Georgia State University ScholarWorks @ Georgia State University Communication Dissertations Department of Communication 8-12-2016 IMAGINING THE HOUSEWIFE: MEDIATED REPRESENTATIONS OF GENDER IN POST-WAR AMERICA Nicole Barnes Follow this and additional works at: https://scholarworks.gsu.edu/communication_diss Recommended Citation Barnes, Nicole, "IMAGINING THE HOUSEWIFE: MEDIATED REPRESENTATIONS OF GENDER IN POST-WAR AMERICA." Dissertation, Georgia State University, 2016. https://scholarworks.gsu.edu/communication_diss/74 This Dissertation is brought to you for free and open access by the Department of Communication at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Communication Dissertations by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact
[email protected]. IMAGINING THE HOUSEWIFE: MEDIATED REPRESENTATIONS OF GENDER IN POST-WAR AMERICA by NICOLE WILLIAMS BARNES Under the Direction of Professor James F. Darsey, PhD ABSTRACT World War II women are commonly understood to have come closer to equality than any previous generation. Their mass entry into the workforce is remembered as a united front to support the troops while simultaneously claiming ground to demonstrate their abilities as workers. However, scholarship which emphasizes the collaboration between the government and advertisers to create propaganda that persuaded women to enter the workforce and thus serve as the "domestic front" of the war begins to question the prevailing notion of wartime employment as strides towards equality. This project begins with the question: why did post-war women seemingly willingly abandon these jobs and move to the suburbs? I argue the construct of the post-war housewife, which positions women as willing to abandon careers for the suburban kitchen, is a social imaginary which responds to and uses social anxieties to constrain women’s gender performance and silence gender anxieties.