Hyderabad Metro Rail Transportation Redefined

AUGUST 2015 ISSUE | Vol. 14

© All rights reserved. ‘Point of View’ is a bi-monthly from HITEX. www.hitex.co.in Godavari Pushkaram Godavari Pushkaram was a festival of River Godavari which occurs once in 12 years. The Pushkaram festival was last held in the year 2003; this year the Pushkaram was called Maha Kumbhamela which occurs once in every 144 years. The first 12 days of Godavari Pushkaram is called Aadhi Pushkaram and the last 12 days of Godavari Pushkaram is called Anthya Pushkaram. These 24 days are very important to devotees as pushkaradu travels during these days.

This was the single largest event in India where 40,000,000 pilgrims visited the pushkar ghats in Telangana and Andhra Pradesh. www.hitex.co.in 3 Greater Hyderabad is a mega city that covers 625 sq. km. of municipal corporation area and 6,852 sq. km. of metropolitan area. It is fast emerging as the hub of IT/ITES, Biotech, Pharma and Tourism sectors. Its strategic geographical location, multilingual and cosmopolitan culture, tremendous growth potential and investment- friendly economic policy are all making it an attractive destination for corporate, entrepreneurs, academicians and homemakers alike. Transportation in a metro city plays a vital role, especially in a city like Hyderabad.

To create an efficient, safe, reliable, economical and world class public transportation system in Hyderabad that will facilitate the city’s transformation as a competitive global city with high quality of life is the core mission of Hyderabad Metro Rail. The main idea behind the concept of Metro Rail is to make sure commuters reach on time to work and are not delayed on account of lack of rapid transport. Growing urbanizations requires projects like the Metro Rail that will allow them to bypass traffic congestions. Permit me to point out some of the advantages of the Metro.

The Metro Rail System has proven to be most efficient in terms of energy consumption, space occupancy and numbers transported. It has high- capacity carriers for very high volume of traffic during peak hour trips and is simultaneously eco-friendly that causes no air pollution, much less sound pollution and low energy consumption. COO Message

4 Point of View bi-monthly | August 2015 Issue | VOL. 14 Greater traffic capacity empowers The Metro to carry as much traffic as 7 lanes of bus traffic or 24 lanes of car traffic, either way. Metro Rail has a very low ground space occupation with 2 meter width only for elevated rail and of course, faster which help reduce journey time by 50% to 75%. It is an elevated metro rail, with two tracks both up and down lines on a deck erected on pillars generally in the central median of the road, without obstructing the road traffic.

The stations are located at an average interval of 1km elevated stations with passenger access through staircases, escalators and lifts. Adequate parking space and circulating areas are being provided for multi-modal integration at the stations. With a frequency of 3 to 5 minutes during peak hours, the system is expected to carry about 17 lakh passengers per day by 2017 and 22 lakh by 2024. I am happy to state that visitors to HITEX Exhibition Center will be able to use the services of Metro Rail, with the nearest station being HITEC city, about 1.5 kms away. Feeder services/ shuttles will fill the last mile gap.

You will get to know more as you keep reading inside.

K. V. Nagendra Prasad COO, HITEX

www.hitex.co.in 5 “SHE Teams” make public areas safer for women in Hyderabad

The government of Telangana has come up with the concept of “SHE Teams” to make Hyderabad a safer place for the gentler gender. The watchful officials are taking radical steps to make sure that the women are not disturbed in any way.

Hyderabad is noted for its gender sub-inspector, a woman police equality mind set and also for the constable and three other constables strict rules prohibiting anti social who normally have hidden cameras elements from upsetting the peace for recording the culprits in action. of the community. The efficient and effective “SHE Teams” are This has instilled confidence among an initiation for furthering this the Hyderabadi women. In this purpose. innovative initiative, the police have kept one hundred complaint boxes These powerful teams that were across different locations in the city launched last October mainly like Jubilee Hills, Ameerpet, Banjara consists of a male or a female Hills, etc.

6 Point of View bi-monthly | August 2015 Issue | VOL. 14 These complaint boxes have strategically been placed near educational institutions and bus stops. These boxes will be emptied everyday and based on the nature of the complaint, actions will be taken.

Chain snatching, eve teasing, sexual molestation have all been curtailed and are not widespread in the city of pearls. This has led to improvement of tourism in the city. Making women feel safe has always been the top priority of the state government and it has been doing its duties devotedly.

Frequent patrolling of public areas by the men and women in uniforms has been widely appreciated and acknowledged by the public and has added to the respect that they had had towards the government.

Help lines are being set up in 13 police stations, starting from Banjara Hills police station. The help lines will be monitored by women police officers who follow up with the issues that may arise.

www.hitex.co.in 7

Happy Streets Happy Streets, which has been held across various cities in the country, made its debut in the city of Nizams with a big bang. People came down to enjoy this unique experience. Some of them slogged it out, trying to learn some weight loss techniques in the yoga session, others swayed to the beats of the music during Zumba.

Irrigation Minister, Shri Harish Rao, who flagged off the event, lauded the initiative, saying it would help Hyderabadis come out and enjoy their Sunday mornings in a different way.

The overwhelming reaction and the This `no-motor’ zone is open to the reluctance of people to head back denizens of Hyderabad to take a home after the event was enough to carefree walk, tap their feet to the tell how much the people enjoyed it. beats of Zumba, enjoy a bicycle ride, calm their nerves down with the soft Organized by The Times of India notes of music or even loose a few and supported by Hyderabad extra kilos through a yoga session. Police and Hyderabad Metropolitan Or even those who are willing to sit Development Authority, this citizen- back and take in the many sights and led initiative started on a 1.8 km sounds of the city or simply admire the stretch along the Necklace Road picturesque Hussain Sagar Lake that that is closed for vehicular traffic for stands as a testimony to this action- three hours every Sunday. packed affair.

The Objective The aim of this event, Happy Streets, is to allow the pedestrians reclaim the roads, encourage healthy living through physical activities, and spread awareness about the need to adhere to safety measures. It is to allow the residents to get away from the regular traffic congestions, which the overcrowding of motorized modes of transport has led to, and this is why Happy Streets has been brought to town. To add to the attraction, the event is peppered with painting workshops and training sessions in skateboarding that will be seen sharing space with the sports arena earmarked for gully cricket, football, Frisbee and badminton.

www.hitex.co.in 9 Hyderabad Metro Rail Transportation Redefined

Once Hyderabad Metro Rail [HMR] becomes operational, it will be one of the world’s largest elevated metro rail. It is estimated that HMR will be catering to 15 lakh passengers by 2016-17 covering a distance of 72 kilometers, with stations at every kilometer. HMR is poised to redefine the city’s transportation. It is an urban rejuvenation and redesign endeavor that will transform Hyderabad into a commuter- friendly, modern and green city.

Prioritization of green spaces, open spaces and an elevated Metro Rail mass transit system are going to be the hallmarks of a great city in the 21st century. HMR’s concept for the city involves up-gradation and remodeling traffic corridors and change the way people commute from one end to the other.

The design is eco-friendly, consumes no fossil fuels and the concept of each station being just one kilometer apart brings Metro Rail on to the citizen’s doorstep. Advanced technology has been harnessed to provide world class state-of- the-art architecture with skywalks and by making it accessible, it becomes convenient for all genders and age groups to access a larger part of the city.

10 Point of View bi-monthly | August 2015 Issue | VOL. 14 The mission is to create an efficient, safe, reliable, economical and international standard public transportation system in Hyderabad which will facilitate the city’s transformation as a competitive global city with high quality of life.

www.hitex.co.in 11 SPECIAL GUESTS

BOOK YOUR TICKETS NOW AT

12 Point of View bi-monthly | August 2015 Issue | VOL. 14 DRIVEN BY SPECIAL GUESTS

The objective is to provide socio- facilities will have up to date economic benefits and equal technology, facilitating continuous opportunities in public spaces to communication between central all the citizens. The ticket pricing control, train drivers and station is affordable, the journey time masters. is reduced, and the pollution is addressed by way of design, Good inter-modal integration will while elevated rails and platforms be provided at all rail terminals, decongest the traffic. bus stations, and MMTS stations; all stations will have air conditioned HMR is not just a Metro, but an urban ‘merry go round’ minibus services, transformation effort, redesigned connecting nearby colonies, business with the latest technology inputs, to establishments and other popular transform Hyderabad into a people- places. This eco-friendly travel mode friendly green city, eco-friendly will reduce air and noise pollution stations with natural ventilation, in the city; with smart card-based BOOK YOUR TICKETS NOW AT skywalks, ramps, escalators, elevators, automatic ticketing and gate systems a host of commuter-friendly for passengers, it will be convenient facilities. All the telecommunication and seamless to travel for all. DRIVEN BY www.hitex.co.in 13 Transportation in a metro city is an important matter for the Government of Telangana. Keeping this in view, the Hyderabad Metro Rail is being developed as one of the largest modern transport systems in the world based upon the PPP model with M/s Larsen and Toubro, based on DBFOT (Design, Build, Finance, Operate and Transfer).

The central idea behind the concept of Metro Rail is to make sure commuters reach on time to work and not delay on account of lack of quick transport. Growing urbanizations has led to innumerable problems for commuters who are delayed on account of traffic jams. Metro Rail will allow them to bypass these traffic congestion barriers.

The driving force for conceptualizing Metro Rail in Hyderabad is on account of a dire need for an eco-friendly, solid and quick transport that would withstand the growing demands of an urban city like Hyderabad which is already a popular global destination.

An Exclusive Organized by Fair Fest Media Ltd, Travel & Tourism Fair is India’s Interview leading travel trade show network that started way back in 1989. TTF covers top 11 domestic and outbound tourism markets of India: Mumbai, New Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad, Surat, Pune, Guwahati and Goa. With almost 2 lakhs of visitors and more than 2,500 exhibitors hailing from 76 countries and across India, TTF is the most trusted market leader in India. TTF promises a unique marketing opportunity for the platform owners. Indeed, this exclusive event will create the chance to Sanjiv Agarwal expand business network with Founder, Chairman & CEO of Fair fest relevant interactive sessions, and help build longstanding successful business partnership in the travel and tourism industry.

How do you feel about this event? Did it unfold the way you expected it to be or did it exceed expectations?

This TTF event went off very well. In fact, it has exceeded our expectations with larger number of newer domestic and international participants.

What is the central message that you would want to bring forth through this event?

Hyderabad is an important part of exhibition circuit covering the south central region with an excellent venue and infrastructure.

16 Point of View bi-monthly | August 2015 Issue | VOL. 14 Who were the major platform owners this time?

Apart from being the host state, Telangana’s colorful pavilion, other large participants were the Partner Country: Sri Lanka, the Partner States as Andhra Pradesh, Gujarat, Himachal Pradesh; the Feature Countries were Thailand, Jordan. And the Feature States were Rajasthan, Karnataka, Goa, Madhya Pradesh and Punjab. Meanwhile, the Hospitality Partner was Oyo Rooms.

How were the footfalls, thus far?

Footfalls improved over last year as far as trade visitors are concerned. General visitors declined a bit as they are shifting gradually towards the Internet.

How do you envision this event in the future?

TTF continues its unparalleled lead as India’s foremost travel show circuit, with 12 cities and over 50% market share. Larger application of information technology in matchmaking and scheduling B2B meetings are emphasized for the future.

www.hitex.co.in 17

Indian Institute of Economics: food processing sector

one, globally and across In the meanwhile, the India, in particular. With purpose of collaboration the change of the living of IIE with HITEX is to standards, the purchasing enhance the percentage power has increased and participation of exhibitors by has resulted in the change educating them about the of consumption pattern conveniences, ease of doing as well, with an increasing business in India and for the demand for processed expansion of their ventures foods. into a super market, alike India. The IIE will be able India is the largest producer to give briefs on every of milk, second largest industrial sector to HITEX producer of cereals (261.6 so that HITEX can use it to The Indian Institute million tons), and third attract exhibitors for mutual largest fish producer in benefits. of Economics was the world and second in promoted by the late inland fish production. Indeed, HITEX is essentially Prof. S. Kesava Iyengar, India produces 450 million an exhibition organization the then Professor and broilers and 33 billion eggs. institution with readymade infrastructure and facilities Head, Department of However, the meat and poultry processing is still like the Messe Centre of Economics, Osmania at a nascent stage, while Dusseldorf, Germany or University and the Venky’s and Godrej’s real International Exhibition Economic Advisor to the chicken are dominating the Centre of Birmingham Late HEH Mir Osman domestic market, albeit International (UK) or Pragati Ali Khan, the seventh Kentucky Fried Chicken Maidan of New Delhi, India. is making inroads in the Nizam of Hyderabad Entailed to these, as urban market. Consumer Hyderabad is the most in 1953 to promote foods viz. biscuits and happening city in India, it research in Economics. bakery products, soft drinks, should be able to attract as packaged drinking water The Institute is an many members to exhibit and alcoholic beverage autonomous body that had in HITEX like other frontline consumption are also on the enjoyed the patronage of exhibition centers in the rise while Indian soft drinks Nizams and subsequently developed countries. For consumption is much lower the Government of Andhra this, the exhibitors will have than the global average. Pradesh for almost 50 to be given the necessary years. Now, the Institute is inputs to boost up their involved in doing empirical confidence and justify the research, evaluation and cost of participation. IIE impact assessment studies would cover this gap with of various government its briefs and power point schemes both at the center presentations during these and the state governments, exhibitions. The IIE approach and some sectoral studies. is a proactive approach and IIE is confident that with The overall scenario reflects this collaboration, HITEX that the food processing can surely garner more sector is a rapidly growing exhibitors.

www.hitex.co.in 19 Concluded Events

Hyderabad Jewellery, Pearl & Gem Fair 2015 5th to 7th June, 2015 Organizer: UBM India In its 8th edition, UBM India unveiled a comprehensive B2B jewellery event that offered invaluable opportunity to meet promising customers face to face and acquire market intelligence. There was a wonderful and extensive display of jewelry, pearls, gemstones, diamond products and much more to a high footfall.

20 Point of View bi-monthly | August 2015 Issue | VOL. 14 Masala Kart 5th to 7th June, 2015 Organizer: Red Chariots Event Management & Marketing Pvt. Ltd. This event was made magical with over 100 delectable assortments and authentic street foods from all across the nation. Cuisines and classical music went hand in hand for this enthusiastic event that encouraged many foodies to keep pampering their taste buds.

Furniture & Furnishing 2015 5th to 8th June, 2015 Organizer: I Ads & Events Pvt. Ltd. This amazing event showcased a huge range of furniture, furnishings, handicrafts, paintings, artefacts, modular kitchens, outdoor and office furniture in spectacular styles and finishes. The endless array of products and services related to the furniture industry was floored to a big crowd during this four-day event.

www.hitex.co.in 21 The Great Indian Food Bazar 26th to 28th June, 2015 Organizer: Stagekrafts Organisers Pvt. Ltd. India’s most prestigious and spectacular Food Carnival took over Hyderabad with its multi-cuisine from all over India. The huge footfall from all over the city of Nizams vouched that this event was successful with the added attractions of fire dance, laser shows, acrobats and much more!

22 Point of View bi-monthly | August 2015 Issue | VOL. 14 Deep Mela 17th to 19th July, 2015 Organizer: Deepshikha Mahila Club This was an exciting event organized by an eminent group of women based in Hyderabad. Clothes, jewelry, home décor, artefacts and much more were showcased amid the food, fun and frolic for the innumerable visitors during this three-day event.

www.hitex.co.in 23 Experien CONTACT US: all individuals,emphasisesdirectapplicationtodailychallenges. for exhibitionindustr Exhibition Management™(CEM)designationisthepremier Become aCEM CEM Community V Professional Association Supplier/V T Experience theCEMDifference enue/Convention Center r

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LEARNING PROGRAMME designa p is an r ogramm T tion and a I e F tion 1 e ICA st ents industr 2 n TION d y Travel & Tourism Fair 2015

24th to 26th July, 2015 Organizer: Fair Fest Media Ltd.

This is India’s leading travel trade show network. This event had presented unique marketing opportunities for exhibitors and the huge platform had poised to be the best place to expand business networking and had successfully built steady trade partnerships in the travel and tourism industry.

www.hitex.co.in 25 Upcoming Events

The Live Well Expo 2015

8th to 9th August, 2015

Organizer: Sakshi Media Group

Sakshi Live Well Expo is a premier healthcare event for the residents of Hyderabad with a vision to increase awareness on how to live a good and healthy life. The expo will be one of the most comprehensive forums for healthy living and wellness, and will showcase an impressive line-up of wellness health experts and service providers. This will be the ultimate destination for those who are looking to live a healthier and happier life both emotionally and physically. At the Expo one can find the key to reach out directly to customers, engage them and create an active communication with them.

4th CableNet ExpoVision 2015

12th to 14th August, 2015

Organizer: CNC Group

India’s Leading Digital Pay TV, Billing & CRM Solutions Company is set to participate in Hyderabad’s Premier Exhibition- 4th CableNet Expo Vision- 2015. The event welcomes all MSO’s, LMO’s and Cable TV Operators to come with their requirements which will end up with a great satisfaction as they get the high end solutions for complete management of Digital and Non-Digital Subscribers with world class software and products range.

Life Style Show 2015

14th to 17th August, 2015

Organizer: I Ads & Events Pvt. Ltd.

The Life Style Show Hyderabad is a 4 day event that will showcase products like automobiles, electronic items, lighting products, furniture, home accessories, etc. in the lifestyle and fashion industry. Exhibitors will display products and services like automobiles, electronic items, lighting products, furniture, home accessories and much more.

26 Point of View bi-monthly | August 2015 Issue | VOL. 14 Eenadu Property Show 2015

22nd to 23rd August , 2015

Organizer: Eenadu

The well known and widespread Telugu daily is renowed for organizing events for the benefit of its readers.They have done joint ventures to organize events that are in various fields. One such event is the Eenadu Property Show 2015, which pulled in massive crowds from various corners of the city. It was a show wherein all the leading builders took part and showcased their projects to prospective customers and it was a huge success.

PharmaLytica 2015

2nd to 3rd September, 2015

Organizer: UBM

The 2nd edition of PharmaLytica 2015 will be an international trade fair and conference where Pharmaceutical community can pick up on the latest industry trends, innovations and do business with analytical and outsourcing services. PharmaLytica conference is the knowledge forum and important industry gathering that brings the entire range of topics in analytical, outsourcing, laboratory, scientific and biotechnology sector.

Dairy Show 2015

5th to 7th, September 2015

Organizer: Active Exhibitions & Conferences

Dairy Show is a premier annual event on animal husbandry and dairy farming. In its third edition, the event will be a combination of tradeshow, conference and live animal display with its goal to provide knowledge to farmers and dairy entrepreneurs on best practices in animal rearing and dairy processing. This interesting event will also expose them to technologies, government / institutional assistance, various schemes and international tie-ups. Over 150 exhibitors are expected to showcase various dairy related supplies, equipments, services and technology. This annual event has been attracting visitors and conference delegates from across the country and abroad. A must for anyone interested or related to dairy farming.

www.hitex.co.in 27 Scan to know more

Initiative by Associate Sponsor Online Media Partners Media Partner Knowledge Partners

Online Ticketing Partners Media Associate Online Partner Associates Digital Activation Partner Radio Partner F & B Partner IndExpo 2015

10th to 12th September, 2015

Organizer: Indore Infoline Pvt. Ltd.

IndExpo 2015 is a 3 day event at HITEX, Hyderabad. This event will showcase products like construction materials, construction equipments, infrastructure services, infrastructure products and goods, tools and parts, heavy machinery equipments and other related products, etc. in the Industrial Products, Plant, Machinery and Equipment industries. A large visitor footfall is expected on this massive platform.

CAI 2015

11th to 13th September, 2015

Organizer: I Ads & Events Pvt. Ltd.

CAI Hyderabad is a 3 day event being held at the HITEX International Exhibition Center in Hyderabad, India. This event showcases products like construction, architectural firms and interior design houses associated with this field, etc. in the building construction, architecture and designing, and household consumables industries. The large platform is expected to witness a huge footfall of interesting visitors from all over India.

Hyderabad Comic Con 2015

12th - 13th September, 2015

Scan to know more Organizer: Comic Con India Pvt. Ltd.

Hyderabad Comic Con 2015 is dedicated to expanding India’s popular culture by creating high profile events that cater to fans of not only comics, but also, gaming, movies, television, merchandise, toys, food and much more. Comic Con has steadily expanded the scope of events by involving the various industries that can help expand popular culture. The unique platform for brands will not only be part of the mission to expand popular culture in the country, but to engage passionate fans across the country, as Initiative by Associate Sponsor Online Media Partners Media Partner Knowledge Partners well. Comic Con India is dedicated to creating unique events and giving their fans, exhibitors and partners a platform to celebrate their undying love and passion for comics and pop culture. Online Ticketing Partners Media Associate Online Partner Associates Digital Activation Partner Radio Partner F & B Partner

www.hitex.co.in 29 India Gadget Expo 2015

18th to 21st September, 2015

Organizer: Skits Event

India Gadget Expo is a platform that facilitates an array of tech-innovators, manufacturers and entrepreneurs to showcase their products and expertise, to a huge Indian market. It also provides an opportunity to directly connect with the tech-savvy consumers. IGE, the acronym of India Gadget Expo is a premier international gadget show in India that serves as a platform to unfurl innovative technologies. This highly interactive platform brings together all the innovators, tech-inspired manufacturers, entrepreneurs and retailers to reveal their brand innovations and exhibit their latest products to the thousands of consumers here in India along with various networks.

IT Asia 2015

24th to 26th September, 2015

Organizer: MAIT

IT ASIA 2015 is India’s leading platform which provides end-to-end solutions and one-to-one interaction with the key business associates. This mega expo seeks to meet the objective of generating sustainable growth for the Electronics and ICT Sector and create new business and networking opportunities.

This dedicated exhibition will showcase new technologies and innovations to help Electronics and ICT community connect and network with a considerably large target audience. The extensive exhibition is a huge platform for launching new and innovative products and creating awareness about the latest trends in the Industry. It will provide ample marketing, sales and networking opportunities to domestic as well as international ICT players and will open a world of business prospects.

30 Point of View bi-monthly | August 2015 Issue | VOL. 14

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