DOCSLIB.ORG

Historic Renovation of Macy's Herald Square Creates a World of Luxury

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Historic Renovation of Macy's Herald Square Creates a World of Luxury September 6, 2012 Historic Renovation of Macy’s Herald Square Creates a World of Luxury with New Shops from Gucci, Burberry, and Longchamp -Opening Holiday 2012- NEW YORK--(BUSINESS WIRE)-- Macy's Herald Square, universally recognized as a pre- eminent global shopping destination, will reinvent its majestic Main Floor as the dramatic centerpiece of an unprecedented four-year, $400 million renovation. The epic redesign will welcome the world’s leading luxury brands Gucci, Burberry and Longchamp to one of the most celebrated retail crossroads in the world – Broadway & 34th St. The world-famous flagship will create a spectacular stage for fashion’s most iconic and internationally recognized brands with side-by-side, multi-level shops soaring three levels and spanning a city block - a first within a department store setting. Second only in scale to each brand’s own flagship location, the new luxury shops by Gucci, Burberry and Longchamp will now have a new midtown address at the World's Largest Store opening Holiday 2012. Said Terry J. Lundgren, Macy’s Inc. chairman, president and chief executive officer, “Macy's is embarking upon what may be the largest and most extensive renovation of a single store in the history of retail. With the historic remodel of Macy’s Herald Square, we are proud to welcome the world’s leading brands in luxury goods – Gucci, Burberry and Longchamp to our flagship for the first time. I don't recall any retailer announcing a $400 million renovation! Our goal is for Macy's Herald Square to be not just the largest store, but the most exciting, most innovative, and most technologically-advanced fashion destination in the world.” He added, “As an icon of New York City attracting visitors from around the world, Macy’s Herald Square is a unique stage for showcasing global brands to a worldwide audience of customers with a discerning sense of style. With more than 20 million visitors each year, these shops will become a ‘must see and shop’ destination for luxury. I am especially excited that these luxury shops will officially open as part of our reinvented Main Floor when shoppers are looking for handbags, shoes and leather goods for the holiday season.” The magnitude of the reinvent will significantly enhance the entire in-store experience, ensuring that the World’s Largest Store continues as the preferred shopping destination worldwide. Macy’s Herald Square will be transformed and refashioned for the future with bold architectural design and aesthetic elements coupled with technological enhancements that will elevate the luxury shopping experience for its customers. Following the extensive remodel of Macy's Main Floor, Mezzanine and Second Levels, the reconfigured floor plan will create a visually stunning retail environment with side-by-side shops spanning multiple floors that frame the main Broadway entrance. Macy's Main Floor will expand into luxury offerings presenting the latest handbag collections from the world’s most coveted brands – Gucci, Burberry and Longchamp. The luxury shop- in-shops will open into the World’s Largest Shoe Floor on 2 creating a distinct, signature retail experience. Each shop will be customized with the finest structural details that will transcend the shopping experience into a new level of entertainment. The scope of the redesign will bring sweeping staircases and elevators, enhancing the customer experience within each shop. The new luxury shops will encompass the best of each brand’s store design and merchandise assortments as part of the first phase of Macy’s four-year renovation. With the evolution of the Broadway building, the landmark store’s retail legacy as the pre- eminent showcase for apparel and accessories will be unparalleled with its unique presentation of prestige brands. GUCCI Gucci, the Italian luxury brand world-renowned for more than 90 years of incomparable luxury goods experience and craftsmanship, will open its first-ever shop within Macy’s Herald Square in a custom three-level space. Joining Gucci’s two other New York City landmark destinations on 5th Ave. and Madison Ave., the new shop will cater to the unique international clientele of the world-famous Herald Square. An impressive architectural endeavor spanning 6,200 square feet, the shop will feature a luxurious staircase and two- story façade. The new Gucci shop will offer a full range of exceptionally crafted accessories including handbags, small leather goods, women’s and men’s shoes, jewelry and watches. BURBERRY With over 156 years of heritage, innovation and craftsmanship, Burberry will open a three- level space. The 3,600 square foot store will feature large and small leather goods, as well as heritage rainwear. Digitally advanced and true to form, the store will feature a two-story façade, which will incorporate the latest technology to project live feeds from seasonal runway shows and stream brand content. Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. LONGCHAMP The French fashion staple will also be a new addition to Macy’s Herald Square. The 2-level space will bring the best of the brand’s assortment of handbags and leather goods to its 1,500 square foot in-store shop. Longchamp was founded in Paris in 1948 by Jean Cassegrain. The company is still owned and run by the Cassegrain family. Diversified into luggage, handbags and accessories, Longchamp has asserted its fashion credentials with high-profile advertising campaigns, the creation of internationally desirable It-bags and the launch of complete shoes and ready-to- wear collections. Combining craftsmanship and innovation, Longchamp owns more than 236 exclusive boutiques worldwide and is available in more than 1,800 multi-brand stores in 100 countries. About Macy’s Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s Herald Square is New York City’s most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events -- most notably the Annual Macy’s Flower Show®; Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®. Built in 1902, the “World’s Largest Store” currently houses more than 1 million square feet of retail space. In 2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million square feet following an extensive four-year, $400 million renovation. The renovation will transform the store into one of the most technologically-advanced, fashion-forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops. For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom. Macy's, Inc. Media Contact: Elina Kazan, 646-429-7448 [email protected] Source: Macy's, Inc..
Load more

Recommended publications
  • Longchamp Embarks on NEOLINE' Sailing Cargo Ships to Reduce The
    PRESS RELEASE Paris, 12 July 2021 embarks with Longchamp sets sails for the USA with NEOLINE Committed to reducing its environmental impact at all levels of its activity, Longchamp has signed an ambitious and responsible partnership with NEOLINE to reduce emissions on its transatlantic shipping. NEOLINE offers a responsible and innovative maritime transport service under sail, designed for ecological and economic performance. A commercial speed of 11 knots, 136m sailing cargo ships propelled by the wind in 4200m² of sails, benefiting from the technological progress of ocean racing (especially in weather routing) and driven by trained and involved crews, will allow a reduction of up to 90% of the emissions of maritime transport1 with a unique, competitive and sustainable service that fits into the reality of today's logistics chains. Longchamp embarks on NEOLINE's sailing cargo ships for its exports from France to the United States. • On the Montoir de Bretagne - Baltimore line, Longchamp • Within the framework of a bi-monthly service (with the is committed to entrust NEOLINE with the transportation commissioning of the second vessel on the transatlantic line) of at least 50% of its annual volume of containers and after a first test phase at 50% of the annual export between France and the United States from the start of volume, Longchamp will study the possibility of increasing the the service scheduled for the first half of 2024. share of freight entrusted to NEOLINE. 1 compared to a conventional vessel of the same size operating at 15 knots on the same line 1/2 Jean Cassegrain, Chief Executive of Longchamp, emphasizes: "We are particularly pleased with this partnership with Neoline, which, in a very poetic way, allows us to reduce our carbon emissions.
    [Show full text]
  • Press Release DPA New Longchamp Racecourse
    Dominique Perrault Architect NEW LONGCHAMP RACECOURSE press contact for Dominique Perrault: Charlotte Jean [email protected] DOMINIQUE PERRAULT ARCHITECTURE 6, rue Bouvier 75011 Paris, France +33 (0)1 44 06 00 00 www.perraultarchitecture.com www.dpa-x.com LE NOUVEAU LONGCHAMP, PARIS, 2011-2017 DOMINIQUE PERRAULT ARCHITECT Aerial view Visuel disponible / Picture available for press use © Dominique Perrault Architecte / L’autre Image / Adagp 2 THE NEW LONGCHAMP RACECOURSE The renewal of the Longchamp racecourse should ensure that it maintains its place in both the Grand Paris and on the international scene of the world’s major racecourses. Such an ambitious goal must be guided not only by an emblematic architectural project that can be adapted to future needs, but also a landscape project that transfigures the area, highlighting the built legacy, the historical heritage of the racecourse, and especially the green heritage of the Bois de Bou- logne, which originated in the composition designed by Alphand in the 19th century. The race for the Prix de l’Arc de Triomphe is the highpoint of the life of the racecourse. Therefore, the main challenge of this project is for it to be able to host this event, which draws up to 60,000 spec- tators, under exceptional conditions, while also welcoming a much smaller crowd on ordinary racing days. This is why the project proposes to deconstruct all the stands dating from the 1960s and to replace them with only one stand, which is both more compact and more functional. Buildings housing support services for the horse races, which are currently scattered around the site, will also be demolished and rebuilt in the form of pavilions.
    [Show full text]
  • Vendors Who Do More Than $10,000 of Business with American University Annually
    Vendors Who Do More than $10,000 of Business with American University Annually . 10UP . AIRGAS . 1757 GOLF CLUB . AIRLIE . 2U . AIRLIE FOUNDATION . 3play Media . Al Dente Italian Rest . 4IMPRINT . ALASKA AIR . 522 PRODUCTIONS LLC . ALBAN RENTS LLC . A2Z PROMOS LLC . ALCHEMY LLC . AACSB INTERNATIONAL . ALERTUS TECHNOLOGIES LLC . AASONN LLC . Alexandria Famous Daves . ABERYSTWYTH UNIVERSITY . ALINGA GROUP . Ac Hotel . ALIVE TECHNOLOGIES . ACADEMIC PROGRAMS INTERNATIONAL . ALL STAGE SOUND . ACCESS INTERPRETING . ALL STAR FLOORING . ACD DIRECT . ALM MEDIA LLC . ACE ENVIRONMENTAL HOLDINGS LLC . ALTERNATIVE COMMUNICATION . Ace Fire Extinguisher Service SERVICES LLC . ACFEA TOUR CONSULTANTS . ALTO-HARTLEY . ACM SERVICES . Amazon . ACTION WITHOUT BORDERS . AMAZON.COM . ACTIVE SHOOTER RESPONSE LLC . Amer Bar Association . Adagio Brussels Centr . AMER COUNCILS FOR INTL EDUCATION . Adams-Burch Inc . AMER ELEVATOR INSPECTION SERVICES . AdamToussaintLingo . AMER ENERGY RESTAURANT EQUIP LLC . ADDISON PROFESSIONAL FINANCIAL . AMER FRIENDS TEL AVIV UNIV SEARCH LLC . AMER SOCIETY FOR PUBLIC ADMIN . ADELLA THOMAS MANAGEMENT LLC . Amer Univ Campus #412 . Adobe . AMER UNIV STORE #412 . ADORAMA CAMERA RENTAL . Amer University Rome . ADTHENA . American Air . ADVANCED GRAPHIC PRODUCTS . AMERICAN AIRLINES . ADVERTISING ETC LLC . AMERICAN BAR ASSOCIATION . Aegis Science-Forensic . AMERICAN CHEMICAL SOCIETY . Aerling . AMERICAN COMBUSTION INDUSTRIES . AFRICAN TRANSLATION . AMERICAN COUNCIL ON EDUCATION . Agent Fee . AMERICAN HEART ASSOCIATION . AGILE SPORTS TECHNOLOGIES, INC. American Hotel Register . AGILENT TECHNOLOGIES . AMERICAN MATHEMATICAL SOCIETY . Agilent Technologies, . AMERICAN MEDICAL RESPONSE MID- . Air Canada ATLANTIC . Air France . AMERICAN OFFICE . AIRBNB . AMERICAN OFFICE WASHINGTON DC . Airfare Experts . American Political Scienc . AMERICAN PROGRAM BUREAU . ASAP MAILING SERVICES . AMERICAN PUBLIC MEDIA GROUP . ASHBURN CONSULTING LLC . AMERICAN SOCIETY INTERNATIONAL . ASPECT CONSULTING LAW . ASPEN LEADERSHIP GROUP LLC . AMERICAN TOWER Corporation . Aspeninstitute .
    [Show full text]
  • Helleborine Blooms at Longchamp Phipps Stable to Offer Mares at Keenov
    FRIDAY, SEPTEMBER 10, 2010 For information about TDN, call 732-747-8060. HELLEBORINE BLOOMS AT LONGCHAMP PHIPPS STABLE TO OFFER MARES AT KEENOV Helleborine (GB) (Observatory), successful in a fillies- The Phipps Stable of Ogden Mills >Dinny= Phipps an- only newcomers' event at Maisons-Laffitte June 25, nounced yesterday that a few of its mares will be of- upgraded her portfolio with a stylish victory in the fered at the upcoming Keeneland November Breeding Listed Prix Six Perfections Stock Sale. Claiborne Farm, which boards the Phipps= at Deauville July 31, and bloodstock, will act as agent. AThe decision to sell some continued on an upward of our horses was made as part of the normal course of curve with an easy win in stable management,@ said Daisy Phipps Pulito, who Thursday=s G3 Prix assists her father with stable operations. AMy family d=Aumale at Longchamp. remains fully in- Settled last of the four vested in the Thor- www.paristurf.com runners, but within range, oughbred industry.@ from the outset, she Among the mares made smooth headway in the straight to lead approach- slated to go ing the final eighth and was pushed clear in the closing through the ring stages to earn a personal best in comfortable fashion. this fall are Just AWe knew Helleborine was good after she won her first Reward (Deputy Minister), in foal to two races so well, and she has taken this next step in Persistently, whose dam will sell at KEENOV, Malibu Moon; and her stride,@ said trainer Criquette Head-Maarek. AShe's a defeating Rachel Alexandra totally different filly than her full-sister African Rose as Resort (Pleasant Adam Coglianese photo she settles better and stays better.
    [Show full text]
  • Power Trip Simply Marvellous the Ladies at Longchamp
    SUNDAY, SEPTEMBER 11, 2011 732-747-8060 $ TDN Home Page Click Here POWER TRIP STABILITY EXPECTED AT KEENELAND J “TDN Rising Star” J Power (GB) (Oasis Dream Entering last year=s Keeneland September Sale, there {GB}) gave trainer Aidan were hopes the market would halt a dramatic slide O=Brien his eighth victory in sparked by the economic crisis of 2008. The market did the G1 Goffs National S. at stabilize--the average at September enjoyed a 6.4% The Curragh yesterday when bump to $64,811, and the median was edging Dragon Pulse (Ire) up 13.6%, to $25,000. Now, with a (Kyllachy {GB}) by a half- handful of domestic and European length. O=Brien was across yearling sales in the books, there=s the Irish Sea at Doncaster, more confidence that the market will but winning rider Seamie again find solid footing in 2011. The Heffernan said, AI felt I wasn=t 13-session September sale kicks off Racing Post photo great on him last time and got tonight at 7 p.m. AI think we=re going to to the front too soon. I was be all right,@ consignor Headley Bell of more confident today and took my time.@ Cont. p2 Mill Ridge Sales said yesterday afternoon. AWe=ve seen quite a lot of SIMPLY MARVELLOUS traffic and, you know, there=s a pretty Masked Marvel (GB) (Montjeu {Ire}) bounded clear up good feeling back here. There are a few Doncaster=s long straight to claim a career high in new faces, too.@ Mill Ridge consigned Saturday=s G1 St Leger S.
    [Show full text]
  • Ifestyle Longchamp's Evolution
    ifestyle Longchamp’s Evolution An Interview with Jean Cassegrain, Chief Executive Offi cer, Longchamp Jean Cassegrain (above) and a Longchamp handbag (left) EDITORS’ NOTE Jean Cassegrain is a graduate The market for ladies’ accessories is much which used to be at Columbus Circle. We were of the prestigious École Supérieure de Commerce larger than for men’s accessories. Once again, in the U.S. for a long time and all of our items in Paris and as part of his national service spent their know-how of leather and leather goods were exported from Paris. a year at the French Trade Commission in New was used to create ladies’ products and that In 1993, we set up our own offi ce in New York, assisting French companies aiming to es- strategy has been very successful – today, most York to grow the business. When we opened tablish a foothold in the United States. He sup- of our customers are women. the Madison Avenue shop in 1999, my brother plemented this with a two-and-a-half-year In the ’80s, ladies’ handbags were still a Olivier moved to New York to oversee our retail career in management consultancy before join- product that you would buy because they were operation in the U.S. ing Longchamp. As his responsibilities gradu- convenient and practical to use all day. This as- What is the secret behind the brand’s ally increased, Jean Cassegrain became CEO of pect is still there, but it has been overshadowed longevity? the house, taking over the day-to-day running by a much more important aspect, which is the It’s consistency.
    [Show full text]
  • Perspectiveglobal.Com the DESIGN ISSUE 2 •
    DESIGN INTERIORS ARCHITECTURE www.perspectiveglobal.com New Bond Street boutique 40 Under 40 2015 + judge Eric Carlson talks about Longchamp’s judge Eric Carlson talks about Longchamp’s Carbondale founder and A&D Trophy Awards 2015 2015 Awards Carbondale founder and A&D Trophy Art & Architecture €15 US$18 HK$48 JUNE 2015 THE DESIGN ISSUE 2 • 40 Under 40 2015 • Focus: Retail • Steve Leung x Visionnaire • Bottega Veneta Milan • Pinky Lai JUNE 2015 06 FOCUS: RETAIL FOCUS: RETAIL Longchamp New Bond Street • London, England Longchamp New Bond Street • London, England Carbondale founder Eric Carlson — who co-founded and directed the Louis Vuitton architecture department, and has also collaborated with the architecture offices of Rem Koolhaas, Oscar Tusquets, and Mark We don’t simply hang paintings Mack — has, it must be said, an impeccable pedigree. Hong Kongers are familiar with his on the walls and call it ‘culture’, work, seen at the two Longchamp boutiques we collaborate with the artists in the territory: one in the business hub of at the early design phase of a project Central, and the other in high-end shopper to create unique works customised paradise that is Canton Road, Tsimshatsui. Returning as a judge for Perspective’s A&D and integral to the architecture Trophy Awards this year (the last time he and the client or brand adjudicated, they were still called the Perspective Awards, back in 2012), Carlson has brought to fruition countless projects across the globe from museums, office headquarters, private residences, and of course flagship stores for the world’s pre- eminent brands.
    [Show full text]
  • Jean Cassegrain
    FAMILY BUSINESS This has helped to introduce a higher level of CEO Jean Cassegrain joined the family enterprise professionalism within management structures, in 1991 after graduating from the École Supérieure though it remains a delicate balance to maintain de Commerce de Paris and working at the French family ownership while also instilling professional Trade Commission in New York and a management and effective governance to attract more funding. consulting firm, eventually becoming CEO. While their education and willingness to embrace Cassegrain spoke with Brunswick about how change and innovation are encouraging, these up- the company and the brand have evolved with each and-comers face many challenges, principally the generation and his strategies for navigating the need to prepare the business to compete on a global digital marketplace. stage while maintaining the entrepreneurial culture and the personal networks of the founder. Longchamp has grown into a large company. Navigating these challenges in such a rapidly What were the key turning points? changing economic and business environment will My grandfather founded the company in 1948 require the new wave of family businesses leaders to focusing on leather-covered pipes. Brands weren’t emulate the entrepreneurialism of their forebears, as prevalent then but we realized that one way to charting their own course for the business against a develop the business was to create the Longchamp pole star of established family values. brand. We extended our product line from pipes to smoking accessories, including tobacco pouches susan ho is a Partner and the Head of Brunswick’s Hong Kong office.sunitha chalam is a Director in and cigarette cases, but always covered in leather, the the Hong Kong office.
    [Show full text]
  • UCITS Hedge Awards 2020
    UCITS Hedge Awards 2020 Corporate Credit – Market Neutral Long/Short Equity – DACH Long/Short Equity – Technology and Innovation Absolute Return Bonds – Nordic Best Performing Fund in 2019 and over 2, 3, 4, 5 Best Performing Fund in 2019 and over 3, 4 and 5 Best Performing Fund in 2019 Best Performing Fund in 2019 and over 2, 3, 4, 5 and 7 Year Periods Year Periods Lux IM – Pictet Future Trends and 7 Year Periods DCI Market Neutral Credit Fund Credit Suisse (LUX) Small and Mid-Cap Alpha Long/ (Pictet) Norron SICAV – Premium Fund (DCI) Short Fund (Norron) (Credit Suisse) Long/Short Equity Global – Quantitative Long/Short Equity – Global Best Performing Fund over a 3 Year Period Equity Market Neutral – Europe Best Performing Fund over 5 and 7 Year Periods Long/Short Equity – Europe Purple Global Adaptive Equity UCITS Fund Best Performing Fund over a 2 Year Period SEB Prime Solutions Sissener Canopus Best Performing Fund over a 5 Year Period (Purple Strategic Capital) Melchior European Absolute Return Fund (Sissener) Multilabel Sicav – LYRA Fund (Dalton Strategic Partnership) (MOMentum Alternative Investments) Long/Short Equity – UK Long/Short Credit – Europe Best Performing Fund over a 7 Year Period Equity Market Neutral – Europe Best Performing Fund over 3 and 4 Year Periods Equity Long/Short Equity – Consumer Sector Janus Henderson United Kingdom Absolute Return Best Performing Fund over a 3 Year Period Lyxor/Chenavari Credit Fund Best Performing Fund in 2019 Fund Melchior Selected Trust - Velox Fund (Chenavari) Consumer AlphaTM Global
    [Show full text]
  • WHAT DREAMS ARE MADE of CAN=T MISS Sunday at Longchamp
    MONDAY, OCTOBER 3, 2011 732-747-8060 $ TDN Home Page Click Here WHAT DREAMS ARE MADE OF CAN=T MISS It was a case of Deutsch and distaff delight at Sharon Alesia, Bran Jam Stables, Ciaglia Racing LLC Longchamp yesterday after Gestut Berg Eberstein and and Rob Dyrdek=s Weemissfrankie (Sunriver) upped her Teruya Yoshida=s Danedream (Ger) (Lomitas {GB}) career unbeaten record to three yesterdday with a streaked to a five-length win in the G1 Qatar Prix de furious late rally to run down Candrea (Trippi) by a half- l=Arc de Triomphe in record time. Sent off at 27-1, the length in Santa Anita=s GI Oak Leaf 3-year-old led home a 1-2-3 for the fillies to register a S. A much-talked about debut winner second success for Germany--the first since 1975. at Del Mar on opening day July 20, Having won the the $175,000 OBSMAR 2-year-old G1 Grosser Preis von ran to her favoritism to take the GI Baden on testing Del Mar Debutante Sept. 3. Backed ground last time down to 9-5 while getting her first Sept. 4, the bay--who taste of convential dirt and a route of was supplemented ground here, the chestnut bided her this week--showed her time in fifth as Candrea pressed versatility on this fast Debutante runner-up Self surface. She was not Preservation (Lion Heart) through a Benoit Photo for catching after half in :46.69 and six furlongs in streaking by fellow 1:10.94. Candrea pulled clear a quarter mile out and sophomore Shareta repelled a bid from Charm the Maker (Empire Maker), (Ire) (Sinndar {Ire}) but a looming presence was gobbling up ground down approaching the the center of the track.
    [Show full text]
  • A Touch of Glass
    story Vincent Bouvet photographs Sam Armstrong Fast cars, bright lights, and streamlined design A TOUCH gleamed in the 1920s, as did René Lalique’s radiator mascots. Made of shimmering mold- pressed glass, instead of the usual metal, the art deco designer’s hood ornaments offered OF GLASS a finishing touch to any stylish luxury car Previous pages: a close-up ready to fly. Also available hood of a 1938 Packard of Victory, also known as was a clever device for Twelve Torpedo Cabriolet. Spirit of the Wind, shows lighting the mascot from Produced for the 10th the satin finish of the inside, adapted with a anniversary of the Armistice skin and clear glass of rotating disk to create in 1928, the mascot was a the streaming, wind-blown the illusion that the insect great success at the Salon hair. Opposite: the Large was beating its wings in de l’Automobile in Paris that Dragonfly holds up its time with the car’s speed. year, where it was mounted amethyst-tinted wings, Below: Victory on the on a luxurious Minerva In the new world that emerged from the meant that the radiator cap was no longer a In 1925 Lalique brought out Five Horses, upheavals of the Great War, the myth of necessity, it was felt that this decoration at Comet, and Falcon, and in 1926, the Archer. speed and its accompanying machine aes- the end of the hood made the car’s look The year 1928 was prolific, with the Dwarf thetic became the hallmark of the Roaring complete. In the 1920s and ’30s thousands Cockerel; various heads – Sparrowhawk, Ram, Twenties.
    [Show full text]
  • Longchamp: Could the Company Stay Competitive Amid Luxury Consolidation?
    This material is exclusively prepared for Ringle Customers Material for your English session Longchamp: Could the company stay competitive amid luxury consolidation? [source: https://firstclasse.com.my/25-facts-about-the-longchamp-le-pliage-bag-that-makes-it-so-iconic-today/] 0 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in English] I. Longchamp From its origins as a tobacco accessory store launched in 1948, Longchamp has grown into a global luxury brand on the strength of its fine leather craftsmanship and high quality. • In 1948, Jean Cassegrain was running Au Sultan, a tobacco store in Paris. U.S. soldiers stationed there after WWII especially loved Au Sultan’s luxurious tobacco pipes, which were made with high-quality leather and attention to detail. As Cassegrain’s customers began to grow in number, he established a brand which he named Longchamp after a famous horse-racing track in Paris. • Cassegrain sensed that as travel became more and more accessible to the general public, so would the demand for luxury goods. He diversified the range of leather products he offered and began to sell them on luxury cruise ships. When the age of air travel arrived and Orly airport opened in Paris, he opened a Longchamp store in the terminal and began selling leather travel goods. • Longchamp became so popular that by the 1960s, its products were being sold in over 100 countries around the world.
    [Show full text]