises :le Sam s works projects and draw- talent, consider what the radio net- that ever debatable question of This is the gist of the theory of modest salaries from $73 ranging works must face daily, not to*forget Vera Brodsky and Harold Triggs, whether or not a comic can change spoken English advanced by Prof. A. latter 5103—the figure going only the 600 or more individual radio sta- now must Lloyd James, honorary of 22. (coprrisht, 103«» Eastern Standard Time. the noted American'two-piano team, his style. The listeners by secretary special talent secured from the who Sunday, March the British tions. From Lucille Singleton, will be guest artists with Victor Ko- be impatient of comedians who make Broadcasting Corp.’s Ad- P. A. theatrical and dramatic visory Council on and for seven years conducted 12,000 au- lar and the Sunday Evening Hour much ado about assuming a new role spoken English jects. Because of the scarcity of ditions in the Columbia phonetics authority of London Uni- Broadcasting A.M. | WRC—950k WMAL-630k | WOL—UlOk | WJSV—1,460k |A.m7 symphony orchestra on WJSV at 9 and then inevitably come back io experience, Boutwell had to studios in New York, comes Ed versity, now visiting in New York. System 8:00 Melody Hour William Meeder Salutations Elder Michaux 8:00 o'clock tonight. They will offer Liszt's in their accustomed roles. Wynn, ct two of his chief aides from word that .... the almost discouraging 8:15 8:15 ‘‘Mephisto Waltz,” Infante’s ‘‘Ritmo,” for instance, continues to be very broadcasting industry—Maurice one out of 500 has been * “ ■ only aspirant 8:30 Tone Picture* News Bulletins 8:30 “I Dream Too Much," by Jerome Kern, much Ed Wynn, desipte all that ad- ,’ell, as production supervisor, and able to from audition room to radio go 8:45 ’n’ and ‘‘The Banjo.” vance fanfare about his new guise as Rosencrans, as script supervisor, fame. *_" _‘‘This That’*_** **____8:45 "Gulliver, the Traveler.” n on leave of absence from gToo Mexican Marimba On a Bus Jungle Jim Mountain Mission 9:00 Two popular comedy teams will be experts In the early days Miss Singleton .... 0:15 heard over WMAL at 7 when Chicago staff of the National all 15 minutes 9:15 Gospel Singer together heard comers, giving “ A REAL pleasure to have Ernie 9:30 "This ’n’ That” New's—Music Russian Opera 9:30 Block and Sully are scheduled to ap- •adcasting Co.
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