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Site/Ux Design Nascar NASCAR SITE/UX DESIGN Content Model and Content / Metadata Design Version 1.0 Date 22 March 2012 NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 1 VERSION REVISION DESCRIPTION AUTHOR(S) DATE REVISION LOG 1.0 Initial Release of Document Timothy Truxell 22 March 2012 NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 2 Section Page TABLE OF CONTENTS Introduction 4 Conceptual Content Model 6 Page Templates & Components 13 Component Library 23 User Profile Attributes 49 CMS Branching Structure & Taxonomy 53 Metadata Values & Defaults 57 NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 3 01 Introduction NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 4 01 Introduction This Content Model and Design document builds upon and refines the information provided in the Taxonomy. It specifically provides the full design of the content that will be required to achieve the future state of NASCAR digital content. This starts with a more detailed view of the content model. Then, the definition of content components focuses on the elements that comprise different types of content that will be required to feed this content to the components on the page. They do not specify presentation in any way. Each content type is broken down into all the elements and fields, both metadata and content, that will be required. In addition to defining the content component design, this document also includes a representation of the CMS branching structure and taxonomy. Finally, this document lists the metadata that will be driven by a controlled vocabulary via dropdowns or multiselect lists. It also provides the values for these controlled metadata tags (gathered as of February 2012). Note: This document is a living document that may be further refined and added to as further design details are completed. NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 5 02 Content Model NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 6 02 Content Model NASCAR.COM Interactive History/ Track Map Weather Tactics Layout Personality Opinion Podcasts Schedule & Planner Results Schedule/ Track Social Tickets Weather Expert Video Track Results Experience Feeds Articles Deep At Track Blogs Shows Schedule Events News & Enhanced Other Social Video Results Race Exp. Highlights Media Activation Featured Local Trackpass Fantasy/ Blogs Events Fantasy Raceview Scanner Games Games Social Standings Feeds and Stats Pit Online Racebuddy Sweepstakes Twitter Related Command Games News & Media NASCAR Behind Bio Buzz the Scenes Deep Stats Driver Match Team NASCAR U. Facebook The Cars Info History Rules Social Pit Crew Feeds Scoring/ Tracks Teams Tech Tactics Safety Drivers Chase YouTube Series Profiile & Footer Commerce About Blogs Polls My Account Help Sponsors Merchandise NASCAR Nation NASCAR NASCAR NASCAR NASCAR Race Forums Prole Friends Newsletters Preferences Legal Tickets HOF Performance Foundation Points NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 7 02 Content Model NEWS & MEDIA DETAIL News & Media Content Modules/Links Components Required - Media (Podcast & Video) - Image - Blog Post - Article - Social Feeds Blogs - Related Links Blog posts Embedded video Embedded images Social feeds Related Items Opinion articles News Feature articles News articles Embedded video Embedded images Video news Social feeds Related Links Media Images TV shows Webisodes Podcasts NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 8 02 Content Model DRIVERS DETAIL Drivers Content Modules/Links Components Required - Hero - Driver Hero - Owner Info - Sponsors - Social Feed Team Owner - Social Trends Sponsors - Multipoint Feature - News & Media 1 - Generic Education Social Feed - Stats Social Trends - Standings Timeline - Pit Crew Stats/Standings News & Media Driver Bio Driver Rich Hero Behind the Scenes Social Feed Social Trends Stats/Standings Car Education Pit Crew Pit Crew Education Hero Member Bios NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 9 02 Content Model SCHEDULE DETAIL Schedule Content Modules/Links Components Required - Hero - Schedule Full - Schedule Track - Track Education Full Schedule - Track Experience Schedule - News & Media - Social Trends - Social Feed Track Schedule - Event Race Winner - Media Gallery Broadcaster - Results Personality Hero Track Summary Race Day Events Track Education History Track Track Experience News & Media Timeline Social Trends Results Social Feed Media Gallery Schedule Events Event Description NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 10 02 Content Model STANDINGS AND STATISTICES DETAIL Standings & Statistics Content Modules/Links Components Required - Statistics Table - Standings Table - Predictions Race Statistics Statistics Track Statistics Driver Stats Driver Standings Standings Chase Standings Chase Predictions Predictions Race Predictions NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 11 02 Content Model SOCIAL AND COMMUNITY DETAIL Social & Community Content Modules/Links Components Required - Social Feed - Social Trends - Blogs Trending Topics - Blog Posts Driver Feeds - Forums Social Team Feeds - Images and Video NASCAR Feeds - Polls - Friends - Prole Fan/News Feeds - comments User Blogs Missions Forums Community User Generated Media My Crew Prole Polls Comments NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 12 03 Page Templates & Components NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 13 03 Page Templates & Components OVERVIEW This section of the document maps the components detailed above Content Element: that are available for each area of each page template. Multiple com- A Content element refers to a specific piece of information that, ponent types will be available to populate the various modules cap- along with other specific pieces of information, makes up a content tured on the page design. This enables a maximum diversity of page component. For example, a simple Banner Content Component’s layouts while maintaining a templated system. First, we need to famil- elements would be the banner image and the banner’s target URL, iarize ourselves with certain terms that are used throughout the docu- along with the appropriate metadata. ment. The key indicates how color coding is used on the tables that follow. Element Properties: Properties refer to how content elements should be structured and Glossary behave within a content type. Examples of these properties include the text control type and character limit. Page: The term page, in this context, refers to a unique instance of a web An example of how this works is included on the next page. page. For example, the Sprint Cup Landing Page or the Dale Earnhardt Jr. Driver Detail page. Page Template: Key This refers to the pattern of content of a particular page. Page templates are containers for a set number or pattern of content types that are assesmbeld to build a web page. [Value] Information to be displayed on site from CMS, DAM, VMS [Value] Dynamic information based on feed or search query Content Module: A content module is a section of a page template that will contain one [Value] Metadata or multiple like or similar content components. The Hero module of the landing page, for example, may inclue four Hero components. Content Component: A content component is a way of classifiying content that shares certain characteristics and needs. By classifying similar content chunks into content types that share similar elements for their ulitmate presentation as modules on the site. NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 14 03 Page Templates & Components PAGE TEMPLATES, PAGES, MODULES & COMPONENTS Homepage Template Series Homepage Hero Module (i.e., Page Area) Components that Comprise Hero Module Hompage Hero In Season: Race Preivew: The hero module is comprised of mutlitple hero The portion of the hero module is comprised of components--one for each top story to be pre- a race preview for the entire season during the sented to the user. Each hero compent consists of season. Each race would required a preview com- the following attributes and metadata ponent. Elements: Elements: • Title • Track • Description • Date • Link Title • Thumbnail • Link Target • Thumbnail ALT Text • Image • Image • Image ALT Text • Image ALT Text Metadata: Metadata: • Series • Series • Team • Team • Driver • Driver • Keywords • Keywords NASCAR Site/UX Design | NASCAR_ContentModel_vworking ©2012 SapientNitro Corporation pg 15 03 Page Templates & Components Page Templates Page Area Components Available Notes (20) Series Homepage Navigation Navigation Hero Race Day Module System component driven by feeds Carousel To rotate multiple hero modules Off Season Homepage Hero Displays Top Stories and links in hero In Season Homepage Hero Displays Top Stories and links in hero General Offseason Hero Manual Hero Override to display editor’s chosen stories General In-Season Hero Manual Hero Override to display editor’s chosen stories Race Preview Dynamic module showing details of next race In-Season Page Body Social Feed News Feed Standings & Statistics Table Predictions Do not use on offseason
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