ire ea fen KW Ye MK INSIDERS NEWSLETTEk ,-Away From the Cheering.ammemomm. :tee 0,/,-06ppotgamat • MASTER DRAFTER .Samantha Stevenson ibysitter. The babysitter teak him to the hotel am! the mansbip. This Smar the draft is tough for Gil. He believes : .11 image to uphold. He is ruthless. intelhgent . oaleysittex got druak and Otis Taylor slipped out in the it is one of the poorest years ever for professional materi- a•eensiare shrewd. clever, :oft, gentle. sparkliag erne middle of the night. Instead ..f Otis T'aylor being a al. Each night he studies his 25 player auota—readirg ge (le, fresh. loving. Or so the many writers through tae Cowboy and All-Pro, he is an All-Pro and e City reports made by his scouting staff "," ousatels of reports 4 ears have tagged hirn. He is supposed to 'ead a nonex- Chief. ' Mystery thickens. are lining the walls of his he,aciquarters—a glassed suite Prieee life. He is supposed to be just myth con- mit AND A KID from . He was drafted by the Inoiting dowte 11 floors and acrixes Central Expressway me top Cowboy executive mind. His name— ! Baltimore Colts and the New ork Jets. The Jet. sent a e hue a knack to have perfection gleaming from has ,1 Brandt.) limo out to the airport to pick him up. Here comes Me :mite of offices leis entoueige--the girls in the office, like iirderdli in foetball players, worda and money. He runs babysitters with hirn. Weeb Ewbenk started talkine to his him His personal secretary, Toule Johnapelte; is an an unusual ot ganiza bon—The Cowboy System. He directs sitter. thinking he was his attorney. The babysitter lis- especially big fan of Gil's She is irnprmesed by his player personnel. does his own public relations and tened and played along. tuld Weeb they would think about manner and respects his gamesmanship in the art of makes his own stories. He is for teal. He heads up the everything. Meanwhile they hopped the first plane and afting. 4:0'1 far the Cowboys anti sends his talented scouts went back to Detreit. The kici signed with the Laons.•' The Brandt myalique surround& Lhe business. He ian't Aging 1.11.1rOSA the country. diggitig up young college boys There is another story about a gifted kid frotn the same person in alt earls of the coun:ry. Some men ter 11kRisre draft choices And he invented many working ( hicago. I used to spend the whole summer just visitieg despise htm Others bide their time with him. And then idea which other league teams have grabbed and are our future picks at their homes. This kid lived on south there are theme people who care about . He has now using successfully: free agents. gloesy brochures, side of Chicago in the blame ghettos. The day the draft diligently for the black players aivi their extre towns with extra talent. Each year he has to de- worked no one could find him. We railed his mesher. tits mother families, trying to alleviate racial criticism, h his velop a new gimmick, smothering the rest of the league told me 'Mr. Brandt, my son. he's v ith the Cowboys, don't wash away their color hatred. He has worked mir- Gil figandt Isn't an ordinary myth. Most of the Cowboy friends worry about a thing.' We have heard so many stories like acle:, for a deep south town. The black players respect football team believe he is special — man of all seasons that. We let him go till the 20th round. I went dowa to Csr- and are to the people in Dallas— and a man :nth an answer any hour of the day. him striving educate bondale, Ill. and here ne is sating in the athletic office black is beautiful and should have equal opporturaty. HIS PACIIIGROUND returns to the Loa Angeles Rams with an NFL coach s.nd his own football coach. I motioned days di the early 1950's when general YOUNG ROOKIES take their problems to Gil_ He hal, to him, get him out in the hall and signed lain. be-fore the manager Schramm heard about this crazy kid who an open dooe policy at heme and m the office. Foil other guy hiew what was happening." graded collier Motive', films for his !lobby , a baby ph.- anether myth! Gil Brandt is not &lune. He does not have a " Vietnam ess close to home for the (ogre etter in the dayb me. Crary Legs alirsch wets his no. I non-existent private life. He changed all rumors when he . Roger's tout wae rot just behind a desk. fan and promoted Gil to the LA organization. He became married Ann. They met in an eleva'or and fell in love. She He used to send letters describing the diving planes and their aillwsatkee scout. one of his strongest supportiaa and taelieves in all the bomb !het just dropped near his (tamp. Yes. he W.1% The nine fell in 4959. Schramm asked Gil to sign four Cowboy Principles She, has lollmeed Gil throegh the active Very meet a leader Roger meant top priority to tree agents He signed all four within two days and ..vae kieking Karavsns, most recently it: Irene, trying to find us in those days. We just needed to e,•nvince a few gener- immediately hired to run a nameless thothall club a fantastic drea:n. They found le Fresch. But als. It woula have saved a great many ulcers. ALI could scouting department. In 1960 the club was admitted to the enly after IN/ train rides, 1000 maer of bussing, too many do was wait for the mail, send a few fleabane and infil- NFL and dubbed the Dallas Cowboys Brandt was a airplanea, a diegruntled meter' agent thinking they were trate his camp with Cowboy souvenire. • hustler—a Minnesota Fees tor the likes of Big D royal spies and hopeful hickerr without a stadium Li kick a plaster ae is as He recalls a cumber of years and eriginal anecdotes-- BRANDT BELIEVES when tie signs in—all in the wispy summer dees of the Karavan They the middle read—between a/1 (gored in hes memory bank for a possible book some fair as he can be. tie plays even had a national emerginey when they swiped matiegement thinks he is day. Perhaps the Otte will be -The Great Pretender.- management and players. The Eutope s best, right from a dusty stadium in Vienna doesn't think it is half • fie yeatatest things in this draft business used te paying too much and the player Imagir recruited to pley goalie in Austria leagues Gil signed happen before tie: merger (Me ease. John Niland left enough. During the war between the complete vrth the musical score from the Sound of Music common The next hest Iowa (Its and flew to San e'rancuico. was drafted by the bit per eent of the draft chokes Many of Gil's areams heve beet, realized He did get to cent. lie ,•alls it unique kind of sele s Cowboys and flew from Sall Francisco back to Washing- record was ta per ton D.C. to sign with us, and thea went back to !own City All tri two days. During this time there were men beim kidnapped For instance—Otis Taylor. t had Otis Taylor in my apertment the night before the draft Ar,d had a The Baby Photographer 1-e-utio, Who Buys the Covvboys'Beef

by GARY CARTWRIGHT

room of Brandt's or- "there is The war insists that in his business is a suite of offices on group of Dallas Cow- Brandt. ganization • Lae'. fall a nobc,dy even close to Gil Dallas' Expressway watehing a tele- the the Ilth floor of boy officials were as Gil is concerned, only by vol- a question As far Tower. There, surrounded boxing match when wear the white hats. the capa- v4sed was Cowbcys umes of reports detailing of monumental insignif.cance no middle ground." athletes, the ring, There's s of more than 12,000 If you put them in of leaks asked: vic- Schramm was prandt bullies secretaries, Cowboy would emerge in the 1950's un- which a the LOS Argeles Rams to the press and invents E%eryone present picked Brandt. Back stories torious? wOen he first heard of strategy that helps the c didate. the only team enclisting different gen- tl en the Rams were b. stay on top of things. a. wrong," assistant resem- Cox "You're i toothed with anything invented what is Al Ward said at last. system, 7he Cowboys eral manager ling a modern seouting a league trentl--the glassa, incluiing management seova was now "If you're ,nd their Milwaukee area designed recruiting bro- Gil Brandt over any- pictures benutifully it'a got to be young hustler of baby how wonderful it is them; Ward A knew eh Ire telling body." That stopped Gil Brardt. "Al: we Tnousancla picked Doris named to be A Dallas Cowboy. might as w,rll have wa.s what Crazylegs each year, "I'm not abtut him of brochure:4 are sent out Day. Then he explained: told us," Schramm recalls. pens, Ban- fight a lick, Hit sch ion? with pamphlets, sure if Brundt can was watch ng movien information either 'lave "Gil's hobby Inn shirts, decals and but I know this—he'd gaross (while 89 other or on •arch recruiting blandishmeats fixed or talk the tad he was the the refPree preianding to hirnselt vacations in Hawaii. Into et." , and we free guy out of a big-time talent scout continued on page 5,t obviously knows his man. Ward thought he could help us.'' Gil Brandt, is the Cow- before His choice, In the fall of 1959, a year of player personnel a fran- boys' director the Cowboys even became the most respected—and on the and one of chise, Schramm—already in the business. Ile club-- detested—men payroll of the nonexistent. on tivd. shadowy periphery and operates called Brandt ;r: Milwaukee football where deals free agents of proles.aiont.1 asked hien to sign four are consummated days of first magnitude Dallas contract. "Twe the flesh, and to a over exotic pursuits of back," says Schramm. be as subtle' later he called the gamesmanship can all four players apples. "Ile had signed box of poison Christmas Schramm hired as Cow- and wanted more." the system he runs--the Dallas was And - him on the phone. Whea as it has been called the winter 1443y System, admitted to the NFL in and model of sports op- had 28 is the envy of 1960, Brandt already everywhere. erations wayers under contract. tit/e means much more Brandt Brandt's Now in his mid-30's, Gil talent scout: it extends of the larg- than aimply is commanding general areas of public relations, talent oper- over broad est and most expensive intelligence (and couaterintelli- Former San Fran- and trouble- ation in football. Renee), fence mending coach, Red Hickey, and thing to CifSCO 49er "The nearest legendary tackle shooting. "is Bucko Kilroy, a says a former player, for the Brandt," and onetime headhunter you can call him, members a bail bondsman: Eagles and Redskins, are night or day." of scouts. Schramm of his corps Cowboy president Tex at of the Cow,oy stara ,hown did not take the baby pictures up. Gil Brandt whi n the y ua c all grown did sign them as free agents left, but he right) and (at left), (lop Larry Wright top pher's prime choices. At of the foi mer baby photogia bottom) were threi on the golf course. becomes an ordinary mortal superscout Brandt 1910 31 right, SIGNATURE AUGUST -flat THIN! IHIN! at least 6-4, 250 pount 5 THIN! COWBOYS f ram paw' 31 anti or better in the 40-yard dasa, of or better in the ratini a: ea CLIP rooms of major college 6 ONEY training "quickness and control." A staff teams on a given Monday a WALLET football member asks the question to CR[DIT CARD (luring the season WO copies of The to I: cend csrds, machine cor ncled NISI airmailed typewriterlike s-sn sturdy. transparent Dallas Morning News, Myers veto's Of i O. said Alto, and in 20 secomis additional pockets for Gil Brandt. Palo mites Nis Ihree with the compliments of have licenses and Oust. that wcaik ed t card directoales. college has information money In separate cony. F:ach summer, selected s 'sting. st reads folding taken a week of manual •-ert.secured be Math tenSion are junketeg to the Cowboy Very thin. All coaches computer hi I last :sly , ••tted Oa removed. The Cowboys' Need. camp in Thousand Oaks, ,es nand fa ....wits fully training ran in excess of S200 0( .); this If not setiSfied. delays in year • refund guaranteed, Calif., v:ith appropriate by the and expense is counterbalanctd watering holes lik.e Las Vegas vdth fact that the Cowboys (as:c 7 Reno. And as an ultimate gesture com- the Rams and 49ers) owr t le goodwill, Brandt has compiled a of puter company, Optimun. F,ystems list cf names and information on Incorporated, of Palo Alto, :alit nearly every black high school play- or Brandt makes a phore call, er in . This list is furnished receives one, every 4.1 seconds. cost to every football col- without is a coach from a 'age mid- the country. (Future tip: There lege in university on Fr e two. Ile a 6-4, 225-pound western Willie Thomas, if Bram t can find Worth Como wants to know sophomore from Fort fo- one of his 28 of high a job in California SYSTEMS, INC who has yet to play a down Cal. CADOTTAK boys. "They got soup nes in 139 t Ave , Westbury N "If everyone in the P(10P1 school football.) .irandt tells HMO ClIOlf CA110 ttAltit CNICOD ifornia these days," NMI Morocco S 6.95 worked as hard and L.: 8,..k irwporteo organization NFL star on line Goat S R.95 him. A former CI Black Poss.! as well as Gil," says Al Alligator 814.95 did his job ow if Brandt 0 Daemon Geriuine one: he wants to kr Ward, "we'd never lose a game." friend for AMIE is going to recomme A a Recently, as Brandt and his staff ADORE'S job. "No* him," Brandt for training camp a certain CITY were preparing not him. He occupied says. "Definitely —ZIP a steady buzz of routine far as I'm con- staff was made his choice, 2.3 Chomp Diners Met the 12-hour workday. The agent PI Res Line ors: it's the [-) Cheek Enclose! 'St, coed c,esssaf. for cerned." c sea 3,, N revising its list of prospects line- Add Solot iv: / representing a certain rookie the 1970 draft; a list that wovld backer. He is a kirg "one hundred W be revised and reduced at least thou"—$100,0FaL "We're only S87,- seven mon. times before the draft. 000 apart," Brandt shrugs, longints (Last year Dallas' No. 1 draft they for the goel old days when choice, , moved from 75th FRANCHISING used to kimiap prospects and fly to lith in a single revision.) "his sil- them to caltic places. A giant TO GO? year's master list had started with THE WAY houette appears ia the doorway. over /00 Now it was down to Read al/about 1,520 names. up, and there is Pat in every of projected Brandt locks fronch,se. Opperton.hes 700, arranged in order rookie defen- monthly Tomas, a 250-pound iSsue of this vital ability. Each name on the master is sive tn,1 from Vanderbilt. Tornay magazine list has generated at leas' 25 pages $6 00/YEAR misunderstanding with the reports from the hasi,ng a Subscr,be today , of supplementary gives To- S Imal draft board. Brandt FRANCHISE JOURNAL DEPT. prospect's college coaches, hairless, who will Beech. Co 92660 ros.: the name of someone 30• 179o, Newport sp • is editors, area scouts—and, for T lp hin-,, and Tomay says: "Can Ns NPKTN superstars, reports from WORTH S2 00 PEN. co ,igiate gives him r THIS AD 'oorrow your car?" Brandt superscouts such as Hickey, Kilroy the °keys. When Tomay has gone, and Dick Mansperger. In each can- Brardt smiles happily and says: didate's file is also a "scanner on "Hc's a good prospect. He put sheet" which can he fed directly 25 pounds this spring." into a computer. In years past the Cov.bc3s led WALNUT DESK MARKERS Adam Dickerson," seys ENGRAVED "Scratch in signing "free agents" 9.1"." 7s'9' in the league I ''''""iWit'i.e:'"O7,..1 $s*44 e4t one of the staff members sentea 1uut .11vowy in the football Senli G1411.fel, or —athletes overlooked I so mans others use Spa, action central around whs, iooks la/by do C: SI, GE. INNS and closing. In a way Nam Ind bus gdot(saJor draft. The gap is Sinkers fa Troplusee II). Wes a newspaper copycksk. An- Clip tho ad 1.1( anki like of their yow [Ask 'lake. rod, sods.. the Cowboys are victims quinots No .olt -.eke draws a lire through, i -lake oll Us* par mark:a-soy other staffer and the 20 ,cat, 11.91I slop on AI success, but expansion I t„, (not his real own Adam Dickerson also cut in on 6-11 ;,, common draft have I SPEAR EN6i'aiiiiNC'COL'iiiTt"" name), University of 3'i smi, 51,—.1OS year 18 free 102v.„. t, d, the market. Last 1 195, 6-flat 40, 100 1,2 position 6 only agents made it in the league. :). starting de- SHIRTSAfeekt-'.—Afeasure to 699. 2 of them ( including Fit And the list is reduced Dal- L0132_3592 Guaranteed fensive back Otto Brown) with 013 -Maker to You . who aoaches the of- it is in this twilight area ans in the door las. Still, mow. fensive linemen. ...we fe.: the Cowboys first found— %%%%% Owego, Ono Celloot names of where /ON and asks Brandt for the Li. 5, •toot ,..1.oLu..11 continued PORT CORP. POCIOLOO AIIIIASWOOR the leading six ;irospects who are

1970 St StGNATURE AUGUST woolleP000tY.P.PmeetmelaglIMMIIIPP. continued petitive players on the team. World Famed •Cantanese•food and sigmd—Dan Reeves, Cornell Tackle Ray field Wright is a clas- 'Original Exotic- Rum.Drinks Green, , Mike John- sic example of how constant sec- son, Mike Gaechter, Dave Edwards, ond-guessing pays dividends. A, Les Josephson (traded to Los An- tiny Fort Valley State, Wright geles) and John Wilbur (traded played and defensit,e safe- to Si. Louis). ty. He barely hung on for two Brandt says: "Thei a good years, but now he has moved in a. prospect vi e're looking a now from a starting tackle, pushing All-Pro "HOLLYWOOGIVALIFORNIA.A. Yankton College in South Dakota. to guard. "He'll be a PALM SPRINGS 'CALIFORNIA.- A few years ago we might have had star in a few years," Brandt pre- LAs VEGAS, NEVADAvt,... ST. PAUL; MINNESCITAIIN an exclusive on WM, but things are dicts. CHICAGO, ILLINOIS different now. I remember going to One thing that Brandt has done the campus of the University of to facilitate the flow of aceuratc Montana in 1960. I was the second information is to instigate his OW11 • scout that had been there al) year. system of weights and measure.. JuttS 80,f o PRESENTS When I was out there last spring Ten years ago the standard dis- OPENINO AUG. 8•18 ,F1iX other scouts showed up on the tance for measuring speed was the R. B. GREAVES same day." 100-yard dash. Brandt convinced THE ANGELS But, as the saying goes, Brandt Coach that 40 yards has forgotten more than most was more to the point and now that COPACABANA scouts will ever know. His mistakes distance is accepted even down at NU COURSE DINPIERS SERVED 6:30 P.M.•1:30 P.M. are some of his strong points. Take the high school level. When Brandt 7 SHOWS NIGNItY 8 I 12 Dan Ree-,s, for examp/e. He was learned that a 40-yard stretch of 3 SHOWS SAT 8, o & 10 E. 60 • PL. 8-0900 a at South Carolina, track at Fort Valley State was ac, a good athlete, but with no con- tually 381,(2 yards, he ordered a • firmed speed. Although the Cow- crate of tape measures and had boys had Reeves ranke 1 93rd in the them distributed around the couri- country, they passed him over in try. Although they will not talk the draft arid signed him later as about it for publication ("it sounds Elgin* a . Dave Ed- too much like witchcraft," says an USD wards was a receiver at Auburn. assistant coach) the Cowboys were :t•STEAKIIIH Gaechter was known primarily as among the first to uae IQ as a factor Luncheon • Dinner • Cocktails a track star (as was , a in determining ability. (A eompeti- Sun Jay Holodays open a• I p.m. steal in the fifth round of one five team that has copied the Cow- Closed Mossd3y* draft). Pettis Norman of Johnson boy System has come lip with the rift/10 11.ir Stalling°, C. Smith College was originally intriguing theory that IQ tests giv- by 11.11,1:1. listed as Johnson C. Smith of Pettis en at white schools are inaccuratel) Main SI. 25 Rostyn, L.I. MA 14055 Norman College. inflated. A black with a 95 IQ, "It ta'ies three years to figure for example, would be the same as FtrstfithSeafood* out how you did in a given draft," a white with 105.) In still another Finest- Steaks Brandt says. "The computer is only secret and forbidden art a, the Cow- as good as the information you feed boys have commissioned psycholog- Unusual gourmet it. For example, here is our 1966 ical research aimed at determining dining list. Our first six were Lloyd Phil- what motivates a man to play foot- -.;70 lips, , , Gene ball. Brandt still broods over the 'Renaissance Washington, Moe Morronn and case of Chip Oliver, the Ockland 44 COMMERCE S' EEET . All of them are stars linebacker, who went on a microbi- JERSEY NEWARK 2. NEW except Phillips. Why? You can only otic d:et, reduced his weight to 195. MA 2-226b guess, but something was appar- and denounced football as irrele- ently wrong." vant and orient,ed to the self-de- It is Brandt's educated guess that structive competitive obsession of there was a mistake made in the Western culture. "Who can say scanner sheet box known as "com- tvhat happened to him," sighs peti.iveness and agressiveness." Brandt. Phillips was a tiger at the Univer- In his somber fashion (faintly sity of Arkansas but la less in- suggestive of Peter Lorre's inno- timidating against bigger and bet- cent evil), Brandt is able to d'siniss ter competition. On the other hand, such past ventures as his glorious r STEAKS • CHOPS Cowboy SEAFOOD Kicking Karavan. It took place in A, L.TEIVS C8ofteellroileti ("the gr.atest 16th-round pick in 1967, covered 27 cities and looked betore your ow. •• 0888 Era, Dev history," says Brantlt) ranked at at 1,400 prospective kickers. Two 011.8.110•PER • 04.1 4 4e.01144.14. the abso'ut.a. bottom of the list in of them made it, but riot with the two a 214I from 2 4.4 the category of competitiveness— Cowboys: went to the ISTAURA 144 W. 1114111.. N.Y.C. • Ayr np 240( and today is one of the most corn- continued

54 SIGNATURL AUGUST 1970 foctIi,II. Given his eon laird profe,:lional r .^ompetitive nature, It seems Bc•aes, and Kurt Knight took the fiercely alm3st (ewitabie that , ree to Authors Ttedskins job away from a 1965 No. in retrosrct f OF BOOK MANUSCRIPTS the people, olaces and vents u almost ready) fro INA- 1 draft choice, Charlie Gogolak. so, shorosscrips rocdy (or Cowbo) , publishod? Send Ips upisiob,. come togethe.• Arouncl the •,,,o,.? Wont to set st Brandt, "It may be the boo bcoLlat. "To tho Author in Search Says of Info/. office Brandt tils the repuIstiln • lo ryublishor.; Pocked with greatest stunt that cuer happened. ow should haws. Fs. hod his staff longer 74 letters working himself , ,,( l,..,24 7"ptio,11c.irt:portr.f,nor noz,,,o,....',. We still get at least foui teen / and harder than ahyone in manage- from many ors mi.:toil. For fr. and five phone calls a week 4'writ/ o why one in his r:ght mind plays peiboAer booklet, writes to try out. We had a ment. No guys wanting His private L VANTAGE PRESS, Inc., D•pr. FR -3 his gin rummy with Bram.. man here last week who paid 120 VI. 31 51., Neer York 10001 life is almost norexistelt. "I don't ___ way from Chicago. Ile broughi OWII anyone reully kru ws aim," his wife along as a holder and guess Tex Schramm. "Gil is com- covers kicked in a steel-toed work shoe. I says Collego. tuition dedicated to his woik. You get a card every Christmas froti pletely point him and he goes." n of- 1/3 the 59-year-old businessman who tried PAO, only about with uncither club seys: out with us in Portland. In Canton ficial is comrletely loyal to the a college we had a bus driver double-park "Brandt cost of but right after that he his bus and try out. There is a lot Cowboys, to the National Footha'l of goodwill around the country be- loyal education. A lot of ueople in the cause of what we did." League. remember how he hid out other 2/3. A dveam that Brandt has ne-er league. Help supply the Taylor and Dave Parks abandoned is taking his talent hunt- Charley - und draft choices of er, to Europe, and possibly Asia, (both tirst-n so the 1 FL couldn't Australia and New Zealand. Some- other clubs) TO THE COLLEGE where in the world, he imaginei find them." GIVE knovv this about Mitt," says are big, fast, intelligent boys look- "I tIse Dallas publicitY YOUR CHOICE. ing for a home. In Dallas, perhaps. Curt Mosher, OF play golf togsther a I-it. rslt /ON he majored in physical edu- man. "We When we're play- advertining eef Ve'iscon- And it doesn't matter if 1,1 "" cation at the UniveroIty contributed for Ing for a dime or a dcllar, he'll fol- tho publ c good 141111.0 sin, BrInclt had ro idea he vvould ts you in the .ough." 411 Elso ever end up in D:illas, much le is in low

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56 SIGNATURE 111./GU5T 19/0 ....•••••11111110•10..

< PRO! TALK

"The person dealt with, of course, began play When the Dallas Cowboys is Dorsett's agent, Mike Trope. Ile's was com- in 1960, their entire roster an excellent businessman. lie does his available by posed of veterans made homework, he does a good job. He's the fran- other NFL clubs. But once like a successful or a the Cowboys chise was underway, successful banker. He's handling such way to one drafted and traded their a number of high draft choices of the strongest !WI. teams. what is it? Something like the s The It didn't happen overnight. +and, fourth, fifth, and seventh piess games be- 1960 team lost its first 10 — that he keeps himself in a very New fore getting a 31-31 tie with the good bargaining position." York Giants. How wouhf you characterize the re- manager Tex In 1960, general action in Dallas to Dorsett's presence? hired Gil Brandt as a taleat Schramm "Well, of course there's been gent One of Brandt's first assign- scout. enthusiasm. He's the most talked- was the college draft .nd he ments about topic around here in a long away with tackle Bot Lilly of came time. But think the majority of our Christian University, -e cor- Texas fans are sophisticated enough to know in Dallas' rise to powet dur- nerstone that there are a lot of factors involved the Sixties. ing in the coorse of a season which easily It took the Cowboys six years to s eye !CP td/wit Is w.:11•4nOwn outweigh the presence of one irdivid- reach with other clubs as the a trademat k ual — plain luck, injuries, and se on. team finished with a 7-7 record in than football has become former it turns out, the ,rade that cet- 1965. The rookies on that team re- of Brandt's, his hest being "As player Cornell is ideal for both clubs. Witt. flected Brandt's talent-rating capabil- Utah State basketball suited NFL. defen- four second-round picks we sent ities. fhere was Bob Hayi.z, the wide Green. a much-honored the ended up with five picks receiver with the Olympic gold medal sive back. them, exam- the first 58 players selected in speed, tackle Ralph Neely, running The 1977 draft was another out of hae brought and we got al excellent back Dan Reeves, ple of the expertise that the draft, within back. Seattle has , and quarterback Craig Brandt added responsibilities breakaway running and the title trying to build with Morton. the Dallas organixation a plan. They're develop- Any time you get four In 1966 Dallas signed reiokies John of viee president for player young people. picks, it's bound to help Niland, a guard, and Walt Garrison, mer.t. extra early -hour trade situation. If you have any a . They fit right into By making an eleventh you in that obtained at all, it's going to coach Tom Landry's sytem and with Seattle, the Cowboys kind of scouting round of helped mold Dallas' hrst winning sea- the second pick in the first help." , situation son (10-1-1) and first NFL Eastern the draft and chose You were in an expansion trophy-winning was getting Conference championship. Pittsburgh's Heisman when the Dallas franchise What do During the last 1C., years, Dallas has back. started in the early 1960s. vice president in the late replenished itself with quality players You're the Cowboys' you think of the prospects, Is there II expansion and has ;lever dropped below .500. for player development. 1970s, for success with an your job? The Cowboys have played in three simple description of franchise in the NFL? the closest thing Super Bowls, winning VI "On othei clubs, "When Dallas came into the league, is ealled director of over the tvIiami Dolphins 24-3. to my position the allocation of players worked dif- But nty job is prob- In an organization rated among the player personnel. ferently. We didn't take part in the in that I sign ven•rans, I best in the NFL, Brandt's role is one ably broader draft. But last year, Seattle end I make trades. in of the keys to that success. He is con- sign rookies, and Tampa had 13 picks in the first five coordinating our scouting sistent and one of his secrets is his addition to rounds. That's a lot. That's an advan- most cases, a 'director of thoroughness. system. In tage. But the disadv....•age, at this is mainly respon- "Among all the player personnel player personnel' point in the league's development, is scouting college players. executives in the NFL, he's the most sible for that thete are now twenty-eight teams be pretty time-consum- thorough," said one former sports in- "It gets to as opposed to twek e when we joined. be great if you could just formation director at a West Coast ing Cel An.! everyone today is doing a much the formalities, the pre- university. "He sends out the most dispetre with better scouting job. It's so much 'How's school? How's your detailed questionnaires I've ever seen liminaries. harder, with all the scouting com- How's your girl friend?' But to find out about even the most ob- family? bines, to become a contender. got to keep up all the niceties, scure athletes. Not only that, he'll get you've is a good example of a there's warmth in what "Cincinnati in touch a year later and ask, 'Re- to be sure that hes be- be cold " recent expansion team basketball player, so- you're doing. It can't member that would come a contender over a relatively What's he Speaking of niceties, how and-so, is he still around? short period. the main reason, I you characterize your dealing with been up to?'" think, is that and his Choosing players from sports other Tory Dorsett? 12 up a scouting We've had eight years ago, we set fa- the University of Seattle. Flyers sons are stable people and are system for the Philadelphia others v.ho were strictly basketball miliar with the league. Some expan- hockey team. players in college, such as Ken John- sion teams have hired people who "The computer doesn't do anything son and Pete Cient." that it didn't know what it took to win aud a human can't do; it's just about your knack for comb- it's have suffered for it." What saves so much time. Sometimes colleges and continually and You mentioned scouting combines. ing the small the difference between two hours with top caliber profes- ma- What has been Dallas' experience coming up two months. It's a good sorting with this approach? sionals? chine. Tt can take five hundred play- of our "Up until just recently — spring "Again, it s a combination ers and sort out the and and the pa- ro of 1977 — we were part of Quadra, whole scouting system the tackles, for in.stanee. We can Landry. which also included Los Angeles, San tience and foresight of Tom into that list to find ratings by char- [for ex- cri- Diego, San Francisco, and Seattle. We deliver him good athletes acteristics, by position, whatever tackle "Dallas has .always had outstanding ample, Jethro Pugh, defensive teria we want to deal with. eleventh success with the combine approach. from Elizabeth City State, "Another good use for the com- offen- "The combine had eight area round, 1965; , puter is that it leis us know where State, eval- scouts, who covered their respective sive tackle from Fort Valley we've made mistakes and how to Jean Fu- parts of thc country and submitted seventh round, 1967; and uate them. thir- what reports. It was the director's job — gett, tight end :.tom Amherst, "It's a great tool if you know it to my job — to decide which players on teenth round, 1974" you'ie looking for. I'd compare draft know the Quadra list were worth a How much do you rely on the com- a beauty contest judge. You are. You choice. computer in your scouting process? who the top five contestants rated players the bottom five are go- "The Quadra scouts "Quite a bit. But if you don't have know who one to nine. We'd scnd make But those in the middle on a scale of good scouts, you're not going to ing to be staff scouts to look to evaluate. They all have one of our own much use of the computer. are tough player who got a 'four' or better. something wrong with them. So you at a "We have our own computer com- did it this way because we didn't check with the computer for a play- We pany, Optimum Systems, Inc. in Palo want to waste time and money send- er's characteristics and pick out the Alto, California. It gets used for more ing one of our people to, say, Minot, areas that need help." than just football refeiencc. About North Dakota, to look at a player with only a marginal chance. "The combine was a tremendous help to us when it came to weed- ing thre ugh the small schools. One player who comes to mind in this context is Thomas Henderson, from Langston, who was brought to our at- tention by an area scout. Ken Ander- son of the Bengals, who played at Augustana, was another player who became known that way." The Cowboys have a reputation or finding players from other sports, signing them, and developing their football skills. Cornell Green comes to mind immediately. What's the key to this sort of transformation? "Tom Landry has- a great icoack fur seeing potential in a player and devel- oping it. In 1961, when Green joined Dallas, we probably cut a number of defensive backs who were better. Yet Cornell went on to become a seven- time player. Another good example of Landry's skill is Ron Ht'iward, who was with us two years ago before going to Seattle in thc ex- pansion draft. We carried three tight ends -- Jean Fugett, Billy Joe Du- Pree, and Howard — because Tom ritalized the potential this gey had. 1 9.• Tony Dorsett. Dahas's hrst erfo.ce on Howard had played basketball at