Stockholder Outreach
Stockholder Outreach June 2021 1 Contents ● Business Overview ● Compensation Program Highlights ● Corporate Governance ● Corporate Responsibility / Response to COVID-19 Pandemic 2 Business Overview 3 Business Strategy 1. Deliver amazing games and content ● Global presence with key franchises that include: FIFA; Battlefield; Madden NFL; Apex Legends; The Sims; Dragon Age; Mass Effect; Need for Speed 2. Offer live services that extend and enhance the experience ● FIFA Ultimate Team pioneered live services on console, now $1B+ business, played annually by over 30 million players ● Apex Legends launched Feb 2019, delivered over $1 billion net bookings life to date as of FY2021 ● Sims 4 enjoying sixth consecutive year of growth 3. Connect more players, across more platforms, and more ways to play ● Leveraging global IP across multiple platforms ● Expanding FIFA worldwide through PC, console and mobile launches ● Apex Legends and Battlefield coming to mobile ● The Sims now on PC, console, and mobile ● Our subscription service now available on PC, Xbox, PlayStation; also through Steam and Microsoft Game Pass Ultimate ● Bringing cross-play to more games ● Debuted cross-progression between Madden on console and Madden Mobile 4 Growth: Topline to Cash (in $ millions) 6,190 5,372 5,132 5,537 5,629 1,598 Full Game 4,950 1,780 1,613 1,840 1,887 Full Game 1,793 1,934 4,592 Live Services 1,797 & Other 1,547 3,592 3,650 4,016 Live Services 3,292 3,157 & Other FY19 FY20 FY21 FY19 FY20 FY21 FY19 FY20 FY21 Net Revenue Net Bookings Operating Cash Flow 5 Financial
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