Successful Federal Fleet Workshop Celebrates 10 Great Years

PM 40014105

VOLUME 3 / NUMBER 5 / $4.95 / OCTOBER 2009 / autosphere.ca

Happy Anniversary! SUCCESSFUL FEDERAL FLEET WORKSHOP CELEBRATES 10 GREAT YEARS

SERGE JOANISSE It’s all about outstanding performance. On the road and on the job. Choosing the redesigned 2010 Mazda CX-7 means choosing innovation, versatility and a level of safety that will help keep your business on the right road. This far from typical 5-passenger crossover offers an inner beauty, beyond its sculpted curves and sophisticated interior. It’s the soul of a sports car – alive and well within its new 2.5 L engine and available 2.3 L, turbocharged, direct-injected, four cylinder engine. It also offers other inspired features like an intelligent key system, Bluetooth® phone integration with Audio Profile and Blind-Spot Monitoring technology. And its 5-Star Highest Government Crash Test Rating♦ and fuel efficiency of 10.4 L city/7.2 L/100 km highway† speak volumes, too. An uncompromising choice. One you’ll be as thrilled with, as your customers will be. Zoom-Zoom. Forever. Visit mazda.ca

M{z d{ CX-7

The no-compromise-zoo} crossover th{t me{ns business zoo}

Look for our dedicated Fleet website, launching early November at www.fleet.mazda.ca. To learn more, contact Tony Harold, National Manager, Network Development and Fleet Operations at Mazda Canada at 905-787-7029. ROADSIDE ASSISTANCE PROGRAM Ask about the Mazda peace-of-mind promise, standard on every new Mazda. MAZDA LEADERSHIP WARRANTY 3 years or 80,000 km comprehensive warranty, 5 years or 100,000 km powertrain warranty. ♦2010 Mazda CX-7 model tested with standard side-impact air bags (SABs). U.S. Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.safercar.gov). †Estimated fuel economy based on Natural Resources Canada Fuel Consumption Guide. Actual fuel consumption may vary. ® Bluetooth is a registered trademark of Bluetooth SIG, Inc.

173_MZCX7-09-3858.indd 1 10/6/09 2:58:24 PM

Doner Canada Inc. File Name: 97-75000-173_MZCX7-09-3858 NEW MATERIAL

CYAN Ad No.: MZCX7-09-3858 Client: Mazda Media: Fleet Digest MAGENTA Size: 8.125" x 10.875" Mac Operator: VB YELLOW Colours: CMYK Job Ticket: 97-75000-173 BLACK Date: October 6, 2009 Version: 5 If any problems contact Doner media at (416) 485-9901 4 EDITORIAL Look Ahead 6, 29 Industry News CONTENTS 8 DRIVER SAFETY Get Home Safely OCTOBER 2009

10 GEORGIAN COLLEGE AUTO SHOW Showcase of Vehicles and Students 12

12 DEALER OF THE MONTH Willing to Win Your Business 19 COVER STORY 14 INDUSTRY EVENTS 10th Annual Federal Fleet Workshop

18 NEW MODELS First Class, E-Class 22 19 NASCAR NAPA AUTO 14 PARTS 200 Where the Business Car Goes to Play

20 NAFA FLEET CONFERENCE Another NAFA Success

22 WOMEN OF THE INDUSTRY Driving with the Stars 25

23 INDUSTRY INSIGHT The New Normal 26

24 INDUSTRY EVENTS To Lease or Not to Lease 25 INDUSTRY HIGHLIGHTS 20 Forging Ahead with Fleet

26 WHICH ONE TO CHOOSE? Full Size Pick-up Trucks

TRUCK SECTION

28 TOMORROW’S WORLD CANADIAN PROFESSIONAL Are You Ready for Electric Trucks? FLEET MANAGEMENT 29 BUSINESS INNOVATIONS Full Disclosure

30 A YEAR EARLY Ford Relaunches the Taurus

www.autosphere.ca | October 2009 | | 3 EDITORIAL Before the recession, when times were still good, we prepared for the downturn by cut- ting expenses, tightening belts, and worrying about the months ahead. Now that things are turning around, it’s time to do the opposite and get ready for an increase in business.

Have you been putting off leasing new vehicles? If so, perhaps it’s time to rethink this strategy. Publisher Financing costs are low, vehicles are more Rémy L. Rousseau affordable than ever, and manufacturers are Contributing Editors willing to deal. It makes sense to get in on the Éric Descarries, Jack Kazmierski, Jil McIntosh action today, rather than wait for the future Administration Wendy Allain [email protected] when prices go up and deals are hard to fi nd. Marie-Hélène Côté [email protected]

Production Have you cut expenses by reducing advertising Valérie St-Cyr [email protected] exposure, putting a stop to all employee train- Graphic Design ing, and by slashing payroll? With better times Monique Desbiens [email protected] ahead, perhaps it’s time to start investing in Revision your future. Shirley Brown [email protected] You vs. competition Circulation Nancy Belleville [email protected] Look Ahead Business will pick up for you and your compe- Sales As the world emerges from tition. But whether or not you get the lion’s Jean Boutzis [email protected] share of the new business will depend on how 647-341-2777 recession, it is time for us to plan ready your organization is to take advantage Luc Champagne [email protected] for the brighter future ahead. of opportunities. 514-945-1299 Nathalie Plouffe [email protected] t has been said that successful people If you’re busy hiring, training, leasing vehicles 1-866-925-5665

prepare for the future. Instead of waiting for new employees and trying to get everyone Garth Vogan [email protected] I for things to happen and responding to the up to speed, your customers won’t wait. They 905-689-1963 here and now, they look further ahead than the will go next door to do business with those Subscription average person and prepare for what lies far successful people I mentioned at the outset— One year: $27.95 Two years: $49.95 Three years: $59.95 beyond the visible horizon. the ones who are working hard today to pre- Published by pare for the better future that is just ahead. So when you look ahead beyond your horizon, I urge you to take your eyes off the rearview what do you see? Most probably you see better mirror now and start focusing on the road Rousseau Automotive Communication 455, rue Notre-Dame Est, suite 311 times ahead. The recession that was touted as ahead. Things are getting better, and now is Montréal, QC H2Y 1C9 a quasi-depression never happened. Although the time to prepare. T: 514-289-0888, 1-877-989-0888 F: 514-289-5151 economies suffered, companies cut costs, and [email protected] employees lost jobs, it wasn’t as bad as some www.autosphere.ca had feared. Now, the worst seems to be behind

us, as the light at the end of the economic tun- If you’re looking for ways to turn things around, fl eetdigest is dedicated to serving the business interests nel grows brighter with every passing day. I invite you to visit our automotive portal, of the Canadian fl eet industry. It is published 6 times a year by Rousseau Automotive Communication. Material www.autosphere.ca, for great business advice in fl eetdigest may not be reproduced in any form without written consent from the publisher. The publisher reserves Prepare for prosperity and insight into our industry. the right to refuse any advertising and disclaims all respon- But who could really be surprised that things sibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions and statements are getting better? Economic cycles are a fact of Don’t forget to check out our very informa- appearing within this publication are those of the writers and editors themselves, and are in no way to be construed life, and the idea that recovery follows recession tive website for all the news about fl eets— as statements, positions or endorsement by Rousseau is a basic principle of economics. So although www.autosphere.ca. Automotive Communication. Canada, along with the rest of the world, saw a Printed in Canada period of economic gloom and doom, it’s time ISSN no. 1920-0641 Publications Mail Agreement no. 40014105. Return un- to wake up to the reality ahead and start pre- Rémy L. Rousseau deliverable Canadian addresses to Rousseau Automotive paring for the future before it gets here. [email protected] Communication / Circulation Department, 455, rue Notre- Dame Est, suite 311, Montréal, QC H2Y 1C9

4 | | October 2009 | www.autosphere.ca Agility.

It’s what you get from ARI. In a business environment that changes constantly, ARI offers 60 years of proven agility to meet the most complex requirements, helping you cut costs, create best practice efficiency—and contribute even more to your organization’s success. Drawing on strong cross-border experience coupled with a made-in-Canada approach, ARI has both the stability and flexibility to customize bold solutions for fleets of any size. For a partner with the agility to deliver strategic fleet value, call ARI at 1-800-361-5882.

Automotive Resources International A Partnership Approach INDUSTRY NEWS

Buick Has Finally Ford to Bring the C-Max to North America Decided—It Will Be LaCrosse Ford Motor Company unveiled its brand new C-Max people mover at the latest Frankfurt Auto Show. This smaller GM of Canada has ﬁ nally reached a de- vehicle will join the new Focus and the Fiesta on cision: the replacement for the actual Al- the North American market in late 2011, lure will bear the same name it does in most probably as a serious competitor the United States—the LaCrosse. Though to vehicles such as the Mazda5 and the Kia Rondo. The C-Max is expected to be perceived as a small minivan as it will seat up to seven passengers. No word yet on the powertrain in America but one can expect a four-cylinder EcoBoost engine to be part of the options. The small Ford C-Max minivan will be available in our country in late 2011.

The new mid-size Buick will be a LaCrosse. BMW Will Bring Its X1 the name was, at ﬁ rst, considered touchy to North America for the Canadian market since it could be German manufacturer BMW confused with a French Canadian com- unveiled its compact X1 SUV at mon word for a sexual practice or slang the most recent Frankfurt Auto for a swindle, GM will still go ahead with Show. The smaller vehicle, which the LaCrosse name so that the Canadian goes on sale in Europe late next dealers can take advantage of the North year, will then be sent to North American marketing of the car. The new America, but not in high volume, LaCrosse is a global car designed in Amer- especially if the U.S. dollar stays ica, Europe, and Asia. It is now available weak compared to the Euro. The The new smaller BMW X1 will be available in North America. with a 3.0L V6 with front or all-wheel X1 will be available with front- or drive, and a more powerful 3.6L V6. Later all-wheel drive as it will be powered by a six cylinder gas engine. Expect the replace- on, the car will be available with the 2.4L ment of the actual X3 to be larger when it will be unveiled in late 2011. four-cylinder engine. The Sprinter, by Mercedes-Benz Since Chrysler is now teamed up with Fiat, it is understandable that its ties with its former European partners have to be severed. Consequently, the Sprinter van bearing a Dodge nameplate has to be abandoned since the truck is built by Mercedes-Benz. On the other hand, the Sprinter is so popular in North America, Mercedes-Benz is picking it up from here and its dealers will continue selling and servicing the truck. The Sprinter will now be sold and serviced by Mercedes-Benz dealers.

Ford’s new Super Duty will be powered by a new 6.2L gas V8 or an also 6.7L turbo diesel engine made by Ford. Ford Has Unveiled Its New Super Duty Decidedly, Ford is on a roll. Other than the smaller cars it unveiled in Frankfurt, it has lifted the wraps on its new generation of Super Duty F-Series pick-ups and trucks in America at the Texas Fair Show. From the exterior, the major difference is a new more impressive grille and redesigned headlamps. But under the hood will be a new 6.2L gas powered V8 engine and a totally new 6.7L V8 turbodiesel engine designed and built by Ford itself. Add to that a new six-speed automatic transmission designed for heavy-duty work.

6 | | October 2009 | www.autosphere.ca Vorsprung durch Technik www.audi.ca

Four corner ofﬁ ces, each with a view.

The Audi Corporate Sales Program. You need a fl eet that refl ects your organization. And with volume incentives, 24-hour roadside assistance, and a range of superior vehicles from the versatile A3 to the luxurious A8, Audi is the defi nition of quality and sophistication. For more information, please contact our corporate sales manager at 905-428-5883 or visit your local Audi dealer.

© 2009 Audi Canada. European models shown with optional equipment. Audi 24-hour Roadside assistance coverage provided by Professional Dispatch Group in Canada, see your dealer for complete details. “A3”, “A8”, “Audi”, “Vorsprung durch Technik”, and the four rings and Audi emblems are registered trademarks of AUDI AG.

LOWE ROCHE 260 Queen Street West, suite 301, Toronto, Ontario M5V 1Z8 416 927 9794 Client: Audi Canada File Name: ACPO-1025-B_CanAutoBus_Mag.indd Page: Production Artist(s): MB Business Manager: Keith Creative Team: Patrick Production Contact: Terri Vegso, Ext. 256 Publication(s)/Description: Canadian Automotive Business First Ins. Date: Feb 2009 Ad #: ACPO-1025-B Final Trim/Ad Size: 8.125” x 10.875”H Bleed: 8.375” x 11.125”H Live/Safety: 7.125” x 9.875”H Visible Opening: N/A File Scale: N/A Other Info: Colours: Cyan Magenta Yellow Black A recent federal government study concluded that distracted drivers are the leading cause of crashes in the United States, ac- counting for 80% of crashes and 65% of near crashes. Canadian statistics, no doubt, mirror those com- piled by the Americans.

Tips NETS has come out with a number of great tips to help drivers stay safe. We’ve all been told many times that we shouldn’t talk on the phone while driving, but Studies prove that only dummies talk and text while driving. most of us feel that we are skilled enough drivers, and Jack Kazmierski coordinated enough human beings to Driver Safety [email protected] multi-task effectively.

Get Home Safely Yet our perception of our individual skills and abilities lies in stark contrast to the Just as drinking and driving used to be acceptable until so- findings of many studies. In fact, it is now firmly believed that the ability to multi- ciety decided collectively that it should be shunned, driving task while driving is a myth. We can’t drive while distracted should not be considered “acceptable” today. and eat, or drive and talk on the phone. We can only drive OR eat OR talk on the erhaps it’s time to take a clos- we risk and the fact that the reason we’re phone. Our brains simply can’t handle er look at our driving habits and busy working in the first place is to sup- everything at once—no matter how highly P start shunning what are obviously port and provide for that special someone we think of ourselves. dangerous habits. In the United States, who is counting on us to get home safely NAFA has partnered with the Network of at night. Whether we’re commuting to and from Employers for Traffic Safety (NETS) to pro- work, or driving as a function of our job, mote the issue of safe driving. This year’s Multi-tasking we need to focus on the task at hand. True, theme is “Drive Focused, Drive Smart, Get According to the AAA Foundation for it may be possible at times to talk, text, Home Safely.” Traffic Safety, drivers make an average of eat, and drive when road conditions are 20 major decisions during every mile of perfect and traffic flows predictably with- The goal of the campaign is to get drivers driving. This requires that drivers coordin- out anyone of the road making a mistake, to stop and think about the more import- ate the actions of their hands, feet, eyes, a sudden lane change, and when no one ant things in life—friends and family. We ears and other body parts—20 times over ahead brakes suddenly. But if life were all need to drive for work-related reasons, the course of a single mile. really that predictable we wouldn’t need but is it really necessary for us to multi- car insurance, would we? task while driving, risk the possibility of a So the question we can ask ourselves is: fatal collision, and lose out on the joys of Aren’t I already busy enough driving? Do If all logic fails and you still feel com- spending time with loved ones? my eyes, ears, brain, and hands really pelled to talk or text while driving, please need something else to do? Does it make remember this year’s NETS theme— Caught up in the flurry of day-to-day busi- sense for me to focus on a phone conver- “Drive Focused, Drive Smart, Get Home ness activities, we may be tempted to sation or try to return an email while driv- Safely.”—and remind yourself that there’s talk or text while driving, never thinking ing at highway speeds, negotiating turns, someone counting on you to get home twice about the preciousness of the lives and dodging danger? safe tonight.

8 | | October 2009 | www.autosphere.ca File Location: SGL_Mitsubishi:Volumes:SGL_Mitsubishi:Mitsubishi_Magazine:P90035-2009 Fleet:MMC_COR_P915974.indd SGL_Mitsubishi:Volumes:SGL_Mitsubishi:Mitsubishi_Magazine:P90035-2009 File Location: rn cl: 100% 8.375” x11.125” Print Scale: 1:1 Scale: Artwork Bleed: Jano Trim: Live: Retoucher: Frederick Nduna MilanStojanovic Print Production: Kevin Filliter Copy Writer: Director: Art Motors Mitsubishi P90035 COR SMO Main Docket#: Docket#: Agency P90035 COR Fleet-Cubicles MMC Creative Name: Client: SPECIFICS JOB ulcto() None forBBDO Communications T This adpreparedby:SGL Publication(s): Ad Number: Interested? CallShawnBryanat905-214-9010, [email protected] Dependability, safetyandperformanceareallpart ofthestylishpackage.Onethat’lllookjustasgoodonyourlot asitdoes you’ll ﬁ nd somethingtokeepeveryonehappy. GosportywiththeLancer andGalantorgoruggedversatilewiththeOutlande staff acarthat’s more funtodrive,ourathleticline-uphasyoucovered.And,beingthemostreliableandbest-backedcarsi Your teamisreadyforourvehicles.Whetheryou’relookingtoaddashotofadrenalinethecompany parkinglot,orgiveyour

MMC_COR_P915974 8.125” x10.875” 7.125” x9.875” not cover Lancer Evolution and Ralliart models. ® MITSUBISHI MOTORS, BEST BACKED CARS IN THE WORLD are trade-marks of Mitsubish * Whichever comes ﬁ rst. Regular maintenance not included. See dealer or mitsubishi-motors.ca for warranty terms, restrictions ,y y orcin JenAmbrose Jason Rooney Correction: Operator: PRODUCTION: GRAPHIC 5.0.3 Round #:1Page Count:1 T06-0203 App. Version: Version:InDesign CS3 7-28-2009 11:05AM Workstation: PM 7-6-2009 4:34 Last Modified: Creation Date: MMC_COR_P915974.indd File Name: SPECIFICATIONS: FILE oronto • 2BloorSt.West, Toronto, Ontario • phone416.413.7495 INKS: INKS: RJ Operator: OPERATOR: PREMEDIA BLACK YELLOW MAGENTA Cyan T:8.125”

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R6 Shirley Brown Georgian College Auto Show [email protected] Showcase of Vehicles and Students Each year, Georgian College students currently taking courses at the College’s Canadian Automotive Institute get busy in September erecting tents, washing vehicles, and putting up stages in order to host their annual Auto Show.

stablished in 1985 by the Canadian to what’s happening in the industry and exclusive launch at the Auto Show of their auto industry, Georgian College take that into the classrooms, I recruit po- new 4Runner, which amassed a lot of E Auto Show celebrates its 24th an- tential students—I meet with these young attention from those attending the Show. niversary this year. The Show has always people and work with them. Our students been a great event to showcase the College are looking for diversity and exposure to John Bilewicz, director of Media Relations, while providing a display case for new all elements of the automotive fi eld. had this to say about working on the Auto vehicles from various automakers. Over Show: “This year’s Show turned into per- 60 different aspects of the automotive “Our program at CAI has changed a lot haps one of the greatest Auto Shows to fi eld were exhibitors in this year’s event. over the past years… it isn’t as much take place at Georgian College to date. Jennifer Sheremeto, Marketing specialist, dealer-oriented any more, we have after- It was also one of the more event-fi lled Canadian Automotive Institute (CAI)— market specifi c courses in the curriculum shows. Georgian College took time to point out and we have a management degree for the some features of the 2009 event. business management side which could “I enjoyed the experience of being this show students going into the corporate year’s Director of Media Relations and All aspects of the industry head office, dealership management or have learned a great deal on the PR side “The Auto Show has strong support from becoming fl eet managers.” of the Show events and its industry. The the automobile dealers, the aftermarket, many tasks and duties that were required the fl eet sector, the jobber shops—actually Students are the ambassadors to fulfi ll the role of this position coupled most everyone in the industry. Concerning Close to 200 students take an active with classes proved to be both stressful the Show, my role is to act as the public part in the Auto Show doing various jobs. and satisfying. It’s great to see something relations person between our institute Teams are made up for every automaker that started as a discussion take to frui- and the industry. In addition, I work with and it’s the students’ job as ambassadors tion and develop into something amazing a marketing budget and board of direc- to tell interested parties all about that that attracted thousands of people from tors who provide guidance and vision as particular vehicle. Toyota Canada did an across all of Ontario.”

Vehicles in the auto show must sparkle and this student John Bilewicz, director, Media Relations for the Auto Show The new Toyota with Team Toyota looking on. had the job of preparing this vehicle to do just that.

The Auto Show Staff Committee—Veronique Delaunois, Elaine Murray, Jennifer Sheremeto, and Hank Thibedeau, Auto Show manager. 10 | | October 2009 | www.autosphere.ca SUBMI-4461_SUB_Leg10_Oct_FD:Layout 1 02/10/09 14:26 Page 1

THE NEW REDESIGNED 2010 LEGACY

2010 Legacy 3.6R Limited Package

INTRODUCING THE ALL NEW MID-SIZE 2010 LEGACY

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For more information, visit www.fleet.subaru.ca or call 1 877-293-7272 for the Subaru National Fleet Sales Department.

PZEV version available Choose PZEV technology, the affordable, † no-compromise, eco-friendly alternative. Top Safety Pick subaru-pzev.ca

SUBARU’S ENVIRONMENTAL COMMITMENT Environmental Management System (EMS) ISO 14001:2004 certified by SGS, all Subaru Canada corporate facilities plus Subaru Indiana Automotive (Legacy, Outback and Tribeca Assembly Plant). www.subaru-earth.com

† 2009 Top Safety Picks based on 2009 IIHS criteria for 2010 Legacy. Rating of ˝Good˝ is the highest rating awarded for 40-mph front offset, 31-mph side-impact and 20-mph rear impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A ˝Good˝ rating obtained in all three crash tests and the availability of the Electronic stability control (ESC) (Vehicle Dynamic Control) is necessary to achieve a ˝Top Safety Pick˝. Jack Kazmierski [email protected] vehicle warranty and a 5-year/unlimited roadside assistance program that’s good for fl at tires, free towing, battery boosts, fuel and fl uid delivery, etc.

Buyback security Another way Mitsubishi tries harder is by offering a guaranteed buyback on their 1994-2009: 15 YEARS OF INNOVATION AND ACHIEVEMENT vehicles. “This makes it so much easier for the fl eet customer,” Blair says. “They know they have a guaranteed buyback, they know what they’re getting for the vehicle vs. trying to sell it at auction, and they New name and corporate identity. don’t have to deal with the headaches as- A new challenge: a diversified line of multiplatform products. sociated with remarketing.” Joe Blair, general manager of Hamilton Mitsubishi, is proud of the top-notch warranty he’s able to offer his customers. Perhaps these are some of the reasons why business is good for Mitsubishi in general, Acquisition of new corporate headquarters. and Hamilton Mitsubishi in particular. Although the dealership opened its doors An investment in the future: Rousseau is here to stay! in February, 2008—which makes them the “new guy on the scene” in Hamilton— Blair says business is good and this year is Strong leadership with new family members joining the team. already better than 2008. A transition in time and continuity. “It’s a pleasant surprise, but we’re up over Dealer of the Month last year in both fl eet and retail sales,” Blair adds. “In fact, we’re way up in fl eet. We have done as much fl eet business this Willing to year as we have on the retail end.” Win Your Business Blair says the most popular Mitsubishi models with fl eet are the Outlander and As one of the newest carmakers on the Canadian scene, Lancer, and that the dealership does a lot of business with Enterprise Rent-a-Car. Mitsubishi is offering incentives that set it apart from the pack. The relationship with Enterprise is good for business—both fl eet and retail. “We he idea that the new guy on the as the “new guy on the scene,” they know get a lot of retail sales from our exposure scene has to work harder than every- they have to try harder to win customers with Enterprise,” Blair says. “Many people T one else in order to prove himself is over to the Mitsubishi brand. have never thought of Mitsubishi because not new. In fact, this principle holds true we’re so new in the country. But once they in both personal and business life, and Solid warranty rent a Mitsubishi from Enterprise, they is certainly true in the automotive world One of the ways Mitsubishi tries harder fi nd out just how impressive our vehicles where the newer players have to work is by offering a solid warranty. “Our war- are, and we’re getting a lot of sales that harder in order to win customers over to ranty is the best in the business,” says way.” their brand. Joe Blair, general manager of Hamilton Mitsubishi. With both retail and fl eet customers dis- Although Mitsubishi has a long and suc- covering the Mitsubishi brand, the com- cessful history worldwide, and is well Indeed, it would be difficult to find a pany is sure to lose its “new guy” status MAGAZINES SUPPLEMENTS EVENTS INTERNET known by consumers in Asia, Europe, and manufacturer that stands behind a prod- here in Canada. Until then, why not take other parts of the globe, they are one uct as long as Mitsubishi does. For start- a closer look a the brand and take ad- of the newer players on the automotive ers, there’s a 10-year/160,000 km power- vantage of the fact that the manufac- Carcare Business • Le Garagiste • Tire News • Pneu Mag • Fleetdigest • Camauto • Le Carrossier scene here in Canada. train warranty that the company says turer, as well as dealerships like Hamilton autosphere.ca • E-newsletters • Automotive aftermarket directory • Fleet guide • Special editions “lasts long after the new car smell fades.” Mitsubishi, are willing to work harder to Even though they build a quality product, They also offer a 5-year/100,000 km new win your business? Tire Industry Hall of Fame • Tribute to Pioneers • AIA’s Grand Forum • Remarketing Forum & Expo

12 | | October 2009 | www.autosphere.ca

PR3064 pub corpoEng v4.indd 1 9/30/09 4:15:09 PM 1994-2009: 15 YEARS OF INNOVATION AND ACHIEVEMENT

New name and corporate identity. A new challenge: a diversified line of multiplatform products.

Acquisition of new corporate headquarters. An investment in the future: Rousseau is here to stay!

Strong leadership with new family members joining the team. A transition in time and continuity.

MAGAZINES SUPPLEMENTS EVENTS INTERNET

Carcare Business • Le Garagiste • Tire News • Pneu Mag • Fleetdigest • Camauto • Le Carrossier

autosphere.ca • E-newsletters • Automotive aftermarket directory • Fleet guide • Special editions

Tire Industry Hall of Fame • Tribute to Pioneers • AIA’s Grand Forum • Remarketing Forum & Expo

PR3064 pub corpoEng v4.indd 1 9/30/09 4:15:09 PM COVER STORY

he annual Federal Fleet Workshop Industry Events will be celebrating a signifi cant mile- T stone this year as 2009 marks the th tenth anniversary of this much-anticipated 10 Annual Federal yearly event. The 3-day workshop gives federal fl eet managers an opportunity to Fleet Workshop compare notes, learn about new technologies and plan for the future.

The annual Federal Fleet Workshop is Although ten successful years is quite an celebrating 10 successful years. accomplishment, workshop organizers insist that this year’s event will fall under the “business as usual” category with zero fanfare planned.

“It’s just nice to know that we’ve been able to benefi t from the annual workshop for so many years,” says Serge Joanisse, chair of the organizing committee, and senior policy analyst with the Treasury Board of Canada, Secretariat. “We started in the year 2000 with a small group in attendance and it just kept growing over the years. Today, the majority of participants are federal government fleet managers from pretty much every department.”

Focus 2009 The workshop consists of three full days of educational sessions and activities PHOTOS: MARIE-JOSÉE ROUSSEAU designed to provide federal fleet managers with practical information as well as hands-on training and networking opportunities.

This year, the workshop will deal with a broad range of topics including the future of the electric vehicle in Canada, Environment Canada’s plug-in hybrid vehicle project, green driving, reducing greenhouse gas emissions, accident management and driver risk assessment, Government of Canada motor vehicle risk management (including self-underwriting), and much more.

“One of the key objectives we have is to provide an opportunity for all participants to share their ideas and solutions with

14 | | October 2009 | www.autosphere.ca COVER STORY

colleagues and peers,” Joanisse says. “We Joanisse believes that the annual work- face similar challenges, have common shop provides an opportunity for many

interests, and this is a great forum for levels of government to sit down and Jack Kazmierski generating ideas and for discussing issues share best practices while building part- [email protected] while building relationships with other nerships. To that end, in addition to fed- members of the community.” eral fl eet managers, the workshop also in- • En-Pro International, a consulting firm, will talk vites municipal and regional government about changes that have occurred in the global fuel, energy and commodities markets, and will Objectives representatives to join in and offer their take a look at what the future may hold. Whether minimizing the environmental comments, observations and ideas. footprint of their fl eets, managing risks or A number of brainstorming sessions— reducing costs, the workshop is designed Agenda 2009 a perennial favourite—are also on the to arm participants with the skills and This year, attendees can look forward to agenda. These round-table discussions tools they need in order to manage their well over 15 presentations on a broad allow attendees to share ideas, concerns fl eets on a lifecycle basis more effectively range of timely topics. Highlights include and solutions to a broad range of issues and effi ciently. the following: and challenges facing fl eet.

Normand Lacroix was instrumental in organizing Organizers are hoping for the 3-day workshop, complete as big a turnout—if not with trade show and vehicle larger—than the one they demonstration event enjoyed in 2008. > PHOTOS: MARIE-JOSÉE ROUSSEAU

“The goal of the workshop is to make • Electric Mobility Canada will discuss the future The annual trade show and vehicle dem- sure participants get the best information of electric vehicles in Canada. onstration event are also part of the 3-day available in order to increase their under- • DuPont and Ford Canada will tackle the subject package, offering all in attendance an op- standing and appreciation of the issues of sustainability and how they create measur- portunity to sample and learn about the able goals to reduce their respective environ- fleet managers deal with on a regular latest innovations and technologies on the mental footprints. basis,” Joanisse says. “We want to provide market today. • Environment Canada will talk about plug-in them with the right tools and advice to hybrids and will have a vehicle on site to dem- improve their skills and knowledge.” onstrate how the technology works. This year’s event takes place from October 27-29 in Huntsville, Ontario and is sure • Public Works and Government Services Canada As more experienced fl eet managers re- will be talking about insurance and self- to be a big hit. “We get a lot of great tire and new recruits try to fi ll their shoes, underwriting risks associated with Government feedback from these events,” Joanisse the need to bring the less experienced of Canada vehicles. says. “Every time we fi nish one of these up to speed becomes a priority. “This is • Toyota Canada will highlight the advancements workshops people can’t wait for the next a great opportunity for us to introduce made by the auto industry in hybrid vehicle one.” technology. new fl eet managers, and integrate them within our community,” Joanisse says. “It • Webasto will talk about different applications that can contribute to a reduction in emissions, also helps them become better prepared such as auxiliary heaters used for RCMP cruis- to take on greater responsibilities as our ers and other vehicles in order to reduce or even senior managers retire.” eliminate the need to idle these vehicles.

www.autosphere.ca | October 2009 | | 15 MINIMIZE RISK. MAXIMIZE RETURN. FORD FLEET.

With more top safety ratings than any other auto maker, Ford is a safety leader.* Just look at Flex, F-150

and Fusion. It’s not surprising, with standard features like the Safety Canopy® System, Personal Safety

System,® and AdvanceTrac® with Roll Stability Control™—all Ford exclusives.** But accident avoidance

technology and active vehicle safety systems aren’t the only reasons to choose Ford fleet.** It’s excellent fuel

economy, with 23 vehicles that get 34 mpg highway or better.† And it’s quality equal to Honda and Toyota.‡

When it comes to your business decisions, there’s no question about it.

You can’t make a safer choice than Ford.

1-800-668-5515 | www.fleet.ford.ca

Vehicles shown with optional equipment.*Safety ratings based on Insurance Institute for Highway Safety (IIHS) 2009 Top Safety Picks and on the National Highway Traffic Safety Administration’s (NHTSA) historical five-star crash test ratings. Government star ratings are part of the NHTSA’s New Car Assessment Program (www.safercar.gov). ** Remember that even advanced technology cannot overcome the laws of physics. It’s always possible to lose control of a vehicle due to inappropriate driver input for the conditions. †Fuel efficiency figures based on Ford Motor Company of Canada 2009 ratings and are based on Transport Canada approved test methods. Actual fuel consumption may vary based on road conditions, vehicle loading, and vehicle equipment and driving habits. ‡Ford quality is based on cumulative survey data of 2008 Model Year Ford and competitive owners at three months of service in three surveys conducted 9/07-5/08.

COLOURS: PRODUCTION: LIVE: 15.25 in x 9.875 in DATE INITIAL Heidi DOCKET # FOC FLE A 97233 4C CREATIVE: Cyan TRIM: 16.25 in x 10.875 in MAGENTA Shravan VERSION # B YELLOW CLIENT BLACK ACCOUNT EXEC: CLIENT: Ford BLEED: 16.5 in x 11.125 in Andreea STUDIO JOB DESC.: magazine STUDIO: TO PRE-PRESS: Scannapiego, Lino PRODUCTION FILE NAME: 97233_B_R0_SafeFleet_16.25x10.875.indd B PREV. USER: START DATE: 09/02/09 CREATIVE DIR. Millar, Renee MOD. DATE: 9-3-2009 10:36 AM 97233 TO PUB: ART DIRECTOR MEDIA TYPE: Canadian Business Fleet INSERTION DATE: October issue COPYWRITER

REVISION NUMBER: 0 ACCOUNT

FONT DISCLAIMER: The fonts and related font software included with the attached electronic mechanical are owned (“Y&R Proprietary Fonts”) and/or licensed (“Y&R Licensed Fonts”) by The Young & Rubicam Group of Companies ULC. They are provided to you as part of our job order for your services, and are to be used only for the execution and the completion of this job order. You are authorized to use the Y&R Proprietary Fonts in the execution of the job order provided that any and all copies of the Y&R Proprietary Fonts shall be deleted from your systems and destroyed upon completion of this job order. You warrant and represent that you have secured the necessary licenses for the use of Y&R Licensed Fonts in order to execute our job order and will abide by the terms thereof.

DOCKET # FOC FLE A 97233 VERSION # B

With more top safety ratings than any other auto maker, Ford is a safety leader.* Just look at Flex, F-150 and Fusion. It’s not surprising, with standard features like the Safety Canopy® System, Personal Safety

System,® and AdvanceTrac® with Roll Stability Control™—all Ford exclusives.** But accident avoidance technology and active vehicle safety systems aren’t the only reasons to choose Ford fleet.** It’s excellent fuel economy, with 23 vehicles that get 34 mpg highway or better.† And it’s quality equal to Honda and Toyota.‡

When it comes to your business decisions, there’s no question about it.

You can’t make a safer choice than Ford.

1-800-668-5515 | www.fleet.ford.ca

REVISION NUMBER: 0 ACCOUNT

DOCKET # FOC FLE A 97233 VERSION # B

LINKS: 10FUSI_Sport_SPBL_Flipped_QUASI_SHEET.psd (CMYK; 471 ppi) Ford Fleet_Drive One_4C_Eng_K.eps 10FLEX_SEL_INSL_WHSU.psd (CMYK; 979 ppi) 09F150_XLT_3-4FrtDrvrAS11181.psd (CMYK; 728 ppi) ADVERTORIAL models. This sophisticated system ex- tends the driver’s ability to see ahead to Jack Kazmierski nearly 150 metres, and features a special [email protected] New Models pedestrian detection function that can show people and animals well before they First Class, E-Class are within headlight range. The optional DISTRONIC PLUS system Already a popular model with fl eet, the Mercedes-Benz 2010 uses radar sensors to maintain a pre- MY E-Class combines great looks with legendary reliability, sol- selected distance from the vehicle in front. In addition, the PRE-SAFE Brake system id construction, impressive technologies, and unmatched value. included with this package can automatically apply 100 percent braking in emer- afety, comfort, and environmental These technologies make the E-Class an gency situations to prevent accidents or compatibility were key issues driv- “intelligent partner” that can see, feel, signifi cantly reduce their severity. S ing Mercedes-Benz engineers when and, react refl exively in critical situations, they set out to design the new E-Class. and even act independently if necessary With nine airbags as standard equipment, More than 20 completely new or signifi - to prevent accidents or mitigate their belt tensioners, belt force limiters, crash- cantly updated technical developments consequences. responsive head restraints and ISOFIX assure that this model stands above child seat attachments, the new E-Class the competition in terms of safety, com- For example, the new E-Class is the fi rst has even more extensive safety features fort, performance, fuel economy, and automobile in the world to offer head- than the preceding model. reliability. lamps that can automatically adjust to any traffi c situation to provide the best Beyond basics While six and eight-cylinder gasoline en- possible illumination without blinding Naturally, the new E-Class is as luxurious, gines are now available in showrooms other drivers. In addition, a standard comfortable, and inviting as a Mercedes- (with power outputs from 268 hp to ATTENTION ASSIST system monitors Benz should be. Standard equipment 518 hp), the E-Class will also come with 70 different parameters and warns the includes a panoramic sunroof, an AMG the renowned BlueTEC diesel power- driver at the fi rst sign of drowsiness. Styling Package, PARKTRONIC with plant in March 2010. The six-cylinder Parking Guidance, a COMAND screen with turbocharged diesel E350 BlueTEC (with An optional Technology Package includes 7” high-resolution display and COMAND 210 hp and a neck-snapping 400 lb-ft Blind Spot Assist (which alerts drivers to controller for vehicle settings, and an of torque) now receives the full BlueTEC vehicles in their blind spots) as well as adaptive suspension that provides a com- exhaust after treatment with AdBlue in- Lane Keeping Assist, a new technology fortable ride on the open road while still jection, which reduces emissions to levels that alerts the driver if the vehicle begins allowing for impressive handling in tight below the EU6 limits planned for 2014. to drift out of its lane. corners and during evasive maneuvers.

Safety Night View Assist PLUS technology is For more information about the impres- One of the reasons why so many execu- also available as an option on all E-Class sive 2010 E-Class sedan, contact tives choose to drive a Mercedes-Benz Allison Scarangella, Manager is the added safety engineered into Fleet Sales, Mercedes- the DNA of every model. The new Benz Canada at 416- E-Class boasts a combination of 847-7568 or alli- the very latest assistance and pro- son.scarangella@ tection systems developed based mercedes-benz. on what actually happens before, ca. during, and after an accident.

Sleek and seductive, the new E-Class is already a hot seller. 18 | | October 2009 | www.autosphere.ca This rare BMW 6 Series ran in the Grand Am GT race.

This was a V8 powered rear-wheel drive Pontiac G6 in the Grand Am GT division. Andrew Ranger leads the NASCAR Canadian Tire series with this Ford Fusion.

NASCAR NAPA ASCAR (National Association for Stock Car Auto Racing) is an Auto Parts 200 N American organization that began at the end of the forties to rule the then rebel stock-car racing. The term “stock- Where the car” meant just that—the cars were as stock as possible. But with time, the ser- Dodge uses the Avenger body for its NASCAR Canadian Tire cars. ies evolved and today’s “stock-cars” only Business Car bear a slight resemblance to the original brand they represent. Although modern Goes to Play NASCAR race cars might look like standard cars, they are mostly a very remote There are car brands that are reproduction of the standard issue car. But the names are there. And for many Road race specialist Boris Said drove the NASCAR Nationwide Ford Fusion. very exciting—names such as business people who are dealing with run Porsche, Ferrari, or Maserati of the mill Fusions, Impalas, Chargers, and come to mind. But do names Camrys, to see them in the sport trims with open exhaust is a real surprise. such as Ford Fusion, Chevrolet Impala, Dodge Charger, or That is the kind of surprise fans at the Circuit Gilles-Villeneuve in Montreal, This is what a Nationwide Chevy Impala looks like. Toyota Camry make you think Quebec were treated to last August at of action or spectacular feats? the NASCAR NAPA Auto Parts 200, which Probably not… unless you’re a also featured NASCAR Canadian Tire cars and drivers. There were also “almost NASCAR fan! stock” cars in the Rolex Grand Am series that preceded the NASCAR races. Patrick Carpentier drove a Toyota Camry in the Nationwide race. Yes, you might recognize the brands. But under the steel body of the Nationwide cars or the fi breglass body of the Canadian Éric Descarries Tire cars hid real thoroughbred race cars. [email protected] Yet, fans would still be able to identify PHOTOS: ÉRIC DESCARRIES them as Fords, Chevys, Dodges, Toyotas and even Pontiacs and BMWs. Dodge chose the Charger for its Nationwide car.

www.autosphere.ca | October 2009 | | 19 NAFA VP for Canada, Lieutenant-Colonel Kate Vigneau

NAFA Fleet Conference Another NAFA Success

This year’s NAFA Canadian Fleet Conference was better than ever, and organizers are already thinking of ways to make the next one even more exciting.

nother successful NAFA Canadian outstanding,” Vigneau notes. “The speak- It’s not like they were sending their people Fleet Conference has come and ers were of the highest quality and the somewhere more ‘suspicious’ like Quebec A gone. The 3-day event, which took number of questions at the end of each City. If you’re going to Toronto and staying place this year in Toronto, gave fl eet man- session shows how valuable they were to at an airport hotel, that’s a fi scally respon- agers from across the country an oppor- the audience members.” sible way of doing business.” tunity to get together, network, learn, and rekindle friendships. The fl eet managers in attendance “The curiosity is there and the speakers we had at this year’s conference learned “I thought it was a great confer- are the ones who have the answers. That’s why from some of the most informed ence this year,” says NAFA VP we continue to have such a draw even during minds in the industry. “The level for Canada, Lieutenant-Colonel of curiosity as to what’s going economically difﬁ cult times.” – Kate Vigneau Kate Vigneau. “I didn’t attend on in the industry, what’s going the conference two years ago on with fuel prices, and what’s so I didn’t know what to expect, but if any- going to happen with remarketing values thing my only complaint is that it wasn’t Recession concerns is high,” Vigneau says. “The curiosity is long enough. It certainly could have been One of the questions organizers asked there and the speakers we had are the longer.” themselves is whether the recession would ones who have the answers. That’s why we impact attendance this year. Despite cut- continue to have such a draw even during Timely information backs and budgetary constraints, the economically diffi cult times.” During the three-day conference, the more conference was well attended. than 100 fl eet mangers in attendance had Good numbers the opportunity to listen to a number of “The numbers were up slightly this year Besides the over 100 fleet mangers in timely presentations, as well as partici- and the enthusiasm was high,” Vigneau attendance, this year’s conference also pate in roundtable discussions. says. “I think we wisely chose a location saw 40 exhibitors, and a good number of close to the airport and a location where sponsors. “The key to making all this work “Certainly every single one of the pro- employers don’t have a hard time sending is the high calibre of our organizers—Julie fessional education seminars were people to: ‘You’re going to Toronto? Okay.’ Furlotte and the entire team,” Vigneau

20 | | October 2009 | www.autosphere.ca Carole Coallier, Cooksville Dodge, and Don Fitzgerald, City Of Bob Mitchell of Sobeys Edmonton; Paul Wingate, Transportaction Lease Systems; and Michael Cole, Ministry of Transportation Jack Kazmierski [email protected]

Alan King of Fleet Challenge Ontario, and Ted Hall of Meneke Car Care Centre

Nick Cino of Siemens Bill Hockridge of Durham and Lise Faubert of Chrysler and Dave Redinger Wheels Inc. of NAPA AUTOPRO says. “We had volunteers not just from remarketing as they work through their have Georgian College students somehow Ontario but from Quebec and Western lifecycle, and so much more. What stands involved as volunteers during the next Canada as well. We had a bi-weekly or out is the high quality of information right conference, as well as attending the sem- monthly conference call throughout the across the board.” inars,” Vigneau says. “This would be sure year to get the conference set up and the to bring new ideas, innovations and fresh organizers have been true professionals The fact that the information has been perspectives into our conference.” putting this together for us.” prepared for a Canadian audience is also a huge plus. “Many people have at- Whether Georgian College students will be Value tended NAFA I&E in different parts of the a part of the next conference remains to The value of the information presented States, and what they tell us is that it’s be seen. In the meantime, Vigneau and her from the platform, or shared in the roundt- great to have Canada-specific informa- team are already working on next year’s able discussions had many walking away tion,” Vigneau says. “It’s great to hear Canadian Fleet Management Seminar, from the conference equipped with the our concerns being addressed and this which will take place in September 2010 knowledge and know-how necessary to is the venue that brings value for NAFA’s in Calgary, “in order to bring value to our tackle today’s challenges. Canadian members.” Western Canada members,” Vigneau says.

“I was really happy with the overall level of Future With the 2009 NAFA Canadian Fleet frankness,” Vigneau says. “This was clear The next Canadian Fleet Conference is Conference wrapped up, everyone de- from the OEM panel where the manu- only a couple of years away. That may serves a pat on the back as we all look facturers told us everything they could seem like a long time, but Vigneau and forward to the next one. “It was a highly without holding a lot of secrets back, to her team aren’t wasting a minute. They’re successful conference and we’re defi nitely the remarketing panel. The experts we already thinking of ways to make the next doing it again in 2011, back in Toronto,” heard from had great insights into what’s one better. Vigneau concludes. potentially going to happen, how the value of the dollar will impact our business “During this year’s conference we heard decisions, what’s going to happen when a presentation from Georgian College, hybrids are fi nally going to be released for which make me think that I would like to

www.autosphere.ca | October 2009 | | 21 Women of the Industry Driving with the Stars

Jeannine Pimm There’s no business like show business. is responsible for vehicles used by both the television and radio divisions of CTV. Jack Kazmierski [email protected]

hether listening to the radio Customer as suppliers “On the radio end of the business things or watching TV, most audiences When preparing selectors, Pimm has to are different,” Pimm says. “They need W never wonder how the reporter deal with challenges that are unique to the vehicles suitable for promotional purpos- and cameraman got to the news story or TV and radio industries. While most fl eet es. They want something that looks dif- what the cameraman might be driving. managers look at lifecycle costs, weighing ferent because they’ll plaster the vehicles But these are the issues that concern the pros and cons of certain makes and with decals, throw their equipment in, and Jeannine Pimm, fl eet manager for CTV. models, Pimm has to go a step further. when they show up at a live event they need enough room for a tent, speakers, “I’m basically responsible for making sure Since her suppliers are also her customers and giveaway items. The vehicles have cameramen and reporters have reliable in that they advertise on CTV television to be roomy, but they also have to look transportation so they can get to the news and radio stations, Pimm wisely spreads good. story, no matter where they might be in her business around, doing the country,” Pimm says. her best to keep everyone “Radio personnel need vehicles with a bit happy. more pizzazz.” – Jeannine Pimm Cameramen and reporters must be able to get to the site of a news story while it’s “We have pretty much every- still news. They must also be able to reach thing in our fl eet,” she says. “We’re in an Pimm tells the story of a radio station that their destination no matter the weather or interesting boat because all the different decided they wanted a van they could do season. So part of Pimm’s job is knowing manufacturers advertise on our stations, up to look like something the A-Team crew what kind of road and weather conditions so we prefer not to limit ourselves to one would drive. “I’m still waiting to see how reporters have to deal with as they go supplier.” that works out,” she laughs. about their daily business, and fi nding the vehicles that will serve them well. TV vs radio Although Pimm has the fi nal say on which Although Pimm’s fl eet of over 500 vehicles vehicles will be added to the fleet, she “They have to deal with horrible winter fi ts under a single CTV umbrella, the needs gives her internal customers a great deal weather in Alberta,” she admits, “so I can’t of the TV stations differ signifi cantly from of leeway and autonomy. “Local stations put them into a front-wheel-drive vehicle those of the radio stations. While TV crews are free to suggest what they would like, and expect them to get through the win- need practical vehicles that can carry cam- and if it’s reasonable, then I’m fi ne with ters easily and safely. On the other hand, eras, scanners, people, radios and other it,” she says. “They’re the ones who have people ask me for 4x4s to get around equipment; radio personnel need vehicles to drive and maintain them; their input is Toronto, and that’s not reasonable either.” with a bit more pizzazz. necessary to make a fi nal decision.”

22 | | October 2009 | www.autosphere.ca Dennis DesRosiers discusses changes in the automotive landscape.

Jack Kazmierski Industry Insight [email protected] The New Normal The automotive world has changed dramatically, affecting consumers and fl eet buyers alike.

he 2009 PHH Arval Strategic Fleet Decisions they still want to use the same vehicles Management Symposium, which The new normal is forcing fl eet operators they have in the past, can they downsize T took place in Mississauga, Ontario, to take a much closer look at their needs, vehicles, do all their drivers still qualify for featured presentations by some of the top and in some cases the need to make a fl eet vehicle, etc.” minds on the Canadian automotive scene. serious decisions comes to the forefront. “Our clients are now starting to take PHH is working with their customers to One of the most respected and well- a closer look at the decisions they’ve help them through this decision process. known Canadian analysts and consultants, been making,” says John Meiklejohn, “It’s a brand new world right now, a lot of Dennis DesRosiers, offered keen insights account executive, PHH Arval. “We’re companies are struggling, and for most into the future of the market with a focus recommending that they use it as an op- companies fleet is the largest expense on fl eet. “The diffi culty in the fl eet market portunity to re-evaluate their fl eets—do after payroll. So they have to look at their is that there has been radical change with options, and we’re doing what we can to companies going bankrupt, a collapse of help them save money while increasing leasing, fundamental changes in how you effectiveness,” Meiklejohn adds. fi nance, and other negatives,” DesRosiers said. “This hurts fl eet because fl eet too Even though the world might be often is used as a safety valve—you have changing and the future still remains a problem, you dump it into the fleet uncertain, it’s reassuring to know market—and fl eets have benefi ted from that companies don’t have to face that.” the uncertainty on their own. With assistance from experts, like those New normal at PHH Arval, tough decisions are The automotive world has changed and not as daunting as they might other- DesRosiers believes this means the fa- wise seem. vourable pricing fl eet buyers have enjoyed for years is going to disappear. “If you look John Meiklejohn says his company is out over the next two years, pricing has working with customers to help them to be more aggressive. You can’t expect through this period of uncertainty. the vehicle companies to lose money and survive. So now they have to learn to make more money, and fl eets are going to have to pay more for their vehicles.”

The good news is that most of the bad news is behind us and although fleet vehicles will cost more, DesRosiers says higher residual values might offset higher upfront costs. “We anticipate resale values going up and staying quite strong two to four years from now. So you may end up paying 2-4% more upfront, but you might get 2-4% more at the back end.”

www.autosphere.ca | October 2009 | | 23 Industry Events Jack Kazmierski To Lease or Not to Lease [email protected] Is now the right time to replace vehicles in your fl eet?

or many companies economic really is a good time to replace vehicles conditions over the past 18 to in fl eet.” F 24 months have been difficult, and a lot of organizations have decided Optics to make an effort to try to reduce costs Even though the math makes sense, Paul Turner, Senior VP, Sales by extending replacement policies on Turner admits that some compan- and Service, Transportaction Lease Systems vehicle fl eets. But perhaps doing so isn’t ies might still be hesitant to replace necessary. vehicles because of the way a change like this might look. “The one point that Paul Turner, Senior VP, Sales and does come up—occasionally—is the

“You have to do what makes sense for your business economically, and leave the optics issue on the back burner.” – Paul Turner

Mira Saric, manager Client Service, Service, Transportaction Lease Systems, optics of a business that is perhaps hav- Transportaction Lease Systems (sitting), believes that from a purely dollars and ing economic troubles replacing aging with Allison Scarangella, manager Fleet Sales, Mercedes-Benz Canada cents perspective, it makes sense to vehicles with new ones. The majority of look at replacing vehicles today, even in people looking at this might wonder if this economy. it’s the right thing to do, but these are the same people who do not understand “What we’re seeing in terms of actual the total cost of ownership and the fact business reviews we’re conducting on that it really is a smart thing to do, from an annual basis with our clients is that an economics point of view.” the cost of a vehicle today vs. something similar purchased 3 or 4 years ago is Ride and drive virtually the same,” Turner says. “That’s Transportaction’s annual ride and drive the result of manufacturers keeping the gave fleet managers an opportunity actual price of vehicles down by way of to take a closer look at the vehicles concessions and other methods.” they might want to consider replacing older vehicles with. The 2-day event Furthermore, although money has be- attracted close to 300 customers

Shawn Bryan, Vehicle Remarketing come more expensive to obtain, the and featured over 104 vehicles from manager, Sales and Fleet base interest rate is lower today than 13 manufacturers. Administration, Mitsubishi Motor it has been in a long time, which trans- Sales of Canada lates into a net reduction in terms of “From our perspective,” Turner says, interest expenses. “when we see vehicle costs remain relatively static compared to what they were “What that means,” Turner says, “is a few years ago, and we know inevitably that today, you can drive a vehicle very that maintenance costs will rise as the similar in most cases to what you had 2 kilometres rise on the odometer, it or 3 years ago for the same, if not less, makes complete sense that you should in terms of cost per month. In addition, be looking at replacing vehicles now. you’re disposing of any maintenance You have to do what makes sense for issues you may have if you were to your business economically, and leave continue to drive the older vehicle. So it the optics issue on the back burner.”

24 | | October 2009 | www.autosphere.ca Jack Kazmierski Industry Events Industry Highlights [email protected] To Lease or Not to Lease Forging Ahead with Fleet Is now the right time to replace vehicles in your fleet? Recent changes in the automotive landscape have convinced VW to forge ahead with plans to grow the fleet end of their business.

ruce Lindsay is a veteran of the fleet to appeal to many fleet operators. TDI clean diesel scene here in Canada. He’s been in technology is sure to the fleet business for over 20 years “We think many organizations and their appeal to many fleet B operators. and has the experience, industry contacts, drivers are looking for vehicles that are and know-how to do a great job in his environmentally friendly,” Lindsay says. “Our TDI diesel latest endeavour as Volkswagen Canada’s “Pharmaceuticals, for instance, are heavily product provides Manager for Certified Pre-Owned and into selecting vehicles that are clean and comfort and Fleet Sales. the TDI diesel product fits well in that it provides comfort and performance to the performance to Although VW has been a serious fleet fleet, while maintaining high resale values.” the fleet, while contender in Europe for many years, the maintaining high Executives decision to make a mark on the fleet resale values.” scene here in North America is relatively As part of the same family as Audi, VW – Bruce Lindsay recent. “In the past, VW has dabbled in plans to work in concert with its more up- fleet but hasn’t had a concerted stra- scale sibling to satisfy the needs of everyone tegic focus on becoming a consistent fleet in an organization—from the highest paid player in the Canadian marketplace, so executives to the sales team on the front the decision was made to do just that,” lines. “That’s where the advantage comes Lindsay says. “That’s the reason I joined in thanks to our relationship with Audi,” the organization.” Lindsay says. “We can satisfy the needs of the executives as well as the field drivers.” Why now? Recent changes in the marketplace have Incentives convinced VW that it is now a good time to VW Canada has set a modest fleet sales forge ahead at full speed. “VW recognizes goal for the 2010 model year and plans that the fleet industry is changing, that to attract new fleet buyers with healthy customers are focusing more on the total incentives. cost of ownership, and are also looking at diversifying the manufacturers within their Lindsay believes the Jetta, Passat, Golf, fleets,” Lindsay adds. and Tiguan are likely to be the big sellers, and says that the most attractive incentive Lindsay believes his vehicles will appeal to is not the initial discount but the “high companies in the consumer product and residual value that the product has on the pharmaceutical industries with a focus on back end.” sales. “These are organizations that are looking at the quality of the vehicles and By all accounts, 2010 should be a good on resale performance, and not just the year for VW fleet sales. Not only because price of the vehicles.” the company offers good products, but also because domestic brands no longer Diesel own the market, making more room for VW has long been known for their for- import fleet vehicles. midable clean diesel technology. With

fuel costs likely to rise in the future, and For more information on VW fleet vehicles, The VW Jetta is likely to be a growing concern over environmental contact Bruce Lindsay at 905-428-5546 a big hit with fleet. issues, TDI clean diesel technology is sure or vial email at [email protected].

www.autosphere.ca | October 2009 | | 25 Éric Descarries UTILITY VEHICLES [email protected]

American pick-up trucks eat up any kind of road.

four trucks. It also had the most important towing capacity. But as far as power is concerned, the 5.7-litre HEMI V8 that powered the Dodge Ram defi nitely was the most impressive. It was fast and nim- PHOTOS: ÉRIC DESCARRIES

n the past, Canadian journalist Howard Elmer had organized a huge I contest in which many specialized Which One to Choose? automotive journalists participated in order to name the Canadian Truck King of the year. Lately, economic times had Full Size him changing the format of his program. So, last summer, he invited only a few ble. And it produced a very sporty exhaust Pick-up notable professionals to try out four major tune. As far as the Chevy was concerned, products representing the segment: a this truck was a Hybrid version, meaning Ford F-150 Lariat, a Chevrolet Silverado that it was the only one of the foursome Trucks Hybrid, a Dodge Ram Laramie, and a that could run on the electric motor for at Toyota Tundra V8. Instead of choosing a least a little while. That also made it the No matter the state of the total winner, each journalist decided on quietest… for a moment! Toyota had pro- automotive industry, the his own opinion. ﬂ eetdigest was there! vided us with a brand new 2010 Tundra powered by the equally new 4.6-litre V8 pick-up truck remains the Obviously, all four trucks were different engine. This powerplant is as powerful as backbone of the North one from the other. Logically, we could the older 4.7 version but, according to have chosen an overall winner. But the dif- Toyota, should be more economical. American economy, espe- ferences in the various models provided by cially for many small busi- the manufacturers were so important, we Unfortunately, our test drive was too short nesses. Fortunately, there are chose to point out the best out of each ride. to evaluate the fuel consumption of each By the way, remember that all four trucks truck. Nonetheless, all four trucks were four major brands available are built right here in North America. equipped with a computer calculator that on our market—Ford, GM, showed us that, on the long run, fuel con- Dodge, and Toyota. Nissan As far as engines and powertrain were sumption was closely the same with less concerned, they were as different as the than a 2 L/100 km difference, except for could also be included, but trucks themselves. Ford provided us with the Chevy that had a little edge thanks the results of its Titan truck its very popular 5.4 litre Triton V8, the to its Hybrid confi guration! By the way, latest engine developed by Ford for its all trucks were equipped with a six-speed are uncertain these days. biggest F-150 ever. As the pictures show, automatic transmission except the Dodge the F-150 was easily the biggest of all that had a fi ve-speed box. And all were

26 | | October 2009 | www.autosphere.ca UTILITY VEHICLES

Pick-up trucks are also built for off-road work.

Pulling a trailer usually is an easy task for an American pick-up truck.

All American pick-up beds America’s four full-size pick-ups

four-wheel driven on demand, an asset of our test—no truck got stuck thanks to interior of the vehicles. Though we tested for the off-road course designed and built effi cient all-wheel drive systems. different variations, all four trucks had a by Elmer. strong point to offer. The team of testers One of our most interesting tests was pull- was impressed by the roominess of the Driving around ing a trailer that weighed approximately Ford—it was, after all, the longest truck Among our comparative tests, there was a 3,500 lbs. Actually, the test probably of our testers—they liked the design of short drive on a closed loop circuit with dif- proved nothing else than the fact that the Ram, they appreciated the functional ferent types of roads and surfaces, from dirt all trucks were designed to pull trailers interior of the Chevy and took advantage to gravel to asphalt. All four trucks proved and most probably much heavier than of the ease of access and fi t and fi nish of that the auto industry has developed very our own testing accessory. Loading the the Toyota. And we all liked the visibility quiet trucks and that all of them are very bed gave about the same result. Though the large windows offered and the com- comfortable to drive on any type of road. modern pick-up trucks are also designed manding view behind the wheel. Chevy showed very powerful brakes. to be people movers and, in some cases, travellers, they still are hard at work! We Which one to choose? On the off-road course, the big Ford, the particularly liked the (optional) retractable The team finally parted, each special- longest of our testers, was not as agile step in the Ford’s tailgate and its also re- ist with his own opinion of the trucks. as the other shorter trucks but the rigid- tractable steps on the side of the bed and Nonetheless, they all agreed on one thing: ity of its chassis was easily noticeable. Toyota’s retractable step to climb in the these pick-up trucks are well-designed and Our trucks had the original tires from the bed. Our Dodge Ram tester came with the well built workhorses that can also double manufacturer (the Dodge had Goodyear Ram Box option which was judged very as great driving machines. The choice is Wrangler HP, the Ford Pirelli Scorpion ATR, useful for people who want to lock up tools mostly a matter of taste and price. the Chevy Bridgestone Dueler H/T, and the and other valuables while parked. Toyota Michelin LTX A/S) and while some Yes, the light truck industry is well and had more grip in the muddy terrain—it Great interiors alive in North America! rained abundantly during the second day Finally, we took the time to evaluate the TRUCK SECTION

Éric Descarries Tomorrow’s World [email protected] Are You Ready for Electric Trucks? Up to now, there is nothing quite like electrical power to move a vehicle without polluting. It seems like the way to go in a near future. Many manufacturers have already unveiled promising electric cars, while some small car makers have already ventured into the segment. But have you ever thought of an electric truck?

es, Ford has already promised us an Why Ford pick-up? “Because I think that the electric motor, there is only one mov- all-electric Transit Connect mini de- fl eet vehicles would be the perfect choice for ing part and owners don’t have to worry Y livery van. And it has also presented electrical power and, as far as I know, Ford about pressure or anything else. us a propane powered F-150 prepared dominates the fl eet market, GM comes in by Roush Industries. But an all-electric second,” says Jay. Teaming up with Metro Only advantages pick-up? At any rate, it makes sense for Ford in Vancouver, he has begun modifying Jay thinks that there will be a big demand Vancouver’s Jay Giraud. Jay used to be a some Ford products to run electric motors. very soon for electric powertrains. He is professional snowboarder who had quite Though he is targeting the F-150, he has the founder and CEO of Rapid Electric a career, including his own line of organic started with a few Escapes. Vehicles (REV), a company that has been clothing. Now, he wants to venture into developing replacement electric drive- the automotive scene. Obviously, fuel economy and preserva- trains for light trucks like the F-150. He tion of the environment are his fi rst con- has begun work with Metro Ford and his Electrical power, the only solution cerns, but Jay also thinks about durability product includes all that’s needed to con- Like most newcomers in the business, Jay and reliability. According to our man in vert a new truck like an F-150 to electrical is more interested in newer technologies. Vancouver, he sees many advantages to power including mounting brackets. No He says he was blown away by the Honda switching to electric motors, especially need for an automatic transmission when Photo REV-1: Jay Giraud believes in electric Hydrogen program but he thinks that the that a regular gasoline-powered car en- the power steeringtrucks for fl eets.becomes electric, too! American FCX does not really fi t the need. gine with a transmission has thousands Charging problems? REV is looking to Now, he would like to put electric motors of moving parts including the complexity work with governmentsPhoto REV-2: This REV (both prototype in actuallyU.S. and is an into Ford pick-ups. of oil, fuel, and their lines. In the case of Canada) toall-electric install Fordcharging Escape. stations that could very well be integrated to regular service stations using standard 120 volt outlets.

REV plans to modify some 1,000 vehicles this year. Most of them will be installed and serviced at Ford dealers. Actually, the REV system can even be fitted within a slightly used truck. To him, con- centration on fl eet vehicles makes a lot of “dollars and sense.” Obviously, the start- up ramp is steep. But we, at ﬂ eetdigest, will keep a close eye on the evolution of the project. Because, admit it, it makes a lot of sense, mostly for fl eet and commer- Jay Giraud believes in electric trucks for fl eets. cial vehicle owners!

28 | | October 2009 | www.autosphere.ca Jack Kazmierski [email protected] Advertisers Index

www.aricanadasuppliers.com ARI 5

www.audicanada.ca Audi Canada 7

Business Innovations www.fleet.chrysler.ca Chrysler Canada 32 Full Disclosure www.fleet.ford.ca Ford of Canada 16, 17 Stu Ralph, one of the owners/ Every car that rolls off the North partners of North Toronto Auction lanes now comes www.mazda.ca Toronto Auction Mazda Canada (photo: Jean 2 Boutzis) with a full pedigree and a life history. www.mercedes-benz.ca orth Toronto Auction is changing the way they do busi- Mercedes-Benz Canada 18 ness. As of September 18, 2009 every vehicle that rolls N through their auction lanes comes with a CarProof vehicle www.mitsubishi-motors.ca history report. “We like to call it Fear-Free Fridays,” says Matt Mitsubishi 9 Rispin, one of the owners/partners of North Toronto Auction. www.autosphere.ca The company holds both dealer and public auctions, and now Rousseau Automotive Communication 13 offers CarProof reports for both venues. “We’re the fi rst ones in Canada to fully incorporate a report into the sales process,” www.siriuscanada.ca Rispin adds. Sirius Satellite 31

Beneﬁ ts www.fleet.subaru.ca Although this “full disclosure” way of doing business is only a few Subaru Canada 11 weeks old, Rispin says he’s already seeing a major difference. Because buyers no longer have to wonder about a vehicle’s history, they’re willing to pay more for the vehicles at auction. “We’re doing this to increase buyer confi dence,” Rispin adds, “and to Toyota Is Bringing Back a Redesigned provide full transparency in auction remarketing.” 4Runner Toyota still believes there is a good market for the traditional The buyers like the idea because they know exactly what they’re rugged SUV with body on frame construction. Consequently, the buying. Sellers like it because buyers are willing to spend more. Japanese manufacturer has just shown its newly redesigned and It’s a classic win-win situation. “They’re actually getting better re- improved 4Runner. The new 4Runner bears a strong resemblance turns on their vehicles because the buyers are buying with more to its bigger brother, the Sequoia, but ﬁ rst reports show that it confi dence,” Rispin says. “The more we can tell our buyers about might be powered by a V6 engine only. the vehicles the better, and everyone benefi ts.” The new Toyota 4Runner looks like its bigger brother, the Sequoia.

The full disclosure policy is now a regular part of the way North Toronto Auction does business. “We’re the fi rst ones to put this concept into practice, and we’re not turning back,” Rispin says.

ERRATUM—The CTS Is Available With AWD On page 20 of our August issue, you probably read that the Cadillac CTS is only available with rear-wheel drive. Actually, only the performance CTS-V model is available with rear-wheel drive only. The regular CTS is available with all-wheel drive and can be identiﬁ ed as the CTS. Our apologies to our readers and to Cadillac!

www.autosphere.ca | October 2009 | | 29 DRIVING IMPRESSION Éric Descarries [email protected] The SE version is front-wheel driven, the SEL can be ordered with front- or all- A Year Early wheel drive, and the Limited is all-wheel driven. For real performance oriented drivers, there is the surprisingly agile and Ford Relaunches the Taurus fast SHO that not only includes all of the Limited equipment but also the totally Readers will probably remember that in our June 2009 issue, new 3.5L EcoBoost Twin Turbo V6 engine there was a story on the all-new Ford Fusion, a favourite with gasoline direct injection developing some 365 horsepower. among fl eet and commercial users. So why is there another Ford sedan being featured in such a short time? Incredible road car Thanks to Ford of Canada, we had the op- ecause the American manufacturer driver can choose between different light- portunity to drive both the SEL and SHO realized that the demand for the ing colours, including a soft illumination of versions of the new Taurus on the wind- B new full-sized Taurus was becom- the foot area. The centre console is now ing North Carolina country roads. The ing pressing so, it got its whole design integrated to the structure of the vehicle Taurus remains a big car, but it’s nimble and engineering departments to step and there are no gaps showing. The uphol- for its size, even in its tamer SEL version. up the work and come out with the all- stery is completely synthetic and though it Working with the 6-speed SelectShift new 2010 Taurus a full year in advance. does look like high quality material, it is automatic transmission with the paddles Consequently, the car has been available made of sprayed polyurethane. on the steering wheel, we could enjoy a since the summer. performance drive combined to a com- Different models, different fortable ride (especially with the optional A totally new design engines “massaging” seats) and a roomy vehicle. Last year’s Taurus was appreciated by There are four models within the new The SHO definitely is for the spirited most customers and automotive writers. Taurus line-up, the base SE, the more driver and it can easily rival some more Nonetheless, it defi nitely needed an up- equipped SEL, the luxury Limited, and the expensive imported sedans. dated design. It’s sleek new look features more powerful and sportier SHO. The SE, sculptured sides and a two-inch lower SEL, and Limited are powered by a more Sometimes, smaller, more economical roofl ine. The car can still seat fi ve people traditional 3.5-litre 263-horsepower V6 vehicles might look like the ideal transpor- with a lot of interior room and it has kept engine combined to a six-speed automatic tation for people who cover a lot of coun- its huge and very useful trunk. transmission. Except for the SE, this trans- try. But in the real world, when you have mission comes with steering mounted to drive hundreds of kilometres a day on Inside, Ford designers have redone the paddle shifters allowing the driver to boring or demanding roads, a big car like complete passenger compartment with manually shift the gears. the new Taurus, particularly with all-wheel a stylish new dashboard that show two drive—great for winter—can be the ideal upper “eyelids” reminding us of the clas- solution. sic Thunderbird interior of the sixties. The instrument panel has a complete and well illuminated instrumentation and the

The 2010 Ford Taurus is not only modern and new The new Taurus, photographed here in front of the Biltmore in North Carolina, looking, but even its interior combines all the amenities of a big sedan with the grace of a very modern car. was totally reworked. PHOTOS: ÉRIC DESCARRIES 30 | | October 2009 | www.autosphere.ca BUYING A CAR IS A BIG MOMENT. IT DESERVES A GOOD SOUNDTRACK. Earn rewards by adding subscriptions to your sales of SIRIUS equipped vehicles.

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