SI FC SEPT.07 10/8/07 3:30 pm Page 1 THE LEADING TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight £3.50 SEPTEMBER 2007 www.sports-insight.co.uk THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE UPDATE YOUR IMAGE Top tips for a successful store refit FEMALE FITNESS Specialist brands lead the way IN SEASON Focus on rugby, racquet sports, supports, darts and football HERE TODAY - GONE TOMORROW How to harness the power of pop-up retail Vulkan Ad:Layout 1 8/8/07 14:40 Page 1 Vulkan Ad:Layout 1 8/8/07 14:41 Page 2 contents.lewis 10/8/07 3:22 pm Page 3 IN THIS ISSUE Sports Insight working with Sports Insight Messe Munchen’s UK partner for new media CONTENTS 09.07 ABC Certification Sports Insight has a current ABC certified circulation of 5,186 (audit period July 1, 2006 to June 30, 2007). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES Sports IN SEASON Insight 24 HERE TODAY - GONE Editor: Jeff James Tel: 01273 719900 TOMORROW 30 RUGBY Email:
[email protected] How to harness the power of pop-up retail 40 RACQUET SPORTS Assistant Editor: Catherine Eade 48 DARTS Sub Editor: Joe Curtin 26 FEMALE FITNESS Advertising Manager: Keith Marshall Specialist brands lead the way 50 FOOTBALL Tel: 01206 505947 Email:
[email protected] 54 SPORTS SUPPORTS Fax: 01206 500243.