Made in Holland – out to the World Where Food Ideas Grow
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Showcase Netherlands Made in Holland – Out to the World Delfzijl Leeuwarden A small country in Western Europe, bordering on Germany, Groningen Belgium and the North Sea, the Netherlands is a Monarchy under Queen Beatrix with 17 million inhabitants. More popularly known as Holland, which is actually the name of the western part of the country, the main industries of the Netherlands are in the manufacture of machinery and Zwolle transport equipment, chemicals and fuels and foodstuffs. There is a lot of good farming land, which has led to Amsterdam Utrecht Amersfoort experience and expertise in food technology. Because of its The Hague size and location, the Netherlands has always been export Arnhem Rotterdam minded. In fact, “When it comes to agricultural goods, the Netherlands is actually the world’s second largest exporter, Nijmegen ´s-Hertogenbosch after the United States,” according to Frank Heemskerk, the Dutch Minister for Foreign Trade. Coupled with the rich Tilburg agricultural tradition of the established food industry are the Eindhoven exciting developments of newer specialty companies, based around the University of Wageningen in the center of the country. Food Marketing & Technology’s Ian Healey and Simon Reay travelled to and around the Netherlands to find out more. In five days we saw tulips stretching across green sun-filled the country an attractive business partner: its open and fields, we learned at least eight new words for ‘canal’ or international outlook, its strategic position in Europe, its ‘waterway’, we appreciated the benefits of bicycles and clogs well-educated, multilingual and flexible working population and enjoyed a warmth and hospitality second to none. We … and let’s not forget the natural trading spirit that led the visited several companies in various locations and talked Dutch to sail the world’s seas and seek out new markets in with many more. The following few pages comprise the the 17th century. The Netherlands offers the world realistic first in a new series of ‘Showcases’, editorial features with and innovative solutions, without ever losing sight of the a geographical touch. Why Holland? Frank Heemskerk importance of collaboration, co-operation and the individual can tell you why, “It is a combination of factors that make needs of partners.” Key No. 70727 Where Food Ideas Grow One specific initiative in the Dutch food industry is the Food Valley organization. Food Valley was established in 2004 as an ambitious programme which builds on the unique strengths of the region around the Wageningen University and Research Centre (WUR), the NIZO Food Research company and TNO Food & Nutrition by fostering innovation and new businesses, promoting entrepreneurship and spin- offs, developing technologies, setting up networks and one center of expertise in agri-food and innovation. We are facilitating the establishment of companies and insutitutions. working towards this goal by combining creative talent and promoting innovative, experimental and alternative working Roger van Hoesel is the Managing methods.” Director: “Food Valley started as a catalyst for Dutch companies The Netherlands, including the Food Valley, are an attractive wishing to position themselves location for food industry companies. The Netherlands can strategically in the global food be considered part of the dynamic heart of the agri-food industry. We create time for business. Reinforcing the image of this cluster of expert innovative developments and institutes and companies will attract interesting partners with initiate activities on a wide scale whom successful, new innovation projects can be launched. to support our members. More than ever before the food industry needs to make use of ambassadors in companies and institutes with international “Our aim is to put the Netherlands networks. on the map as the world’s number Key No. 70728 22 food Marketing & Technology · June 2009 Showcase Netherlands our innovation your profit Let’s create together The world’s leading supplier of specialty oils and fats for the food industry www.croklaan.com food Marketing & Technology · June 2009 23 P.O. Box 4, 1520 AA Wormerveer - The Netherlands - E-mail: [email protected] Key No. 70643 Showcase Netherlands A ‘Lifestyle Performance’ Partnership CFS is a world-leading supplier of preparation, marination, ection and preserve quality, freshness, struc ture and weight slicing, processing and packaging solutions for primarily – day in day out with CFS forming, predusting, batter & meat, poultry, fish, seafood and cheese industries. From a breading, tempura, frying, cook ing, grilling, cooling and single machine or packaging material to a complete production freezing equipment. Whatever the flavor, CFS Processing line including software, CFS helps to improve output and Equipment is designed to meet increased demands on reduce operating cost. With a global customer support and hygiene, product quality and automation and offers ver- sales organization and fully equipped technology centers, satility, increased yield and maximum product safety. CFS is ready to serve requirements from idea to industrial- scale implementation. CFS also offers software for machine, Slicing Equipment: cutting edge success line and factory automation. To slice sausage, meat or cheese in the most efficient way, CFS Slicing Equipment provides high throughputs, improved CFS’ promise to customers is ‘Lifecycle Performance’: part- yield and reduced give away. Peeling, slicing, loading and nership from start to finish. Together the requirements are automatic product handling equipment is developed follow- defined. Then CFS innovates and develops solutions with ing the specific food producers’ requirements and the latest the customer’s specific needs in mind. And once solutions hygienic standards. are installed, CFS helps customers to operate and benchmark their production with a constant focus on performance. Packaging Equipment: improving attractiveness and shelf life Marination Equipment: juicy, tasty, easy to prepare Packaging fulfils the multiple roles of distribution, preser- Marination is an excellent way to turn an ordinary cut vation and presentation. Consumer presentation of the of meat, poultry or fish into the basis of a succulent meal. product on shelf is just as important as the product’s taste Marination not only adds value to cheaper cuts, but also itself. CFS offers efficiency, speed, reliability with different creates new products with their own unique taste profile. types of machinery such as thermoformers, trayformers, CFS offers brine preparation, injection, tenderizing and traysealers as well as vertical flowpackers. Buying decisions tumbling / massaging equipment for juicy, tasty and easy to rely heavily on the product’s outside appearance and flexi- prepare products. CFS Marination Equipment improves food bility of the range of products to be packed, so CFS also offers safety, yield and profitability. peripheral equipment such as labellers, printers etc. Food producers can improve product attractiveness and shelf life. Preparation Equipment: meats for every purpose CFS grinding, meat recovery, mixing, analysing, portioning, Packaging Materials: security and presentation cutting, emulsifying and handling equipment gives the most CFS also develops customized packaging solutions that fit efficient and gentle treatment to the valuable raw materials perfectly into the production process. CFS films provide resulting in quality end products and improved yield. CFS a product with the optimal protection and safety. From Preparation Equipment is a result of technology expertise, unbreakable, tightly fitting, extremely transparent materials solid engineering practice and professional skills. as well as those with a more traditional appearance to very hygienic packaging. In shrink bags, CFS offers high barrier Processing Equipment: whatever the flavor materials that considerably extend a product’s shelf life and Food producers can create products in all shapes and sizes, allow cheese and meat to mature naturally. CFS Packaging give coated products a great appeal and taste, cook to perf- Materials minimize the impact on the environment and give 24 food Marketing & Technology · June 2009 Showcase Netherlands fresh, sliced or frozen products a perfect presentation with a producers can explore new ways to improve performance, distinctive image. from process improvements and upgrades to new equip- ment, packaging and recipes. They can test all possible Software, Audits, Technology Centers, solutions and develop new products and the most ideal Customer Support packaging together with the Food Technologists. Integrated tailor-made software solutions provide the infor- mation necessary to allow customers to improve all aspects CFS offers on-going support with a broad range of service of the production system. CFS CostFox for example, is a and maintenance packages. Customer Support has global software tool that visualizes equipment performance real- reach, 24-hour-a-day availability and in most cases a response time. CFS has built the largest, most modern and complete time of only a few hours. So CFS provides fast, efficient and Technology Centers in the industry, allowing interaction comprehensive technical support to ensure optimum perfor- between innovation, development and operation. Here food m ance at all times. Key No. 70729 Key No. 70644 food Marketing & Technology · June 2009 25 Showcase Netherlands Quality Testing For Fresh Plant Products An innovative and reliable