Rolex and Sport Rolex and the Environment

MAY 2021

ROLEX AND ROLEX AND THE SPORT ENVIRONMENT

Rolex is the watch of reference for Rolex supports and promotes sportsmen. Let’s discover the models initiatives for the protection of the most appreciated by great champions. planet all over the world thanks to the Perpetual Planet project.

INVEST IN ROLEX

Investing in the Rolex brand is one of the best choices you can make. Let’s see together why in our dedicated analysis.

ROLEX-AUDEMARS PIGUET-PATEK PHILIPPE THE NAME OF THE MAGAZINE / EDITION 1 CONTENTS

ARTICLES

Our brands 3

Rolex and sport 4

Rolex and the environment 8 SPAZIO21

Invest in Rolex 13 Come and visit us in: Via della Rocca, 21 10151 Turin- Tel. 011-18837123 Email: [email protected]

QUALITY AND GUARANTEE

2 THE NAME OF THE MAGAZINE / EDITION PATEK PHILIPPE ROLEX AUDEMARS PIGUET

Since 1839, without interruption, Founded by Hans Wilsdorf, it is Audemars Piguet is a company Patek Philippe is committed to pas- probably the most famous watch manufacturer of luxury wristwat- sing on the great art of traditional brand in the world, an undisputed ches, founded by Jules Louis Aude- Geneva watchmaking. icon of elegance and performance. mars and Edward Auguste Piguet.

SPAZIO 21

YOUR LUXURY WATCHES STORE IN TURIN

Spazio 21 is the reference point in Turin for those who want to sell or buy a luxury watch Rolex, Patek Philippe or Audemars Piguet in complete safety and at the best price. Come and visit us in our shop to discover our watches or request an evaluation of your used.

THE NAME OF THE MAGAZINE / EDITION 3 3 ROLEX AND SPORT TENNIS-AUTOMOTIVE-GOLF

4 4 THE NAME OF THE MAGAZINE / EDITION ROD LAVER ROGER FEDERER Roger Federer celebrates his victory at Rod Laver wears a Rolex Oyster Wimbledon by showing off his Rolex Perpetual Datejust Oyster Perpetual Datejust II

The Australian tennis player is con- BJORN BORG Roger Federer is undoubtedly the ico- sidered by some to be the best of all Björn Borg poses with his beloved nic player of the last 20 years, perhaps time. “I had a wonderful career, I Rolex Oyster Perpetual Day ‑ Date 36 the most iconic of all time. He holds 20 reached the top of tennis and giving Grand Slam titles including 8 won at myself a Rolex was a way to crown all Wimbldon (absolute record) and was this. It’s probably the best purchase Björn Borg was the first tennis player number one in the world for 237 con- I’ve ever made! ”. These are the words to become a real world star, reaching secutive weeks. On the occasion of his with which Rod Laver demonstrates the levels of the pop icons of the 80s. victory at Wimbledon in 2009 he wore how important the Rolex brand is to Borg has rediscovered his personali- a Rolex Oyster Perpetual Datejust II. him. The Australian champion was ty and values in the Oyster Perpetual This model was launched in that year enchanted by the Rolex Oyster Perpe- Day-Date 36 Ref. 11838. The watch has and has many of the features of the tual Datejust way back in 1981, when a green “ombrè” dial and 18 ct gold in- Datejust, but with a larger format, the he saw it displayed in a showcase in dexes. Oyster case measures 41 mm. In the Hong Kong. The Perpetual Datejust is The latest versions of the Day-Date model chosen by Federer, the referen- a pure classic style watch, and this fea- are the 128238 in yellow gold and the ce 116334, the case is in steel-white ture has always remained unchanged. 128239, made in white gold. gold. “At some point, I realized that I could be the first Swiss to become No. 1. Rolex has always believed in this ROLEX AND TENNIS ambition, so much so that even today Federer never gives up wearing a THE VICTORY OF Rolex timepiece in every tournament ELEGANCE and special occasion.

THE NAME OF THE MAGAZINE / EDITION 5 5 ROLEX IN POLE POSITION

Cosmograph Daytona: Tom Kristensen’s watch

The Cosmograph Daytona is a watch unmissable for fans of sports chronographs.

24 HOURS OF LE MANS

The starting grid for the 2017 24 Hours of Le Mans. On the sides you can see the dominant presence of the Rolex brand on the billboards.

ROLEX DAYTONA ROLEX GMT-MASTER II

The new Daytona made in 2021 The GMT ‑ Master II features a 24- are equipped with a “space” dial. hour graduated bi-directional ro- It is made of metallic meteorite, a tating bezel. Local time adjustment material that makes the Cosmo- occurs independently of the minute graph Daytona a prestigious icon. and second hand. This allows trave- The Cerachrom bezel exhibits the lers to adjust to the new time zone tachymeter scale that made this without having to compromise on series so successful. With three the accuracy of their watch.The mo- counters and several buttons, it is vement mounted on the GMT-Master the ideal tool for timing automo- II is a latest generation Rolex move- tive events. The bezel can be used ment. This mechanism uses caliber as a tachymeter to calculate avera- 3285, an innovative movement with ge speed by measuring periods of a Chronergy escapement. The techni- time elapsed over a given distance. cal solution, introduced in 2015, was designed and optimized to produce a movement twice as precise as an offi- cially certified chronometer and with Mark Webber chose the Rolex GMT-Mas- ter II for himself a power reserve of around 70 hours. Discover the Rolex GMT-Master on our website www.spazioventuno.it

6 THE NAME OF THE MAGAZINE / EDITION ROLEX IN POLE POSITION GOLF ROLEX AND TIGER WOODS

SINCE 1967 ROLEX SUPPORTS THE WORLD OF GOLF AT 360 ° HOW OFFICIAL SPONSOR OF MAJOR TOURNAMENTS IN THE CIRCUIT

“My biggest achievement in golf was winning the four majors in a row. No one else in the world has succeeded in the enterprise. “ From these words it is clear how Tiger Woods is an absolute legend of the golf world and in general one of the greatest sportsmen of all time. The US champion was fascinated by the Rolex Deepsea. This is due to another great passion of his: ocean diving. The Deepsea’s Oyster case guarantees water resistance to a depth of 3900 meters. All this thanks to the paten- ted Ringlock System innovation, which allows Deepsea glass to withstand a pressure equivalent to a load of three tons. The case is also equipped with a gas escape valve that allows the helium, which infiltrated inside the watch during decompression in the hyperbaric chamber, to be able to escape without any risk to the watch. To ensure visibility in low light conditions, it is equipped with Cromalight luminescence.

THE NAME OF THE MAGAZINE / EDITION 7 7 ROLEX AND THE ENVIRONMENT

ENVIRONMENT ROLEX WITH THE PERPETUAL PLANET PROJECT FOR YEARS IT HAS SUPPORTED

ROLEX INITIATIVES TO ENVIRONMENTAL INITIATIVES AROUND SUPPORT THE ENVIRONMENT THE WORLD.

8 THE NAME OF THE MAGAZINE / EDITION MOUNT EVEREST The first initiative we present when its summit was conquered to you is also the one that Ro- for the first time in 1953, by New lex has been supporting for the Zealander Edmund Percival Hi- longest time, we are talking llar. To monitor the timing with about the partnership with the the precision necessary for such National Geographic Society. an extreme and unusual situa- Edmund Percival Hillar in The origins of the collaboration, he relied on the Rolex Oys- 1953 climbed the mountain tion date back to 1954 and, in ter Perpetual. The watch worn Everest wearing a Rolex Oys- ter Perpetual. 2017, it was further strengthe- by the explorer was never put on ned with the support dedicated the market, but it was of capital to the Perpetual Planet Expe- importance for Rolex in order to ditions project. The aim of the develop future models of the Ex- expeditions is to collect infor- plorer line. Today the Explorer mation and data essential to model is identified by the recent- understand how human acti- ly released references 124273 and vities affect different habitats, 124270. The first is characterized in particular mountains, rain- by the presence of yellow gold forests and oceans. In 2019, an combined with Oystersteel, while expedition was made to Mount the second is exclusively in Oys- Everest, the highest mountain tersteel. Both feature a black dial in the world. The expedition with the numbers 3, 6 and 9. The team, led by National Geogra- indexes, numerals and hands are phic and Tribhuvan Universi- coated with a long-lasting blue ty, aimed to better understand luminescent emission material the effects of climate change on to ensure visibility even in the the Hindu Kush-Himalaya gla- darkest hours. A very important ciers, which provide essential structural element of these new Rolex Explorer water resources to one billion references is the return of the ref. 124273 and 124270 people.Precisely with reference case to its original size of 36 mm. to the mountain of the Himala- On Spazio 21 you can find the yas, Rolex was actually present perfect Rolex Explorer for you.

THE NAME OF THE MAGAZINE / EDITION 9 9 THE AMAZON RAINFOREST

ROLEX HAS DEMONSTRATED THAT IT HAS PARTICULARLY CARING FOR THE PROTECTION OF THE AMAZON FOREST. LET’S DISCOVER THE INITIATIVES AND THE PEOPLE WHO HAVE ALLOWED TO REALIZE THEM.

Laury Cullen Jr is a Brazilian forest for the environment with the im- engineer who puts his experien- provement of people’s living con- The rebirth of the Atlantic forest of ce and knowledge at the disposal ditions, has become a point of re- Brazil. Laury Cullen Jr.’s project. of farmers to repair the damage ference for all initiatives that aim caused to Brazil’s Atlantic forest, to promote coexistence between contributing to the livelihood of the community and the natural the local population and the fight world.

THE AMAZON FOREST against climate change. To achieve Cullen’s Dream Map helped res- his goals, Laury Cullen Jr develo- tore 2,000 hectares of forest and IT IS THE LUNG OF THE EARTH ped the Dream Map project. Unli- plant 4 million trees, generating ke the previous concept of “reser- $ 2 million for the local economy. ve” or “natural park”, this project Reforestation also contributes to manages to make agriculture an the global fight against climate integral part of the reforestation change, absorbing 800,000 tons program. The Brazilian engineer’s of carbon dioxide every year. approach, which combines respect

10 THE NAME OF THE MAGAZINE / EDITION THE AMAZON RAINFOREST ROLEX PROMOTES INITIATIVES IN SUPPORT OF RESPONSIBLE FISHING SUSTAINABLE “Saving the giant of the Amazon” di João Campos-Silva FISHING João Campos-Silva’s passion for the natural world began when he received a book about rainforest biodiversity from his mother. FISHING IS A CRUCIAL ACTIVITY FOR THE SUPPORT OF COMMUNITIES.

Rolex’s commitment to the Amazon rainforest finds conti- nuity in the project of João Campos-Silva, committed to saving the arapaima. It is a freshwater fish, whose length can reach three meters, making them the largest freshwater fish in the world. Their importance derives from the fact that, for countless generations, they have been the staple food of the indigenous communities living along the river. This has led them to be a species in danger of extinction, but thanks to the efforts of Campos-Silva the number of arapaima has increased by as much as 400%. Márcio Ayres operates in the Mamirauá area which, despite enjoying the status of a protected area, has been subject to illegal deforestation and intensive fishing that were about to drain its resources. Márcio Ayres’s commitment lasted until 2003, the year in which his death took place. He encouraged the Amazonian populations to stay on their lands rather than leave to look for work in large Brazilian cities, earning a li- “Un’eredità amazzonica” di José Márcio Ayres. ving by managing natural resources, ecotourism and other projects. Following his death at just 49, a dedicated team José Márcio Ayres, di origini brasi- liane ed esperto ecologo forestale, continued to keep his dream alive. The group continues to ha deciso di impegnarsi in prima li- maintain relationships with the local inhabitants to be able to nea fondando una “riserva per uno sviluppo sostenibile” effectively preserve the precious natural environment of the di 2.600 km² forest.

THE NAME OF THE MAGAZINE / EDITION 1111 FOREST

WHY IS IT IMPORTANT TO SUPPORT THE PROJECT?

Although the laws protect the Ama- zon rainforest, in essence the lack of resources such as state funding and public personnel does not guarantee a real protection of this natural paradise. Help us with your support! SPAZIOVENTUNO SUPPORTS THE BENEFEIT COMPANY LIFEGATE

LIFEGATE FORESTE IN PIEDI

Spazio 21 also cares about protecting the environment, which is why it joined the “Foreste in Piedi” project promoted by LifeGate. The initiative, carried out in collaboration with the Italian NGO ICEI and the Bra- zilian AVIVE, aims to preserve 560 hectares of Amazon rainforest. 27 families from the San Pedro community were involved with the aim of preventing and combating deforestation, arson, illegal hunting activi- ties and other environmental crimes. Join the fight for the protection of the planet and support the project “Foreste in Piedi” https://store.lifegate.com/prodotto/foreste-in-piedi/

12 THE NAME OF THE MAGAZINE / EDITION INVEST IN ROLEX

LET’S SEE WHY IT’S A SMART CHOICE

THE NAME OF THE MAGAZINE / EDITION 1313 WHAT YOU INVEST NEED TO KNOW THE MAIN ASPECTS TO CONSIDER WHEN YOU WANT TO MAKE AN INVESTMENT.

DEGREE OF RISK The risk of investing in Rolex watches is very low. This thesis is demonstrated by the price trend of Rolex as a brand and its top models. Rolex pre- sents itself as a solid company, which in 2013 reached its peak in sales, with a turnover of 4.7 billion euros thanks to 800 thousand pieces produced.

INVESTMENT VOLATILITY Volatility is a measure of the intensity of the fluctuation in the value of an investment. In the case of Rolex wat- Several investment firms, including ches this parameter is reduced to a Bain & Company’s Worldwide Lu- minimum. The reason lies in the fact xury Market Monitor and Knight Frank Luxury Investment Index that Rolex, thanks to the prestige of have had a positive opinion on the the brand and the fact that it repre- luxury gold market. sents a tangible investment, does not lose value over time.

ALWAYS STAY UP TO DATE Among investors, one parameter above all makes Rolex particularly at- tractive: the rarity of some models. It You can decide to buy a Rolex on the is very important to always stay up to second-hand market, or buy a com- pletely new one, knowing however date on any limited editions and find that the true value will be acquired them in time before their value grows over time and not immediately. at a dizzying pace.

14 THE NAME OF THE MAGAZINE / EDITION HOW CAN YOU RECOGNIZE A FAKE ROLEX TO INVEST SAFELY?

We know that, given the popularity the typical crown of the Rolex logo. of the Rolex brand, there are nume- On the bezel, in authentic watches, A distinctive feature of Rolex is the rous fake models on the market. To the logo is integrated, in imitations it red or green seal with lanyards. increase your awareness when you will only be glued on. The bracelet also decide to invest in Rolex watches, we provides us with useful information think it is useful to give you some tips. to understand the originality of the A new Rolex is always accompanied model presented to us. In the Rolex by a box made specifically for each bracelet, the links are joined together When you buy a new Rolex you should know that it comes with a model. In the box we must find some with pins. Between one link and ano- box made specifically for each mo- accessories such as: the warranty cer- ther there must be grooves that allow del. The casing itself is valuable, tificate, the purchase receipt, the ins- you to insert a screwdriver. made of leather or wood. truction booklet and the leather docu- ment holder. The authenticity of the watch is also certified by the presence of the seal and the indication of the serial number and model engraved inside the body. There are also some specific elements that can be noticed by looking a little more carefully at the clock. First of all, the lens which, in the originals, has a magnification power of 2.5x, while in the imitations it is often only 1.5x. For models made since 2002, looking closely at the glass at 6 o’clock, you will notice a micro-engraving that reproduces

THE NAME OF THE MAGAZINE / EDITION 1515 THE BESTESELLERS

ALL ROLEX WATCHES REPRESENT A GOOD INVESTMENT, BUT SOME OF THEM IN THESE YEARS HAVE SEEN THEIR VALUE GROWING DECISIVELY.

16 THE NAME OF THE MAGAZINE / EDITION The Rolex Daytona “Unicorn” Ref. The Rolex Daytona Ref. 16520 is fi- 6265 occupies the second place in tted with the Zenith El Primero ca- the prestigious podium of the most liber, which was introduced for the expensive Rolex ever. first time on the market in 1988.

The Rolex Daytona is a flagship of the have contrasting counters and the bo- Geneva-based maison. In fact, we are ttom of the continuous seconds sca- talking about a watch full of charm and le in the same color as the internal tradition, characteristics that unques- counters. Another Daytona that has tionably project it into the Olympus of made the fortune of its owners is the great luxury watches. The excellence Rolex Daytona Ref. 6265.IThe reason of the Rolex Daytona has allowed this why this watch has reached very high jewel to be loved both by a “senior” au- quatations lies mainly in the material dience and by those who have recent- with which it was produced. Unlike ly entered the Rolex world. For these other Rolex Daytona Vintage made of reasons, it is widely believed that the steel or 14 or 18 carat yellow gold, the Daytona is recognized as one of the reference 6265 can boast the presen- main models on which one should fo- ce of 18 carat white gold, even on the cus in terms of investment. The refe- hands. Among the most recent models rence Ref. 6239 “Paul Newman” is the we remember the ref. 16520, equipped undisputed leader in terms of price. with a 40 mm Oyster case. The watch It is the Rolex watch sold at the hi- has an Oyster-type bracelet with full ghest price ever: we are talking about links, with a box closure and a fine The greatest testimonial of the Ro- lex Daytona for the impact it has the record amount of $ 17,752,500 satin finish. This reference is now out had on its diffusion is undoubted- (more than 15 million euros). of production and this greatly contri- ly Paul Newman. He received this What sets the “Paul Newman” apart butes to making it an excellent invest- model as a gift from his wife in 1968. from all the other Daytonas is the ment. graphics of the dial. Specifically, they

THE NAME OF THE MAGAZINE / EDITION 1717 Rolex GMT-Master II Rolex GMT-Master II ”Pepsi” ref. 126710BLRO “Batman” ref. 116710BLNR

The Rolex GMT-Master II was created in year, the maison presented the blue and black 1983 and maintained a similar design to color of the Cerachrom bezel for the first time the GMT Master I. The turning point for the and solved the impossibility, hitherto prohibi- Rolex “Pepsi” coincides with the 2018 Base- tive, of creating a double color on a monobloc lworld fair, when the reference 126710BLRO ceramic bezel. There are two main reasons that was presented. immediately gained the ad- have caused a strong increase in the value of miration of many collectors. First of all, it the ref. 116710BLNR: the fact that it went out was the first “Pepsi” GMT-Master II in steel of production and was the first to have the with a ceramic bezel and, moreover, it was two-tone blue and black ceramic bezel in the equipped with the versatile Jubilee brace- history of the GMT-Master. Thus, those who let and not the more robust Oyster. The ref. bought the “Batman” found themselves with a 126710BLRO was a resounding success, with real big game, the price of which has risen al- demand that far exceeded supply. In 2013, most double compared to the initial one. however, the first “Batman” arrives. In that

18 THE NAME OF THE MAGAZINE / EDITION ROLEX EXPLORER II

The price of the Rolex Explorer II ght after than the black dial ones. grew by 246% between 1994 and It is easy to assume that, with the 2016 and in total increased by € passage of time, the ref. 16570 (the 5,000 during this period. The at- last Explorer with a five-digit refe- tention for the Rolex Explorer in rence) will become more and more 2021 will certainly reach very high desirable and less and less availa- peaks thanks to the fact that this ble. The Rolex Explorer reference year celebrates the 50th anniver- 216570, launched in 2011 on the sary of the birth of the Explorer. occasion of the 40th anniversary The Rolex Explorer II 16570 was of the Explorer series, introduced produced from 1989 to 2011, equi- an important innovation compa- pped with a 40 mm case and per- red to the previous version. The- fect for adventurers even in the se are the dimensions of the case, most difficult situations. It shares which go from 40 mm to 42 mm. the GMT-Master by the presence, This watch still remains one of the also on this reference, of the GMT most economically competitive of hand and the (non-rotating) bezel steel sports Rolex, but we belie- that allow you to indicate a second ve this factor may be questioned time zone. Like most all-steel Ro- in the near future, as the market lex sports models, the Polar white seems to be craving this reference Above the Rolex Explorer II Ref. 16570. dial versions are slightly more sou- with increasing insistence. Below the Rolex Explorer II Ref. 216570

THE NAME OF THE MAGAZINE / EDITION 1919 20 THE NAME OF THE MAGAZINE / EDITION VINTAGE RECOGNITION, APPLICATION AND RARITY IN 2021, INVEST IN VINTAGE ROLEX VINTAGE ROLEX

SOME MODELS FROM THE PAST PRESENT FEATURES NEVER REPRODUCED. THIS MAKES THEM IRRESISTIBLE FOR COLLECTORS WHO HAVE MORE THAN A JUST PASSION OF WATCHES. SOME OF THESE TIMEPIECES ARE REALLY PROHIBITIVE BUT WE THINK IT MAY BE FUN TO DREAM A LITTLE TOGETHER.

Rolex Ref. 8171 “Padellone” Rolex GMT Ref. 6542

The name “Padellone” was used for The Rolex GMT Master ref. 6542 the first time by Italian collectors from 1954 is known for the intro- due to the size of its case. In reality duction of the red and blue “Pepsi” we are talking about only 38 mm in bezel made of Bakelite. We have al- diameter, now considered almost ready seen how recent GMT-Mas- as a women’s watch, but which in ters also play a leading role when the 1950s were considered “ex- it comes to Rolex to invest in, so tra-large”. The watch is also distin- you can imagine how much this guished by the moon phase located reference is coveted by many co- at 6 o’clock, the only Rolex together llectors, especially if you can buy it with the reference 6062 to be able with its original kit. to boast this feature. This is a very dated watch and therefore not only very difficult to find, but above all to find in excellent condition. If you are lucky enough to have it in your hands, and you can afford it, then you shouldn’t go for the subt- le. Our advice is to absolutely try to get hold of it. In fact, there is no doubt that the price of this watch will only increase.

THE NAME OF THE MAGAZINE / EDITION 2121 ROLEX DIAL DAY DATE “STAR” IT IS A REALLY VERY SPECIAL ROLEX, CHARACTERIZED BY DIALS WITH FLASHING AND VIBRANT COLORS.

ITALIAN STYLE AND DESIGN

The Rolex Day Date “Star” was introduced in the 1970s with the enamel dial made available in a riot of colors. The term “Star” is not a nickname inven- ted by collectors or proposed by an auction hou- se, but it was Rolex that used the term “lacquered star” in its catalogs in the 1970s. When they were launched on the market they did not enjoy the hoped-for success, as many collectors preferred more conservative dials over a Day-Date, such as white, silver or black. The price of this model can vary a lot, because there have been many versions made over time by the maison. The Rolex Day Date “Star” was also produced with different metals. In order of presence on the market, we can find this watch in versions in yellow gold, white gold, pink gold and minimally in platinum.

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