Executive of the Week: Columbia Records Senior VP
Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE JULY 9, 2021 Page 1 of 18 INSIDE Executive of the Week: • Inside Track: How the Music Business Columbia Records Senior VP Is Preparing to Return to the Office Marketing Jay Schumer • Health Professionals on the Mental Toll of BY DAN RYS Returning to Shows Mid-Pandemic yler, The Creator’s sixth album, CALL ME extensively, and how marketing has changed over the • Shamrock Capital, IF YOU GET LOST, was a smash hit upon course of his career. “Fans have a lot of things they After Buying Taylor its release: 169,000 equivalent album units, could be doing at any given moment,” he says, “so you Swift’s Catalog, the single week highest of his career; a better be giving them a really good reason to give you Raises $200M to Tsecond straight No. 1 on the Billboard 200, and sixth their attention.” Loan to Creators straight top five; and a promotional campaign that in- Tyler, The Creator’s CALL ME IF YOU GET • For the First Time, cluded a performance at the BET Awards and several LOST debuted at No. 1 on the Billboard 200 this People of Color well-received music videos. week with 169,000 equivalent album units, the Dominate Recording It also was another release from the artist that came highest mark of his career. What key decisions did Academy Board of bundled with an innovative marketing plan, helped you make to help make that happen? Trustees: Exclusive by a rollout featuring a phone number that fans could The success of this album comes first and foremost • Taylor Swift, call to receive personalized messages from Tyler, from having an artist like Tyler who is one-of-a-kind Jack Antonoff & which followed the VOTE IGOR campaign that Tyler and has continued to grow with every release.
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