The German games industry 2019 Insights, facts and reports Anno 1800, the latest instalment Editorial 4 of the renowned strategy series, is being developed in close connection Investing in the German games market 6 with the loyal Anno community. Ten good reasons for investing in the German market Federal budget includes 50 million euros for games funding for the first time Associations, networks and funding 14 German market for digital games: 16 facts and figures Germany’s developer landscape 26 Job market situation and education 30 opportunities Gaming studios and companies 32 That’s what they said: German devs 48 and industry experts about Germany’s gaming industry Esports in Germany 50 gamescom: celebrate the games 56 Education register 60 Association register 64 Company register 66 Contents 3 Dear Readers, Some 520 companies in Germany are active in the development and marketing of games, providing jobs Germany is one of the most important markets for for over 11,000 people. Universities in many large computer and video games worldwide. No European German cities also train new talent for all major areas country generates higher sales with games and the of the games industry. Germany also plays a special associated hardware. Germany’s benefits as a business role in the esports segment: some of the world’s largest location include its geographical position in the heart tournaments, the ESL One tournaments, take place of Europe and its excellent infrastructure, as well as its here. And the ESL itself, one of the most important membership in the EU and the uninhibited exchange it organisers of esports tournaments and leagues in the therefore enjoys with over half a billion people on the world, is headquartered in Germany. continent. Germany is distinguished by a very lively games industry. A wide range of companies here are Last but not least, Germany is the home of gamescom. strong players on the world market. The biggest annual event for computer and video games in the world and the most important business platform Some of these come from the browser and mobile for games in Europe, it brings together more than games segment, including InnoGames, Travian Games 370,000 people in Cologne, where as yet unreleased and Wooga. In the area of PC and console games as games can be tried out and business contacts well, German studios such as Crytek (Hunt: Showdown), cultivated. Daedalic Entertainment (A Year of Rain), Deck13 (The Surge 2), Mimimi Productions (Shadow Tactics) and I can provide but a brief overview of Germany’s diverse Yager (The Cycle) have achieved international success. games industry here. This publication, however, offers Moreover, Germany’s Ubisoft studio Blue Byte (Anno a much more extensive impression of Germany as a 1800) opened a new branch in Berlin 2018, whose team games location. I would be pleased if it helped to win will be working on one of the French parent company’s you over, or to strengthen your future commitment as a major brands. In addition, internationally successful friend and partner of, and an active participant in, the developers such as Epic Games and id Software operate German games industry. their own studio branches in Germany. Many young developers, too, are currently founding small, creative Enjoy reading this brochure! teams that are attracting attention with special titles. Sincerely, Felix Falk We expect the founding and settlement of further game Managing Director of game – developers in the coming years: for the first time, 50 the German Games Industry million euros were made available for games funding in Association 2019. The funding programme is expected to start in the second half of 2019. 4 Editorial Editorial 5 Investing in the German games market Germany is a business hotspot for foreign investors. Currently, around 80,000 foreign companies are based in Germany, employing approx. 3.7 million people. In their FDI report, the economic development agency of the Federal Republic of Germany, Germany Trade & Invest (GTAI), stated a peak value of 1,910 FDI projects in 2017. This confirms the excellent results of recent years (2016: 1,944 projects, 2015: 1,912 projects). Since 2010, foreign direct investment stocks have increased by more than 20 per cent and reached a value of more than 466 billion euros in 2015. Foreign companies that invest in the German market stem primarily from the business and financial services sector, followed by the About Germany software and information as well Trade & Invest as communication technology industries. Germany Trade & Invest (GTAI) is a foreign- trade agency of the Federal Republic of Germany. It’s a central hub to support German and foreign companies. Thus, one of the tasks of GTAI is to inform and accompany foreign investors, from their market entry all the way to their settlement in Germany. For this, GTAI offers a broad spectrum of services, such as market entry, market and industry analyses, providing funding and financing information as well as comprehensive legal information regarding taxes, employment law, etc. GTAI also offers corresponding consulting services. Besides, GTAI pursues active investor acquisition at leading trade fairs and conferences in selected Thanks to its high density of German key regions in order to promote banking institutions and being the international investment interest in an important stock exchange Germany as an attractive business and location, Frankfurt am Main investment location. ranks at the top of Germany’s finance industry, making Interested parties can find helpful Frankfurt one of the most information and contact opportunities on important international financial GTAI’s website at www.gtai.de centres in the world. 6 Investing in the German games market Ten good reasons for investing in Germany Leading Economy Excellent Workforce First Class Secure Investment 1 Germany is Europe's economic 4 Our world class education 6 Infrastructure 9 Framework engine. Investors profit from the system ensures the highest standards. Located at the heart of Europe, Highly developed economic and economic performance of the world's 81 percent of the German population Germany is Europe's number one political frameworks provide the fourth largest economy. We also offer have been trained to university logistics market. A sophisticated necessary security for your business a large domestic market and easy entrance level or possess a recognized energy and communications investment. Our judiciary and civil access to growing markets in the vocational qualification – above infrastructure and first-class service institutions are professionally enlarged European Union. the OECD average of 67 percent. transportation networks ensure regulated to ensure consistently An investor friendly social-market on-time delivery and short roads to excellent service. Contractual economy promotes stable labor success. agreements are secure and intellectual Global Player relations. property is strictly protected. 2 Germany is the world’s number three exporter, neck and neck with Inviting Incentives Innovative Power Quality of Life China and the US after six years at the 7 Germany provides attractive top spot. And with EUR 469 billion FDI, 5 Germany is Europe's № incentives to all investors. A 10 Germany is a modern, we also proved to be an investment 1 location for research. German comprehensive range of programs tolerant, and cosmopolitan society magnet and one of the top regions for R&D is backed by billions of euros support the broad spectrum of with an excellent standard of living. foreign investors. in annual federal funds, helping to business activities at all stages of the Superior health and education make Germany the world's leader in investment process. Support provision, endless opportunities for innovation. It's this commitment which sports and recreation in our beautiful High productivity also makes us Europe's leading patent landscape, and a vibrant cultural scene applicant and the leading global force Competitive Tax are just some of the reasons why more 3 One of the highest productivity in high-tech solutions. Conditions than seven million foreigners have rates in the world, German quality, 8 made their homes in Germany. and steadily decreasing unit labor Germany has significantly reduced its costs are the decisive factors for our corporate tax levels. A far-reaching competitiveness. A series of social reform of company taxation is helping and market reforms have further companies invest, and secure new contributed to Germany's continued business. The Federal Government’s economic growth to make it one raft of reforms to improve the general of Europe’s most cost-effective tax framework and keep indirect labor production locations. costs down are opening doors of opportunity to ever more investors. Sources: Germany Trade & Invest (www.gtai.de), www.businesslocationcenter.de, Eurostat, Federal Statistical Office of Germany 8 Investing in the German games market Investing in the German games market 9 Gross domestic product and population: Development of wage costs Germany compared to the rest of Europe in the business economy Average annual growth rate (2007 – 2016) € 3,263 bn Germany 21% 82.5 m 5.09 % € 2,324 bn United Poland Kingdom 15% 65.8 m 4.5 % € 2,288 bn Hungary France 15% 67 m € 1,716 bn 4.0 % Italy Czech Republic 11% 60.6 m € 1,163 bn Spain 8% 3.94 % 46.5 m Slovak Republic € 733 bn Netherlands % 5% 2.3 17.1 m EU-28 € 466 bn 2.27 % Poland 3% United 38 m 2.15 % Kingdom Germany € 288 bn 2.04 % Denmark 2% Netherlands 5.8