Windows Magazine Winter 2015

member profile gabbett machinery

people new trends in talent search

economy a clearer view winter 2015 population clock

awa state conferences fenestration QLD 26 June NSW 10 July australia 2015 WA 17 July darwin 16-18 september

bass strait 8.8 Challenging Site design Achieves High awards Energy Rating 2015 entries now open 100% AUSTRALIAN MADE AND OWNED 15

N9000 SERIES Australia’s leading roller. Made in Australia for Australian conditions. For more information, call our team on 03 9460 1166 or visit www.anthonyinnovations.com.au this winter Fenestration a ustralia 20 10 Design 14 18 31 28 Awards09 25 2015 06 04 Consent for use of IP Please ensure that this Applicant Details consent form is signed and 22 returned to the Fenestration Name Australia Secretariat with your Company application form in order that features REgulars your entry can be included in Position the judging process and in the Date 100% state conferences 2015 words doric racingpresentation and announcement 09 book now 02 20 the storyof so winners. far Telephone Mobile case study member profile marketing Fenestration Australia 2015 Secretariat. AUSTRALIAN 10 bass strait 8.8 04 gabbett machinery 22 10 steps to writing Email [email protected] certification your social media Website fenestration australia 2015 marketing Fenestration plan Australia Design Awards 18 uncharted territory 06 green tag certified c/o Australian Window Association MADE AND industry skills Suite 1, Level 1, Building 1 Authorisation design awards 2015 compliance 25 apprentices20 Bridgethrive Street 08 tracey gramlick I authorise and consent to the collection, storage, use and disclosure by 31 entries now open Pymble NSW 2073 with on-site training the Australian Window Association (AWA) of any photos or information options OWNED economy which comprise my submission for the Fenestration Australia Design 12 population clock retirement Awards 2015. 15 This may be inclusive of, but not exclusive to, the following examples: people 26 peter leeke 13 emerging trends in news • Available on the AWA or externally approved web site for promotion. talent search 28 • Available on signage or displays and on various forms of electronic media such as e-news. ask the expert products 14 glass selection 30 • Incorporated into printed and electronic Journal publications to be checklist distributed, such as Windows Magazine and other trade magazines. directory whs 32 16 consultation N9000 SERIES

www.awa.org.au [email protected] Australia’s leading roller. Sydney Suite 1, Level 1, Building 1, 20 Bridge Street, Pymble NSW 2073 p. +61 2 9498 2768 f. +61 2 9498 3816 Windows magazine is a quarterly publication Melbourne Level 1, Unit 34, 125-127 Highbury Road, Burwood VIC 3015 p. +61 3 9808 0069 f. +61 3 9808 9009 Made in Australia for Australian conditions. from the Australian Window Association SIgned It is impossible for the publisher to ensure that the advertisements and other material herein comply with the Australian Consumer Law Competition Cover Darwin Convention Centre at Sunrise and Consumer Act 2010. Readers should make their own inquiries in making decisions and where necessary seek professional advice. Australian For more information, call our team on 03 9460 1166 Magazine design Stephanie Grigg Window Association © 2015 All rights reserved. Reproduction in whole or part without permission is strictly prohibited. or visit www.anthonyinnovations.com.au Applications close: 31 July 2015 WinterApplications 2015 www.awa.org.au 1 close: 31 July 2015 words

elcome to our winter edition of Windows. members indicates that most businesses are busy and On the back of a reduction in the official certainly if you are actively ‘hunting’ the work, it’s there Wcash rate to a historic low of two per cent, for the signing. the commentary has begun. Soaring property prices particularly in Sydney, with a forecast growth of a further The indicators looking forward are also positive with seven per cent in 2015/16, look to send the median house total building commencement data displaying constant price well above $1 million. Prices are also set to take off activity off an already solid base in some states, and total in Brisbane, but growth will be much more subdued in commencement growth of up to 14 per cent in other michael Melbourne and Adelaide, and prices will fall in Perth. states. So despite the ensuing cold as we ‘rug up’ for o’keefe winter, we should have plenty of work to keep us warm With pockets of the country still reporting significant and additionally the signs for the next twelve months are Chairman housing shortages, will 0.25 per cent off a prospective quite encouraging. of the Board buyer’s mortgage be enough to encourage them to invest? It would appear that many Australians are looking Enjoy this edition of Windows and I look forward to more towards retiring non deductible debt than going catching up with many in warm and sunny Darwin during further into debt. So what position does all this rhetoric Fenestration Australia 2015, when you take a break from leave our window industry in for the next twelve to your busy schedules. eighteen months? The current activity reported by our

ebProNews released a very interesting • Information about candidate drinking or using drugs – article last month regarding the growth in 40 per cent. Wthe number of businesses screening social • Candidate bad-mouthed previous company or fellow media such as Facebook and Twitter before hiring a new employee – 34 per cent. employee. • Poor communication skills – 30 per cent.

The author notes that whilst you may be qualified for One of the more interesting finds from CareerBuilder’s that job you’re trying to land, something you said on tracey study is that whitewashing your social media accounts Facebook might turn off potential employers. This has may be a good idea, but deleting them entirely might not gramlick been true for years, but companies’ reliance on social be so smart. media to screen potential employees is rising. According Executive Director to a recent study in the USA, over half of employers are As this trend continues, some employers are starting to researching job applicants on social media. consider a candidate’s absence from social media to be a red flag. More than one third (35 per cent) said they’d be The study was conducted by CareerBuilder, who found less likely to interview someone they couldn’t find online. that 52 per cent of companies surveyed check on potential employees’ Facebook, Twitter and other social Employers may now find it strange if you’re not on media accounts. That’s up from 39 per cent just two Facebook or Twitter: They might overlook you if they years ago. can’t find any information about you.

According to the study, the biggest red flags for Of course, don’t let that put you off visiting the AWA employers and the percentage of which caused them to Facebook page to see what your association and reject a candidate are: colleagues are posting and to find information about our • Provocative or inappropriate photographs – 46 per upcoming state and national conferences. I look forward cent. to catching up with many of you there.

his winter edition of Windows 2015 celebrates Do you have a picture that would make a good front Peter Leeke from Canterbury Windows who cover of Windows magazine? Send it to Thas decided to retire after four decades in [email protected] the industry. The issue also includes a report from Paarhammer on a fantastic project supplied in Tasmania, Don’t forget to download a copy of the media kit and a member profile on Gabbett Machinery and regular ensure you submit your case studies, news and new articles from Harley Dale, David Esler and Stephanie products for each edition of Windows. Visit Dale. www.awa.org.au and look under the News tab. gary smith Marketing and Don’t forget to check out the information on the 2015 Sit back, relax in front of the fire and enjoy the winter Design Awards, Fenestration Australia and the State edition of Windows. Communications Conferences. Manager

2 Australian Window Association Winter 2015

member profile

As the exclusive Australian distributor for many of the world’s greatest woodworking and aluminium machinery manufacturers, Gabbett Machinery has built a reputation as an industry leader in factory floor efficiency.

abbett Machinery’s rapid evolution With clients spanning a broad range of “As a trend, customers want machinery as an internationally respected industries – from kitchen, furniture and that can do more in less space and which Gbusiness mirrors that of the fast- window manufacturing to shopfitting and is easy to use and affordable; these are the paced industries it serves. a host of ancillary sub-industries, Gabbett ongoing design challenges driving product Machinery is now a highly diversified development from year to year,” Lee says. From humble beginnings in suburban Sydney business with two main divisions, sales and in the late 1970s, Gabbett Machinery has service. Gabbett Machinery’s relationship with its grown to become a globally recognised suppliers is far more dynamic than many company with approximately 60 staff in the art of efficiency customers realise. A strong ‘two-way’ Brisbane, Sydney, Melbourne, Adelaide and communication process exists between Perth. Contemporary manufacturing machinery Gabbett and its overseas manufacturers, for both wood and aluminium sectors driven by the fact that Australia leads the Director, Lee Gabbett, says his father has changed dramatically in recent years, way in many technical product applications. Barry established the company in 1978 with computer-controlled, high-precision This means Gabbett Machinery, with its as a supplier of mostly second-hand equipment now dominating markets that powerful Australian customer base, plays woodworking machinery, “My father was a were, until comparatively recently, slow- a lead role in directing manufacturers’ wood machinist by trade and he’s the first functioning and ‘manual’ in style. Increased global R&D programs. Therefore, Gabbett to tell you he wasn’t much good at it; so efficiency is the driving force behind cooperates with its manufacturing partners he decided to go and sell machines!” Over mechanical R&D, with customers seeking as a trendsetter rather than a follower. subsequent years, the company adapted ever-faster, more compact and lighter its product ranges to become a trusted weight units to accomplish increasingly “For example, if we consider the timber distributor of predominantly new machinery sophisticated tasks. market and flat panel laminate board, for leading international brands such as Australia is probably leading the world SCM, Morbidelli, FOM Industrie, DMC, In tandem with customer expectations, in nesting technology and in automated Balestrini and many more. Lee says machinery has become more manufacturing technology. I would suggest multifunctional and user-friendly while prices we are ahead of the UK and US in that Its extensive showrooms are transit points have dropped accordingly, particularly at market and Europe is only starting to for machinery ranging from bandsaws, edge the ‘top end’ of the market where enhanced become active now,” explains Lee. banders, mortisers, moulders and borers to automation functions have become the the largest, industrial-size nesting machines norm. Gabbett’s active participation with suppliers and advanced CNC machines. translates into direct benefits for customers,

4 Australian Window Association Winter 2015 member profile

including As Lee notes, high levels the most active of product area of new- customisation, wave technical as required, advancement as well as is in Materials detailed Handling customer - superior service logistical protocols. systems for delivering Staff training at Gabbett Machinery is an lot of money in the training and servicing materials to and from processing equipment. obvious high priority, as service personnel processes – that’s why we have more service “So, in aluminium, for example, you might and in-house technicians need to be able technicians than sales reps, by choice.” have 6.5 metre long bars of varying sizes to respond instantly to customer enquiries and weights and then on the outfeed you about a complex array of equipment from focus on ‘solutions’ might have three or four pieces of dissimilar many suppliers. (Remote helpline services sized components – each one destined for are available.) As high-quality, multifunctional machinery a different customers’ installation. We’re has become more advanced, it has also talking about barcoding, labeling, stock Of course, clear operational training become more indispensable to the basic management. That’s where we’re seeing at handover also helps obviate future operations of businesses – a point not lost a lot more integration between Materials problems. on Gabbett Machinery. In response to Handling, the software that drives the this reality, Gabbett has taken on greater machine and the software that drives “With the handover of a CNC machine, responsibilities, supplementing its traditional Material Handling systems,” says Lee. for instance, we focus on on-site training, distribution and servicing programs with a tailored around the clients particular stronger focus on wide-ranging ‘solutions’. As this era of enhanced factory floor production methods and techniques,” Lee This involves: efficiency gains momentum, Lee says says. “So, the training is devoted to how to Gabbett Machinery will continue to be an • Improved assessment of opportunities drive the machine, how to set it up and how enthusiastic and proud leader. for rationalisation, including the to maintain it. We also schedule a follow- replacement of multiple units with a up day about a month afterwards which single multifunctional device; gives customers a safety net to write down any questions they have, if any, and we can • Closer examination of ways to make address them in one hit. These are not the better use of floor space; and sorts of machines where you can say, ‘Here • Better integration of units into is the machine, see you later’, we invest a existing plants. For more information, visit the website: Image: Lee Gabbett gabbett.com

Winter 2015 www.awa.org.au 5 certification

Green Tag Certified what the new Green Star® environment can do for your bottom line.

david baggs CEO, Global Green Tag International

re you aware that the Green Building potentially give your company first mover The ‘Performance v1’ tool is for building Council of Australia’s Green Star® advantage in base building construction operations and includes credits relating to Arating tool program has recently projects if you act quickly. existing building refurbishment and calls up undergone a complete overhaul? the same criteria as the other two tools. So what are these new Green Star® tools The Green Star program has been both and credits? Three tools have replaced the One of the criteria common to all of these simplified and broadened. It now not only ten existing tools that are now considered new tools is a new ‘Sustainable Products’ covers all project types (except single ‘legacy’ tools, and are being phased out this credit. For the first time there is now a dwellings), but it also engages all the year. Each of the new tools covers a discrete product based credit that applies to all products used in building construction, building phase or process. The new tools products in any construction undergoing interior fitout and existing building are; ‘Design and As Built v1’, ‘Interiors v1’ and Green Star certification, including skylights, refurbishment. In effect, all products ‘Performance v1’. glazing, screens, façades, windows and made by AWA members are now able to doors, operable walls, glazed partitions, gain credits that will give them more sales The ‘Design and As Built v1’ tool covers window film and even sealants. It is also the leverage for all Green Star projects. base building construction at the ‘Design’ first time that general construction products phase and after completion (but before have been able to assist projects gain Green How big a deal is that? Well, 374 projects occupation), i.e. ‘As built’. Buildings can no Star ratings. were ‘registered’ and working to achieve longer trade on the ‘Design’ stage ratings for Green Star ratings within the Green long periods and must obtain the ‘As Built’ The ‘MAT-Sustainable Product’ credit Star system early in 2015, with 75 being ratings to continue to use the rating beyond assesses a product based on a tiered score, processed. The majority of projects are two years. At the ‘As Built’ assessment, depends on a product’s related ‘sustainability large commercial offices including 86 projects must prove that they met their factor’. Overall project scores are calculated education projects, 28 multi-unit residential commitments, a great improvement over the within a new sustainable products calculator, projects, 24 retail centres and 19 industrial previous process and one that gives better developed to simplify calculating credit developments, not to mention libraries, club security to manufacturers included in the points for a large diversity of products and houses, retirement living developments, design phase commitments. product rating levels. Products are awarded restaurants and two new hospitals. In due scores on gaining the attributes in this table. course, all will be looking for windows The ‘Interiors v1’ tool is for interior projects and doors with many looking for skylights, and includes all tenant and interior fitouts window film and other glazed products. So including operable walls, partitions, doors targeting Green Star projects is a major and hardware. commercial opportunity and one that could

David is CEO of Global GreenTag International Pty Ltd and Program Director of Global GreenTagCertTM a life-cycle assessment based ecolabelling and product rating program. He is a multi-award winning chartered architect specialising in green building design and a world renowned green materials expert with over 35 years experience in sustainable development. He has been voted one of Australia’s Top 50 Green Leaders and in the Top 100 Sustainability Leaders Globally.

6 Australian Window Association Winter 2015 Recognised Third Party Certification 100% (e.g. Global GreenTag) to Level A Recognised Third Party Certification 75% (e.g. Global GreenTag) to Level B Recognised Third Party Certification 50% (e.g. Global GreenTag) to Level C Environmental Product Declaration (EPD) 50% (e.g. Global GreenTag) - Specific Environmental Product Declaration (EPD) 25% (e.g. Global GreenTag)- Generic Approved Product Stewardship Program 50%

In case you’ve never heard of them, Environmental Product Declarations are summary Life Cycle Analysis (LCA) reports undertaken in accordance with ISO 14025, ISO 14040 and IS0 14044. They provide LCA consultants with the numerical information to feed into whole project LCA reporting.

This concept of whole project LCA reporting forms another common credit to both ‘Design and As Built’ and ‘Interiors’ tools as either an ‘Alternative Pathway’ (Interiors rating tool) or in addition to the Product Sustainability credit in the ‘Design and As Built’ rating tool.

The new ‘MAT-Life Cycle Impacts’ credit requires a project LCA to compare the whole of life performance of the project to a benchmark project. To do this, projects like Lend Lease’s Barangaroo require product EPDs from manufacturers. Hence, to gain sales in Green Star projects when they reporting as part of the certification. Global The benefits of these changes for the decide to undertake the Life Cycle Impacts GreenTag is the only one stop certification industry is that it has simplified the Green credit, manufacturers will need to need that covers all your product needs and the Star application process and fixed many of to provide an EPD. To have bases covered only recognised third party certification the concerns of the ‘old’ Green Star tools. under both credits, it is wise to consider program that can help your product comply For example, the ‘As Built’ tool now requires certification by a recognised third party with each of the new credits. invoice based evidence of purchase and it is certification scheme in addition to creating a therefore harder for a builder to substitute product EPD. This means Global GreenTag Certification specified products at the last moment can assist all AWA member products gain and still retain the desired rating. If you Fortunately, Global GreenTag’s GreenRate credit relevance and sales leverage in these have a greener window or glazing solution, certification program is recognised for Levels new Green Star® rating tools including: leveraging your sales potential with Green A, B and C of the Sustainable Product credit Skylights, Glazing and Screens, Façades, Star projects can add value to your brand and the GreenTag LCARate certification Windows and Doors, Operable Walls and and bottom line. program provides low cost LCA and EPD Glazed Partitions.

Winter 2015 www.awa.org.au 7 compliance

THE CHANGING Exploding glass panels, water STATE IN damaged interiors, incorrect sizes, faulty electrical cables, AWARENESS non-conforming wall panelling, fraudulent certificates... OF BUILDING PRODUCTS We know it started a number of years ago, but where will it all end? COMPLIANCE

he AWA team windows and doors for these buildings tend They pointed out that industry is already tracey have taken to be consistent in dimensions throughout doing a lot towards addressing the problem gramlick Tan average of all the levels - lending this market to high in building an extensive array of third 170 technical calls volume importation on a per project basis by party product certification schemes of AWA Executive per month since the builders and import suppliers. varying quality and scope. Some industry Director beginning of 2015 associations, such as the AWA, even and another 20 In a media release on 4 May 2015, following have accredited inspection and auditing requests per month a building fire in Melbourne, the CFMEU processes. The MBA wrote a letter of for mediation, reports or inspections. That’s called for import restrictions to be slapped thanks and recommendations for the federal about nine per day a small team of five on companies found to have manufactured government to consider the following experts listen to, research and respond to building products that do not comply with immediate steps towards a solution: amidst a myriad of other responsibilities Australian Standards. they undertake on behalf of industry and Government endorsement and common members. Roughly half of these requests The AWA has responded to many projects, labelling of existing third party product are from non-members such as certifiers, committees and requests for articles and certification schemes that meet the following builders and homeowners and at least two interviews specific to this issue for our minimum requirements: per day are about potential non-conforming industry at the state, territory and federal a. Accredited through the JAS–ANZ. products. levels. b. Includes product conformity The CFMEU recently published a submission In April, I was invited to join the QLD MBA requirements for type or batch (ongoing) regarding government procurement at their meeting with Hon. Karen Andrews testing to Australian or International procedures, highlighting that the Australian MP, Parliamentary Secretary to the Minister Standards as appropriate, as well as a Government is a significant influencer in for Industry and Science, to discuss the process for ongoing, periodic auditing. the building and construction industry as an prevalence of non-conforming products as a c. Undertakes market surveillance to important consumer and funder of projects. major concern for the Queensland building identify and weed out fraudulent activity. It needs to play a leadership role by ensuring and construction industry. The key concern that imported, non-conforming, sub- being for consumer safety and better This year’s changes to the AWA standard building products and furniture are support of industry in meeting its obligation Accreditation Program have been never used in Commonwealth funded and to provide buildings that are safe. applauded by manufacturers and the market capital supported infrastructure projects. No surveillance part, including the physical matter how cheap the product is, if it does All present shared a broad consensus of the testing of products purchased from the not conform to certain critical Australian urgent need to reform the current system market place. Commencing in June, this Standards, it cannot represent value for to provide specifiers, purchasers, installers will underpin a move to address product money. and certifiers with a clear mechanism to conformity concerns and has been well determine whether products are fit-for- received by governments and regulators They stated that the amount of non- purpose as defined under the National spoken to. conforming imported windows, doors and Construction Code. other glass and aluminium based products Let’s face it; when a decision is based on including glass curtain walls, balustrades and More must also be done to remove non- price only and fitness for purpose and whole balconies, aluminium and glass ‘shopfront’ conforming products at the point of sale and of life costs are not adequately taken into products on the Australian market has to proactively identify and remove from our account when procuring window and doors, reached epidemic proportions. Non- buildings non-conforming products that slip the impact can be negative on safety of the conforming product is most prevalent in the through the net. Collectively, we need to fabricators, installers, certifiers, consumers high rise residential and office market as the send out a message of ‘not on our watch’. and the public and the long term asset value.

Image: Tracey Gramlick with the Hon. Karen Andrews, Parliamentary Secretary to Minister for Industry and Science, and Brent Davis, MBA.

8 Australian Window Association Winter 2015 AWA State Conferences 2015

Whether you manage your own business, work in management, sales, operations, customer service or any area within the window industry, participation in the 2015 State Conferences will enhance your knowledge and professional skills. The program consists of an afternoon of business sessions followed by dinner.

Queensland: 26 June Novotel Sydney Manly Pacific

New South Wales: 10 July Novotel Brisbane

Western Australia: 17 July Matilda Bay on the River & Royal Perth Yacht Club

Claire Madden John Bygrave Proudly sponsored by Director of Research, Group Strategy & McCrindle Research Planning Manager, CSR (QLD & NSW) (WA)

To book and view the full program for each event, visit www.awa.org.au/events/category/state-conferences

Winter 2015 www.awa.org.au 9 case study | paarhammer

bass strait 8.8

t was after spending time at the award winning Saffire Freycinet Resort in Perched high on the edge of the north coast of Tasmania overlooking the ITasmania that the clients made their blue waters of Bass Strait, sits a modern and tranquil 8.8 star family home. decision, as designers and owner-builders, to select Paarhammer as their window and door supplier. This was a project where case the extra-large triple glazed glass units breathtaking views took centre stage and position with a multi-point locking system - were delivered directly onto site by Viridian. the power of architecture and design featuring locking pins all around the frame. The glass was then installed on site after the demonstrated what is possible. These very narrow vertical windows have flyscreens while the large fixed windows frames were put into place. frame the view without interruption. With their own stunning location in mind, This was a challenging project due to the and with consideration to the environment, location as well as the extremely high wind the family decided to use Paarhammer triple Facing extreme winds of up to 150 km speeds. But with U-values of 1.0 to 1.8 and glazed products to increase their comfort per hour, the giant lift-slide doors are low air infiltration of 0.05 to 0.3 for openable level within the house by reducing extreme manufactured with a unique airtight framing windows and doors, the best solution was temperature fluctuations. design, incorporating multi-level rubber seals, ultimately eliminating drafts. Extremely achieved. low air infiltration of 0.3 was a prerequisite A wall of triple glazed Paarhammer fixed for use in such an exposed location. Motivated by the superior insulating glass units, combined with some openable properties of triple glazed windows, the lift-slide doors, allows the sweeping views clients specified R 4.0 Insulation in the of the land and water to be enjoyed all year The Victorian Ash timber windows and walls and ceiling with additional R 2.0 under round, day or night. doors, have been sealed with a clear finish on the interior, enhancing the beauty and the Cliplock roof and a polished concrete warmth of the timber, and painted on the floor over Waffle Pods with in-slab hydronic To enhance the wide unbroken view, while exterior to suit the architecture. heating. also incorporating air circulation, tall narrow vertical windows were installed adjoining This has resulted in an Energy Rating of 8.8 floor to ceiling expanses of fixed glass. These Manufactured at the Paarhammer factory stars, enabling the clients to now enjoy their ingenious venting windows have a casement in country Victoria, the windows and doors unique home and stunning views in extreme opening that allows a controlled air flow together with a glass lifter, were loaded on comfort. into the home. The windows are locked into a truck and travelled overnight on the Spirit of Tasmania. Usually factory glazed, in this

For more information visit paarhammer.com.au

10 Australian Window Association Winter 2015 Winter 2015 www.awa.org.au 11 economy

Population Clock Harley Dale australia’s population has doubled in the last HIA Chief Economist 50 years. where to now?

was born in 1968. At that time, Australia should the population grow by? Should it One way of ameliorating the ageing of the had a population of just over 12 million be a mere trickle? Should we have a ‘big population and the impact it understandably Ipeople. In an absolute sense that was Australia’, whatever that ill-defined term has on the working age ratio is, of course, a very substantial number of people at might actually represent? Should we just immigration. Immigrants tend to be younger the time. The growth rate of Australia’s allow Australia to add modest numbers to on average than Australia’s resident population in 1967/68 was 1.8 per cent. its population each year? population. Therefore, any discussion about Australia’s future population growth needs to In 2013/14, the latest period for which include a frank and adult conversation about “How fast do we information is available, Australia’s the average level of net overseas migration population increased by 1.6 per cent to 23.49 want the standard of we should aim for. million. That means Australia had nearly living of our children, double the population of 46 years ago and grandchildren and In recent years, we’ve added high numbers also a substantially higher standard of living. of people to Australia’s population due to great grandchildren to The population growth rate for 2013/14 was - historically fast natural population growth, slower than the 1.8 per cent growth recorded grow?” and especially because of high net overseas in 2012/13, but that 1.6 per cent rate migration. Net overseas migration hit a remained well above the long term average. record high in the 2000s cycle, reaching Note that 1.8 per cent was the population an annual level of 316,000 people in 2008. growth rate in 1967/68. These are important questions for Australia, The current cycle for net overseas migration but they are the tip of the iceberg. An (which is past its peak) was the second Australia’s population has been growing informed discussion about Australia’s highest on record with a high of 237,500 since federation and, at times, the pace has future population growth needs to people over the 12 months to September been quite fast. include consideration of the interaction of 2012. population growth, and the sources of that In the late 1960s, there was no talk of the growth, with a range of other factors which What future levels of net overseas migration challenges of an ageing population. That will have an impact on Australia’s future could look like and what they mean for challenge was still ahead of us and indeed economic growth and level of prosperity. growth in Australia’s economy and standard wasn’t elevated to a level of public scrutiny Let’s just consider one prominent question of living need to be a key focus of a wider until the then Federal Treasurer, Peter related to the size of Australia’s population: policy discussion around population. That Costello, presciently raised the issue in How fast do we want the standard of living discussion currently doesn’t exist. the mid 2000s. It is also the case that in of our children, grandchildren and great- the 1960s arguments against an expanding grandchildren to grow? Note also that Australia’s future population population were less shrill than they are growth rate, levels of net overseas migration now, although regardless of whether those Back in 1968, when Butch was kidding with and increase in standard of living have a arguments were justified or not, they were Sundance, the proportion of the working crucial impact on how many new homes probably more informed than they are now! age population was over seven. In other Australia will need to build over the next words, there were seven people of working 35 years. HIA’s Housing Australia’s Future In contemporary Australia, population age to support each Australian aged 65 research released last year comprehensively growth is a vexed issue. We live in an ‘ageing years and over. That ratio is now sitting addresses that new home building question. world’, but the complex realities of that at 4.5. The official projection in the 2015 We’ll take a step through that research in the world and the challenges it presents to Intergenerational Report released in March context of the Intergenerational Report in Australia’s future standard of living are not is that the ratio will drop to 2.7 by 2055. the next issue. fully outlined, much less debated. How much That’s a massive decline.

12 Australian Window Association Winter 2015 people

Emerging Trends in Talent Search

lolly shop is closed; you can only get them best get cracking or connect with someone David Esler over the internet; your choice is limited and, who is well connected in your space. Now you know, it’s not quite the same as it used is the time when you need to tap into the Principal, Kaizen Executive to be. ‘passive’ recruitment market. In Australia, just fewer than 80 per cent of professionals Well, you had better get used to it because consider themselves to be ‘passive’ in on’t you know it. The world continues times have a changed, you know! The first their approach to their career and to gain to evolve at such a rapid pace that if issue that seems to have been around for access to these professionals, you must be Dyou blink, you will miss the next trend, quite some time now, but gets labelled connected. I know, next question, so how do no matter what industry or profession you a different name each year, is our ‘skills we get connected? are in. It is no different in the talent search shortage’, with this year no different, now sector. I thought that it was probably timely becoming a ‘super skills shortage’. According Firstly, you need to talk with your to spend a bit of energy updating you on to recruitment firm Hays, while employers prospective audience through the medium some of the newer trends in recruitment and are ready to start hiring more employees in that ‘they’ want to be spoken to by, such as talent search so that if you are engaging in the next year or so, they will find it difficult Mobile Recruitment. Up to 72 per cent of your own staff recruitment, you will be up to secure the qualified candidates they active candidates and 62 per cent of passive to date with some of the changes that are need for high-profile or technical positions. candidates now use mobile devices to happening. I will also give you some insight One sector that will specifically struggle is research and apply for positions in a mobile- into the challenges that are being faced construction. This coincides with a building optimised format. They are also active in across the industry and some of the tips that boom that is expected to continue this year, searching and watching business for signs may help you find that next all important as developer’s ramp up high-rise inner-city of their next opportunity. A simple start is staff member. apartment projects and as interest rates to ensure that if you are posting anything continue to drop. on job boards, websites or social media that How many of you, when you begin the it is written ‘mobile-optimised’. To you and process of looking for a new staff member, As such, many businesses will need to me that means short bullet points that are just whack a hurriedly constructed re-evaluate their existing attraction and straight to the point. Don’t waffle on with advertisement up on seek.com or one of retention policies to ensure they are capable long sentences and motherhood statements. the other talent websites and then sit back of attracting and keeping the best talent. But They are not interested and don’t take the and wait for the candidates to start flowing this is not going to be as easy as it sounds time to read them anyway. through the door? And, yes of course they because the balance of power has now do. But then you start to scratch your head shifted. The last area that I wanted to touch on is and ask yourself ‘Where have all the good social media and the online job boards. candidates gone?’ If you are lucky, you So what does that mean, balance of Social professional networks are the fastest will get a candidate or two that somewhat power? In an article written by Recruiting source of quality successful hires globally resembles the person you think you are Intelligence in January of this year, 83 per and this has increased 73 per cent over the looking for, with some modification required cent of recruiters or employers who have past four years. Social professional networks to either the position or to the person. recruited recently report that the power now account for around 59 per cent of all has shifted away from where it has been successful hires. Interestingly though, a The days have gone when you could place an for years, the employer, and is now in the very large proportion of these successful advertisement on a job board (electronic or, hands of the candidate. In a candidate- hires come from that passive market. So get the old fashioned way, newspaper) and you driven marketplace, ‘traditional recruiting connected! would receive a multitude of candidates that approaches’ simply stop working. Well, you matched exactly what you were looking for... say, now what do we do? So now that you are up to date and you with your eyes lighting up and you become know where to look, happy searching. And as like a hyperactive child, alone in a lolly shop If you have not been building your networks always, if you find yourself in a bit of a pickle, not knowing which one to choose. These in your specialised field, then you have either give me a call. days the analogy of this would be that the

For more information, contact David on 0420 905 580 or visit his website at www.kaizenexec.com.au

Winter 2015 www.awa.org.au 13 ask the expert

Glass Selection Checklist

1 2

Getting the fundamentals Build your lighting and right, at design stage climate control needs around your performance windows Of all the elements that go into a house, windows are uniquely powerful and important in creating a comfortable, appealing and liveable home. The glass In addition to controlling and increasing selection choices made at the design stage the amount of natural light in our home, will shape the way homeowners use and performance glass offers a variety of enjoy their living space on a long term basis. features which enhance different elements of our home life including space, security, To get the most out of your home’s potential temperature, comfort and property value and to decide your specific glazing needs, so it’s important to consider the following involve your building designer, architect, points: builder, window or glass supplier early in the process. With the design and selection of high performance glass, can you reduce the Good home design is crucial to ensure size of the mechanical heating and cooling maximum natural light levels throughout units? the year and the right size windows in the correct place with suitable glazing is the key Given the window sizes and their positioning, to achieving this. what electrical lighting options exist?

Remember to use your knowledge of glass Can you reduce the number and type of and how it provides greater design flexibility interior lights, external lighting and feature to overcome site issues – such as poor lighting? orientation, reflective surfaces, shadowing, overlooking by a neighbouring property, Do the types of windows and glass specified proximity to major roads or thoroughfares. allow you to maximise natural light levels in the home? To get a good light balance, use windows from several directions. Do the types of windows and doors specified allow you to maximise natural ventilation, access to outdoor living areas and the ability to ‘partition’ air conditioned or heated spaces?

14 Australian Window Association Winter 2015 3 4

Finding the right product for the right application Make sure you get exactly what you paid for

Do east and west-facing or glare-exposed windows feature toned and Low E solar control glass? Make sure your glass selection is clearly indicated by name on specification For cooler climates to allow passive solar heating in winter to naturally warm your home, drawings and your window schedule. Even consider using appropriate summer shading in combination with Viridian SmartGlass™ on apparently similar products from different northern orientations for superior insulation and less solar heat reduction. manufacturers may not offer the same performance levels. Inadequate specification The benefits of using a performance glass product like Viridian’s new LightBridge™ which can lead to inappropriate products being offers a combination of insulation, security and noise reduction properties for domestic used that don’t meet intended performance windows, is that it allows homeowners to achieve expansive areas of glazing in their home or may fail regulatory requirements. but also helps keep out noise, intruders and damaging UV light offering ‘Sanctuary’ from the outside world. Ensure windows are installed as per manufacturer’s instructions with required Remember that different windows around a building demand different performance levels, so weather sealing to combat air leakage and make sure to choose the glazing solution that best meets the building’s various requirements. ensure good operation. For example, a product like Viridian’s LightBridge™ is available in two upgrade options, Sanctuary level 1 and Sanctuary level 2. Sanctuary level 1 is a laminated Grade A safety glass. Look for the WERS energy rating and testing It offers enhanced security, near-complete elimination of UV rays, and a modest level of noise system for windows. control, and Sanctuary level 2 has all the benefits of Sanctuary 1 but with greatly enhanced noise control. These Sanctuary upgrades allow you to easily tune your windows to specific Check that all safety glass is appropriately needs or issues for certain rooms or areas of your home. marked on each piece of glass to confirm compliance to Australian standards. Remember, Viridian LightBridge™ double glazing isn’t just for cold climates. Air conditioning is an energy intensive process – any reduction in the load of your air conditioner will have a Check that your glass selection has been positive impact on your energy bills. installed in the windows and ask for evidence from your builder or window Consider the range of other glass performance features available that can be utilised in each installer – this will be important not only for area of your home – security, noise reduction, self-cleaning (especially for inaccessible glazed your peace of mind, but also for valuing your areas) and privacy screening. home at future resale.

Viridian recommends that any glass product selections should be viewed in application; always consult your window or glass provider or glazier for advice on specific designs and applications.

Images: (left) Butterfly House, Viridian; (top) One Central Park, G.James Glass & Aluminium.

Winter 2015 www.awa.org.au 15 workplace health and safety

Consultation let’s talk about whs

Maureen + Kyne 0°

Maureen Kyne and Policy & Employee Risk Injury Record Environmental Associates Planning Management Management Management Management Management

What is Consultation? Why is this important? When and how should Consultation take Place? Consultation is one of the most important Under the WHS Act, each team member • In the identification of hazards and processes in compliance with WHS has the responsibility to create and maintain assessment of risks. Legislation. Put simply, it’s the act of sitting a safe working environment, so it really down with your team members and having is a team effort. The company must help • When making decisions about ways to an open two-way conversation about the facilitate this. eliminate or minimise those risks. application of WHS within the workplace • When making decisions about the and further, how this information and Each team member must (as is reasonably adequacy of facilities. views on WHS are communicated, shared, practical) contribute to these discussions, • When proposing changes that may affect exchanged and considered. co-operate in implementation and co- health and safety. ordinate safe practices with other team • When making any decisions about health members. and safety.

What do I need to know about Workplace Consultation What is involved? in 30 seconds? • Contacting individuals and discussing the • You need to involve your team in activities aimed at providing a safe work place. relevant health and safety matters. e.g. Identifying hazards, assessing the risks and implementing control measures to • Sharing information relating to the reduce the likelihood of injuries. matters. • You need to communicate your efforts in providing a safe work place with workers • Finding out what the other team under your control. members know about the WHS risks and • You must involve the workers in decision making processes on WHS matters. control measures. • You must document all communications and efforts. • Planning who is responsible to control the • You must constantly review processes and involve workers in the review. risks.

For more information, contact Maureen Kyne: t. 1300 136 146 m. 0437 022 246 e. [email protected] w. www.maureenkyne.com.au

16 Australian Window Association Winter 2015 297BWINDOWSDOORS_Layout12/18/1410:10AMPage1 DOOR and WINDOW REPLACEMENT HARDWARE

What are three things I can do right now? 1. Engage your workers in identifying the hazards related to your activities, plant items, hazardous substances and places of work. 2. Get input to help develop control measures, procedures and policies.

3. Induct, train, communicate and record with workers on the above points.

How to manage your Consultation process

Managing the meetings and the information gathered in your meetings is the next critical step. It is mandatory that this information can be provided at any time if called upon.

This can be done offline through keeping records of all meetings that occur in a centralised filing system (either a shared folder on the network or a filing cabinet) and through correctly keeping • Screen Wire, Supplies, and Tools notes on staff inductions (again stored with your HR files, either via • Storm Door and Window Supplies paper trail or on a computer). • Commercial Door Hardware What I recommend for my clients is an online product called • Insulating Glass Supplies and Tools Online WHS. You can download the Meetings Register in the Online WHS Management System - it is fantastic for demonstrating • Patio Door Hardware WHS compliance and excellent business practices, and it is yours • Home Security Hardware today free of charge. • Residential Window Hardware The Meeting Register manages all aspects of the consultation • Shower Enclosure Hardware process to schedule meetings, invite attendees, build agendas, record minutes, actions to follow up on and responsibilities. OVER 700 PAGES OF DOOR AND WINDOW REPLACEMENT HARDWARE It provides an excellent demonstration of your commitment to Get our new 83R DWH DOOR and WINDOW a safe workplace and WHS compliance. REPLACEMENT HARDWARE Catalog. Order, View or Download at crlaurence.com.au Many of our clients have told us just how much it has helped them. You can get more from your Meetings Register by applying it to other sections of your business. ® AUSTRALIA 4

A 1

crlaurence.com.au / 3 _ B

C . R . L A U R E N C E O F A U S T R A L I A 7 9 2 B

Each edition Maureen Kyne brings you advice and strategies for ensuring A PHONE: 1 800 424 275 FAX: 1 800 813 013 J your company is compliant with IR, HR and WHS legislation.

Winter 2015 www.awa.org.au 17 Barry Urquhart 7 Unmissable Keynote: Business Warfare A dynamic, high-impact presentation on effective and malleable strategic planning which applies the Events principles of warfare to business and marketing planning. All four strategic options can, typically, be 1 developed by businesses being: • Offensive Shar Moore • Defensive Women in Windows Breakfast • Flanking at Fenestration • Guerrilla Uncovering the top secrets used by Oprah, Richard A fun and interactive learning experience tailored Branson and every successful entrepreneur globally, Australia 2015 specifically to the needs of the window industry. Shar shares the top strategies used to find and live 2 your true purpose in life every day and have a ball doing it! Crocosaurus Cove Yes people, you can have your cake and eat it too! Your Casual Dinner Y must be big enough to pick you up off the bathroom Conference & floor, as let’s face it, most entrepreneurs end up there Join us for a memorable casual cocktail evening of at some point during their journey to success. delicious native Nothern Territory food, fine wine and Exhibition mingling with the local wildlife at Crocosaurus Cove, Darwin’s ultimate urban wildlife experience. 3 Who will enter the ‘Cage of Death’? Can they last Trade Exhibition fifteen minutes with a five metre crocodile at feeding time? Don’t miss this once in a lifetime event. Get your Schmooze on

A major component of Fenestration Australia, the Exhibition attracts exhibitors from the fenestration Darwin Convention Centre 4 industry, both within Australia and overseas. 16 - 18 September 2015 Darwin Convention Centre Hall 2 will be the focus 2015 Design Awards of activity and the prime networking area for both The Australian Window Association (AWA), Australian 2015 marks our first excursion to Darwin. This year’s delegates and exhibitors outside sessions. A true Institute of Surface Finishing (AISF) and Skylight theme, Uncharted Territory, reflects our aim to Celebrate the Industry meeting point and a wonderful opportunity to rub Industry Association (SIA) invite you to attend their broaden the scope of the program to become a source elbows with key industry decision makers. Accompanied by pre-dinner drinks, the AWA, AISF and Annual Fenestration Conference and Exhibition to of information, training and networking opportunities SIA celebrate the talents and innovative achievements be held at the Darwin Convention Centre, Northern that previously did not exist for our industry. of the Fenestration Industry and provide recognition Territory, from Wednesday, 16 September to Friday, 18 of members that excel in their field in this professional September 2015. Fenestration Australia 2015 aims to be a melting pot for 5 showcase. the industry, providing a platform for the introduction Fenestration Australia 2015 is the largest gathering of of new innovations, technology and work practices Gala Dinner Don’t forget that you have to be in it to win it! organisations associated with the fenestration industry, while addressing key issues that affect the industry, Finish the conference in style bringing together 200-plus delegates from right across all set against the backdrop of a fun and informative the value chain; manufacturers, product designers, as networking environment. The most anticipated event on the social calendar will well as suppliers and associated service industries. be the spectacular finish to a great Conference. A We look forward to your participation in Fenestration scrumptious three-course meal will be followed by a Thanks to the involvement from other industry Australia 2015 and your help in continuing to grow this vibrant local band. Let down your hair and kick up your associations, the event will provide you with event and support for the industry. 6 heels on the dance floor. unprecedented access to the largest gathering of Welcome Reception window industry decision makers. The Conference Team Conference Kick Off Early Bird Registration closes June 30. To register visit www.awa.org.au/conference-information Kick off the conference with a warm welcome to Darwin. Unwind and network with peers and fellow delegates in a pleasant, informal setting. 7

18 Australian Window Association Winter 2015 Barry Urquhart 7 Unmissable Keynote: Business Warfare A dynamic, high-impact presentation on effective and malleable strategic planning which applies the Events principles of warfare to business and marketing planning. All four strategic options can, typically, be 1 developed by businesses being: • Offensive Shar Moore • Defensive Women in Windows Breakfast • Flanking at Fenestration • Guerrilla Uncovering the top secrets used by Oprah, Richard A fun and interactive learning experience tailored Branson and every successful entrepreneur globally, Australia 2015 specifically to the needs of the window industry. Shar shares the top strategies used to find and live 2 your true purpose in life every day and have a ball doing it! Crocosaurus Cove Yes people, you can have your cake and eat it too! Your Casual Dinner Y must be big enough to pick you up off the bathroom Conference & floor, as let’s face it, most entrepreneurs end up there Join us for a memorable casual cocktail evening of at some point during their journey to success. delicious native Nothern Territory food, fine wine and Exhibition mingling with the local wildlife at Crocosaurus Cove, Darwin’s ultimate urban wildlife experience. 3 Who will enter the ‘Cage of Death’? Can they last Trade Exhibition fifteen minutes with a five metre crocodile at feeding time? Don’t miss this once in a lifetime event. Get your Schmooze on

Winter 2015 www.awa.org.au 19 doric racing

the story so far

Doric Products isn’t just all about door and window hardware. Since 2004, it has been involved with some of Australia’s leading motorsport teams and personalities as part of a strategic marketing plan to reach new audiences

in Australia and across Asia Pacific. Image: Erebus team celebrating a win at the Perth 400 in May.

or 2015 and 2016, Doric has partnered female team owner in V8 Supercars and also “Sharing the win with loyal sponsors such with V8 Supercar newcomer, Erebus the first female team owner to win a Bathurst as the team at Doric makes it even more FMotorsport, while still continuing 12 hour event. The colourful businesswoman rewarding. Doric are long-term personal its long term relationship with Bathurst became famous for her straight-talking, sponsors of mine and I was thrilled when Champion, Will Davison. quirky style and changed the V8 Supercars they extended their involvement to include landscape forever. sponsorship of the Erebus team. Doric are While its history is short, Erebus Motorsport passionate about motorsport and committed has become one of the most talked about Building two brand new V8 supercars from to sharing this journey.” teams in Australia since it burst onto the scratch was no easy task. Working around a scene just four years ago. And its star driver, new body shape and creating a brand new Davison’s win at Barbagallo Raceway on May Doric Ambassador Will Davison, continues to engine for the series, the team has gone 3 came down to the wire after an enthralling raise the bar for the young team. through their fair share of development battle with V8 legend Craig Lowndes. woes. Davison maximised the team’s strategy to After an intense 12 month development conserve his tyres and was able to slip past period, Davison recently scored his first race The potential of the Mercedes Benz E63 Lowndes with just a few laps remaining. win with the team. While it certainly wasn’t AMG racer has always been clear, but finding his first V8 win, the experienced racer rates the balance between speed and reliability is “I’ve done countless interviews about our the victory one of the most rewarding of his a monumental task. However, Erebus have win at Perth since Sunday but I’m still not career. The success has shone the spotlight proved they are on the right track, taking really sure how to verbalise how I feel about on the team and has them tipped to be their first V8 Supercar race win last year and that moment,” says Davison. challenging the big guns for the top spot on increasing the outright speed of the cars the podium again this year. rapidly over the last 12 months. “While the win is very rewarding personally, it’s the culmination of the entire team’s hard Erebus began life in the Australian GT The team showed it really means business work. I’ve been working really hard and it’s Championship, when team owner, Betty by signing V8 frontrunner Will Davison in been a tough start to the year but the entire Klimenko, became the first person outside of 2014. Davison brought a swag of top ten team is there with me. We’re not shy of a Europe to purchase an SLS AMG GT3 race finishes and a pole position for the team last challenge and we’ll keep pushing to make car. In 2012, the GT team expanded to two year and is tipped to go even bigger in 2015, sure we get back on that top step of the SLS Gullwings and widened their interest already stealing a race win in Perth. podium again and again. in the Australian motorsport landscape, entering the Aussie Racing Cars Series. But Davison has raced for some of the biggest “The race itself was perfect and I couldn’t it was at the end of 2012, the squad was and most successful teams in the sport, ask for a better finish. As the laps were elevated to worldwide fame, announcing its but says seeing the hard work behind the winding down, we were running on softs and plans to bring the Mercedes Benz nameplate development of a new team payoff is very you never quite know what they’re going to V8 Supercars. fulfilling. to do. I was totally focused on holding onto second position behind Craig Lowndes, Taking over one of the most successful teams “I’ve been very lucky to drive for some of looking after my tyres and agonising over in Australian Touring Car history, Stone the biggest teams in the sport, but I really every tiny detail on track. With about eight Brothers Racing, Erebus vowed to bring a wanted to take on this new challenge. Erebus laps to go I decided it was time to have a whole new approach to the V8 Supercars is a new team and we’re developing a new crack. By then I knew no one was on our tail Championship. And so they did. car. I can’t really express how amazing it has so I didn’t have much to lose. been to be a part of that process. To see and With the introduction of the Car of the feel the results of all the hard work lately “A finish like that really is the icing on the Future regulations to the V8 category, has been unreal. And now everyone else has cake. We raced for it and we earned it; that’s Erebus fielded two Mercedes-Benz AMG seen that too. It’s something the whole team the ultimate satisfaction for a driver. It’s why E63 V8 Supercars throughout the 2013 should be very proud of,” Davison said. I do this sport and why all the blood, sweat season. That year, Klimenko became the first and tears are completely worth it.”

20 Australian Window Association Winter 2015 The NEW Twin Chain-winder (TCW) from Doric is a revolution in Features the area of Awning Window control which is sure to change the way windows are specified. • Self restriction to an opening distance of approx 105mm

• Removable chain from sash plate to aid installation and to assist in This innovative, unrivalled and unique hardware device delivers cleaning – “ Chain Release” a solution to the growing trend of large awning openings with a • Suitable for use on both Residential and Commercial applications product that delivers ultimate window control. • Tested and surpassed Neutral Salt Spray Testing in accordance with AS2331.3.1 Following on from yet another industry leader, the Doric TCW allows for easy operation and installation in a secure key lockable • Supplied with a Stainless Steel chain as standard configuration, combined with a stylish and easy to use large • Available with either “5 pin” or “ 6 disc” cylinder locking fold down lever delivering manual window control where other mechanism products cannot.

Suitable for use on standard residential openings but where this hardware comes into its own is large awning windows.

Visit www.doric.com.au/product/dn400_twin_chainwinder for more details.

Winter 2015 www.awa.org.au 21

DN400 Chainwinder Ad_2015.indd 1 25/05/2015 2:13:32 PM marketing

10 Steps to Writing Your Social Media Marketing Plan

Stephanie Dale Managing Partner DMC Advertising Group

here’s more to writing a social medial 1. Set up Your Company Website and Blog marketing plan than simply setting Surprisingly, many people miss this important social media marketing strategy step when up a Facebook page; especially if you T writing a social media marketing plan. Instead, they put all of their marketing endeavours rarely contribute to it. In fact, the act of on their social media pages. This is a big mistake. Your website, and its accompanying sitting down and writing your social media blog, help you create your brand identity. Everything from the colours you use, your font marketing plan is often more important style and your content establishes ‘Brand You.’ This is a key step in creating a social media than the strategy itself. The strategy-writing marketing plan. process forces you to develop and define your brand identity, identify your most likely 2. Create Personal and Professional Social Media Pages client base and determine the best way to Although the rules of social media networks are constantly changing, most websites will connect with them. Traditional advertisers only let you have a professional page when you have a personal page. That’s actually a talk at people. Social media marketers good thing. Once you make personal connections with people, you can refer them to your engage and talk with them. professional page without feeling like a spammer when creating a social media marketing plan. Start with the major networks, such as Facebook, Twitter, LinkedIn, YouTube and Google+.

3. Link Your Blog Content to Your Social Media Pages However, don’t just link to the article. Write a paragraph to introduce the topic and ask questions that will spark discussion. Warning: You turn people off when you only post about your business. Write a list of other types of topics your connections would enjoy. You’ll find this to be a beneficial part of your social media marketing strategy.

4. Identify Your Audience and Build Your Tribe Notice the words ‘audience’ and ‘tribe’ in lieu of ‘customer’. Your audience might simply enjoy your writing style and the topics you choose to discuss. A tribe, one of the newer social media buzz words, is a group of people who share similar interests and passions. Neither your tribe nor your audience may start out as potential clients, but they might have associates and friends who require your services. If, in the future, they do need your product or services, they will be more likely to turn to someone they know.

For more information, contact Stephanie: t. 02 9912 4400 e. [email protected] w. www.dmcadvertisinggroup.com.au

22 Australian Window Association Winter 2015 5. Find the Favourite Social Media Sites of Your Tribe and Audience Although you should create an active profile across all social networks, when writing your social media marketing plan, create a spreadsheet and note where your tribe and audience members spend most of their time. This is where you should aim your major marketing focus. Your spreadsheet should also include which topics encourage the most conversation. This reveals a good deal about your potential clients. One social media marketing blooper to avoid is to not put most of your energy into a site that contains most of your real life friends. They already know you. Meeting new people is the essence of social media marketing.

6. Use All Types of Media to Create Informative Content Keep abreast of new research and development in your business sector and share it with your connections. Don’t stop at simple written content. A world of photography, video and podcasts is at your disposal. Accumulate ideas that will trigger discussion and arrange online webinars, podcasts and chats.

7. Set Up a Klout Account and Make a Note of Your Score Check the page regularly and make a note of your Klout Moments. These posts, which engage the most discussion, show you the topics that your readers find most interesting. Then, check the left-hand column on the Klout Page. This shows what people perceive as your topics of expertise. If your business specialty does not appear in the column, you need to change your strategy.

8. Set Up a Disqus Commenting Platform On Your Blog or Website When writing your social media marketing plan, you need to consider the people who have no interest in creating Facebook or other social networking profiles. That does not mean that they do not want to comment on your site, other blogs and relevant news websites. Disqus is a commenting platform that works across different online websites. Once you create a Disqus identity, your comments on other sites are stored with a link back to your business website and social media profiles. If people like what you say, you might inspire them and make it easy for them to patronise your business. In an age when everyone is concerned with privacy, while criticising businesses for their lack of transparency, a Disqus profile shows that you have nothing to hide.

9. Create a List of Related Websites And of course, use your Disqus profile to comment on them on a regular basis.

10. Sign up for a Service that Monitors Your Success Or lack thereof. Collect analytics and site statistics and check them regularly. Many free services allow you to track visitor traffic, determine where it came from and the amount of time visitors spend on your page.

Stephanie launched DMC Advertising Group in 1996. It is a full service advertising agency and production house including graphic design, web design, campaign development, corporate branding, strategic development, copywriting, database management, relationship marketing, direct marketing, mail production, print management and sales promotion development, software, and management.

Winter 2015 www.awa.org.au 23 support your awa supplier members

AWA Supplier Members support our industry. Visit awa.org.au and use the ‘Advanced Search’ Let’s get together and support them. feature for your product and service requirements.

Images courtesy of Hanlon Windows, Azuma Design, AW Window Transport and Viridian Glass.

YOUR MEMBERSHIP IS YOUR GUARANTEE OF PERFORMANCE

AWA Members Are peformance tested. Are independently third party accredited. Have access to up to date technical and regulatory information. Have access to quality industry training through the Australian Fenestration Training Institute. Are represented on numerous Australian Standards Committees, the Building Code of Australia, the HIA’s Technical Committee and the Australian Fenestration Rating Council.

WERS Is AFRC and NFRC accredited. Is the only Australian scheme of its type. Means your customers can ensure comparisons are accurate. Means your customers can ensure correct window choice for their climate zone. Join AWA & WERS Provides results for house rating software. www.awa.org.au

24 Australian Window Association Winter 2015 industry skills

Windows And Doors Apprentices Thrive With On-Site Training Options

pprentice numbers in the windows region, has also benefited from the new Glass Skills Australia provides similar industry are increasing with the delivery model and claims the training is services throughout Australia and partners Aon-site delivery training options absolutely fantastic. “This program has with The Improve Group, a Registered provided by Glass Skills Australia. Since opened our eyes to what innovative training Training Organisation, for the delivery of starting operation just three years ago, these models can do for our business. The these programs. programs have tripled the number of people training is first class and the small group enrolling in regional areas to complete training ensures that the apprentices know brisbane based funded short the Certificate III in Glass and Glazing, a what they are doing and can meet the courses qualification suitable for window and door industry standards as defined in the training fabricators and installers. package,” he says. construction industry ohs/whs systems training Each program is custom built to suit the Both employers have enrolled experienced nature of the work undertaken by each existing workers, who did not previously This workshop covers fundamental business, whilst still conforming with have qualifications, and school leavers in Occupational Health and Safety necessary the training package requirements – on their apprenticeship programs. Employer to undertake work tasks within any sector completion, participants are issued with subsidies help offset the cost and leave in the construction industry. It includes their Trade Qualification. employers with a surplus on completion by the identification of hazardous materials, their apprentices. including asbestos, and compliance with As an example, window fabricators in the legislated work safety practices. It does Lismore and North Coast regions of New not cover removal of asbestos, which is a South Wales have saved time and improved licensed activity. productivity with the new training options. work safely at heights Sherilee and Troy Matthews from Lickiss workshops Fabrications, Lismore, recently enrolled three of their staff when they found out newsflash This workshop includes working safely at they did not have to send their apprentices Certificate IV in Glass and Glazing heights with ladders, roof work, elevated to Sydney or Brisbane for block courses. is now subsidised by the New South work platforms, scaffolding and fall One has subsequently completed his trade Wales government for businesses protection systems. The workshop covers certificate following a rigorous ‘Recognition operating in Sydney. working safely at heights on domestic and of Prior Learning’ or RPL process and gap commercial work sites and includes new training provided by Glass Skills Coach, This nationally recognised construction, renovation or refurbishment, David Robertson. qualification, delivered in partnership and maintenance. with The Improve Group, is targeting a “The ability to put on apprentices and have range of leadership roles. them trained on site has had a significant impact on our productivity, with no lost time Our program provides your team with to block courses or disruptions to family and the skills and knowledge of specialist community commitments of the apprentices. and leadership roles including sales, Knowing that David is on site every four production, scheduling and quality weeks allows us to schedule our work more assurance functions in a glass and effectively,” says Sherilee. glazing enterprise.

Kevin Wilson from K and K Wilson – a manufacturer of glass windows and doors Image: David Robertson, trainer/assessor from systems, based in the Northern Rivers To find out more, contact us on 1800 886 269 or Glass Skills Australia (centre) with the team from [email protected] Lickiss Fabrications.

Winter 2015 www.awa.org.au 25 A life in windows – Peter Leeke

Retirement

the Australian environment’s vastness took eighties,” Peter confirms. “Every machine With just over 40 years in the some getting used to. “The physical change had a person allocated to it – nothing Australian Window industry, Peter was massive,” Peter remembers. “We used to like today. As a result of this labour live near the Welsh border, in a village with specialisation, the number of people working Leeke, Technical Manager of a country atmosphere and small cottages. In at Canterbury Windows was phenomenal Canterbury Windows in Clayton, Australia, the horizon was huge everywhere in comparison to today – back then, it was Victoria, retired this May. As a – there was simply so much open space! My simply unheard of to have one person brother-in-law Ron and I used to go shooting working several machines on their own.” respected and trusted industry in South Gippsland, where we essentially expert and long-time member of had the freedom and space to roam As a lifelong technology buff, Peter the Australian Window Association wherever we wanted.” particularly appreciates the industry’s continued embrace of innovative solutions Technical Committee, there’s Peter was hired by Canterbury Windows over the last two decades. “Computers have nothing Peter doesn’t know about (Burwood Timber Mills, as it was then only really entered the industry in the last 15 windows. He discusses his career, known) that same year – and he’s been there or 20 years, and I’ve been heavily involved ever since. “I began in the Machine Shop as with them since the beginning,” he says. “I his passions and the milestones a Wood Machinist,” he recalls. “Soon, I was now manage the software that manufactures he’s observed over the course of a transferred to their milling and re-sawing the windows at Canterbury, which also acts lifetime’s work. operation, working with exposed Oregon as the quoting tool.” beams and producing the components for window manufacture.” This began Peter’s Peter got his beginning in the technical side long journey through just about every aspect of the business when he was approached to eter’s story begins back in 1966, when of the organisation – by his own estimation, create the firm’s IT strategy. “After working he commenced his apprenticeship he’s worked in 16 different positions since in the mills, window production and product Pas a Joiner in England. After making he began. “I got a bit of a ribbing initially development in the mid to late 1990s, Peter the decision to move to Australia in May about being a ‘Ten Pound Pom’ at first … but Jackson, General Manager of Canterbury, 1972, he didn’t waste any time getting his nothing serious,” he laughs. “Canterbury was asked Glen Morgan and myself to design start in the industry. “I arrived here with my a pretty good working environment.” the company’s software program - we had wife Maggie, whom I’d just married the year everything ready to go within six months. prior,” he recalls. “We joined my wife’s sister Before the advent of computing and Later on, we collaborated on the current Val and her husband Ron; our parents made automation, running a major window software program, V6.” the journey to Australia shortly afterwards operation required a great deal more to join us.” manpower than it does today. “Everything The increased use of computers has was very different in the seventies and significantly changed the way things work For someone used to life on a smaller scale,

26 Australian Window Association Winter 2015 on the factory floor. “There’s obviously been were owned by A. V. Jennings, we supplied time,” he says. “I’m a steam engine tragic – a huge move towards computer software everything you would require to build a but not as obsessive as some of my friends, within the industry, as few things are now house, with the probable exception of who have built elaborate layouts that you done manually,” Peter points out. “The rise plasterboard and bricks. Divesting ourselves wouldn’t believe. I’ve even seen entire barns of technology within manufacturing has of all other operations other than windows filled with track…” substantially simplified and streamlined in the late 80’s enabled us to concentrate on the entire window-making process – there’s what we did best – window manufacture.” The mentors that Peter has been lucky far more precision and less waste than enough to have over the years have been there used to be. With so much advanced As a technical guru, Peter has often been central to his success. “Peter Jackson, technology to choose from, window called upon to give advice on the latest General Manager at Canterbury Windows, technology has come along in leaps and developments and updates to the Australian has played a very big role in my life,” bounds from what it was.” Standards. “I was involved in the technical he reflects. “He appointed me Product committee of what used to be called the Development Manager and I worked happily Another area that automation has quietly Residential Window Association, now the in that position for 10 years.” revolutionised is the quotation process, AWA,” he says. “I was there for a number of which is now far more flexible, dynamic and years, and it was a really good experience Peter names two other people who were efficient. “The software makes quoting far that was also quite social. It can be isolated instrumental in his success. “Bill Phillips, easier,” says Peter. “An architect or home working in the back room, so my work with who originally got me into the mills and owner can now get a window that’s exactly the committee often gave me the chance to encouraged me to write the Canterbury right for the task by asking the builder a get out and engage with my peers.” Windows newsletter, and John Edwards series of predetermined questions. It’s a was my other major inspiration – he highly precise yet simple process, which Now that he’s on the cusp of retirement, often boosted my confidence with his virtually eliminates the risk of the glass not Peter is looking forward to spending more encouragement and support, and came to being fit for purpose or components that are time with the extended family. “There are rely on me for many things.” unsuitable for their installation.” our daughters, Sam and Rachel, and our grandchildren, Tommy (6), Jonathan (4) With his role now exceeding four decades, Of the many other changes to the industry and Anika (3),” he says. “It’s great being a Peter is recognised widely as a pillar of the that have occurred over the years, certain grandparent – my wife and I both love it!” Australian window industry. On behalf of all aspects jump out for Peter. “The biggest at the AWA, we would like to wish him all the thing I’ve noticed is how diverse our product Retirement wouldn’t be complete without very best for the future, with many years of lines have become,” he says. “At one time an elaborate (and potentially all-consuming) enjoyment ahead in his new role as a ‘steam we would make only standard-sized Awning hobby, and Peter certainly has one of those. engine tragic’ and again express our sincere windows; now we make every type of “One of my main interests is model railway thanks for many years of valuable and window that can be imagined. When we building, which I’ve wanted to do for a long dedicated service to the industry.

Winter 2015 www.awa.org.au 27 news

mercy centre

This inspirational Aged Care Facility is It was important to have large floor to ceiling This project has won a Master Builders located in Albury, New South Wales, and double glazed fixed and sliding glass doors Association Award for ‘Best Commercial has been designed by JWP Architects. The in these communal living spaces – to meet project from $5 to $10 million’. building is a 60 bed nursing home made up the brief of allowing light and views of the of bedrooms, various sitting rooms, verandah outdoors into the facility. The windows space and television rooms. The activity, and doors were double glazed in these lounge and dining rooms have been designed areas to ensure energy efficiency whilst not For more information, visit www.awsaustralia. to take in the view of the garden. compromising on size. com.au/mercy-centre

Cricket Legend visits bradnam’s

Bradnam’s export windows to india for former cricket star Rahaul Dravid

Rahaul Dravid is a former Indian cricketer and captain, widely regarded as one of the greatest batsmen in the history of cricket. Hailed as The Wall, Dravid was named one of the best five cricketers of the year by Wisden Cricketers’ Almanack in 2000.

Brett Hurren, Sales Manager of Bradnam’s Windows, was lucky enough to have him visit their Point Cook showroom to view the products he purchased. Brett took advantage of the opportunity and got his autograph while he was in the showroom.

Welcoming Megan smith

Megan joined the AWA team as Member Services and Event Coordinator in March this year.

How long have you been in the industry? also keep me very busy - they have a better I have been working in Events roles for social life than me! over 15 years. I really enjoy the process of developing events from the initial concept to Name your favourite travel destination, and the final delivery of (hopefully!) a successful what do you like about it? outcome. New York City. My husband and I went there on our honeymoon and we loved it. What are your hobbies outside of work? We loved the hustle and bustle, going to I enjoy going to the gym, reading and have a Broadway shows, Times Square and Central guilty pleasure of enjoying reality and trashy Park. TV. I have two primary age daughters who

28 Australian Window Association Winter 2015 BDAV annual Golf tournament

Attendees at the 2015 BDAV Golf Tournament (left to right): Hilton Gaulbert (Shueco), Brett Hurren (Bradnam’s), Gary Smith (AWA) and Nick Bull (Canterbury Windows). RegistRations noW open www.aggaconference.com

Winter 2015 www.awa.org.au 29 products

Introducing the 2015 Viridian Architectural Glass Selection Guide

Viridian has issued its 2015 Viridian Providing comprehensive glazing solutions process but Architectural Glass Selection Guide, an to architects, specifiers and building design can also help essential reference document for industry professionals, the 2015 guide highlights influence more professionals. essential glazing considerations around glass innovative building designs.” selection in façades, interiors and glazing Developed to provide architects, specifiers, systems. Key features in the 2015 Viridian builders and industry professionals with a Architectural Glass Selection Guide include: detailed catalogue of information relating to “Glass plays a crucial role in building • Product information and capability glass types, sizes, properties, behaviours and design. Glass selection impacts the updates configurations in Viridian’s product range, design, appearance, thermal performance, this year’s guide presents numerous updates natural light levels and occupant comfort • Specification assistance tools to the 2014 edition. of a property therefore accessing the • Performance data updates best information is essential to make the • New innovations such as QR codes to The 2015 guide includes updated information best choices,” explains Viridian’s General allow for easy access to information on Viridian products, including the recently Marketing Manager, Lachlan Austin. launched high performance double glazed The 2015 Viridian Architectural Glass LightBridge™ range, updated performance “The 2015 Viridian Architectural Glass Selection Guide can be downloaded from data and production capabilities, information Selection Guide offers a wide scope of the Viridian website here: http://glassguide. on specification assistance tools and glazing solutions and advice to meet various viridianglass.com QR codes to allow for easy access to building design needs. The guide not only information. helps simplify the glass decision making For more information visit www.viridianglass.com

Introducing LightBridgeTM

An amazing double glazed product by Viridian Glass. LightBridge™ creates a seamless bridge between inside and out, allowing us to bring light, space and colours of nature into our daily lives. By offering a market-leading combination of insulation, security and noise reduction properties, we can now easily achieve the beauty from expansive glazing and use it to reconnect with the world around us.

To learn more, visit us at www.viridianglass.com

For any queries, please contact our customer service team E: [email protected] P: 1300 RESFAB (1300 73 73 22) TOP CATEGORY TEN WINNER 2014 COMPANY 2014 WINDOWS & TRUSTED BRANDS NO.6 GLAZING

30 Australian Window Association Winter 2015 FENESTRATION AUSTRALIA Design Awards 2015

Entries now open Best Use Of Windows & Doors Residential Commercial Supplied products to a great project? Designed an innovative new product? New Construction New Construction Up To $500,000 Up To $5Million Enter the AWA design awards and celebrate your company’s achievements. Winning a Fenestration New Construction New Construction Australia Design Award recognises your staff’s Over $500,000 Over $5Million efforts and provides great promotional Renovation Renovation opportunities for your business. Fenestration Innovation The Fenestration Australia Design Awards are open to members of the Most Innovative Window System Introducing Australian Window Association (AWA), the Australasian Institute of Surface LightBridgeTM Finishing (AISF) and the Skylight Industry Association (SIA). Most Innovative Component

An amazing double glazed The Design Awards aim to: product by Viridian Glass. Showroom Of The Year • Increase the level of interest in windows, doors, skylights, fenestration LightBridge™ creates a seamless bridge between inside and out, products and surface finishings. Small Large allowing us to bring light, space • Raise the awareness, profile of and interest in members of the AWA, and colours of nature into our daily lives. By offering a market-leading AISF and SIA and to differentiate them from others. Best use of anodising combination of insulation, security and noise reduction properties, • Execute a consistent professional showcase for window systems we can now easily achieve the skylights and surface finishings by celebrating and recognising Best use of powder coating beauty from expansive glazing excellence. and use it to reconnect with the Residential Commercial world around us.

To learn more, visit us at To enter, download an entry form from Best use of Skylights www.viridianglass.com www.awa.org.au/conference-information/ Residential Commercial design-awards. Skylight Showroom Of The Year Small Large

For any queries, please contact our customer service team E: [email protected] P: 1300 RESFAB (1300 73 73 22) TOP CATEGORY 2014 TEN 2014 WINNER COMPANY WINDOWS & Applications close: 31 July 2015 TRUSTED BRANDS NO.6 GLAZING

Winter 2015 www.awa.org.au 31