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Ad Volume Seems like you can’t turn on the tube these days without hearing a cool new song from a buzzworthy band. Here are some of our recent favorites.

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BLACK REBEL MOTORCYCLE CLUB, “SPREAD YOUR LOVE” ALBUM: B.R.M.C. (2001) FEATURED IN: The Cosmopolitan of Las Vegas hotel ad This hotel boasts that its mix of sexy, pouty people and adorable puppy invasions are “the right amount of wrong,” but the buzzy guitar of this San Francisco garage-rock outfit is all kinds of right.

AMOS THE TRANSPARENT, “AFTER ALL THAT, IT’S COME TO THIS” ALBUM: Everything I’ve Forgotten to Forget Coming to America (2007) Scandinavian indie rockers enjoy another round FEATURED IN: Plentyoffish.com ad of stateside success with their new album, Gimme Some. The dating site illustrates its “Your Other Half Is Waiting” tagline with split-screen shots of { !" +&,($- .))/ } two would-be lovers — solitarily waiting for the subway, playing with their food and seeing a movie — and this tender, heart-tugging duet. When the Stockholm- show shortly before they tape instantly memorable melodic based indie-pop trio Peter a performance of “Second hooks. (Don’t play “Dig a Little THE GO! TEAM, “THE POWER IS ON” Bjorn and John first caught on Chance,” the lead single from Deeper” unless you’re pre- LBUM: Thunder, Lightning, Strike (2005) in the United States — thanks their brand-new LP, Gimme pared to hum it all day.) Yttling FEATURED IN: NFL’s Play 60 Ad in large part to the viral suc- Some (StarTime International, says the group used “less- You likely found yourself doing the same thing as the bus-boarded kids and Atlanta Falcons cess of their whistle-enriched $13). In typically Scandina- obvious tricks on this album” players, coaches and mascot featured in this 2006 single “” vian fashion, Morén is mag- than they did on 2009’s Living ad: bobbing your head to this instantly catchy — many stateside observers nanimous about the situation. Thing, which had a darker, and invigorating tune. grouped the band with a “ is a small country,” more synth-based sound. “We handful of other Swedish acts he figures. “Everyone can’t tried not to confuse as much,” turning American heads at be popular.” he adds with a laugh. Lyrically Speaking the time. (Think El Perro Del Sweden’s loss is our gain: Peter Bjorn and John will Mar and , whose Gimme Some is a tidy blast of spend most of 2011 on the Victoria Bergsman provided fuzzy guitar pop that shows road supporting Gimme Some, “Young Folks” with its sleepy- off the trio’s persistent flair for including a swing through sexy female vocal.) Turns out the U.S. that wraps May 14 at “Your mama taught PB&J received similar treat- L.A.’s El Rey Theatre. Many you what to love, ment at home. European acts burn out while but she never taught “In Sweden, we get lumped attempting to break the States, in with other Swedish bands but Morén says “the concerts you how.” that are most successful in here are more interesting places other than Sweden,” every year.” He’s even looking says Peter Morén, relaxing forward to the hours (and with bandmates Bjorn Yttling hours) of preshow downtime, AUGUSTANA, and in a dress- saying, “We’re constantly get- “Someone’s Baby Now” ing room at Conan O’Brien’s ting better at hanging out.” Augustana (Epic, $10)

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AAP - Pitstop - _04WNG_AW20110415-021.pdf March 29, 2011 14:25:53