Reporting and Interpreting Scores Derived from Likert-Type Scales
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Chapter 4 Research Methodology
The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation. Item Type Thesis Authors El-Gohary, Hatem O.A.S. Rights <a rel="license" href="http://creativecommons.org/licenses/ by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by- nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http:// creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>. Download date 26/09/2021 11:58:39 Link to Item http://hdl.handle.net/10454/4308 Chapter 4 Research Methodology 4.1 Introduction:- This chapter discusses the methodology used to conduct the research study as well as the issues related to the chosen research methodology when investigating the different factors affecting the adoption of E-Marketing by industrial and trading UK SBEs, the different forms, tools and levels of implementation of E-Marketing by these enterprises as well as the relationship between E-Marketing adoption and marketing performance of these SBEs. Through this discussion the steps that were taken to address the research design, the data collection and analysis methods used to conduct the research study will be illustrated. These issues are addressed in light of the basic research objectives and the relevant research questions discussed in chapter one and the research framework discussed in chapter seven. Firstly it discusses some possible research designs and methodologies and provides a brief review of the literature of research methodologies, research strategies and research methods implemented in the fields of E-Marketing and SBEs. -
Quantifying Anomia: Development of a Scale
ABSTRACT QUANTIFYING ANOMIA: DEVELOPMENT OF A SCALE Anomie refers to a weakening of cultural values and social norms. One interpretation is that anomie exists because of moral deregulation when normative rules begin deteriorating, while another suggests that it is a product of insufficient means to reach goals, forcing individuals to seek deviant modalities and paths (Agnew, 1980). While multiple scales have been developed in an attempt to measure the construct, the purpose of this study was to build upon and combine scales from 1956 to 2011 to produce an instrument that quantifies anomie/anomia using factor analyses. Four scales of anomia were compiled and administered to 416 Fresno State undergraduate students. The findings suggest that the final anomia scale has good internal consistency and correlates with materialism, happiness, and social desirability. However, no expected significant differences were found across gender, age, income, marital status, and race/ethnicity. Anthony Yang August 2015 QUANTIFYING ANOMIA: DEVELOPMENT OF A SCALE by Anthony Yang A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in Psychology in the College of Science and Mathematics California State University, Fresno August 2015 APPROVED For the Department of Psychology: We, the undersigned, certify that the thesis of the following student meets the required standards of scholarship, format, and style of the university and the student's graduate degree program for the awarding of the master's degree. Anthony Yang Thesis Author Robert Levine (Chair) Psychology Constance Jones Psychology Deborah Helsel Sociology For the University Graduate Committee: Dean, Division of Graduate Studies AUTHORIZATION FOR REPRODUCTION OF MASTER’S THESIS X I grant permission for the reproduction of this thesis in part or in its entirety without further authorization from me, on the condition that the person or agency requesting reproduction absorbs the cost and provides proper acknowledgment of authorship. -
Chronic Juvenile Offenders Final Results from the Skillman Aftercare Experiment
If you have issues viewing or accessing this file contact us at NCJRS.gov. ------------------------- --- -- -- - "- 'R'"-A KlO-'- ,.,-- .. ' - . ':'-' '.: . ,': :", ': ".' ".: R:I.. ~· .. ,.: ... :. ~ .... '.~, . ' ....'. " Chronic Juvenile Offenders Final Results from The Skillman Aftercare Experiment Peter W. Greenwood, Elizabeth Piper Deschenes, John Adams The research described in this report was supported by The Skillman Foundatiqn, Grant No. 91-296. Library of Congress Cataloging In Publication Data Greenwood, Peter W. Chronic juvenile offenders : fmal results from the Skillman aftercare experiment I Peter W. Greenwood, Elizabeth Piper Deschenes, John Adams. p. em. "Supported by The Skillman Foundation." "MR-220-SKF." Includes bibliographical references (p. ). ISBN 0-8330-1477-3 1. Juvenile delinquents-Rehabilitation-Michigan-Detroit. 2. Juvenile delinquents-Rehabilitation-Pennsylvania-Pittsburgh. 3. Social work with juvenile delinquents-Michigan -Detroit. 4. Social work with juvenile delinquents-Pennsylvania-Pittsburgh. I. Deschenes, Elizabeth Piper, 1953- ll. Adams, Jolm. 1956- HV9106.D5G74 1994 364.3'6'Q974886-dc20 9340155 CIP RAND is a nonprofit institution that seeks to improve public policy through research and analysis. RAND's publications do not necessarily reflect the opinions or policies of its research sponsors. Published 1993 by RAND 1700 Main Street, P.O. Box 2138, Santa Monica, CA 90407-2138 To obtain information about RAND studies or to order documents, call Distribution Services, (310) 451-7002 • Chronic Ju~{)enile Offeltders Final Results from The Skillman • Aftercare Experiment Peter W. Greenwood, Elizabeth Piper Deschenes, John Adams Supported by The Skillman Foundation •••• < ."'" •••• , ;- ." 151575 U.S. Department of Justice Nationallnstltule of Justice This document has been reproduced exactly as received from the person or organization originating it. Points of view or opinions stated in this document are those of the authors and do not necessarily represent the official position or policies of the National Institute 01 Justice. -
Investigate the Relationship Between Socio-Economic Class and Tendency to Delinquency Among Students of Rey City in Tehran
INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION 2017, VOL. 12, NO. 4, 851-864 OPEN ACCESS Investigate the relationship between socio-economic class and tendency to delinquency among students of Rey city in Tehran Dr. Abdolreza Bagheri Bonjar Faculty member of Shahed University ABSTRACT Delinquency is a social phenomenon and has social context though biological factors, psychological, geographical, ethnic, racial and other items in the forming and occurring type of delinquency play an important role, explain the issue is on the basis of the social environment, limiting attitude of sociology scope in particular, the performance of the smallest and the most important social institution ie family that plays an important role in cooperation and homogeneous of normative behaviors of individuals with social environment. This study is conducted aimed to investigate the relationship between socio-economic class and delinquency rate with survey method. The sample population consisted of 260 students of Rey that its data is collected using a questionnaire. In this study to show the relationship between socioeconomic class and delinquency, several views is used such as Merton, Weber, and.., research findings indicate that there is a significant relationship between social class and delinquency meanwhile variables of social class (job and income and education) have had inverse relationship with delinquency, the more the rate of job and income and education of individual is high, the delinquency rate decreases. KEYWORDS ARTICLE HISTORY socio-economic class, tendency to delinquency, students Received 10 March 2017 Revised 18 April 2017 Accepted 12 May 2017 Introduction Delinquency of children and adolescents is the complex social issues and problems of today's world. -
Statistics Anxiety Rating Scale (STARS) Use in Psychology Students: a Review and Analysis with an Undergraduate Sample Rachel J
DARTP bursary winners Statistics Anxiety Rating Scale (STARS) use in Psychology students: A review and analysis with an undergraduate sample Rachel J. Nesbit & Victoria J. Bourne Statistics anxiety is extremely common in undergraduate psychology students. The Statistics Anxiety Rating Scale (STARS) is at present the most widely used measure to assess statistics anxiety, measuring six distinct scales: test and class anxiety, interpretation anxiety, fear of asking for help, worth of statistics, fear of statistics teachers and computational self-concept. In this paper we first review the existing research that uses the STARS with psychology undergraduates. We then provide an analysis of the factor and reliability analysis of the STARS measure using a sample of undergraduate psychology students (N=315). Factor analysis of the STARS yielded nine factors, rather than the six it is intended to measure, with some items indicating low reliability, as demonstrated by low factor loadings. On the basis of these data, we consider the further development and refinement of measures of statistics anxiety in psychology students. Keywords: STARS, psychology, statistics anxiety. Introduction asking for help. The second section of the N THE UK, psychology is an increas- STARS measures attitudes towards statis- ingly popular subject for undergrad- tics and consists of three scales (28 items): Iuate students, with more than 80,000 worth of statistics, fear of statistics tutors and undergraduate students across the UK in computational self-concept. 2016–2017 (HESA). Despite the popularity The initial factor structure of the STARS of psychology in higher education many identified six distinct factors (Cruise et new entrants are unaware of the statistical al., 1985), as did the UK adaption (Hanna components of their course (Ruggeri et al., et al., 2008), validating the six scales 2008). -
Social Network Analysis As a Valuable Tool for Understanding Tourists’ Multi-Attraction Travel † Behavioral Intention to Revisit and Recommend
sustainability Article Social Network Analysis as a Valuable Tool for Understanding Tourists’ Multi-Attraction Travel y Behavioral Intention to Revisit and Recommend Deukhee Park 1, Gyehee Lee 2,* , Woo Gon Kim 1 and Taegoo Terry Kim 3 1 International Center for Hospitality Research & Development, Dedman School of Hospitality, Florida State University, Tallahassee, FL 32306, USA; [email protected] (D.P.); [email protected] (W.G.K.) 2 College of Hotel and Tourism, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea 3 Center for Converging Humanities, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, Korea; [email protected] * Correspondence: [email protected]; Tel.: +82-2-961-0863 This paper is excerpted from the doctor’s thesis of the first author (2015). y Received: 15 February 2019; Accepted: 18 April 2019; Published: 29 April 2019 Abstract: In order to better understand tourists’ multi-attraction travel behavior, the present study developed a research model by combining the social network analysis technique with the structural equation model. The object of this study was to examine the structural relationships among destination image, tourists’ multi-attraction travel behavior patterns, tourists’ satisfaction, and their behavioral intentions. The data were gathered via an online survey using the China panel system. A total of 468 respondents who visited multiple attractions while in Seoul, Korea, were used for actual analysis. The results showed that all hypotheses are supported. Specifically, destination image was an important antecedent to multi-attraction travel behavior indicated by density and degree indices. In addition, the present study confirmed that density and degree centrality, the indicators of tourists’ multi-attraction travel behavior, were positively related to tourist satisfaction. -
Design of Rating Scales in Questionnaires
GESIS Survey Guidelines Design of Rating Scales in Questionnaires Natalja Menold & Kathrin Bogner December 2016, Version 2.0 Abstract Rating scales are among the most important and most frequently used instruments in social science data collection. There is an extensive body of methodological research on the design and (psycho)metric properties of rating scales. In this contribution we address the individual scale-related aspects of questionnaire construction. In each case we provide a brief overview of the current state of research and practical experience, and – where possible – offer design recommendations. Citation Menold, N., & Bogner, K. (2016). Design of Rating Scales in Questionnaires. GESIS Survey Guidelines. Mannheim, Germany: GESIS – Leibniz Institute for the Social Sciences. doi: 10.15465/gesis-sg_en_015 This work is licensed under a Creative Commons Attribution – NonCommercial 4.0 International License (CC BY-NC). 1. Introduction Since their introduction by Thurstone (1929) and Likert (1932) in the early days of social science research in the late 1920s and early 1930s, rating scales have been among the most important and most frequently used instruments in social science data collection. A rating scale is a continuum (e.g., agreement, intensity, frequency, satisfaction) with the help of which different characteristics and phenomena can be measured in questionnaires. Respondents evaluate the content of questions and items by marking the appropriate category of the rating scale. For example, the European Social Survey (ESS) question “All things considered, how satisfied are you with your life as a whole nowadays?” has an 11-point rating scale ranging from 0 (extremely dissatisfied) to 10 (extremely satisfied). -
Measuring Implementation Strength
Contents Measuring implementation strength Literature review draft report 2012 Acknowledgements Dr Joanna Schellenberg, Principal Investigator, IDEAS project, London School of Hygiene & Tropical Medicine. Funded by the Bill & Melinda Gates foundation Review supervised by Dr Bilal Iqbal Avan Review prepared by Dr Natalia Bobrova Copy edited by Kate Sabot Coordination of publication by Agnes Becker Copyright: London School of Hygiene & Tropical Medicine ISBN - 978 0 902657 90 9 w: ideas.lshtm.ac.uk Contents Contents Acknowledgements ................................................................................................................................. 2 Acronyms and abbreviations .................................................................................................................. 4 List of tables ............................................................................................................................................ 5 List of figures ........................................................................................................................................... 5 Introduction ............................................................................................................................................ 6 Methods .................................................................................................................................................. 8 Results and discussion ......................................................................................................................... -
SQB Methods Fact Sheet 1: Likert Items and Scales
SURVEY QUESTION BANK: Methods Fact Sheet 1 (March 2010) LIKERT ITEMS AND SCALES Rob Johns (University of Strathclyde) 1. The ubiquitous Likert item The question above, taken from the 2007 British Social Attitudes survey, is an example of a Likert item. Almost everyone would recognise this type of survey question, even if not many people would know it by that name. This agree‐disagree approach to measuring attitudes has for decades been ubiquitous in questionnaires of all kinds: market research, opinion polling, major government surveys and academic studies in fields ranging from political science to product design. Not only is it a pleasingly simple way of gauging specific opinions, but it also lends itself very easily to the construction of multiple‐item measures, known as Likert scales, which can measure broader attitudes and values. This fact sheet opens with a brief synopsis of the landmark article in which Likert himself first set out this approach to measuring attitudes. Then we look in more detail at the construction of both individual Likert items and multiple‐item Likert scales, using examples from the Survey Question Bank to illustrate the decisions facing questionnaire designers looking to use the Likert method. 1 Rob Johns (University of Strathclyde) SQB Methods Fact Sheet 1 (March 2010) Likert Items and Scales 2. The basis for Likert measurement Rensis Likert was an American psychologist. (Unlike most of those who have used it since, he pronounced his name with a short ‘i’ sound, as in ‘Lick‐ert’.) What became known as the Likert method of attitude measurement was formulated in his doctoral thesis, and an abridged version appeared in a 1932 article in the Archives of Psychology. -
Prediction of Gender Identity, Gender Roles, And
PREDICTION OF GENDER IDENTITY, GENDER ROLES, AND SEXISM/MISOGYNY IN UNDERGRADUATE STUDENTS by BEVERLY SUE PAIR, B.A., M.Ed. A DISSERTATION IN PSYCHOLOGY Submitted to the Graduate Faculty of Texas Tech University in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY Approved May, 1997 |JI»U>JU!KiUUII BS f 3 TABLE OF CONTENTS p^,^( ABSTRACT v (^,^ LISTOFTABLES vii LIST OF FIGURES viii CHAPTER I. INTRODUCTION 1 Sexism/Misogyny 1 i Determinants of Sexism/Misogyny 7 \ The Study 14 II. METHODS 17 Participants 17 Design 17 Data Analysis 17 Setting 24 Measures of Independent Variables 24 Demographics 24 Political Orientation 25 Religious Affiliation 26 Measures of Dependent Variables 27 Gender Identity 27 Gender Roles 28 Sexism/Misogyny 30 Experimenter and Methodological Variables 32 ki Procedures 32 11 III. EXPANDED LITERATURE REVIEW 33 Sexism/Misogyny 33 Theory of Attitudes 46 Determinants of Attitudes 47 Determinants of Sexism/Misogyny 48 Gender Identity and Gender Roles 48 Sex and Gender 51 Socioeconomic Status (SES) 54 Parental Background 55 Political Ideology 57 Religion 59 Race 65 Summary 69 IV. RESULTS 71 Descriptive Statistics 71 Measurement Information 74 Model 1 78 Adjustments to Model 1 82 Overall Fit of Model 2 83 Overall Fit of Model 3 92 Comparison of Model 2 and Model 3 99 Summary of Model 3: Structural Equation Model of Gender Identity, Gender Roles and Sexism/Misogyny 99 11 V DISCUSSION 99 Descriptive Data 101 Review of Theoretical Hypotheses 102 The Structural Model 102 Hypothesis Testing 102 General Findings of Model 3 105 Implications of Findings 112 Limitations of the Study 115 Conclusions and Recommendations for Future Research 116 REFERENCES 120 APPENDICES A. -
Downloaded the Reviews Related to the Food and the Service of the Restaurant from This Website
Multimodal Technologies and Interaction Article Decision Aids in Online Review Portals: An Empirical Study Investigating Their Effectiveness in the Sensemaking Process of Online Information Consumers Amal Ponathil 1,* , Anand Gramopadhye 2 and Kapil Chalil Madathil 1,2 1 Glenn Department of Civil Engineering, Clemson University, Clemson, SC 29634, USA 2 Department of Industrial Engineering, Clemson University, Clemson, SC 29634, USA * Correspondence: [email protected] Received: 18 March 2020; Accepted: 17 June 2020; Published: 23 June 2020 Abstract: There is an increasing concern about the trustworthiness of online reviews as there is no editorial process for verification of their authenticity. This study investigated the decision-making process of online consumers when reacting to a review, with the reputation score of the reviewer and the number of previous reviews incorporated along with anonymous and non-anonymous reviews. It recruited 200 participants and developed a 3 2 2 2 2 mixed experimental study, with the × × × × independent variables being the reaction to a review of a restaurant at 3 levels, the reputation score at 2 levels, the number of previous reviews at 2 levels, the valence of the reviews at 2 levels, and the level of anonymity at 2 levels. Five dependent variables were analyzed: level of trust, likelihood of going to the restaurant, a choice question of whether to go to the restaurant, confidence in the decision and the NASA-TLX workload. This study found that the reputation scores complemented the reaction to a review, improving the trust in the information and confidence in the decision made. The findings suggest that incorporating a user rating scale such as the reputation score of a user deters people from writing false or biased reviews and helps improve their accuracy. -
Using Likert Type Data in Social Science Research: Confusion, Issues and Challenges
International Journal of Contemporary Applied Sciences Vol. 3, No. 2, February 2016 (ISSN: 2308-1365) www.ijcas.net Using Likert Type Data in Social Science Research: Confusion, Issues and Challenges Basu Prasad Subedi PhD Scholar, Kathmandu University, School of Education, Hattiban, Lalitpur, Nepal Email: [email protected] Abstract The purpose of this article is to analyze the prevailing confusions, issues and challenges regarding using of Likert type data in social science research. Review of scholarly works specifically journal articles and other related documents were the base of this academic discourse. Study results suggested that there were incompatible views about the using of the Likert type data among the community of practice. The key debates were regarding its reliability, ordinal/ interval scale dilemma, and issue of using midpoints. The study concluded that in calculating reliability of Likert type measurement Cronbach’s alpha is better to use for interval nature of Likert data and ordinal alpha for ordinal nature. In relation to ordinal/interval nature of data, Likert items generate the ordinal scale data and that of Likert scale generates interval scale. Additionally, concerning midpoints issue, methodologically there is not any difference either using or not using midpoints in Likert type measurement. However, epistemologically it is better to use midpoints defining its meaning. Despite the wider use of Likert type data, it has limitations as well. Keywords: Likert items, Likert scale, ordinal /interval dilemma, Cronbach’s alpha, ordinal alpha 36 International Journal of Contemporary Applied Sciences Vol. 3, No. 2, February 2016 (ISSN: 2308-1365) www.ijcas.net 1. Introduction 1.1 Setting the Stage I believe that human being is the complex in nature.