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Deezer Factory” Can Help You Media Ops Build Offline & Complex Plans 1/2

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Deezer Factory” Can Help You Media Ops Build Offline & Complex Plans 1/2 I Wanna Dance with Somebody INTERNATIONAL MEDIA KIT DEEZER MEDIA - 2 - DEEZER IS THE 1ST WORLDWIDE LEGAL MUSIC STREAMING SERVICE All the music you love, unlimited, on demand Wherever and whenever you want On your laptop and all your mobile devices, even with no connection Including exclusive content and editorial recommendations 13 - 3 - DEEZER HAS BEEN A PIONEERING COMPANY SINCE 2007 August Deezer launches the first legal music streaming service 07 October 1st deal with a music major: Sony May Deal with Universal Music 08 September Deal with Warner April Deal with EMI 09 November Premium offers launch January Mobile World Congress App of the Year 10 August Deal with Orange France April Reach 1M paying subscribers September 1st international launch in the UK 11 October Partnership with Facebook October 100M€ fundraising for international development 12 December Freemium model launched globally January Launch in 22 new territories, reaching over 180 countries February In your living room with Samsung, Toshiba and LG TV partnerships 13 October Deezer hits 5M paying subscribers and 14M monthly active users November Deezer launches its new homepage: the best of man and machine - 4 - DEEZER IN FIGURES 30 MILLION TRACKS AVAILABLE IN 182 COUNTRIES 5 MILLION PAYING 14 MILLION ACTIVE USERS SUBSCRIBERS 2 MILLION FACEBOOK FANS 750,000 TWITTER FOLLOWERS - 5 - DEEZER IS THE ONLY GLOBAL DIGITAL MUSIC PLAYER, LIVE IN MORE THAN 180 COUNTRIES* * Countries where Deezer is not available as of today: China, India, Japan, Israel and the US - 6 - GLOBAL FOOTPRINT + LOCAL APPROACH = MUSIC WITHOUT BOUNDARIES Deezer is a worldwide strategic partner with Facebook . Deeper engagement and social activity . Ability to listen to Deezer via Facebook Deezer is also committed to developing a service that matches local cultural affinities and tastes . 50+ Editorial team who bring the best selection of music to users . Local music catalogue . Partnership with local festivals & medias - 7 - SEARCH, LISTEN & ACCESS THE MUSIC YOU LOVE WITH DEEZER SEARCH ORGANIZE ACCESS . Unlimited – 30 million . Playlists – Compose the . Offline mode – Sync your tracks soundtrack to your life with favourite albums and . Easy – Find tracks, albums playlists for every occasion playlists to your mobile or artists via one single device to listen even without . Music library – Create your an Internet connection search box ultimate music library by adding . Fast – 0.1 average second favourite albums and playlists . Across devices – Broadest latency coverage available . Follow artists – Keep your most- loved artists close & be the first to know about new releases, exclusive tracks & gigs - 8 - DEEZER PUTS A STRONG EMPHASIS ON DISCOVERY & SHARING FEATURES DISCOVERY SHARING . Deezer picks – Be at the forefront of the music . Social networks – Share your latest scene with hand-selected recommendations discoveries with friends filtered by genre and region . Livebar – Follow your friends in real time & . Latest releases, top charts, “What’s hot” Hear tracks they are listening to, see albums features – Unlimited music discovery awaits! and playlists added to their library . Personal recommendation – You're unique and so are your tastes . Recommend a track to a friend – Hear a track your friend will love? Send them a direct . Themed & Artist-based radio channels – recommendation to share your discovery Need inspiration? Let Deezer find music to fit your mood! - 9 - THE DEEZER HOMEPAGE IS YOUR PERSONAL MUSIC FEED, POWERED BY YOUR TASTE The Deezer homepage combines the best of man and machine, joining together the technological innovation of our developers with recommendations hand-picked by our Editors DEMO LINK - 10 - “OPENESS” HAS BEEN IN THE DNA OF DEEZER SINCE THE VERY BEGINNING The Deezer API is about giving access to our great music content and let developers tap into it to build new experiences With Open Deezer, there are no longer any geographical limits or technological barriers for innovation in music - 11 - DEEZER IS AVAILABLE ON ALL DEVICES… PC/MAC MOBILE TABLET TV HIFI - 12 - … YOU CAN ALSO ENJOY DEEZER IN YOUR CAR! - 13 - THE DEEZER OFFERING IS THREE-FOLD. OUR FREEMIUM SERVICE IS AVAILABLE WORLDWIDE OFFER DEVICE ACCESS ADS PRICE Unlimited for 1, 6 or 12 Months* PC/Mac Free DISCOVERY Then 2h/Month PREMIUM PC/Mac Unlimited 4,99€** PC/Mac PREMIUM+ Mobile, Tablet Unlimited 9,99€** HiFi, Cars * Unlimited Freemium periods depend on geographies ** Subscription prices depend on geographies / Indicated prices are FR - 14 - AVAILABLE FEATURES DEPEND ON THE TYPE OF SUBSCRIPTION WW Access Unlimited Sharing Enhanced Exclusive Offline to 30M Tracks Radio options Sound Quality* Content** mode*** DISCOVERY PREMIUM PREMIUM+ * From 128 kbps to 320 kbps ** Pre-release, gigs, etc. *** Thanks to the offline mode, access all the music synced to your device whenever you want, even without an Internet or 3G/4G connection - 15 - - 16 - INTERACTING WITH THE DEEZER AUDIENCE IS LIKELY TO BOOST BOTH AWARENESS AND IMPACT Deezer audience is balanced in terms of gender, and over-represented for 18-35 AB+ profiles Deezer users are highly active and engaged with the service GENDER DISTRIBUTION AGE DISTRIBUTION Source: Deezer internal data, September ‘13 - 17 - DIFFERENT WAYS TO ENJOY DEEZER: MUSIC LISTENING HABITS DEPEND ON AGE & PERIOD LISTENING HABITS* BY AGE LISTENING HABITS* BY PERIOD . People listen to music all day long! . Under 18yo over-consume late afternoon . Lunch breaks during week-days no & at night longer exist on week-ends . 25/34yo listen to music at work * Percentage of streams listened to at a specific time of the day Source: Deezer internal data, France - 18 - MUSIC IS SOCIAL BY ESSENCE. DEEZER IS HIGHLY VISIBLE ON SOCIAL NETWORKS Deezer social media strategy is local+global . Local editorial, content & language tailor-made to each geography . Global approach when it comes to product and major announcements >2 MILLION FANS >750,000 FOLLOWERS Source: Facebook, Twitter, October ‘13 - 19 - - 20 - A WIDE RANGE OF ADVERTISING SOLUTIONS IS AVAILABLE ON DEEZER MEDIA SOLUTIONS SPECIAL OPERATIONS Display, Audio & Video advertising Brand Solutions , API Solutions, Offline, etc. High Impact Digital Advertising Custom Advertising Opportunities - 21 - DEEZER MEDIA SOLUTIONS ARE MEDIA OPS HIGH IMPACT & INTEGRATED ADS « BROWSING » SOLUTION « IN-STREAM » SOLUTIONS DISPLAY AUDIO VIDEO Every Media Campaign can be targeted by Age, Gender, Localization* & Music Genre** * Up to the city level ** Across 12 music categories available on Deezer - 22 - DISPLAY ON DEEZER IS THE PERFECT MIX MEDIA OPS BETWEEN BRANDING & PERFORMANCE 1/2 HOMEPAGE TAKEOVERS CHANNELS TAKEOVERS - 23 - DISPLAY ON DEEZER IS THE PERFECT MIX MEDIA OPS BETWEEN BRANDING & PERFORMANCE 2/2 ROS STANDARD FORMATS ROS INTERSTITIAL BILLBOARD* * The Billboard is an unskippable clickable image (990x435) displayed for 3 seconds after a 5 min. inactive period The billboard is then minimized into a clickable Header (750x120 or 728x90) - 24 - AUDIO & VIDEO ADS ARE DELIVERED AT MEDIA OPS THE CORE OF THE MUSIC EXPERIENCE Audio & Video formats are 10” to 30” Ad breaks when listening to music They are delivered “in-stream”, after 1 listened track & then every 3 tracks. 1 unique audio (or video) spot is delivered at each break AUDIO VIDEO . Audio only or Audio + Companion* display . Delivered only to active users advertising format . We guarantee 100% fully viewed video *Audio + Companion (750x120 or 728x90) ad available: displayed throughout the spot and 10 seconds after the end of the spot Immersive Video player (990x400 max) DEMO LINK - 25 - SPECIAL OPERATIONS ARE CUSTOM MEDIA OPS ADVERTISING OPPORTUNITIES Special Operations are about offering the most innovative branding solutions in the digital marketplace ON DEEZER ON THE BRANDS’ PLATFORMS OFFLINE INAPPS API SOLUTIONS FACTORY . App or pages dedicated . Music experiences leveraging on our . Gigs, events, Point of to an advertiser music catalogue (webradio, blindtest, etc.) Sales sound solutions, . Brand content . Sound marketing etc. Mix our different OPS capabilities to build unique experiences (live streaming, artist endorsement, limited editions, etc.) - 26 - INAPPS ARE APPS THAT ARE OPERATED MEDIA OPS WITHIN THE DEEZER WEBSITE OR APP 1/3 ADIDAS CASE STUDY 25/35 years old in the Paris area 1 Month CONCEPT . Give a music dimension to an Adidas- sponsored running event OPERATION . Registration form for the event integrated into the InApp . Collaborative playlist where any registered people can add a track to the event official playlist . Deezer Premium subscriptions awarded by drawing lots RESULTS . > 20,000 visits on the InApp . > 800 people attended the event - 27 - INAPPS ARE APPS THAT ARE OPERATED MEDIA OPS WITHIN THE DEEZER WEBSITE OR APP 2/3 HOLLYWOOD CASE STUDY 15/34 years old 8 Months CONCEPT . Tailor-made InApp aiming at creating and delivering musical brand content OPERATION . Albums & gigs recommendations updated twice a Month . “I was there” module with critics, advice for festivals & parties . Blindtests with tickets for gigs as prizes . DJ contests, private parties, live-stream on the InApp, etc. RESULTS . > Thousands of blindtest players . > Tens of thousands of visits on the InApp DEMO LINK - 28 - INAPPS ARE APPS THAT ARE OPERATED MEDIA OPS WITHIN THE DEEZER WEBSITE OR APP 3/3 YVES SAINT LAURENT CASE STUDY 25/34 years old women 1 Month CONCEPT . InApp designed to accompany the launch of a limited edition of the “Parisienne” fragrance . Music content associated with the brand in order to
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