Billboard 1967-11-25
NOVEMBER 25, 1967 SEVENTY -THIRD YEAR 75 CENTS The International Music -Record BiliboarI !boar Newsweekly as Record, Tape Exports TV, Radio Vast Jingleland Doubled in 2 Years Hit Records Turn Commercial By CLAUDE HALL By RAY BRACK that has United Artists Records but is better known as a the U. S. during NEW YORK-There's another world CHICAGO - Export of recorded music from hit records radio songwriter, has produced or helped produce sev- was almost double the dollar volume for the been reaping rewards from -the the first half of 1967 field. Often the approach eral commercials, including "Summer Blonde," S. Department of Commerce figures reveal. and TV commercials same 1965 period, U. tie -in Clark has with by Clairol. over the same six -month span in 1966 is direct, such as the Petula The 1967 period's increase she promotes the automobile At the same time, there have been a lot of re- than million. Plymouth in which was more SI in song on both radio and TV; one of her hits verse hits. A commercial written by Sid Ramin The Department does not ask U. S. firms to break down their for Pepsi -Cola, handled by BBD &O, was recorded and tapes, but was rewritten slightly to mention the car. Other music export figures to distinguish between records for ex- by the Bob Crewe Generation and became a mil- music dollar volume in the past two times, the approach is more subliminal; much of the increase in export ample, countless commercials today feature a lion- seller -"Music to Watch Girls By." Sascha be attributed to the growth of the pre- recorded tape mar- years may mariachi sound in the music, capitalizing on the Burland's Alka- Seltzer commercial for McCann - ket.
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