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2019/20 MEDIA INFORMATION KIT NATIONAL GEOGRAPHIC MAGAZINE | NATIONAL GEOGRAPHIC MAGAZINE THE ROLE OF WITH EACH ISSUE, AS PIONEERS OF TRUSTED, UNBIASED NATIONAL GEOGRAPHIC THE MEDIA FRONTIER, LONG-FORM JOURNALISM GOES FURTHER— National Geographic continues to push is as important as ever, providing by telling stories of humankind from the magazine into new terrain, creating a spotlight for the important stories an up-close perspective to deepen a more immersive journey and experience that define our time and matter people's understanding of the world for its audience while re-thinking the most to a new generation. and their role in it. role it can play for its partners. | HIGHLIGHTS NATIONAL GEOGRAPHIC Compared with all MRI-measured magazines, MAGAZINE IS MORE VIBRANT National Geographic ranks #1 in reach of: THAN EVER, WITH 78% OF READERS RATING THE | Men MAGAZINE AS VERY GOOD/ONE | Generation Z OF MY FAVORITES, AND A TOTAL REACH OF 30,386,000 ADULTS. | Postgraduate degree BUT MORE IMPORTANT THAN | Influentials THE SIZE OF OUR AUDIENCE DID YOU KNOW? IS ITS QUALITY, WHICH | Emerging Millennials (Millennials with A third of National PROVIDES OUR PARTNERS THE HHIs of $100,000+) Geographic magazine OPPORTUNITY TO CONNECT readers are millennials. | Self-employed Professional/Managerial That’s more than WITH AFFLUENT, EDUCATED, 10 million readers, which makes millennials INFLUENTIAL CONSUMERS. the largest audience segment of our readership. Source: GfK MRI 2018 Spring | EDITORIAL CALENDAR 2020 | STORY DESCRIPTIONS NATIONAL GEOGRAPHIC’S ORIGINAL JOURNALISM FOCUSES ON CORE TOPICS SUCH AS SCIENCE AND INNOVATION, ADVENTURE AND EXPLORATION, CRITICAL ISSUES, CULTURE, AND THE NATURAL WORLD. JANUARY MARCH Earth: The Next 50 Years | Special Issue: FUTURE OF | Cover: END OF TRASH | If we allow current trends to continue, MEDICINE | In nature, stuff moves in circles. But humans it's not crazy to worry about the end of Future of Women’s Health have thrown a monkey wrench into the civilization. It's also possible, though, that elegant machinery. We voraciously we will emerge from this "forest dark" Zoanne Clark, a former E.R. physician with a new way of living on Earth, one that and now an executive producer and extract resources from one part of nature, transform them into consumer goods doesn't deplete the planet's natural riches writer for the ABC series, “Grey’s or require us to decamp for Mars. Anatomy,” looks at the state of women’s and services, and dump the waste in a health and wellness. place where it’s a pollutant rather than a resource. The solution, some people MAY Pain say, is to make our economy more like Scientists are just now starting to a natural ecosystem. | Cover: GENIUS ARETHA | understand how the brain experiences Autism Our story on Aretha Franklin will chart pain and to explore the genetic basis for the arc of her genius and the impact she’s why people experience pain differently. Autism is a rapidly growing diagnosis—up had beyond music, especially in the fight 600 percent in the past 20 years. A great World’s Healthiest Diet for civil rights. Her musical genius was deal has been written about why, but this nurtured by her family and community, “Blue Zones” author Dan Buettner will story focuses on the “who?”—spotlighting and we’ll look at her life experiences that look at what researchers have learned the increases attention on underserved link back to her genius. about why certain foods help us live groups and adults who have spent most of longer, healthier lives. their lives misdiagnosed or undiagnosed. Tompkins Microbiome Former CEO of Patagonia, Kris Tompkins, spent the past several years buying Research into our microbiome is rapidly APRIL and conserving millions of acres of land revolutionizing our understanding of | Special Issue: EARTH DAY @ 50 | throughout South America with her the vital role the 40 million bacteria in now-deceased husband Doug Tompkins, our intestines and elsewhere play in our TWO PASTS, TWO FUTURES: The Good and the Bad the founder of The North Face. In the physical—and mental—health. process, they’ve inspired citizens to take Each story will be a reported essay, pride in their country’s stunning, unique, documented with an expansive graphics FEBRUARY and diverse landscapes and motivated package and accompanied by sidebar governments to protect the land. But there | Cover: CLOTILDA SLAVE SHIP | examples and annotations. The stories is a lot more work to do. After a yearlong search by marine will form a narrative that defines the archaeologists, the schooner Clotilda— moment and the planetary choice. JUNE the last known ship to bring enslaved Earth: The Last 50 Years Africans to America’s shore—has been Nat Geo looks at a half-century of | Cover: UNVEILING THE AMERICAS | discovered in a remote arm of Alabama’s progress and damage. Since 1970, as the As revolutionary imaging technology is Mobile river, shedding new light on a lost human population has exploded, taking enabling researchers to detect ancient chapter of American history. environmental destruction global and ruins hidden by dense jungle canopies American Prairie altering climate for centuries to come. for centuries, how can a nation that’s Today the “American Serengeti” is one At the same time, the number of people economically yet rich in cultural and of the fastest disappearing areas in the living in extreme poverty has plummeted, ecological treasures blaze a path toward American West due to climate change and people are living much longer. sustainable development? and hunting. This story looks at the Earth Today: A Photo Essay Women and Migration efforts of the American Prairie Reserve Between past and future, Nat Geo A team of women photographers from to create a 3-million-acre, fully functioning presents a time capsule of 2020— The Everyday Projects will document ecosystem. a portfolio of photographs capturing how migration impacts women world- Modern Beauty the beauty of Earth today and what's wide, and show the massive scope of how Beauty standards are at once a being lost. social, economic, political, and climate celebration of femininity and an agent issues, among others, are pushing and of conformity. This story will document pulling women from their homes. women as they navigate the complex pressures of modern beauty standards, especially with the added pressures created by the internet and social media. All editorial subject to change. | EDITORIAL CALENDAR 2020 | STORY DESCRIPTIONS JULY U.S. Child Marriage NOVEMBER | Everest Special Issue: THE ROOF OF 200,000 children were married in America | Cover: RISE OF THE MACHINES | THE WORLD | from 2000 to 2015. In the U.S., 25 states This story will explore the software, Everest Expedition have yet to set a minimum age below which machines, and factories behind the a child cannot marry. This story will look Fourth Industrial Revolution and the This story documents the findings of the at the life-long consequences of child single-most comprehensive scientific impact of this revolution on the labor marriage and the complicated issues that force—and by extension, the political expedition to Mount Everest in history lead to such a choice. in an effort to better understand the climate both in the U.S. and globally. impacts of climate change on the region. Women and Democracy Mustang Treasures SEPTEMBER Across continents, women are finding High in remote northern Nepal, the ancient Coal Ash new power in numbers as politics pave Kingdom of Mustang is facing a crisis: Carbon Dioxide from coal burning is a the way for more women in decision- looters are stealing their antiquities. primary source of our climate crisis. But making positions. Snow Leopards coal leave another lingering legacy—an ash laced with toxins and carcinogens. DECEMBER This big cat once reigned supreme in the The question of what to do with the ash Himalayas. We’ll cover efforts to protect is becoming acute. | Cover: REPATRIATION | the species, which is vulnerable to climate Bengal Girls For decades, leaders from Egypt to change, habitat loss, and human activities, Nigeria to Peru have called for the such as poaching. This is an investigative look at child return of cultural treasures “looted” by Everest North Side trafficking in West Bengal, India. Since European explorers and colonizers, 2011, more than 35,000 minor girls have Writer Mark Synnott and photographer a plea that has fallen mostly on deaf ears. been reported missing and presumed This story will explore some of the most Renan Ozturk lead a team up the Tibet kidnapped, many of whom are sold to side of Mount Everest. hotly debated questions of our post- gangs and forced into prostitution. colonial times: Where do the world’s Himalaya Water Tower Great Lakes great cultural treasures belong? We will examine the current state and The Great Lakes hold 20 percent of the Living Lullabies future of the Himalaya glaciers that serve world’s freshwater, and more than 35 as the crucial water towers in Asia. Living Lullabies illuminates critical issues million people rely on their six quadrillion facing women and children through the gallons for drinking. In a warming world, multidisciplinary storytelling of families’ AUGUST where drought will become increasingly night-time rituals. The project aims to common, the Great Lakes may be North explore how issues at the top of global | Cover: REIMAGINING DINOSAURS | America’s most valuable resource, more agendas—conflict, migration, public Over the past few years, a dazzling array vital than coal, gas, or oil. health, and climate change—affect and of fossil finds, coupled with advances in are reflected in the stories of bedtime for technology, have dramatically revised OCTOBER children around the world. our pictures of even the most iconic dinosaur species.