Historic Renovation of Macy's Herald Square Creates a World of Luxury
September 6, 2012 Historic Renovation of Macy’s Herald Square Creates a World of Luxury with New Shops from Gucci, Burberry, and Longchamp -Opening Holiday 2012- NEW YORK--(BUSINESS WIRE)-- Macy's Herald Square, universally recognized as a pre- eminent global shopping destination, will reinvent its majestic Main Floor as the dramatic centerpiece of an unprecedented four-year, $400 million renovation. The epic redesign will welcome the world’s leading luxury brands Gucci, Burberry and Longchamp to one of the most celebrated retail crossroads in the world – Broadway & 34th St. The world-famous flagship will create a spectacular stage for fashion’s most iconic and internationally recognized brands with side-by-side, multi-level shops soaring three levels and spanning a city block - a first within a department store setting. Second only in scale to each brand’s own flagship location, the new luxury shops by Gucci, Burberry and Longchamp will now have a new midtown address at the World's Largest Store opening Holiday 2012. Said Terry J. Lundgren, Macy’s Inc. chairman, president and chief executive officer, “Macy's is embarking upon what may be the largest and most extensive renovation of a single store in the history of retail. With the historic remodel of Macy’s Herald Square, we are proud to welcome the world’s leading brands in luxury goods – Gucci, Burberry and Longchamp to our flagship for the first time. I don't recall any retailer announcing a $400 million renovation! Our goal is for Macy's Herald Square to be not just the largest store, but the most exciting, most innovative, and most technologically-advanced fashion destination in the world.” He added, “As an icon of New York City attracting visitors from around the world, Macy’s Herald Square is a unique stage for showcasing global brands to a worldwide audience of customers with a discerning sense of style.
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