COMATAIDH BUILEACHAIDH PLANA CANAN 19 FEBRUARY 2018 SUSTAINABLE DEVELOPMENT COMMITTEE 21 FEBRUARY 2018

HEBRIDEAN CELTIC FESTIVAL TRUST REVENUE FUNDING 2018/19

Report by Director of Development

PURPOSE OF REPORT To consider an application for revenue funding from the Hebridean Celtic Festival Trust (HCFT) for 2018/19.

COMPETENCE

1.1 There are no legal, financial, equalities or other constraints to the recommendations being implemented. Provision exists within the Development Department and Sgioba na Gaidhlig Revenue Budgets.

SUMMARY

2.1 The Hebridean Celtic Festival (HebCelt) is a major international event on the Celtic music calendar and a key asset in branding the Outer Hebrides as a culturally rich and vibrant travel destination. It plays a crucial role in bringing visitors to the islands throughout the tourist season. The festival has a strong local following and is a highlight of life here in the summer for many islanders, particularly the younger generations. The event has helped to establish a positive image of the Outer Hebrides as an attractive place to live and work, which is beneficial in population retention and potential in-migration.

2.2 An independent Visitor Survey and Economic Impact Report on HebCelt 2016 concluded that the festival directly generated £1,405,472 into the local economy, that the net additional economic impact of festival-goer expenditure as a result of HebCelt 2016 was in the region of £2,206,591 and that the event helped safeguard 41 tourism related jobs.

2.3 Creative Scotland has confirmed funding totalling £80,000 towards the festival in 2018. Although a significant percentage of funding for the festival is derived from private sponsorship and commercial income, continued support from the Comhairle is imperative in ensuring this inward investment from other public sources and to maintain the quality, ambition and size of this annual event.

RECOMMENDATION

3.1 It is recommended that, subject to the satisfactory conclusion of a one year Funding Agreement for 2018/19, the Comhairle approve funding of £25,650 (£21,375 from the Arts Revenue Budget and £4,275 from Sgioba na Gàidhlig Revenue Budget) to the Hebridean Celtic Festival Trust.

Contact Officer: Elsie Mitchell, Arts Development Officer Appendices: 1. Attendance Table 2010 to 2017 2. Statistics – comparison with similar Events 3. Income and Expenditure 2017 and 2018 4. Economic Impact Summary 2017 5. Hebridean Celtic Festival 2018 Draft Programme: Target Attendance Background Papers: Report to Sustainable Development Committee, 1 March 2017 BACKGROUND

4.1 The Hebridean Celtic Festival Trust (HCFT) was established in 1995 to promote Celtic music in all its aspects and to increase awareness of and interest in Celtic music. It is held for four days in July, with the main events taking place in a complex of tents in the grounds of Lews Castle and at An Lanntair. Outreach performances, workshops and fringe activities take the festival atmosphere to the streets of Stornoway and to a number of rural community venues in Lewis and Harris.

4.2 “Our mission is to promote and develop Celtic music, arts and culture in all its forms against the backdrop of the Outer Hebrides. We are committed to nurturing talent and creating opportunities for artists through our international platform. We have a strong focus on conducting our business in an environmentally sustainable manner. We have an innovative and dynamic approach embracing emerging technologies. We aim to create a world class festival, generating a unique atmosphere that appeals across our community and beyond.” Hebridean Celtic Festival Trust: Mission Statement.

4.3 The festival promotes an eclectic range of performances that encompass new and emerging talent, Gaelic music and contemporary traditional stars. As well as promoting live Celtic music, and bringing internationally acclaimed acts to the Outer Hebrides, the festival provides local musicians with an international platform.

4.4 Over the last 23 years of this annual festival young people from the Outer Hebrides have been inspired by the music on offer, performed themselves and become acclaimed professional musicians in their own right. These include Norrie Maciver, Alasdair White, Mischa Macpherson, Isobel Anne Martin, Iain Morrison and . Others have gone on to further education and employment behind the scenes in the creative industries. This process is on-going with a new generation of island musicians being showcased in the 2017 festival – Eleanor Nicolson performed with a band of local musicians, as did Colin Macleod, Faram (the ceilidh band that have emerged from Fèisean nan Eilean Fraoich) played at an Lanntair and on the Islands Stage, and Josie Duncan performed in the acoustic tent.

4.5 In 2017 the Western Isles Cèilidh Trail, a successful partnership with Fèisean nan Gàidheal, provided a training opportunity for young musicians from Uist, Lewis and Harris to rehearse together then deliver a full week of appearances out and about in the community, culminating in a performance at the main arena on the Saturday. Training opportunities were offered once again by “Let’s Circus” who brought in local performers to join their troupe whilst they were in the Hebrides.

4.6 A unique feature of HebCelt is its family friendliness and intergenerational appeal. This is achieved by programming acts of interest to a wide age range and different musical tastes. In 2017 The Waterboys pulled in a large crowd; Tide Lines were in huge demand and have been invited back in 2018. Lucy Spraggan a former Xfactor contender appealed to a younger audience. The best of the Scottish Trad and Folk Rock scene were well represented with performances by Lau, Peatbog Faeries and others. 2017 festival performers from the Outer Hebrides included Colin Macleod who had just signed a major record deal. The programme at An Lanntair proved popular, with most shows selling out in advance of festival week. It opened with the second commission in the Between Islands series, a collaboration between fiddlers Jane Hepburn (Lewis), Louise Bichan (Orkney) and Maggie Adamson (Shetland).

4.7 Fringe Activities aimed at children and families are a vital part of the event. Trader stalls offer crafts and other goods to festival goers. In 2017 seven of the eleven stalls were by local businesses including, for the first time, Ishga and Acair. An Lanntair annually provide family art workshops within the festival arena; in 2017 around 250 people helped to make a mini festival ground. The base was commissioned from Ness based model maker Chaz Ellliot. Participants of all ages could then decorate wooden figures to look like themselves and select from pre-made props – coffee cups, balloons etc. Gradually over the 3 days the mini ground was populated with family groups and festival volunteers. The location at the top of the ground proved to be ideal. Parents were able to leave children aged 8 or over to be supervised by an Lanntair staff whilst they watched the performances from the green. After Hebcelt the installation was exhibited at an Lanntair for a week. “Let’s Circus” amused family audiences with a number of International acts featuring comedy, acrobatics, aerialists, walkabout and juggling in the “The Magpie”, a mini big top located in the centre of the castle green. Afternoon opening of the main arena on Friday/Saturday, a bouncy castle, face painting, Danns a’ Rathaid in Francis Street, Circus Busking in the narrows, Celtic Dances at the Town Hall plus 3 free concerts at Martin’s Memorial Hall also helped families to engage with the festival.

4.8 Gaelic is an inherent part of Fèis Ceilteach Innse Gall. In 2017, two Gaelic Song Circles led by Shona Macmillan and Calum Angus Macmillan attracted 40 participants at each of the sessions; bi-lingual menus were provided at the majority of catering stances. Radio nan Gàidheal broadcast live daily coverage, showcasing participating artists. A Gaelic team of 12 young people, led by the late Chrisella Ross, interacted with the festival-going public to share short Gaelic phrases in a fun way. Two mornings of Blàs Gàidhlig/ language taster sessions were also held in an Lanntair, led by Chrisella together with Laura Maclennan and a team of new recruits. These sessions were very busy and popular. Chrisella who will be sadly missed from future festivals has left behind a lasting legacy, by inspiring a younger generation of Gaelic tutors and by developing successful methods to introduce new learners to the language within the bustling context of a festival audience. Gaelic song featured at 7 of the performances within the main arena – Inyal, Hò-rò,The Outside Track, Tide Lines, Faram, Western Isles Cèilidh Trail, Josie Duncan & Pablo Lafuente and Hecla; at the Family Concerts in the Town Hall; at community events in Callinish, Tarbert and Breasclete. Gaelic song was a prominent part of the An Lanntair festival programme including the Thursday late night cèilidh dance, the Friday night festival club, in performances by Na h-Oganaich and by Willie Campbell’s Dalma. Calum Angus Macmillan launched his new album ‘Till’/ Return, an intensively researched piece which drew on his roots in Point on the Isle of Lewis, the memories and recordings of family members and the online archives of the BBC and the website Tobar an Dulchais.

4.9 ‘Overall quality of experience’, ‘Pre event information and ticket sales’ ‘Event programme’ ‘Main site Catering’ ‘Range of Fringe Events and ‘Overall value for money’ all scored very highly in a visitor survey of attendees at Hebcelt 2017. Reviews of the festival on Social media emphasise the importance of the pleasant atmosphere and wide appeal of the event:

“What a great place and what a well organised festival! Friendly people, great music…we came all the way from The Netherlands but it was worth it! I want to come back! Thank you all volunteers, what a great job!”

“Amazing wee festival with fabulous music, extremely well organised where alcohol is not a priority! Litter free, extremely family friendly and brilliant food. Amazing setting with plenty of free motor home/camper parking where the whole town gets into the swing of the festival. Cannot recommend highly enough. Who needs big festivals with this one!”

“Fantastic festival, fantastic atmosphere. Staff really good as ever and wow the music!”

“Brilliant festival! Always a great choice of artists and loads to do outside of main venues, town is buzzing during Festival week!”

OUTER HEBRIDES BRANDING

5.1 The last detailed Outer Hebrides Migration Study: Final Report in 2007 looked at drivers of change in the population and identified that “The general confidence and optimism of the community is also seen as a factor influencing out-migration. The role of public agencies and the island media in promoting a pessimistic outlook has fuelled an almost exclusively negative portrayal of the Outer Hebrides in the national media”. Since 2007 HCFT have made considerable inroads in helping to combat this negative image.

5.2 HCFT promote the festival and the Outer Hebrides along one or more of the themes - setting, music and community - extolling the attractions and merits of each across all communications to audiences including festival-goers, sponsors and the media. This has brought positive media attention to the Outer Hebrides, attracted visitors and enhances the areas image as a vibrant, inspiring and culturally rich place to live and work, particularly for younger generations.

5.3 The promotion of HebCelt and the positive image and branding of the Outer Hebrides as a tourist destination and an exciting place to live goes beyond the 4 days of the festival. The HebCelt website has an extensive reach. In 2017 it had 57,000 unique visitors covering 153 countries in the world. The home page takes visitors to links to the destination tourism website, accommodation sector and transport routes. HebCelt has a very effective and year round social media campaign, which surpasses similar events on Orkney, Shetland and Tiree and compares favourably with the Outer Hebrides Tourism destination website and social media accounts (see table in Appendix 2). For 2017 Hebcelt invested more time and resources in social media and the creation of new digital resources, including a series of videos for Utube, drone footage of the festival site and town, blogs across festival week and compelling photographic imagery capturing the festival atmosphere. The digital material gathered will continue to be used as a promotional tool in 2018. Skilful marketing, consistent delivery of a quality event and years of investment have developed HebCelt into a strong and resilient brand with a loyal local audience and a worldwide following.

5.4 At the Scottish Events Awards in 2017 HebCelt was awarded both the ‘Festival of the Year Award’ and the Grand Prix prize for ‘best of the best’. HebCelt was named Best Cultural Event or Festival in the Highlands and Islands Tourism Awards for 2017, a title also won in 2014. In the 2016 Scottish Outdoor & Leisure awards, HebCelt was a finalist in the Best Outdoor Festival category. In 2015 ‘Songlines’ magazine listed HebCelt as Top 10 in UK Summer Festivals for the 5th year in succession. In 2011 the event secured the coveted title of ‘Best Large Event’ at the Scottish Event Awards, with the beaten finalists being prominent, higher-cost, major city events and Edinburgh’s Hogmanay Celebrations. This consistent and recurring recognition from the national tourism industry emphasises the importance of the festival to the sector within the Outer Hebrides.

5.5 The most recent award for Hebcelt came from the Eurosonic Noorderslag festival and conference in The Netherlands in January 2018, when 34 festivals in 12 countries were honoured. Hebcelt received a Highly Commended accolade from A Greener Festival Awards, which signifies ‘a well-managed, environmentally-aware festival which has taken significant steps to reduce waste and greenhouse gas emissions and to engage with the audience’. As @planetscot tweeted “Congratulations to @HebCelt for being the only Scottish music festival to be recognized for their environmental efforts – so very aware of their idyllic location & responsibility that brings”. 5.6 ‘Festival Interceltique Lorient’ is one of the largest European Celtic music festivals and takes place annually in Brittany in August, attended by an estimated 750,000. In 2017 Scotland was designated as their ‘Country of Honour’ and given a large pavilion to showcase a wide range of Scottish artists each day. HebCelt was invited to programme the opening concert for the Scottish pavilion, this featured Blasta, Tide Lines, the Mischa Macpherson Trio and Elephant Sessions. During changeovers a large screen displayed audio visual and videos portraying the Outer Hebrides landscapes, culture and HebCelt imagery. In addition, for the 10 days of the festival HebCelt provided a stall - manned by Gaelic speaking staff and volunteers from HebCelt and An Lanntair - promoting the festival and the Outer Hebrides as a tourism destination. Outer Hebrides Tourism contributed a competition to encourage interaction. Heb Celt @Lorient was extremely well received, the opening concert was a sell- out and there was significant interest in the stand in particular around Gaelic language, music, Peter May trails, and the wider beauty of the islands. At the same time as maintaining Hebcelt’s profile as a major international event, HebCelt @Lorient helped to raise the profile of Hebridean artists, Gaelic song and was an excellent opportunity to promote the Outer Hebrides as a tourist destination to an international audience.

5.7 Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop, said: “For Scotland to be chosen as Guest Country of Honour by the Lorient Interceltic Festival further cements our important relationship with France. Our prominence at one of the world’s biggest Celtic festivals is an excellent opportunity to showcase the spirit of Scotland, as we celebrate our Year of History, Heritage and Archaeology”. Scotsman 4.8.17

ECONOMIC IMPACT

6.1 Within the Outer Hebrides Community Planning Partnership (OHCPP) Economic Regeneration Strategy to 2020, the growth of the Creative Industries and the development of tourism are identified as opportunities. The festival is an essential part of two of the key actions for Tourism to “endorse and support the promotion of the Outer Hebrides as a unique island hopping destination, with a rich heritage, an outstanding natural environment, and a vibrant food, art and craft culture” and to “consolidate the festival and events market”.

6.2 HCFT creates direct employment by sustaining one full-time post throughout the year, employing temporary staff during the festival period and paying fees to musicians (some locally based) performing at the festival. Training opportunities offered to the volunteer workforce help increase employability skills. HebCelt Volunteers aged 25 and under receive Saltire Awards; a scheme initiated by the Scottish Government and for those aged over 25 Kisimul Awards have been developed by the Volunteer Centre Eilean Siar. Development tasks for young people include: job shadowing of key festival team members with mentoring and advice; work experience in photography, journalism, event management, public relations, writing, artist liaison, box office, lighting, filming, and the internet. For those interested in following a career in the Creative Industries the festival provides a practical and highly relevant training ground.

6.3 A high level of local community support is demonstrated by both the voluntary commitment to the successful delivery of the event and audience figures. 183 volunteers contributed over 3396 work hours during the 2017 festival; 33% of the total attendees were residents of Lewis and Harris. The HCFT has developed strong relationships with local individuals, community groups and organisations in both the public and private sector, which greatly contributes to the successful staging of the event and the promotion of the festival experience within its unique Hebridean context.

6.4 HebCelt contributes to the viability of the local business community through cultural tourism and the attraction of visitors to the islands on an annual basis, generating visitor spend on local products and services e.g. accommodation, shopping, transport, food and drink. In addition to the associated visitor spend, an estimated £154,303 37% of the total HCFT income in 2017 was re-directed back into the local economy via expenditure on the local services needed to deliver the festival.

6.5 Over the last 8 years attendances at the festival have maintained an average of 15,429 over the four days of the event. This is a commendable achievement during an extended period of economic recession. The table in Appendix 1 outlines this pattern. There was a drop in attendances from the highest ever 17,830 achieved in 2016 to 15,918 in 2017. As , with a wide fan base in both the Outer Hebrides and across Scotland, historically draw the largest audiences to HebCelt this drop was anticipated by HCFT in their audience targets.

6.6 The most recent independent Visitor Survey and Economic Impact Report, commissioned by Highlands and Islands Enterprise, stated that in 2016 there were a total of 17,830 attendances. As attendees generally take in more than one event the report calculated that HebCelt was attended by 7553 paying guests 63% (4758) were visitors taking a holiday on the islands. Almost three quarters of those surveyed said that they were in the area to attend HebCelt. The audience was drawn from across the UK and also abroad including Europe, the US, Canada, Australia and New Zealand. Visitors from outside Scotland, who completed the survey, were asked “How important was the festival in your trip to Scotland?” 69% indicated that they were in Scotland as a direct result of HebCelt. The report confirmed that the event continues to play an important role in attracting new people to visit the islands and encouraging repeat trips. The independent report concluded that HebCelt 2016 directly generated £1,405,472 into the local economy, that the net additional economic impact of festival-goer expenditure as a result of HebCelt 2016 was in the region of £2,206,591 and that the event helped safeguard 41 tourism related jobs.

6.7 It is simply unfeasible to finance an independent Visitor Survey and Economic Impact Report for every year of the Festival, particularly at a time of budget constraints within the public sector. The Hebridean Celtic Festival Trust board therefore applied the methodology within the 2016 study to an evaluation of HebCelt 2017 and concluded that HebCelt 2017 directly generated £1,037,644 into the local economy, that the net additional economic impact of festival-goer expenditure as a result of HebCelt 2017 was in the region of £1,629,102 and that the event helped safeguard 30 tourism related jobs.

6.8 The review of the Funding Agreement with the Comhairle for 2017 found that the HCFT exceeded their Funding Agreement requirements, delivering more than 70 hours of performances in a high quality, diverse and vibrant cultural programme, which had significant social and economic impacts for the Outer Hebrides.

HEBCELT 2018

7.1 HebCelt 2018 has a line-up of headline acts with popular appeal, which is already being well received both locally and off island: Deacon Blue, Tide Lines, Skippinish, Blazin Fiddles and Eddi Reader, should be attractive to a wide audience demographic and local, national and international audiences. A draft programme for HebCelt 2018 with audience and participation targets is shown in Appendix 5.

7.2 The HCFT continues to demonstrate best value use of resources. It is a professional and highly skilled organisation hugely reliant on volunteer effort. Incredibly for an event of its size and profile it has only one full time employee. Administrative overheads are kept to a minimum by home working and extensive use of cloud technology.

7.3 The total running costs for HebCelt in 2018 are estimated at £442,000. HCFT have successfully confirmed funding from Creative Scotland totalling £80,000 in 2018-19. Public funding for the event, while crucially important is targeted at 28% (£128,500) of the total running costs. The remainder of the costs are to be met through private sponsorship, ticket sales and commercial income. An Income and Expenditure statement for the 2017 festival along with an estimated budget for the 2018 festival is shown in Appendix 3.

RISK

8.1 With any major outdoor festival there is a risk that ticket sales are lower than anticipated. The headline acts have a significant impact on ticket sales. Historically, ‘Runrig’ have been the biggest sellers for HebCelt, the phenomenal success of the 2016 event may therefore be difficult to repeat, as proved the case in 2017. External factors such as bad weather, ferry cancellations or competing events can also impact on ticket income and set up costs. HCFT hold some financial reserves to mitigate against these factors. As a registered charity with Events Insurance, HCFT bears these risks, not the Comhairle.

8.2 (OHCPP) Economic Regeneration Strategy to 2020 identifies “population decline” and “economic under performance” as the key challenges faced by the Outer Hebrides. If the Comhairle ceases funding the HCFT there is a risk that this could lead to cuts by other funders, the organisation would fail and the Outer Hebrides would lose an established and successful part of the Island’s economic infrastructure. The challenges of creating a new festival, with the combination of loyal local following, national and international acclaim that HCFT have developed over a 23 year period, would be considerable.

8.3 HebCelt is identified as a ‘Creative hub’ within the revised Creative and Cultural Industries Strategy which states ‘they will be assisted to deliver quality reactive programmes, retain activity momentum already achieved, plan for future development and diversification as well as being supported to safeguard against challenges’.

8.4 There are no legal, financial or other constraints to the Comhairle in making the funding award to HCFT. Provision exists within the Development Department’s Arts Revenue Budget subject to approval of the Comhairle’s 2018/19 Budget.

CONCLUSIONS

9.1 The Hebridean Celtic Festival is a unique cultural asset to the Outer Hebrides. A professional and highly successful internationally branded event, with a strong local, national and international following, it is recognised as a major contributor to tourism and inward investment.

9.2 The event supports the delivery of National and Local Outcomes under the 2018/19 Single Outcome Agreement and the delivery of the Comhairle’s Plana Cànan nan Eilean Siar.

9.3 Comhairle funding is critical in assisting the HCFT to lever in support from other public bodies and to carry out its programme for 2018. It is therefore proposed to invest funding, of £25,650 (£21,375 from Arts Revenue and £4,275 from Sgioba na Gàidhlig) for financial year 2018-19, subject to the satisfactory conclusion of a Funding Agreement and subject to approval of the Comhairle’s 2018/19 Budget. APPENDIX 1

HEBRIDEAN CELTIC FESTIVAL ATTENDANCE

Year 2017 2016 2015 2014 2013 2012 2011 2010

Total 15,918 17,830 14,052 14,314 16,298 14,095 14,506 16,418 Attendance

Headline Acts The Runrig Afro Celt The Capercaille The KT Tunstall Runrig Waterboys Sound Levellers Waterboys Redhot System Van Peatbog Imelda Imelda Chilli Big Country Morrison The Faeries May May Pipers Idlewild Proclaimers Donnie Dougie Dàimh Afro Celt Dougie Hayseed Salsa Munro Maclean Kassidy Sound Dixie Celtica with System Maclean An Iuchair by Ally White

External Calmac Circus of the Tall Ships factors/ Ferry strikes Orient held celebrations competing early in the in Sty Castle in Ullapool events with summer grounds at on the same potential lifted a day same time dates as the impact on before HCF as festival. Festival attendances started. Wet weather All day Second during opening stage added festival site over Fri/ Sat to main build & initiated festival site event. Amber weather warnings for 2 days of the festival.

APPENDIX 2

Organisation Facebook Twitter Instagram Likes followers followers

Outer Hebrides 16,894 7874 144 Tourism on 19.1.17 on 19.1.17 on 19.1.17

19,639 10,800 589 On 20.1.18 On 20.1.18 On 20.1.18

HebCelt 15,229 7024 1241 Net additional economic impact £2,206,591 0n 19.1.17 On 19.1.17 On 19.1.17 41 tourism related jobs

safeguarded 17,115 7741 1856 source: Hebridean Celtic Festival 2016: Visitor Survey and Economic On 20.1.18 On 20.1.18 On 20.1.18 Impact Report

Tiree Music Festival 10,989 3254 450 Net additional economic impact £678,395 On 19.1.17 On 19.1.17 On 19.1.17 18 tourism related jobs

safeguarded 12,529 3773 892 source: Tiree Music Festival 2016: Visitor Survey and Economic Impact On 20.1.18 On 20.1.18 On 20.1.18 Report

Orkney Folk Festival 6191 5133 no account No public info On 19.1.17 On 19.1.17 on 19.1.17

7080 5612 978 On 20.1.18 On 20.1.18 On 20.1.18

Shetland Folk Festival 6306 2969 no account No public info On 19.1.17 On 19.1.17 on 19.1.17

6910 3393 no account On 20.1.18 On 20.1.18 on 20.1.18

Up Helly Aa 4466 356 153 No public info On 19.1.17 On 19.1.17 On 19.1.17

5338 438 396 On 20.1.18 On 20.1.18 On 20.1.18

Eilean Dorcha Festival 3824 586 132 On 20.1.18 On 20.1.18 On 20.1.17

APPENDIX 3

HEBRIDEAN CELTIC FESTIVAL INCOME AND EXPENDITURE 2017 and 2018 Note: Provisional figures given by HCFT in January 2018

EXPENDITURE Estimated 2017 Estimated 2018 Artists Fees 108,975 108,500 Travel 5,321 3,500 Accommodation & Hospitality 15,821 19,000 Workshops & Street Art 10,533 9,100 Programme Consultancy 2,000 2,000 PRS 6,656 7,200 Sub-total Artists 149,306 149,300 Location Site costs, venues 65,308 59,700 Stage, sound, light 62,279 63,400 Security 26,423 21,600 Toilet facilities 7,131 7,500 Other Facilities 3,770 3,800 Technical Coordination 5,000 5,000 Contingency 5,000 Sub-total Location 169,911 166,000 Developments Lorient 8,432 Digital 3,000 Training 3,600 Year Of Young People Project 10,000 Sub-total Developments 8,432 16,600

Marketing Graphics 5,000 5,000 Publishing 4,797 5,000 Website 4,169 4,700 Advertising 4,656 5,000 Photography 1,600 1,600 General Promotions 5,329 1,700 Seminars & Events 1,415 1,500 Marketing & PR 10,308 8,500 Tickets 1,862 2,000 Sub-total Marketing 39,136 35,000 Co-ordination Salary and on-costs 34,464 35,100 Office overheads 1,800 1,800 Travel, training & research 1,071 2,000 Sub-total Co-ordination 37,335 38,900 Administration Office staff 4,100 3,400 Office Expenses 4,989 4,800 Admin support 2,160 3,000 Office Rent - 1500 Festival Management Systems 2217 2300 Directors’ Expenses 1,004 2,000 Volunteers Expenses 2,478 4,000 Legal & Finance 14,420 15,200 Sub-total Administration 31,368 36,200

TOTALS 435,488 442,000

INCOME Estimated 2017 Estimated 2018

Public Funding 126,668 128,500 Donations/Private Sponsorship 16,150 16,200 Ticket Sales 221,582 238,600 Friends 2,500 2,500 Advertising 2,000 2,000 Traders, Catering and Bars 29,969 31,700 Retailing 13,033 16,500 Other Income 5,220 6,000 TOTALS 417,122 442,000

Note: It is a part of the HCFT financial strategy to sustain financial reserves at an appropriate level (at least 20% of annual revenue expenditure) in order to provide resilience in the event of a failure to meet income targets in any one year, particularly ticket sales which can be subject to external factors out-with the control of HCFT.

DETAILS OF TARGET INCOME 2018 FROM PUBLIC AND PRIVATE SOURCES

Target Amount Confirmed INCOME SOURCE £ £ £ £

HIE 17,800 Comhairle nan Eilean Siar (Arts

Revenue £21,375/ Sgioba na Gaidhlig 25,700 £4275)

Comhairle nan Eilean Siar (Sgioba na

Gaidhlig) Project Grant 2,000

Comhairle nan Eilean Siar (Education) Project Grant 3,000 3,000

Creative Scotland 80,000 80,000

Sub-total Public Funding 83,000 128,500

Private Sponsorship

CalMac 8,000

Lewis Wind Farm 5,000

Various 3,200

Sub-total Private Sponsorship 16,200

APPENDIX 4

HEBRIDEAN CELTIC FESTIVAL : Economic Impact Summary 2017

Employment Generated F/T P/T Total Give Post Start and End Hours dates if employment is temporary or seasonal Worked Job Title Start End date date Shop / Admin 2 378 20 June 24 July Crew 10 923.5 8 July 29 July Local Security 10 1007 10 July 29 July Festival Director 1 n/a 1 Jan 31 Dec Bar Staff 24 425.5 20 July 22 July Total Expenditure on Payroll in 2017 £56303

Skills Development Actual Total number of individuals gaining employability skills by volunteering at 183 the festival /Freelance Employment Generated within the Outer Hebrides Creative Industries Sector Total number of Outer Hebrides based Creative Industry practitioners who 60 will benefit from the resources provided by HebCelt in 2017 e.g. musicians, visual artists, craft-makers who will perform, exhibit, make new work, promote existing work, or lead education and outreach events. Total no. of Outer Hebrides based Creative Industry Businesses paid to 12 deliver goods or services for the Hebridean Celtic Festival Total Value of Fees and Expenses paid to Outer Hebrides based Creative £18000 Industry Businesses to deliver goods or services for the Hebridean Celtic Festival Purchase of other Outer Hebrides based Goods and Services Total Value of other goods and services purchased by the Hebridean Celtic £80000 Festival from other suppliers in the Outer Hebrides to facilitate staging the festival e.g. expenditure on local travel, ferries, accommodation, meals, marketing, legal and accountancy fees, etc Driver for Tourism Total Festival attendances by visitors to Lewis, Harris 9232 In Kind In-kind contribution by volunteers, businesses & supporters 3396 volunteer Hours £40,000 in-kind estimate by businesses/supporters

APPENDIX 5

HEBRIDEAN CELTIC FESTIVAL 2018: DRAFT PROGRAMME: AUDIENCE AND PARTICIPATION TARGETS

Target Target Target Target Atten- Atten- Atten- Atten- WEDNESDAY 18th July dance THURSDAY 19th July dance FRIDAY 20th July dance SATURDAY 21st July dance Festival Arena Mainstage Skipinnish (G) Tide Lines (G) Deacon Blue Eddi Reader Habadekuk Blazin’ Fiddles Dante YOYP Project (G) More TBC More TBC

Islands Stage Trail West (G) Yves Lambert Trio Niteworks (G) TBC (G) Vishten Tumbling Souls Kinnaris Quintet Martha L Healy More TBC More TBC

Acoustic Stage TBC TBC Family Programme Circus Workshops / Show Circus Workshops / Show Circus Workshops / Show Running at main site throughout Arts & Crafts Running at main site throughout Running at main site throughout the festival Fair the festival the festival 2500 3500 4000 An Lanntair Gaelic Showcase Between Islands (G) 200 Alasdair Fraser & Natalie Haas 150 Blasta (G) 150 Arthur Cormack (G) 200

Late night Ceilidh Dance (G) 150 Ceilidh Dance (G) 150 Festival Club (G) 300 Festival Club 300

Caladh Inn Late Night Sessions 200 Late Night Sessions 200

Town Fringe

Family Concert 11:00 (G) 80 (G) 80 (G) 80

11:30 Gaelic Language Taster 20 Gaelic Language Taster 20

Artizan 15:00 Song Session (G) 40 Song Session (G) 40

Street Arts 12:30 300 300 300 Busking Circus Busking Show Circus Busking Show Circus Busking Show

Live Radio Broadcast 14:00 Live broadcast 2 - 4pm (G) 80 Live broadcast 3 - 5pm (G) 80

Dance 10:00 Celtic Dance Comp & Display 200

Shinty Match 14:00 Inter-Island Match 100

Community

Breasclete 20:00 Trail West (G) 150

Tigh na Mara 20:00 Vishten 100

Tarbert 20:00 Arthur Cormack (G) 150

AUDIENCE and PARTICIPATION SUMMARY Target Target Total No. of Performances: Main Arena 37 Total Attendance at Performances: Main Arena 10000 Total No. of Performances: An Lanntair / Caladh Inn 10 Total Attendance at Performances: An Lanntair / Caladh Inn 2000 Total No. of Performances: Community Venues 3 Total Attendance at Performances: Community Venues 400 Total No. of Exhibitions Total Attendance at Exhibitions Total No. of Education and Outreach Events 17 Total Attendance at Education and Outreach Events 1720

TOTAL NO. OF PERFORMANCES, EXHIBITIONS AND EVENTS 67 TOTAL FESTIVAL ATTENDANCE 14120 Total No. of performances/ events which develop the profile of Total Attendance at performances/ events which develop the Gaelic Language and Culture 23 profile of Gaelic Language and Culture 12070 Total No. of Website hits 80000 Total Face-book Interaction - Fans 17000 Total Twitter Followers 8000 Total Instagram Followers 2000