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YOUR Canadian Tulip Festival Exposing Brands to Over Half a Million People Customized Marketing Through Sponsorship Support of an Iconic Canadian Festival

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YOUR Canadian Tulip Festival Exposing Brands to Over Half a Million People Customized Marketing Through Sponsorship Support of an Iconic Canadian Festival YOUR Canadian Tulip Festival Exposing brands to over half a million people Customized Marketing through Sponsorship Support of an Iconic Canadian Festival MAY 8 – 18 MAI 2020 The year 2020 marks the 75th Anniversary of the liberation of the Kingdom of the Netherlands and the end of the Second World War. This year also marks the 75th Anniversary of the very first Gift of Tulips from the Dutch Royal Family to all the citizens of Canada. In the fall of 1945, in gratitude for the Canadian hospitality of the Dutch Royal Family, and to honour Canadian troops for their leadership in liberating their homeland, the Royal Family provided a gift of 100,000 tulip bulbs. The Kingdom of the Netherlands has presented Canada with 20,000 tulip bulbs every year since and for this special 75th Anniversary celebration the original gift has been repeated with another 100,000 Liberation75 Tulip Bulbs. In the hands of the National Capital Commission, this gift has been transformed into over a kilometer of 300,000 fabulous tulip blooms in Commissioner’s Park near Dow’s Lake in Ottawa that form the centerpiece attraction of the Canadian Tulip Festival. We invite you to celebrate this milestone Anniversary with us, and sponsor Ottawa’s longest-running, largest-attended festival. Expose your brand to 700,000 visitors from across the country and the globe, and help us welcome the world to the Nation’s Capital this spring 2020. Sincerely, Grant Hooker President Canadian Tulip Festival Canadian Tulip Festival Sponsorship Opportunities | 2 Summary of Support IPSOS Poll Chart, 2010 Canadian Tulip Festival Sponsorship Opportunities | 3 OBJ Book of Lists, 2019 Canadian Tulip Festival Sponsorship Opportunities | 4 Canadian Tulip Festival Sponsorship Opportunities | 5 Canadian Tulip Festival Sponsorship Opportunities | 6 Our History During WWII, Canadian soldiers bravely battled the maternity ward in the Ottawa Civic Hospital in Europe, culminating in their becoming the to be extraterritorial. lead troops in the liberation of the Netherlands in 1945. During the war, then Princess Juliana In the fall of 1945, in gratitude for Canadian and her family fled to the safety of Canada. hospitality and, more importantly, to honour Canadian troops for their leadership in liberating their homeland, the Royal Family provided a gift of 100,000 Dutch tulip bulbs. The Kingdom of the Netherlands has presented Canada with 20,000 bulbs every year since. In the hands of the National Capital Commission, the Dutch gifts have been transformed into over a kilometer of In 1943, Princess Juliana gave birth to her over 300,000 fabulous tulip blooms in daughter in Ottawa. To insure that the newborn Commissioner’s Park near Dow’s Lake. Princess Margriet was a natural born citizen of This forms the centerpiece attraction of the the Netherlands, Canada temporarily declared Canadian Tulip Festival. Canadian Tulip Festival Sponsorship Opportunities | 7 The 2020 Canadian Tulip Festival - Current Planning Hundreds of thousands of people this spring will experience the glorious National Capital Commission Tulip gardens in Commissioners Park. For 11 Days, from May 8 to May 18, 2020 the Canadian Tulip Festival will provide music, dance, art, shopping, storytelling, fireworks, flowers and fun! The Heritage Pavilion - Our Roots Take a step back in time, and feel what it was like for Canada at the end of the Second World War, exactly 75 years ago. Set as a 1940’s era Canadian Train Station, the Heritage Pavilion will immediately transport our guests to a victorious and happy time in our history, welcoming home all those who left home to fight for freedom halfway across the world... and WON! The set up includes vintage railway station gear, trolley cars, vintage luggage, station signs and more. Train Platform Photo Op Festival Guests will be able to have a professional photograph taken at the Heritage Pavilion’s East Side Train Platform. A 40 foot long photo backdrop of a steam train full of arriving soldiers, a wooden platform to stand on with your vintage luggage in front of a real 1940’s car. Telegraph Station Sending and receiving in real time, the Heritage Pavilion will feature a real Telegraph station and telegrapher in era appropriate costume, along with a museum installation explaining the process they are seeing live. Project ‘45 - Road to Liberation Canadian Research & Mapping Association (CRMA) will also be unveiling their “Project ‘45” to the world at next year’s Canadian Tulip Festival. This builds upon the work done for “Project ‘44” mapping the Battle of Normandy, and digitizing all the war diaries from 1939 to 1945. Festival guests will be encouraged to bring their family member’s information and see if the wonderful folks at CRMA can help them find them on the map and take them through their struggle for liberation. Canadian Tulip Festival Sponsorship Opportunities | 8 The Tulip Pavilion - Our Flower A celebration of the Festival’s key attraction, the Tulip Pavilion offers visitors botanical and historical information on the tulip amid the ultimate tulip shopping experience. Information about the National Capital Commission’s planning and care of the surrounding Commissioners Park tulip beds will be mixed with curated tulip-themed arts and crafts. The festival’s own Tulip Boutique, with merchandise from cut tulips to logo themed apparel will be at the heart of this 2500 square foot clear-top tent. The Tulip Market Pavilion provides a fresh and floral shopping and informational breath of spring for our visitors. Music & Tulips - Elegance in the Garden Commissioners Park comes to musical life with our Music & Tulips program organized in partnership with the award-winning “Music & Beyond” festival. Led by Ottawa impresario Julian Armour, the Music & Tulips Stage features a variety of 33 musical arrangements performed by top quality, truly talented musicians. The sound of the performance is broadcast throughout the era with the sound system piping Second World War era music between stage performances. The Dutch Theatre Designed as small scale replica of a Dutch Home, The Dutch Theatre will host authentic recollections from World War II presented by guest family members along with short plays and dramatizations by professional actors. Meet the faces and hear from story-tellers, as they share the experiences of veterans and civilians from the Second World War era. Children’s presentations will account for a good portion of the dramatic performances. The Tulip Boardwalk The Canadian Tulip Festival welcomes musical acts and street performers to the boardwalk near the Dow’s Lake Pavilion to welcome guests to Commissioners Park. Performances take place on weekends with audience seating on a closed section of Queen Elizabeth Driveway. And SO much more! • Art in the Tulips • Tulip Legacy Walking Tours • Tulip Boutiques • And the traditional Victoria Day Fireworks, the first warm-weather fireworks of the season. A major crowd pleaser! Canadian Tulip Festival Sponsorship Opportunities | 9 2020 Celebrations ~ Liberation75 The year 2020 marks the 75th Anniversary of the end of Second World War and the liberation of the Kingdom of the Netherlands. The Canadian Tulip Festival, along with the Embassy of the Kingdom of the Netherlands, the National Capital Commission, and KLM Royal Dutch Airline, have just completed a national campaign to have 1.1 million Liberation75 Tulips bloom across Canada. Each Liberation75 Tulip bulb will bloom for one of the 1.1 million Canadian soldiers who served in the Second World War. The program was initiated by a repeat of the original gift of 100,000 tulip bulbs from the Kingdom of th Netherlands, which led to the birth of Canada’s spring tradition in the nation’s capital. Canadian Tulip Festival Sponsorship Opportunities | 10 Support Us The Canadian Tulip Festival is a registered charitable organization supported by the municipal, provincial and federal governments, as well as the tourism industry, the corporate sector, and generous partners from the business world. The Festival offers an opportunity to align your brand with a beloved, quintessentially Canadian event as Ottawa and Canada come out of their winter hibernation to celebrate the arrival of spring. Elevate your brand and demonstrate your community leadership by joining forces with a unique, non-profit, admission-free event. We look forward to working with you to make next year’s Canadian Tulip Festival the most memorable yet. The sponsorship opportunities outlined are for cash contributors only, unless otherwise specified. Organizations looking to provide an in-kind sponsorships for other areas of the festival are welcome. The Festival will work with in-kind sponsors to create opportunities with an appropriate exchange in promotional value, but may not include on-site activation. Canadian Tulip Festival Sponsorship Opportunities | 11 Our Reach In 2019, for 11 days in May, the 67th edition of the the world’s biggest tulip festival welcomed 700,000 visitors from around the world. 2019 By The Numbers Over 1 Million 300 Artists and 100+ Activities 100+ Partner Tulips in Bloom Performers and Attractions Organizations 300+ Volunteers 700,000 Visitors Male 43% Female 57% Europe & Othe r - 6% 30 28 Asia - 9% 25 24 23 20 USA - 12% 15 15 10 National Capital 10 Re gion - 55% 5 Canada - 18% 0 18-24: 10% 25-34: 24% 35-44: 28% 45-54: 23% 55+: 15% National Capital Region - 55% Canada - 18% USA - 12% Visitor Age Asia - 9% Europe & Other - 6% Website Properties Email Campaigns Facebook 1.7 Million Page Views 20,000 Emails in the 32 Million Paid Reach 400,000 unique users Festival Database 1.5 Million Organic Reach Instagram Twitter 53,768 Reach 179,000 Reach 3,883 Followers 3,700 Followers Canadian Tulip Festival Sponsorship Opportunities | 12 Our Media Plan By supporting the Canadian Tulip Festival you’ll benefit from our historic reputation and international brand recognition across Canada and the globe.
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