Everything You Always Wanted to Know About Ipos* but Were Afraid to Ask Joseph E
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New England Journal of Entrepreneurship Volume 8 | Number 1 Article 10 2005 Everything You Always Wanted to Know about IPOs* But Were Afraid to Ask Joseph E. Levangie Ardour Capital, LLC Follow this and additional works at: https://digitalcommons.sacredheart.edu/neje Part of the Entrepreneurial and Small Business Operations Commons, and the Strategic Management Policy Commons Recommended Citation Levangie, Joseph E. (2005) "Everything You Always Wanted to Know about IPOs* But Were Afraid to Ask," New England Journal of Entrepreneurship: Vol. 8 : No. 1 , Article 10. Available at: https://digitalcommons.sacredheart.edu/neje/vol8/iss1/10 This From the Practitioner's Corner is brought to you for free and open access by the Jack Welch College of Business at DigitalCommons@SHU. It has been accepted for inclusion in New England Journal of Entrepreneurship by an authorized editor of DigitalCommons@SHU. For more information, please contact [email protected], [email protected]. Levangie: Everything You Always Wanted to Know about IPOs* But Were Afraid From the Practitioner’s Corner Everything You Always Wanted to Know about IPOs* *But Were Afraid to Ask Joseph E. Levangie any entrepreneurs want to reach high to the most should marvel at the catalytic effect that his miniscule heavens to achieve unlimited success.These hard- IPO had on his ensuing business dealings. This Ling case M working, often underappreciated, venturers often study undoubtedly planted the seeds for my interest in IPOs. crave fame and fortune as they strive to create their per- Continuing to be held hostage to reminiscences of my sonal business legacy. One strategic path many have wan- youth, I then hit upon a second trigger. I recalled the name dered down is that of the Initial Public Offering (IPO), David Reuben. In the arena of self-help literature, his 1972 whereby shares of the company are sold to the public. The book—titled remarkably similar to this article’s, substituting IPO has many strong attractions. Large amounts of capital “sex” for “IPO”—sought to represent for sexual education can be brought into the company.The company’s stock can what Dr. Spock’s books were for baby care. Addressing a be used as currency to acquire other companies. Early broad and complicated (?) subject area, Reuben employed a investors realize a good ROI. Employees can perceive real Q&A format to transition from topic to topic. If I can borrow value in their stock options. Customers, banks, vendors, from his book’s title, then adapting his formatting style can- and other stakeholders pay more respect to the company.Is not be that much more egregious! Further, certain parallels this truly the entrepreneur’s nirvana? Or is it a case of “Be between sex and IPOs are evident. Both subjects involve a careful of what you wish for because it may really come degree of self-actualization, hard work, nurturing of relation- true?" Read on. ships,romancing,and performance.If successful,both can be fun and rewarding. Both endeavors can be undermined by deadly sins—lust and greed (it is left to the reader to deter- Entrepreneurial graybeards like myself are often asked,“How mine which sin relates to which topic!). do you really get an IPO done,from start to finish?”In my typ- Accordingly, with a series of posed-issues/practical- ically charming way, I grunt and say,“It’s far too complex to answers, and with illustrative real-world case examples, I will address casually in a few minutes!” While the response is apply my personal observations from more than a dozen IPO accurate, it is also unfulfilling to the questioner. Not totally experiences to address the following subtopics: insensitive to my obligation to share and mentor, I have grap- • Why would an entrepreneur/CEO pled with how to craft a satisfactory construct to address and The Big Turn On. consider an IPO? communicate important IPO issues. • What kind of issues must be consid- An initial trigger point occurred recently when I read the The Wooing Process. ered and relationships developed to reach an IPO go/no obituary (Martin 2004) of Jimmy Ling. Many middle-aged go decision? business aficionados will recall Ling as the once-dirt-poor • What’s involved in implement- Okie who took public his small electrical contracting firm in Planning the Big Event. ing a successful IPO? the 1950s and proceeded to buy first Temco Electronics and • How can the short-term Missiles Company and then Chance Vought, Inc., forming the The Honeymoon Period. euphoria of an effective IPO be translated into long- Ling-Temco-Vought Corporation. Known as LTV,the growing term success? conglomerate gobbled up companies in an acquisition fren- • How does the zy. I remember that as a first-year MBA student at a well- Interference from Pesky Third Parties. newly public company deal with all the regulators? known Eastern business school in the late 1960s, I attended • What challenges to the public a guest lecture where Ling explained how he bought Wilson Keeping It All Together. company present themselves over the years? & Company and immediately spun off or “redeployed the assets”of Wilson’s meat packing,sporting goods,and pharma- The Big Turn On ceutical operations.Tested critically by tenured professors of Why Does an Entrepreneur Consider an finance, this high school dropout scored debate points at every turn.The Q&A session was dynamic. His description of IPO? the Wilson deal as “meatballs, golf balls and goofballs” won The very mention of “IPO”connotes the big leagues.You can over the student body.Over a period of 14 years LTV grew to operate quietly as a “very nice” private company in a New become the 14th largest company in the United States. All England suburb, but if your firm is public, then your distant from a $738,000 IPO! While many may not recall Jimmy Ling, relatives and old classmates can read about you in the finan- EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT IPOS 75 Published by DigitalCommons@SHU, 2005 1 New England Journal of Entrepreneurship, Vol. 8 [2005], No. 1, Art. 10 cial pages.Your barber, priest, and kids may look at you with ty ruled and the IPO went forward.The company prospered renewed respect. Anticipation of this opportunity for self- beyond all expectations. The need for investor liquidity affirmation can be the psychological hook for the entrepre- arguably accelerated the company’s sales and profit growth neur to pursue an IPO. despite management’s early resistance. The practical hook is cash. If company cash is low, the Another wrinkle to the exit position is the curious phe- need for capital is high.As P.J. O’Rourke (2001) noted,“You nomenon that the very act of filing for an IPO can attract can’t put your Visa bill on your American Express card.”Just M&A bidders and enhance the company’s value. In just one before my first IPO, the company’s trades payables were at month last year (Hibbard 2004), the following M&A transac- 170 days. A vendor in the lobby opened his briefcase to tions occurred out of the IPO pipeline: show off a revolver (not a banking facility, but of the shoot- • AOL bought Advertising.com for $435 million, ing variety!) and all purchases were on a COD basis. The • Bob Evans Farms paid $182 million for Mimi’s Café, and bank was thoughtful enough to send out a “work out”guy to • Allied Capital bought Financial Pacific for $94 million. straighten out matters and baby-sit its $1.5 million loan.At 6- foot 4-inches, 280 pounds, Mr. Work-Out looked like and How about Noneconomic Considerations? growled like a nose tackle for the New England Patriots. He As Kermit the Frog says, “It isn’t easy being green.” strongly implied that he liked to hurt people recreationally. Sensitivity to issues of society and nature is obviously a wor- Post-IPO, of course, all these folks—now fully paid off— thy objective and represents a hot button for many “enlight- became our “best friends.”The IPO provided liquidity and ened” investors—as long as there are adequate economic short-term sanity. underpinnings. Consider Tom’s of Maine, which seems to Even if you have adequate cash to sustain operations, have mastered the art of balancing its idealistic values with there’s always an appetite for more cash. Virtually every the realities of mass-market retailing (Donahue 2004). From company has a robust wish list of investment opportunities selling toothpaste in mainstream stores 20 years ago,Tom’s and business development initiatives. Any CEO who sips now peddles more than 90 all-natural products through a from the entrepreneurial Kool-Aid cup seeks growth. full gamut of distribution channels, including health food Growth, however, is not a sure thing. Florian (2004) reports stores and big chains. With $40 million in revenues, Tom’s on a Bain & Company study that shows that of the 8,000 pays its employees a 15 percent premium over market and companies surveyed, only 9 percent had grown revenues contributes 10 percent of pretax profit to charity. It targets and profits during the past 10 years at a rate of more than the estimated 13 percent of the population that embraces 5.5 percent and earned their cost of capital. The abiding socially conscious values. If and when Tom’s opts for an hope is, however, that good ideas, good marketing and sales, IPO, it should have a reservoir of highly interested good execution and cash launch a successful growth initia- investors. tive. In the IPO prospectus, for example, investors examine Banham (2004) reports on the trend that more and more the Use of Proceeds section to see how the capital infusion firms are choosing to operate with a corporate scoreboard will be allocated and will contribute to the company’s that tracks not only economic, but also environmental and growth plan.