Mr. Wilson’S Re-Election to the Board of Directors at the Annual Meeting

Total Page:16

File Type:pdf, Size:1020Kb

Mr. Wilson’S Re-Election to the Board of Directors at the Annual Meeting Letter from our CEO and Incoming Board Chair Dear Fellow Stockholders, We hope that you and your families are well. During our fiscal year 2021, we navigated through the largest public health crisis of the last 100 years. We also participated in a number of important cultural conversations in our world. Through many challenges, we’re proud of how Electronic Arts delivered for our employees, players, communities, and stockholders in fiscal 2021, and positioned ourselves for continued growth and impact in the years ahead. We Executed our Strategic Priorities While Supporting our People Our management team acted swiftly and decisively through the year with a focus on the health and well-being of our workforce. Early in the pandemic, we directed our teams to work from home, suspended travel, and adopted new digital collaboration tools. Internal teams were formed to manage the response, we increased the frequency of our communications and employee surveys, and rolled out temporary benefit programs supporting our people and their families. While prioritizing the safety and wellbeing of our global workforce, we continued to execute against our strategic pillars. We launched 13 major games, including many that were supported by robust live services, and led the way with innovative games for a new generation of consoles. We added tens of millions of new players to our global network, and we scaled our subscription offering to new platforms. We also completed three acquisitions to complement our strategy and contribute to future growth. In delivering these achievements, we significantly exceeded our initial revenue, net bookings, and operating cash flow guidance for the fiscal year. The Board is incredibly proud of the extraordinary determination by each and every employee of Electronic Arts, and the incredible resilience of our teams during an unprecedented period. We Listened to Feedback and Implemented Changes to Compensation Programs This year, we scaled our engagement efforts, and gained valuable insights from conversations with you about our compensation programs and other matters. We appreciate the time and feedback you shared with us. We are implementing changes to our compensation programs based on that feedback. Detail on these changes can be found starting on page 32 of this Proxy Statement. Recognizing Larry Probst, our Board Chair Last month, we announced that Larry Probst is stepping down as Chair of our Board of Directors. Larry’s had an incredible impact on our company. During his tenure as an executive and CEO, he led a transformation of our business and our leadership in the industry. His vision drove our global expansion, brought us to new platforms and led to the launch of groundbreaking franchises and genre-defining experiences. For more than 30 years, Larry has been a colleague, a mentor, and a dedicated advocate for so many at Electronic Arts. While he has set the bar very high, I am humbled and honored to have been nominated to succeed him and take on the Board Chair role. Thank you, Larry, for everything you have done for our company and the industry. Positioned to Lead in the Transformations Ahead Looking ahead, this is an exciting time of evolution and transformation in the interactive entertainment industry. Two fundamental secular trends have accelerated through the past year, with social interaction moving from physical to digital, and the consumption of sports and entertainment moving from linear to interactive. We are right at the intersection of these two powerful shifts, and we are well-positioned to lead with our deeply talented teams, unmatched portfolio of leading franchises and IP, and cutting-edge technology powering continued growth. We’re proud of Electronic Arts’ performance in service of our employees, players, communities, and stockholders during a challenging year for everyone. On behalf of the Board, we thank you for your investment and wish you and your families good health. Sincerely, Andrew Wilson Chief Executive Officer and Incoming Board Chair 2021 Proxy Statement 1 Notice of Annual Meeting of Stockholders Date and Time Location Who Can Vote August 12, 2021 (Thursday) Virtually at Stockholders as of June 18, 2021 2:00 pm (Pacific) www.virtualshareholdermeeting. are entitled to vote. com/EA2021 Voting Items Board Vote For Further Proposals Recommendation Details 1. To elect eight members of the Board of Directors to hold office for a “FOR” each director Page 74 one-year term. nominee 2. To conduct an advisory vote to approve named executive officer compensation. “FOR” Page 75 3. To ratify the appointment of KPMG LLP as our independent public registered “FOR” Page 76 accounting firm for the fiscal year ending March 31, 2022. 4. To amend and restate our Certificate of Incorporation to permit stockholders to “FOR” Page 77 act by written consent. 5. To consider and vote upon a stockholder proposal, if properly presented at the “AGAINST” Page 79 Annual Meeting. Stockholders will also act on any other matters that may properly come before the meeting. Any action on the items of business described above may be considered at the 2021 Annual Meeting of Stockholders (the “Annual Meeting”) at the time and on the date specified above or at any time and date to which the Annual Meeting may be properly adjourned or postponed. This year, we will hold the Annual Meeting virtually. There will not be a physical location for the Annual Meeting, and you will not be able to attend the Annual Meeting in person. We have adopted a virtual format for the Annual Meeting this year to protect our stockholders and employees in light of continuing public health and safety considerations posed by the COVID-19 pandemic. For more information on how to attend the Annual Meeting, please see page 82 of this Proxy Statement. Your vote is important. You do not need to attend the Annual Meeting to vote if you have submitted your proxy in advance of the meeting. Whether or not you plan to attend the Annual Meeting, we encourage you to read this Proxy Statement and submit your proxy or voting instructions as soon as possible, so that your shares may be represented at the Annual Meeting. By Order of the Board of Directors, Jacob J. Schatz Executive Vice President, General Counsel and Corporate Secretary How to Vote Online Before the Meeting Telephone Mail Online at the Meeting Visit www.proxyvote.com Follow the instructions Submit your proxy by mail by Attend the Annual Meeting and follow the instructions provided on your proxy card signing your proxy card, and virtually at provided in the Notice. or voting instruction card. mail it in the enclosed, www.virtualshareholdermeeting postage-paid-envelope. .com/EA2021 and follow the instructions on the website. Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on August 12, 2021. Please note that this Proxy Statement, as well as our Annual Report on Form 10-K (the “Annual Report”) for fiscal year ended March 31, 2021, is available at http://ir.ea.com. 2 Table of Contents Recommendations: Page In this Proxy Statement, we Letter from our CEO and Incoming Board Chair 1 may make forward-looking Notice of 2021 Annual Meeting of Stockholders 2 statements regarding future Inspiring the World to Play in FY 2021 4 events or the future financial Proxy Highlights 6 performance of the Company. We use words Board of Directors and Corporate Governance 11 such as “anticipate,” Board Nominees 11 “believe,” “expect,” Board Structure and Operations 19 “intend,” “estimate,” Board’s Role and Responsibilities 23 “plan,” “predict,” “seek,” Board Policies 25 “goal,” “will,” “may,” Director Compensation 26 “likely,” “should,” Executive Compensation Matters 29 “could” (and the negative of Compensation Discussion & Analysis 30 any of these terms), “future” Executive Summary 30 and similar expressions to Compensation Principles 35 identify forward-looking Our NEOs’ Fiscal 2021 Compensation 37 statements. In addition, any The Process for Determining Our NEOs’ Compensation 55 statements that refer to Other Compensation Practices and Policies 57 projections of our future Compensation Committee Report on Executive Compensation 59 financial performance, Executive Compensation Tables 60 trends in our business, projections of markets Audit Matters 69 relevant to our business, our Selection and Engagement of Independent Registered Public Accounting Firm 69 response to the COVID-19 Fees of Independent Auditors 70 pandemic or the impact of Pre-approval Procedures 70 the pandemic to our Report of the Audit Committee of the Board of Directors 71 business, uncertain events Stock Ownership Information 72 and assumptions and other Security Ownership of Certain Beneficial Owners and Management 72 characterizations of future Stock Ownership Requirements 73 events or circumstances are forward-looking statements. Insider Trading, Anti-Hedging and Anti-Pledging Policies 73 These forward-looking Proposals to be Voted on statements are not Proposal One: Election of Directors guarantees of future performance and reflect Proposal Two: Advisory Vote to Approve Named Executive Officer Compensation management’s current Proposal Three: Ratification of the Appointment of KPMG LLP, Independent Public expectations. Our actual Registered Accounting Firm results could differ materially Proposal Four: Amend and Restate our Certificate of Incorporation to Permit from those discussed in the Stockholders to Act by Written Consent forward-looking statements. Please refer to the Annual Proposal
Recommended publications
  • Electronic Arts CEO John Riccitiello Leaving (Update) 18 March 2013, by Barbara Ortutay
    Electronic Arts CEO John Riccitiello leaving (Update) 18 March 2013, by Barbara Ortutay The company has named Larry Probst as executive chairman while it searches for Riccitiello's replacement. Probst has been chairman since 1994 and served as CEO from 1991 to 2007, when Riccitiello took over. "My decision to leave EA is really all about my accountability for the shortcomings in our financial results this year," Riccitiello wrote in a message to EA employees. "It currently looks like we will come in at the low end of, or slightly below, the financial guidance we issued to the Street, and we have fallen short of the internal operating plan we set one year ago. And for that, I am 100 percent accountable." EA and other traditional video game companies have been trying to adjust to a changing world where consumers are turning to mobile devices and cheap —or free— online games instead of buying expensive packaged titles. Electronic Arts reported adjusted revenue of $1.18 billion for the last three months of 2012, a 28 percent drop from the same period a year earlier. The figure was below Wall Street's expectations of $1.29 billion. This 2008 photo released by Electronic Arts shows Larry "John has worked hard to lead the company Probst in Redwood Shores, Calif. Video game publisher through challenging transitions in our industry, and Electronic Arts says its CEO, John Riccitiello, will step was instrumental in driving our very significant down on March 30. Electronic Arts Inc. said Monday that growth in digital revenues," Probst said in a it has named Larry Probst as executive chairman while it statement.
    [Show full text]
  • 2021 Proxy Statement 1 Notice of Annual Meeting of Stockholders
    Letter from our CEO and Incoming Board Chair Dear Fellow Stockholders, We hope that you and your families are well. During our fiscal year 2021, we navigated through the largest public health crisis of the last 100 years. We also participated in a number of important cultural conversations in our world. Through many challenges, we’re proud of how Electronic Arts delivered for our employees, players, communities, and stockholders in fiscal 2021, and positioned ourselves for continued growth and impact in the years ahead. We Executed our Strategic Priorities While Supporting our People Our management team acted swiftly and decisively through the year with a focus on the health and well-being of our workforce. Early in the pandemic, we directed our teams to work from home, suspended travel, and adopted new digital collaboration tools. Internal teams were formed to manage the response, we increased the frequency of our communications and employee surveys, and rolled out temporary benefit programs supporting our people and their families. While prioritizing the safety and wellbeing of our global workforce, we continued to execute against our strategic pillars. We launched 13 major games, including many that were supported by robust live services, and led the way with innovative games for a new generation of consoles. We added tens of millions of new players to our global network, and we scaled our subscription offering to new platforms. We also completed three acquisitions to complement our strategy and contribute to future growth. In delivering these achievements, we significantly exceeded our initial revenue, net bookings, and operating cash flow guidance for the fiscal year.
    [Show full text]
  • Ea Reports Record Fiscal Year Results
    EA REPORTS SECOND QUARTER FISCAL 2007 RESULTS Q2 Net Revenue a Record $784 Million Driven by EA SPORTS Titles Need for Speed Carbon Debuts on 10 Platforms REDWOOD CITY, CA – November 2, 2006 – Electronic Arts (NASDAQ: ERTS) today announced preliminary financial results for its fiscal second quarter ended September 30, 2006. Fiscal Second Quarter Results Net revenue for the second quarter was $784 million, up 16 percent as compared with $675 million for the prior year. Sales were driven primarily by Madden NFL 07, NCAA® Football 07, FIFA 07, NBA Live 07 and catalog titles. Gross profit for the quarter was $445 million, up 14 percent year-over-year. Net income for the quarter was $22 million as compared with $51 million for the prior year. The Company adopted Statement of Financial Accounting Standards (SFAS) No. 123R “Share-Based Payment” at the beginning of its fiscal year resulting in pre-tax stock-based compensation charges of $33 million in the second quarter. Diluted earnings per share were $0.07 as compared with $0.16 for the prior year. Non-GAAP net income was $65 million as compared with $46 million a year ago – an increase of 41 percent year-over-year. Non-GAAP diluted earnings per share were $0.21 as compared with $0.15 for the prior year. (Please see Non-GAAP Financial Measures and reconciliation information included in this release.) Trailing twelve month operating cash flow was $571 million as compared with $592 million a year ago. The Company ended the quarter with cash, cash equivalents and marketable securities of $2.4 billion.
    [Show full text]
  • Warhammer Online: Age of Reckoning
    Warhammer Online: Age of Reckoning Topic relevant selected content from the highest rated wiki entries, typeset, printed and shipped. Combine the advantages of up-to-date and in-depth knowledge with the convenience of printed books. A portion of the proceeds of each book will be donated to the Wikimedia Foundation to support their mission: to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally. The content within this book was generated collaboratively by volunteers. Please be advised that nothing found here has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information. Some information in this book maybe misleading or simply wrong. The publisher does not guarantee the validity of the information found here. If you need specific advice (for example, medical, legal, financial, or risk management) please seek a professional who is licensed or knowledgeable in that area. Sources, licenses and contributors of the articles and images are listed in the section entitled "References". Parts of the books may be licensed under the GNU Free Documentation License. A copy of this license is included in the section entitled "GNU Free Documentation License" All used third-party trademarks belong to their respective owners. Contents Articles Warhammer Online: Age of Reckoning 1 Mythic Entertainment 9 Electronic Arts 12 Mark Jacobs (video game designer) 24 Paul
    [Show full text]
  • Stockholder Outreach
    Stockholder Outreach June 2021 1 Contents ● Business Overview ● Compensation Program Highlights ● Corporate Governance ● Corporate Responsibility / Response to COVID-19 Pandemic 2 Business Overview 3 Business Strategy 1. Deliver amazing games and content ● Global presence with key franchises that include: FIFA; Battlefield; Madden NFL; Apex Legends; The Sims; Dragon Age; Mass Effect; Need for Speed 2. Offer live services that extend and enhance the experience ● FIFA Ultimate Team pioneered live services on console, now $1B+ business, played annually by over 30 million players ● Apex Legends launched Feb 2019, delivered over $1 billion net bookings life to date as of FY2021 ● Sims 4 enjoying sixth consecutive year of growth 3. Connect more players, across more platforms, and more ways to play ● Leveraging global IP across multiple platforms ● Expanding FIFA worldwide through PC, console and mobile launches ● Apex Legends and Battlefield coming to mobile ● The Sims now on PC, console, and mobile ● Our subscription service now available on PC, Xbox, PlayStation; also through Steam and Microsoft Game Pass Ultimate ● Bringing cross-play to more games ● Debuted cross-progression between Madden on console and Madden Mobile 4 Growth: Topline to Cash (in $ millions) 6,190 5,372 5,132 5,537 5,629 1,598 Full Game 4,950 1,780 1,613 1,840 1,887 Full Game 1,793 1,934 4,592 Live Services 1,797 & Other 1,547 3,592 3,650 4,016 Live Services 3,292 3,157 & Other FY19 FY20 FY21 FY19 FY20 FY21 FY19 FY20 FY21 Net Revenue Net Bookings Operating Cash Flow 5 Financial
    [Show full text]
  • Project Report Master in Management
    ACTIVISION BLIZZARD – CONSOLIDATION MOVEMENTS IN A MATURING VIDEOGAME INDUSTRY AND VALUE CREATION Rafael Tiago Duarte Martins Project Report Master in Management Guiding: Prof. Pedro Leite Inácio, ISCTE-IUL Business School, Finance Department April 2010 Activision Blizzard – consolidation in the videogame industry Abstract The present thesis was done with the objective to assess if the merger between Activision and Vivendi Games created value to its shareholders and if the share price used in this transaction represented the real value of this operation. This merger occurred in difficult economic times due to the financial crisis of 2007/2008 and in a period of consolidation and maturity in the videogame industry, allied to the rising costs of development and marketing that current videogames are experiencing. The main conclusion was that this merger created value for the shareholders in 2008, mainly due to increased revenues, and is likely to create more value than both companies were initially expecting, according to the present value of the expected cash flows, that were calculated with a 5 year projection for the period 2009-2013. JEL classification: G34 Keywords: Mergers and acquisitions; Consolidation; Videogame industry; Activision Blizzard i Activision Blizzard – consolidation in the videogame industry Resumo A presente tese foi elaborada com o objectivo de analisar a fusão entre a Activision e a Vivendi Games, e verificar se foi criado valor para os seus accionistas durante esta operação, através da análise do preço por acção em que esta transacção foi avaliada. Esta fusão ocorreu num ambiente macroeconómico adverso, relacionado com a crise financeira de 2007/2008 que começou a afectar as economias a uma escala global, bem como num período de consolidação e maturidade que a indústria de videojogos atravessa neste momento, aliado ao aumento considerável de custos de desenvolvimento e marketing que se está a verificar neste sector.
    [Show full text]
  • An Academic's Field Guide to Electronic Arts Observations Based on a Residency in the Spring Semester of 2004
    An Academic's Field Guide to Electronic Arts Observations based on a residency in the spring semester of 2004 Randy Pausch Professor of Computer Science, HCI, and Design Co-Director, Entertainment Technology Center Carnegie Mellon University etc.cmu.edu [email protected] Executive Summary The Studios at Electronic Arts (EA) have future staffing needs for more than 1,000 new hires each year, and EA would like to fill 75% of these positions with university graduates. EA currently fills only 10% of new positions from universities, traditionally preferring to hire people with industry experience. Many universities have expressed a desire to train people for employment at EA; in that spirit, I spent the spring semester of 2004 in residence at Electronic Arts educating myself about their needs. This document contains my observations about EA, tailored for an academic audience. I conclude with curricular recommendations for a two-year Masters-level curriculum containing students from different undergraduate backgrounds. I discuss what has worked at Carnegie Mellon’s Entertainment Technology Center and what might work in a more traditional setting. Facts academics should know about EA: • EA plans to fill over 1,000 positions/year in the near future. • EA has traditionally hired 10% of new hires from universities and wants to increase that number to 75%. • Making games at EA is a team sport: between 20 and 200 people work on each game. • EA is a huge company, bigger than Apple and Pixar combined. EA has a $15B market capitalization and $3B/year in revenues. • EA is a ruthless meritocracy with a brutally honest culture, especially for critique and feedback.
    [Show full text]
  • Games of Empire Electronic Mediations Katherine Hayles, Mark Poster, and Samuel Weber, Series Editors
    Games of Empire Electronic Mediations Katherine Hayles, Mark Poster, and Samuel Weber, Series Editors 29 Games of Empire: Global Capitalism and Video Games Nick Dyer- Witheford and Greig de Peuter 28 Tactical Media Rita Raley 27 Reticulations: Jean-Luc Nancy and the Networks of the Political Philip Armstrong 26 Digital Baroque: New Media Art and Cinematic Folds Timothy Murray 25 Ex- foliations: Reading Machines and the Upgrade Path Terry Harpold 24 Digitize This Book! The Politics of New Media, or Why We Need Open Access Now Gary Hall 23 Digitizing Race: Visual Cultures of the Internet Lisa Nakamura 22 Small Tech: The Culture of Digital Tools Byron Hawk, David M. Rieder, and Ollie Oviedo, Editors 21 The Exploit: A Theory of Networks Alexander R. Galloway and Eugene Thacker 20 Database Aesthetics: Art in the Age of Information Overfl ow Victoria Vesna, Editor 19 Cyberspaces of Everyday Life Mark Nunes 18 Gaming: Essays on Algorithmic Culture Alexander R. Galloway 17 Avatars of Story Marie-Laure Ryan 16 Wireless Writing in the Age of Marconi Timothy C. Campbell 15 Electronic Monuments Gregory L. Ulmer 14 Lara Croft: Cyber Heroine Astrid Deuber- Mankowsky 13 The Souls of Cyberfolk: Posthumanism as Vernacular Theory Thomas Foster 12 Déjà Vu: Aberrations of Cultural Memory Peter Krapp 11 Biomedia Eugene Thacker 10 Avatar Bodies: A Tantra for Posthumanism Ann Weinstone 9 Connected, or What It Means to Live in the Network Society Steven Shaviro 8 Cognitive Fictions Joseph Tabbi 7 Cybering Democracy: Public Space and the Internet Diana Saco 6 Writings Vilém Flusser 5 Bodies in Technology Don Ihde 4 Cyberculture Pierre Lévy 3 What’s the Matter with the Internet? Mark Poster 2 High Techne¯: Art and Technology from the Machine Aesthetic to the Posthuman R.
    [Show full text]
  • Earnings Conference Call Fourth Quarter and Fiscal Year Ended March 31, 2006
    Earnings Conference Call Fourth Quarter and Fiscal Year Ended March 31, 2006 EA Conference Call – May 3, 2006 – Fourth Quarter and Fiscal Year Ended March 31, 2006 1 See Safe Harbor Statements (pages 3-5, 38-39) Today’s Call Table of Contents Page Welcome and Safe Harbor Statement 3-5 Highlights 6-11 Agenda 12 Fourth Quarter Results 13-20 2007 Outlook 21-25 Industry Update 26 Financial Guidance 27-37 Safe Harbor Statement 38-39 Supplemental Information 40 EA Conference Call – May 3, 2006 – Fourth Quarter and Fiscal Year Ended March 31, 2006 2 See Safe Harbor Statements (pages 3-5, 38-39) EA Conference Call Welcome and Safe Harbor Welcome to our fourth quarter fiscal 2006 earnings call. Today on the call we have Larry Probst – Chairman and Chief Executive Officer; Warren Jenson – Chief Financial and Administrative Officer and Frank Gibeau, Executive Vice President and General Manager of North American Publishing. • Before we begin, I’d like to remind you that you may find copies of our SEC filings, our earnings release and a replay of the webcast on our web site at http://investor.ea.com. Shortly after the call we will post a copy of Warren’s remarks on our website. • Throughout this call we will present both GAAP and non-GAAP financial results. Non- GAAP results exclude charges and related income tax effects associated with: • acquired in-process technology, • amortization of intangibles, • employee stock-based compensation, • restructuring charges and • certain litigation expenses. • In addition, the Company’s non-GAAP results exclude the impact of certain one-time income tax adjustments.
    [Show full text]
  • Ea Reports Record Fiscal Year Results
    EA REPORTS SECOND QUARTER RESULTS Madden NFL 06 Number One Title in North America Five Titles Ready for Xbox 360 Launch REDWOOD CITY, CA – November 1, 2005 – Electronic Arts (NASDAQ: ERTS) today announced financial results for the second quarter ended September 30, 2005. Net revenue for the second quarter was $675 million, down 6 percent as compared with $716 million for the prior year. Sales were driven by Madden NFL 06, NCAA® Football 06, Burnout™ Revenge, FIFA 06, NBA Live 06 and The Sims™ 2 Nightlife – each reaching platinum status (over one million copies sold) in the quarter – and to a lesser extent, Tiger Woods PGA TOUR® 06, NHL® 06 and NASCAR® 06: Total Team Control, each selling over 500 thousand copies. Net income for the quarter was $51 million as compared with $97 million for the prior year. Diluted earnings per share were $0.16 as compared with $0.31 for the prior year. Non-GAAP net income for the quarter, excluding certain items, was $46 million as compared with $98 million for the prior year. Non-GAAP diluted earnings per share were $0.15 as compared with $0.31 for the prior year. (Please see Non-GAAP Financial Measures and reconciliation information included in this release.) Trailing twelve month operating cash flow was $592 million as compared with $664 million for the same period a year ago. “We are well prepared for the launch of Xbox 360,” said Larry Probst, Chairman and Chief Executive Officer. “We plan to release five blockbuster games – FIFA 06, Madden NFL 06, NBA Live 06, Need for Speed Most Wanted and Tiger Woods PGA TOUR 06 on this exciting new platform.
    [Show full text]
  • Strategic Differentiation in the Global Video Gaming Industry
    RESEARCH ASSOCIATION for R A I S INTERDISCIPLINARY AUGUST 2019 STUDIES DOI:10.5281/zenodo.3386110 Electronic Arts: Strategic Differentiation in the Global Video Gaming Industry Thomas Teeter1, Dr. Ryan Lunsford2 1DBA Student, University of the Incarnate Word, San Antonio, TX, USA, [email protected] 2 Professor, University of the Incarnate Word, San Antonio, TX, USA, [email protected] ABSTRACT: Electronic Arts Incorporated (EA) is a leading global developer of video game software with FY2018 revenues in excess of $5B. And although the organization has demonstrated innovative leadership in the industry for many years and has an established portfolio of “hit” game titles, industry trends have created an increasingly competitive environment. Digital game distribution, for example, has dramatically reduced the cost of product delivery, but has also negated a previous barrier to entry for new competitors. In a $36B industry that has been completely reshaped by digital content and distribution, EA seeks to better engage and retain players via digital capabilities. This case study analyzes EA’s differentiated competitive strategy founded on three pillars: Player-First, Commitment to Digital, and One EA. Each of these strategic focuses has a direct connection to trends in the transforming video game industry, as the company seeks to expand its player base across platforms, geographies, and business models. Together, these highlight the path for the company to operate more efficiently, create more engaging products and services, and develop increased customer loyalty towards EA games. KEYWORDS: Electronic Arts Inc., digital content, video games, strategy Introduction Since its founding in 1982, Electronic Arts Inc. (EA) has grown to become one of the most profitable video game software developers and publishers in the world, posting revenues of $5.1 billion for the fiscal year 2018.
    [Show full text]
  • Cpt Electronic Arts
    1 LERACH COUGHLIN STOIA GELLER RUDMAN & ROBBINS LLP 2 PATRICK J. COUGHLIN (111070) 100 Pine Street, Suite 2600 3 San Francisco, CA 94111 Telephone: 415/288-4545 4 415/288-4534 (fax) – and – 5 WILLIAM S. LERACH (68581) DARREN J. ROBBINS (168593) 6 401 B Street, Suite 1600 San Diego, CA 92101 7 Telephone: 619/231-1058 619/231-7423 (fax) 8 Attorneys for Plaintiff 9 10 UNITED STATES DISTRICT COURT 11 NORTHERN DISTRICT OF CALIFORNIA 12 DANIEL SWANTKO, On Behalf of Himself ) No. 13 and All Others Similarly Situated, ) ) CLASS ACTION 14 Plaintiff, ) ) COMPLAINT FOR VIOLATION OF THE 15 vs. ) FEDERAL SECURITIES LAWS ) 16 ELECTRONIC ARTS, INC., BRUCE ) McMILLAN, JOEL LINZNER, LAWRENCE ) 17 F. PROBST, III, GERHARD FLORIN, ) WARREN C. JENSON, DON A. MATTRICK, ) 18 NANCY L. SMITH and J. RUSSELL RUEFF, ) JR., ) 19 ) Defendants. ) 20 ) DEMAND FOR JURY TRIAL 21 22 23 24 25 26 27 28 1 INTRODUCTION 2 1. This is a securities class action on behalf of purchasers of the publicly traded 3 securities of Electronic Arts, Inc. (“Electronic Arts” or the “Company”) between December 6, 2004 4 and March 21, 2005 (the “Class Period”), against Electronic Arts and certain of its officers and 5 directors for violations of the Securities Exchange Act of 1934 (the “1934 Act”). 6 2. During the Class Period, defendants made false and misleading statements about 7 Electronic Arts’ business and prospects. As a result of the defendants’ false statements, Electronic 8 Arts stock traded at inflated levels during the Class Period, increasing to as high as $69.46 on March 9 9, 2005, allowing the Company’s top officers and directors to sell more than $56 million worth of 10 their own shares at inflated prices.
    [Show full text]