[London MD logo] Museums survey 2018 DETAILED REPORT 1 Response rate Financial operations Summary of findings• 48 Accredited non-national museums in the • £10,641,596 was generated by This is the first survey of the 126 non national capital responded to the first London Annual responding museums in earned income London museums within the Accreditation Survey of Museums. (including admissions, retail, catering, Scheme. In this, the first year of the survey in • This equates to a 38% response rate from events, hospitality, educational and London, participation from the Local Authority London non-National museums within the other earned income from trading, e.g. funded museum sector was stronger than other Accreditation scheme property rental) parts of the sector. • £8,356,993 received in regular public Audiences funding (including ACE MPM/National • The government’s 2017 Mendoza Review of the A total of 3,876,653 visits in 2017-18 based Portfolio funding) English museum sector highlighted the on responses received • £979,186 received in grant funding • importance of accurate data to the health of the Responding museums held a total of 4,206 • £3,208,627 received in contributed sector. To date, the key sources of sector data activities and events that engaged 222,866 income (including all money received in have been generated through reporting to Arts participants donations, friends members/schemes, any sponsorship income, corporate Council England as a function of grant Economic impact investment for National Portfolio Organisations membership, or other non-earned • Visits to responding museums represented income) (previously Major Partner Museums) or through around £61,339,109 of gross visitor impacts the reporting of nationally sponsored museums • There were at least £9,955,117 of direct, Workforce – volunteers to government. indirect and induced impacts as a result of • 2,085 active volunteers in 2017-18 spend on goods and services by responding ranging from 1 to 345 volunteers per Museum Development is currently working to museums responding museum support a consistent approach to sector data • At least 766 Full Time Equivalent (FTE) • Volunteers contributed a total of which includes museums across the diversity of direct, indirect and induced jobs were 124,185 hours to responding museums governance and funding sources operating supported by responding museums within the sector. in the region, worth around £900,000 Online engagement Over the coming years analysis of this data will • 69% of respondent museums have their own Workforce – paid staff provide a comprehensive and collective website and 85% used social media to • Responding museums employed 724 understanding of the museum sector to support engage with audiences paid staff equating to 525 full time advocacy, benchmarking and highlight trends. equivalents Educational engagement • Respondent museums delivered 6,112 learning and outreach activities engaging 2 208,638 participants Introduction The survey asks museums to provide data for The survey questions have been adapted to This report presents the findings of London the 2017-18 financial year. Financial data can align with Arts Council England’s annual Museum Development’s first Annual Survey of be provided for a different financial period, e.g. survey of Major Partner Museums and Museums. calendar year, which museums are asked to National Portfolio Organisations. indicate; all other data must be for the 2017-18 The survey was developed in the South West in period. 67% (31) of responding museums SWMD has been commissioned to deliver the 2012 to establish a baseline of sector data and, in reported all data for 1 April 2017 -31 March first London Museum Development Annual 2017-18, is being used to analyse and report on 2018. trends in eight of England’s nine regions. Survey of Museums, collecting data for the period 1 April 2017 to 31 March 2018. The survey is divided into five sections: Findings from the data can contribute to • Audiences estimates of the social and economic impacts of Survey method • Educational engagement museums. It can also help inform how London • Financial operations Museum Development, and other participant The survey was sent to all 126 non-National • Workforce Museum Development services, deliver support museums in the London region who are fully • Equality, diversity and inclusion to museums. The data within this report can Accredited, provisionally Accredited or enable museums to benchmark themselves formally Working Towards Accreditation. The against a range of comparators. survey was promoted via London Museum Development’s website and blog, through The survey has been developed and delivered by targeted e-bulletins, Museum Development South West Museum Development (SWMD) with Officers and at local museum networks across the intention of providing consistent data capture London. Museums were given the option of across multiple regions to enable more effective either online completion or a paper copy of advocacy and benchmarking. Survey questions the survey. Multi-site organisations were were developed in consultation with museums supplied with a bespoke form to provide a and local authorities and incorporate approaches response as a whole organisation; how this from pre-existing data collection exercises data has been incorporated into the report is developed in other regions. highlighted on the following page. 3 Sample and response 38% (48) of London museums within the This approach enables a better understanding of When considering the responses, the Accreditation scheme responded to this first data and increased accuracy to inform analysis. following should be kept in mind: survey. There are 126 non-National Accredited The core premise of the survey is determined by museums in the capital; the number of individual Accredited museum sites as determined • Not all museums responded to every Accredited museums is taken from the by the Accreditation Scheme. question Accreditation statistics for April 2018. 4% (2) of • Percentages have been rounded to the museums are formally Working Towards Site-wide data, which is collected centrally by the nearest whole number Accreditation. organisation rather than at site-level, has been • ‘Respondent’ or ‘Museum’ is every attributed to individual sites based on a ratio of museum who submitted a response The 20 Accredited National museums in audience numbers to enable a consistency of • ‘Accredited museums’ are the 126 non- London are not included within this survey as approach across the data provided. For multi-site National museums in London they report directly to their sponsoring responses, adjusted data has been recorded as • Where differences are small and response government department. The collection and ‘estimate’ to reflect this intervention. levels low, care must be taken when analysis of National museum data is well interpreting the data documented and understood. Whilst the Where a single museum site includes more than • Budget data must be viewed as National museums play a unique role in one Accredited museum collection, the approximate or indicative as different London in terms of economic impact and scale organisation has been consulted in order to methodologies are used by museums and of provision, this exercise is to focus on non provide an estimate of the percentage of visitors a number of museums operate a different National provision and reflects the current lack allocated to each respective site or, where this is financial year to April – March of a consistent data set for non Arts Council not possible, data has been included as a single funded, non National museums across site and the overall total has been adjusted There were two additional responses to England. accordingly. Five multi-site organisations London Museum Development’s survey, provided survey returns, representing 19% (9) of however these were from non-Accredited Data collection from museum services who the 38% (48) return rate. 10% (5) were Local museums who are, regrettably, not included operate multi-site and/or co-located museum Authority run and 8% (4) were Independent. within the analysis undertaken for this sites was undertaken using a bespoke form. report. London Museum Development would The form was designed to enable participation In this, the first year of the survey, the response like to thank these, and all, museums for by organisations who collect a blend of both rate from Local Authority-funded services was submitting their survey and for supporting service-wide and site-specific data, most higher than other parts of the sector with 83% of the collection of sector data in London. The typically around educational activities, Local Authority-funded services participating. data will contribute to regional and local financial operations and workforce. understanding of the museum sector in London. 4 Figure 1: All London Accredited museums by museum type, including Profile of respondents National (DCMS sponsored) museums English Heritage 38% (48) of the 126 non National Accredited museums responded to this year’s survey. A list of respondent museums is included at the 11 5 6 Independent end of this report. The response rate, in this first year, is primarily comprised of Independent (34% (26 of 77) of Independent) and Local Authority 20 Local Authority (83% (19 of 23) of Local Authority) museums. The figures shown here present the variation between the various types* Military of London's Accredited museums and the respondent museums. 4 77 National