ANNUAL REPORT AND ACCOUNTS 2019 ANNUAL REPORT AND ACCOUNTS 2019 ACCOUNTS AND REPORT ANNUAL GROUP SWITZERLAND WATCHES OF THE
THE WATCHES OF SWITZERLAND GROUP
THE WATCHES OF SWITZERLAND GROUP IS THE UK’S LEADING LUXURY WATCH SPECIALIST OPERATING IN BOTH THE UK AND US, WITH A COMPLEMENTARY LUXURY JEWELLERY OFFER. The Group comprises of four prestigious retail brands; Watches of Switzerland, Mappin & Webb, Goldsmiths and Mayors and has been transformed over the last five years into a modern, technologically advanced, multi-channel retailer with a foundation of success based on strong watch brand partnerships, impactful marketing and unrivalled customer experience.
A range of icons are used throughout this report to highlight our performance in key areas
GOVERNANCE FRAMEWORK Our governance framework allows us to consider stakeholders when making key decisions throughout BOARD LEADERSHIP DIVISION OF COMPOSITION, AUDIT, RISK REMUNERATION AND COMPANY RESPONSIBILITIES SUCCESSION & AND INTERNAL the year. PURPOSE EVALUATION CONTROL
Read more Corporate governance page 56
OUR STRATEGIC PRIORITIES The Group’s strategy for continued growth and market share is focused across both GROWING BEING A STRONG DELIVERING CONTINUING TO EXPANDING REVENUE PARTNER FOR EXCEPTIONAL DEVELOP BEST IN MULTI-CHANNEL UK and US markets. AND PROFITS OUR LUXURY CUSTOMER CLASS PRACTICES MARKET LEADERSHIP WATCH BRANDS SERVICE
Read more Our strategy page 9 AT A GLANCE
The Watches of Switzerland Group is the UK’s largest luxury watch retailer with over 35.0% market share and accounting for half of Rolex’s sales in the UK. Sales of our top five luxury watch brands of Rolex, Patek Philippe, Omega, Breitling and TAG Heuer made up 70.0% of the Group’s revenue in FY19.
Over the past 18 months we have expanded our footprint into the US with the acquisition of businesses in Florida and Las Vegas and the Rolex GMT-Master II 18ct white gold 40mm case, automatic self winding movement opening of two prestigious Watches 70-hour power reserve, water-resistant to 100m. of Switzerland flagship showrooms in New York. Over the last five years the business We pride ourselves on delivering a has transformed into a modern, customer experience that complements technologically advanced multi-channel the luxury brands that we partner with retailer. The focus of the Group has and our focus for the future is continued been on highly successful watch brand elevation and expansion in the UK and US. partnerships, the advancement of Having built consumer trust and digital marketing and customer awareness over generations, this relationship management. year we were proud to celebrate the Our well-invested showroom network centenary of our relationship with Rolex. includes the “Golden Triangle” of flagship The Group’s luxury watch credentials showrooms in London; flagship showrooms are complemented by a luxury jewellery in Las Vegas, New York, Miami and business and a proud association with Atlanta; luxury destinations throughout the Royal household as a historical the UK; strong presence in Heathrow holder of Royal Warrants. Airport and an increasing development Our admission to the London Stock of mono-brand boutiques, along with Exchange in June 2019 is the latest industry leading ecommerce platforms. step on the Group’s strategic journey and was a highlight for the year celebrated by colleagues and brand partners alike.
Patek Philippe 5172G Chronograph 18ct white gold 41mm case, hand-wound movement, Read more Market review page 5 65-hour power reserve, water-resistant to 30m. REVENUE BY REGION ‘19