Mother Earth Living Media

Mother Earth Living • 1503 SW 42nd St. • Topeka,2020 KS 66609 MEDIA• 800.678.5779 • [email protected] • www.MotherEarthLiving.com Reach Out to Women Invested in Their Health

The number of people interested in managing their health, preventing chronic ailments and aging gracefully grows every year. For an example, we can look to the explosive rise of the natural health supplements market — valued at approximately $36 million in 2016, this market is expected to reach $68 million by the end of 2024. More and more, people realize the keys to good health are found in nature: nutritious, organic foods; moving our bodies daily; and lifestyle habits that emphasize stress management, time spent outdoors and a connection with others.

Despite the seeming simplicity of this advice, living well and maintaining our health is a perennially complex topic in our modern world. Mother Earth Living acts as a reliable friend and guide to those interested in creating a healthy home and lifestyle for themselves and their families, a trusted resource readers turn to for science-backed information and high-quality product recommendations. As an advertiser, you become a part of that voice and a critical resource to this important block of consumers, reaching engaged sustainable lifestyle consumers via one easy, targeted and effective buy.

Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com AUDIENCE RESEARCH

THEY STAY HEALTHY NATURALLY 91% eat organic food regularly 81% use vitamin supplements daily 70% exercise regularly 69% use essential oils regularly 62% drink tea daily

THEY FEED THEIR FAMILIES HOMEGROWN PRODUCE 99% garden 92% feel it is important to use organic gardening methods 90% grow herbs

THEY PAY ATTENTION TO THEIR NUTRITION 93% cook from scratch 87% bake from scratch 74% use herbs in food preparation

Source: 2019 Custom Study

Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com Demographics & Audience

Average age: 47* Average HHI: $83,370 Average value of owned home: $313,967

GENDER % of readers HHI Women 89% $150,000 or more 11% Men 11% $125,000-$149,999 5% $100,000-$124,999 11% EDUCATION $75,000-$99,999 17% Attended/graduated college 52% $50,000-$74,999 24% Postgraduate degree 23% $40,000-$49,999 13% Postgraduate work 6% $30,000-$39,999 7% Attended college 22% $20,000-$29,999 7% Less than $20,000 5% HOME Home owned 91% AREA OF RESIDENCE Home value: County size A 7% $500,000+ 17% County size B 21% $200,000-$499,999 47% County size C 25% $100,000-$199,999 21% County size D 47% $50,000-$99,999 11% Less than $50,000 4%

*Google Analytics Sources: 2019 Custom Study and Nov. 2018 American List Counsel

Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com 216 K 246 K 473 K 109 K Print Audience Average Monthly Average Monthly Newsletter Subscribers Unique Visitors Page Views

1.1 MIL 48 K 18 K 50 K Facebook Likes Instagram Followers Twitter Followers Pinterest Followers

Total Audience: 2 MIL*

Subscriptions: 45K National Paid Circulation: 45K Total Print Audience: 216K

Average Monthly Unique Visitors: 246K

* Print, online, and newsletters

Source: 2019 publisher’s own data

Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com EDITORIAL MISSION Living Well Naturally

Our mission is to help readers create a life-style that starts with internal health and extends to their homes and communities — they feel their best using the wisdom of nature. Mother Earth Living is the ultimate guide to living a whole, healthy life — inspired by and connected with nature. Today more than ever, it’s easy to become overwhelmed by the vast amount of information and products, including misleading labels and unproven claims. Mother Earth Living is here to help sort out the real, time- honored, and scientifically backed practices that yield results — whether it’s perfectly baked whole-grain bread, a better night’s sleep, or an easy and productive herb garden.

NATURAL HEALTH FOOD AND RECIPES ORGANIC GARDENING HEALTHY HOMES

Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com ONTENT A ONTENT A ED C DVE ED C DVE OR RTO OR RTO NS R NS R O IA O IA SP L

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EARLY SUMMER QUINOA ½ cup toasted unsalted pumpkin seeds green you have on hand. The avocado is 3 tablespoons olive oil occasionally to ensure an even fry on all plenty of opportunities to embrace Natural lighting still has the This dish is inspired by a similarly green- 1 cup crumbled chevre (optional) by no means requisite, but it does add an 14 ounces non-GMO tofu, cubed sides. When golden-brown and slightly pasted grain from Yotam Ottolenghi’s additional and welcomed creaminess to the natural patterns in your home, such as most direct effect on our circadian | SPONSORED | and drained crisped, remove from heat. Set aside. seminal Plenty. Here, we offer a gluten-free 1. Rinse and drain quinoa and place in a dish. If this will be a main course, include the 1 teaspoon coarse sea salt 4. When rice is in its 10-minute resting with fabrics, carpets, wallpaper designs, rhythms, so maximizing daylight and more budget-friendly version. 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Mother Earth Living • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthLiving.com Closing Dates

Spring 2020 Fall 2020 Ad close: 1/10/20 Ad close: 7/31/20 Materials due: 1/15/20 Materials due: 8/5/20 Sub. copies ship: 3/3/20 Sub. copies ship: 9/7/20 N SEASON FOOD PRESERVE Unmask your Summer 2020 Winter 2020 o accurately identify in loo for the characteristic natural to needles growing potential donors could carry from together in a bundle coupled Ad close: 5/8/20 Ad close: 11/6/20 with familiar pine cones. by farmers, in order to feed the poor. food donations. Today, only actions of beauty! The practice of charity during harvest is intentional and gross negligence can be Materials due: 5/13/20 Materials due: 11/11/20 referenced in the Quran and in ancient prosecuted. This has reawakened the rabbinic literature, too. Until the late gleaningFrom culture the introducers and has of led the toKnock popular Out 18th century, landless citizens in Europe offshoots, such as dumpster diving. ® Family of Roses, comes Drift®, a breakthrough collection of groundcover Sub. copies ship: 6/15/20 Sub. copies ship: 12/14/20 (of which there were many) were given Gleaningroses. These organizations repeat-blooming, work compact directly roses are perfect legal protection to glean, and the process withfor everyone any size garden in the and food are supply easy to grow.chain. was immortalized by many well-known They may team up with volunteers to artists, from Vincent van Gogh to Jean- pick apple drops from large orchards, François Millet. or work with supermarket managers to In the latter half of the 20th century, arrangeNINE to pick up foodCOMPACT that has passed beautiful colors , BLOOMS it was not uncommon for farmers, its sell-by date but is stilllow-growing good. Through all-season restaurants, and supermarkets to prohibit a network of local food pantries, they of the 䌀 40% 氀漀瘀攀爀挀漀瘀攀爀 the practice of gleaning, as they feared distribute the food to those who live in 挀爀漀瀀愀琀䘀爀攀礀漀爀最愀渀椀挀瘀椀渀 W W W D R I F T R O S E S 攀礀愀爀搀Ⰰ 刀攀搀眀 liability and the risk of prosecution if food deserts.. C O M food produced in 漀漀搀嘀愀氀氀攀礀Ⰰ . 伀爀最愀渀䌀愀氀椀昀漀爀渀椀愀⸀ someone were to get ill from this While these gleaning organizations Now available at garden retailers 椀挀 ☀ 䈀 글 discarded food. Picture city dumpsters are admirable, they’re a small trickle the U.S. is wasted

椀漀搀礀渀愀洀椀挀 _01 圀椀渀攀 painfully full of good produce and day- in the endless stream of food waste. MEL0C3_0619_Conard-Pyle.indd 3 by Americans 匀栀愀爀攀愀最氀愀猀猀漀昀爀攀愀氀漀 rbled old bread, but soup kitchens packed Individuals must work to divert the 爀最愀渀椀 A 挀眀椀渀 f 最椀昀琀漀昀攀昀爀漀洀䄀 / 伀爀最愀渀椀挀洀攀爀椀挀愀 k 圀椀渀攀䌀 ᤠ猀昀椀爀猀琀 C with citizens going hungry. Fortunately, needless waste at home, and when they 氀甀戀洀攀洀漀爀最愀渀椀挀眀 every year. 2/19/19 11:24 AM 昀椀渀椀戀攀爀猀栀椀瀀椀渀攀爀礀⸀ 伀 to 猀栀眀 ℀ 圀爀最 s 椀琀栀渀攀戀攀最椀瘀攀愀漀愀搀搀椀琀椀瘀攀猀⸀ 吀椀渀眀椀琀栀昀椀渀攀漀爀 the Bill Emerson Good Samaritan Act do, they’ll happily find it’s in their best 栀攀戀攀猀琀漀昀洀漀最愀渀椀挀最爀愀瀀攀猀愀搀攀爀渀愀渀搀渀搀 dobe 琀爀愀搀椀琀椀漀渀愀 A of 1996 greatly reduced the liability 䘀刀䔀夀氀眀椀渀攀洀愀欀椀渀最⸀ 㠀 ⸀㜀嘀䤀一䔀夀䄀㘀 ⸀㌀㜀㌀㤀 ጠ 䘀刀䐀匀爀攀礀圀椀渀攀⸀挀漀洀⼀渀攀愀爀ⴀ礀漀甀 Circle 10; see card pg 65 The flavor of pine varies depend- ing on the species and the time of off the branches using garden scis- everything you want, year the needles are harvested. The sors or shears, and dry in baskets. needles have an astringent, pucker- Harvest the bark in spring, pref- ’t. ing effect, similar to strong black erably from a tree that needs to be nothing you don tea, and a slightly resinous flavor. thinned or has fallen in a storm. Some pines possess a mineral tang Or collect a - to -inch-diameter Plant-based masks, reminiscent of seawater. Some have branch from a tree, which will leave A CERTIFIED ORGANIC USD enriched with botanicals, needles that are quite sour, especially only one wound. Remove and com- vitamins and in spring. After proper identification, post the outer bark, and scrape the antioxidants, chew on a bit of the needles to get an LEAPING BUNNY CERTIFIED leave behind healthy, medicinal inner bark free from the idea of how the various pine species wood. Dry on a screen or in a loose-

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10/31/18 1:50 PM 27-31 PreservingSeconds.indd 29 MAKING CONNECTIONS Convergent media is the next frontier in your marketing strategy, and getting your brand in the pages of Mother Earth Living is one tried-and-trusted component. You can join the conversation and make an impact in a variety of ways, and that includes traditional print advertising. Our readers are informed, engaged, and enthusiastic about our brand and its mission.

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