DOCSLIB.ORG

Ad Age P&G Repor Chart #2

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ad Age P&G Repor Chart #2 February 23, 2004 | Advertising Age | 18 REPORTP&G P&G profits by paradox Seemingly contradictory moves by CEO Lafley have restored the giant marketer’s leadership status SALES, DEALS & SHARES A look at what Procter & Gamble Co. sells, what it’s bought as the millenni- vocated a return to P&G’s “good old- it’s sometimes necessary. and how its stock performs. COMPANY um began it fashioned discipline,” embodied by “The questions I get the most OVERVIEW seemed Procter use of “proven volume-building ve- from all levels in the organization SHOPPING CART BY JACK & Gamble had hicles” such as TV and “comprehen- are about consistency,” he said. NEFF managed to turn sive assumption testing,” including “One of my smiling rejoinders is Where P&G gets its sales... ...and profits itself from Ad- copy tests and data to back almost that consistency is the hobgoblin of vertising Age’s every decision. little minds. And we don’t have little “Marketer of the Century” to a stum- Despite what might appear at minds at P&G. bling, bumbling leviathan. Just four times to be mixed messages, Mr. years later the juggernaut once more Lafley has drummed hard on three CONNECTING THE DOTS looks unstoppable, having trans- simple rules that have become some- “But once I get through that throw- formed itself into the very model of a thing of a modern P&G catechism: away, I try to connect the dots for marketing-driven global powerhouse. “The Consumer is Boss,” and the them. Because what might seem It may seem paradoxical that a boss speaks during the “two mo- paradoxical or inconsistent really is- 167-year-old bastion of American ments of truth,” when consumers de- n’t. We’re doing what we need to do marketing could so quickly go from cide whether to buy a P&G product in to serve the consumer … to work feast to famine to feast. But paradox is the store and when they use it. with the retailer … to win against the name of the game at the P&G of Beyond such simplicity lie nu- the competitor. … So I think that’s A.G. Lafley. merous paradoxes that have helped part of being flexible and practical.” The new millennium started omi- P&G navigate an increasingly com- P&G often wasn’t those things Estimate for year ending June 30, 2004 nously. Amid a massive global re- plex marketing world. Under Mr. when he took over, Mr. Lafley said. Source: Credit Suisse First Boston vamp, P&G missed two quarterly Lafley, the company has become: “I knew we had to be faster and earnings numbers in early 2000, cut- I More attuned to creativity, more flexible and more practical … ting its stock price in half and hasten- thanks in part to last year’s trip to the less theoretical,” he said. “Durk and I SHOPPING LIST ing Chairman-CEO Durk Jager out International Advertising Festival in worked on a lot of this stuff togeth- the door. Mr. Lafley took over a com- Cannes by Global Marketing Officer er—the whole idea of make a little, Selected Procter & Gamble Co. acquisitions since 1980 pany bleeding talent to dot-coms and James Stengel. Yet it also uses com- sell a little, learn a lot. … But if you re- YEAR COMPANY BRANDS market share to competitors. parative demos as much as ever and ally looked at what we did, it was still 1982 Norwich Eaton Pharmaceuticals Prescription, OTC drugs Today, P&G’s sales and profits are stepped up use of no-frills direct-re- pretty slow.” 1985 Richardson-Vicks Vicks, Oil of Olay, Pantene growing by double digits and its stock sponse TV. Another reason P&G may not al- I 1987 Blendax Blend-a-med, Blendax is back in triple digits. Some of its ri- Bigger and stronger, but with a ways appear to be moving in lockstep toothpaste vals are missing numbers, changing group of senior managers who often is a far more diverse management and managements and rearranging orga- bring a fighter mentality from years less of a “command and control” style. 1989 Noxell Cover Girl, Noxzema, Clarion nization charts. A reorganization that as underdogs in such overseas mar- When managing in Japan and Chi- 1990 Shulton’s Old Spice Old Spice looked like it might wreck P&G ended kets as India, Greece or Turkey where na starting in 1993, Mr. Lafley said, 1991 Max Factor and Betrix Cosmetics, fragrances up saving it—one of many paradoxes P&G is weaker. dealing with younger executive ranks 1994 VP Schickedanz Tissue and towel behind this remarkable comeback. than he had in the U.S. changed his Giorgio Beverly Hills Fine fragrance outlook on management. “I was total- 1996 Baby Fresh Baby wipes THE NEW PARADOX ly convinced,” he said, “that whether Lavan San, Magia Blanca Household cleaner, bleach The man most responsible for P&G’s Focus on you’re in Asia or the U.S. or Europe, 1997 Tambrands Tampax Loreto y Pena Tissue turnaround, Mr. Lafley, is as complex Procter & Gamble Co.’s Generation X and Generation Y were as the reasons for his success. ad and marketing services not going to respond to command and 1999 Iams Co. Pet food He has been, on one hand, a radi- agencies, which include: control. So the choice I made [upon Recovery Engineering Pur 2000 Dr. John’s Spinbrush Spinbrush cal-for-P&G change agent. Along I Publicis Groupe units Saatchi & becoming CEO, was a style called] ‘fo- with Global Human Resources Offi- cus and unleash.’ The strategy choices 2001 Moist Mates Moist toilet paper Saatchi, Leo Burnett Co., iLeo, Bristol-Myers Squibb Co.’s Clairol Clairol cer Dick Antoine and Global External Kaplan Thaler Group, Starcom we made were very focused … and Relations Officer Charlotte Otto, Mr. MediaVest Group, Frankel, then [I] turned everybody else loose ... 2003 Wella Hair care Lafley championed dismantling Publicis Dialog and Manning, to figure out the hows.” W.L. Gore & Associates’ Glide Glide dental floss P&G’s 11th floor executive suites. He Selvage & Lee. Source: Credit Suisse First Boston sent most line bosses to bivouac with I Grey Global Group units Grey UNDERDOGS AND OVERDOGS their subordinates in business units. Worldwide, MediaCom, Grey Mr. Lafley also worked to shake up He remade half the executive floor Interactive, Wing Latino Group, P&G’s executive ranks without doing VOTE OF APPROVAL Alliance, J. Brown Agency, GCI into a state-of-the art training room and Beyond Interactive. away with its steadfast promote- and the rest into a modern, open area from-within culture. More than half Procter & Gamble Co. stock has been a market leader since A.G. Lafley mainly for functional chiefs who re- Dentsu in Japan. of the top 50 managers are new to became CEO in June 2000. How much you’d have now if you invested port directly to him. their jobs since Mr. Lafley took $100 in each of the following when he took over: Most other senior managers charge; many loyalists of both Mr. weren’t keen on the remodeling, Mr. I Reliant on a cadre of top man- Jager and his chairman-CEO prede- Antoine said during a tour of the new agers who first met Mr. Lafley in cessor, John Pepper, have left. space in December. “But A.G.,” he P&G’s detergent marketing group, Of P&G’s top 200 managers, 65% said, “had more votes than the rest of yet increasingly focused on beauty now are from outside the U.S., Mr. us combined.” and healthcare. Antoine said. And of the top 50, about Yet, while shaking things up, Mr. I A bigger spender on advertising half are from outside the U.S. The Lafley also has been as disciplined a than it has been in years both ab- goal, he said, is for two-thirds of the P&G manager as there ever was. He solutely and as a percent of sales, but top 50 to come from overseas as well. has for years kept notes and clippings also far more willing to go tactical While P&G’s long history of tap- outlining and supporting his most against competitors with promotion. ping Canadian management talent fundamental business philosophy in a Such management by paradox is- accounts for some of the number, the manila folder labeled “AGL Beliefs.” n’t necessarily intentional, Mr. Lafley company also increasingly turns to Based on Feb. 19 prices Soon after becoming CEO, he ad- said in an interview with Ad Age. But managers from Europe, Asia and Source: Advertising Age analysis.
Load more

Recommended publications
  • Vicks Vaporub Shows Its Speed
    Vicks VapoRub Professor Ron Eccles shows its speed Dr David Hull VICKS VAPORUB SHOWS ITS SPEED Vicks VapoRub (VVR) has been commercially available for over 100 years, as a remedy for congested nasal passages. A study led by Professor Ron Eccles and Dr David Hull has now demonstrated the speed of its effect in common cold sufferers. To begin, what attracted you to this area Dr David Hull: We continue to explore the in the treatment of upper respiratory tract of research? attributes of all products, young and old. infections such as the common cold and Diseases in collaboration with researchers As ideas, and sometimes new methods flu. Since science came to understand the MEASURING HOW RAPIDLY at the Common Cold and Nasal Research Professor Ron Eccles: During my modular emerge, we strive to bring this to bear by receptor biochemistry of these substances, Centre at Cardiff University, focussed on zoology undergraduate course at Liverpool gathering an improved understanding of the exploration of their effects has been the speed of action of VVR, compared to University, I chose to do a module in their effects. We knew that VapoRub was more easily explained. Also as we now VICKS VAPORUB EXERTS ITS a petrolatum control using a group of 50 pharmacology. I found the investigation fast-acting (just open the jar and you can feel have a receptor-based pharmacology for common-cold sufferers. Cold and flu sufferers of how drugs work in humans an amazing an effect), but we had not tried to quantify aromatic oils to work with, we can better PHARMACOLOGY report that one of the main desires for any and exciting area of study and decided that before and we did not know if the feeling plan experiments such as this one in the medication is a feeling of rapid relief from to switch my undergraduate studies to extended from just cooling to an actual expectation of an interesting and valuable Researchers at the Common Cold and Nasal Research Centre at Cardiff nasal congestion, as this symptom interferes pharmacology.
    [Show full text]
  • Changemakers: Biographies of African Americans in San Francisco Who Made a Difference
    The University of San Francisco USF Scholarship: a digital repository @ Gleeson Library | Geschke Center Leo T. McCarthy Center for Public Service and McCarthy Center Student Scholarship the Common Good 2020 Changemakers: Biographies of African Americans in San Francisco Who Made a Difference David Donahue Follow this and additional works at: https://repository.usfca.edu/mccarthy_stu Part of the History Commons CHANGEMAKERS AFRICAN AMERICANS IN SAN FRANCISCO WHO MADE A DIFFERENCE Biographies inspired by San Francisco’s Ella Hill Hutch Community Center murals researched, written, and edited by the University of San Francisco’s Martín-Baró Scholars and Esther Madríz Diversity Scholars CHANGEMAKERS: AFRICAN AMERICANS IN SAN FRANCISCO WHO MADE A DIFFERENCE © 2020 First edition, second printing University of San Francisco 2130 Fulton Street San Francisco, CA 94117 Published with the generous support of the Walter and Elise Haas Fund, Engage San Francisco, The Leo T. McCarthy Center for Public Service and the Common Good, The University of San Francisco College of Arts and Sciences, University of San Francisco Student Housing and Residential Education The front cover features a 1992 portrait of Ella Hill Hutch, painted by Eugene E. White The Inspiration Murals were painted in 1999 by Josef Norris, curated by Leonard ‘Lefty’ Gordon and Wendy Nelder, and supported by the San Francisco Arts Commission and the Mayor’s Offi ce Neighborhood Beautifi cation Project Grateful acknowledgment is made to the many contributors who made this book possible. Please see the back pages for more acknowledgments. The opinions expressed herein represent the voices of students at the University of San Francisco and do not necessarily refl ect the opinions of the University or our sponsors.
    [Show full text]
  • Vicks® Launches New Nature Fusion™ Line
    VICKS® LAUNCHES NEW NATURE FUSION™ LINE Nature Fusion cough, cold and flu products offer the powerful symptom relief, plus real honey for taste Cincinnati, OH, August 11, 2011 – Procter & Gamble’s (NYSE: PG) Vicks brand announced today that it is launching Nature Fusion, a new line of over-the-counter cold, cough and flu relief products that combine powerful symptom relief with real honey for flavor. What inspired Vicks Nature Fusion? Research shows that consumers increasingly desire more natural and less artificial ingredients in their over-the- counter medications, so Vicks is answering the call with Nature Fusion, which joins the powerful science of symptom relief with the best of nature. Beginning with the original Vicks products launched in 1894 which contained Eucalyptus oils from Australia and menthol from Japan, Vicks has a long history of using ingredients inspired by nature. Now, Vicks is continuing this tradition by blending real honey for flavor in new Vicks Nature Fusion. “For more than 120 years, Vicks has helped people feel better by providing proven treatments to deliver effective relief from cold, cough and flu symptoms,” says Andy Cipra, Vicks Brand Manager. “Today, with the launch of Nature Fusion, Vicks is proud to offer the same powerful medicine now flavored with real honey.” Honey has often been favored as a flavor, but lately it has been getting even more buzz as consumers increasingly seek natural ingredients in the products they use. The addition of honey provides aesthetic properties such as flavor, sweetness and thickness. Nature Fusion is also free from alcohol and gluten.
    [Show full text]
  • Facing the Health Crisis, Procter & Gamble and Its Brands Are
    Facing the health crisis, Procter & Gamble and its brands are mobilized over time. The Group provides support in France and Europe through financial donations and essential products, the manufacture of hydroalcoholic gel in its factories and the "Together with the Red Cross" relay supported by the 12 ambassadors of 8 flagship brands of the Group : Always Discreet, Ariel, Braun, Gillette, Head & Shoulders, Oral B, Unstoppables and Venus. 23 April 2020, Asnières-sur-Seine, France The Procter & Gamble Group is committed in Europe and France to the fight against the coronavirus through a support plan and the mobilization of its ambassadors, to accompany communities, relief organizations and individuals affected by this global crisis. Procter & Gamble has made an initial donation of $10 million in P&G health and personal hygiene products, household products and disinfectant products, as well as a financial contribution of $1 million to the International Federation of Red Cross Societies to support its actions in Europe; donations that cover medical supplies, vital healthcare services and hygiene training for vulnerable people. These donations will enable Red Cross and Red Crescent volunteers and staff across the continent to continue saving lives and to continue their vital work on the front lines of the fight against VIDOC-19. In France, the group is committed through several actions. The Procter & Gamble brands and their ambassadors alongside the French Red Cross Through its brands - Ariel, Always Discreet, Braun, Head & Shoulders, Herbal Essences, Gillette, Oral- B, Unstoppables, Venus - the Procter & Gamble Group is committed to the French Red Cross with donations to support its action and enable the volunteers and staff of the French Red Cross to continue saving lives and to continue their essential work on the front line of the fight against VIDOC- 19.
    [Show full text]
  • P&G 2008 Annual Report
    Designed to Innovate 2008 Annual Report Contents Letter to Shareholders 2 Defining Innovation 10 Investing in Innovation 14 Managing Innovation 18 Delivering Innovation 22 Leading Innovation 26 Financial Contents 35 Corporate Officers 77 Board of Directors 78 Shareholder Information 79 11-Year Financial Summary 80 P&G at a Glance 82 Financial Highlights FInAnCIAl SummARy (unAuDIteD) Amounts in millions, except per share amounts 2008 2007 2006 2005 2004 NetSales $83,503 $76,476 $68,222 $56,741 $51,407 OperatingIncome 17,083 15,450 13,249 10,469 9,382 NetEarnings 12,075 10,340 8,684 6,923 6,156 NetEarningsMargin 14.5% 13.5% 12.7% 12.2% 12.0% BasicNetEarningsPerCommonShare $ 3.86 $ 3.22 $ 2.79 $ 2.70 $ 2.34 DilutedNetEarningsPerCommonShare 3.64 3.04 2.64 2.53 2.20 DividendsPerCommonShare 1.45 1.28 1.15 1.03 0.93 C:IH6A:H 9>AJI:9C:I:6GC>C<H ^cW^aa^dchd[YdaaVgh eZgXdbbdch]VgZ %) *&#) %) '#'% %* *+#, %* '#*( %+ +-#' %+ '#+) %, ,+#* %, (#%) %- -(#* %- (#+) DE:G6I>C<86H=;ADL ^cW^aa^dchd[YdaaVgh %) .#) %* -#, %+ &&#) %, &(#) %- &*#- P&G is designed to innovate consistently and successfully in every part of our business. We define innovation broadly, in terms of what it is, where it comes from, and who’s responsible for it. We invest in innovation at industry-leading levels with ongoing productivity savings. We manage innovation with discipline. We deliver innovation that builds consumer trust and loyalty over time. We lead innovation on leading global brands and with an outstanding team of innovation leaders. P&G is Designed to Innovate… and to grow. 2 The Procter & Gamble Company A.G.
    [Show full text]
  • UNITED STATES DISTRICT COURT DISTRICT of MASSACHUSETTS CIVIL ACTION NO. 13-10628 EXERGEN CORPORATION V. KAZ USA, INC. MEMORAND
    Case 1:13-cv-10628-RGS Document 230 Filed 07/24/15 Page 1 of 11 UNITED STATES DISTRICT COURT DISTRICT OF MASSACHUSETTS CIVIL ACTION NO. 13-10628 EXERGEN CORPORATION v. KAZ USA, INC. MEMORANDUM AND ORDER ON CROSS-MOTIONS FOR SUMMARY JUDGMENT ON KAZ’S LICENSE DEFENSE July 24, 2015 STEARNS, D.J. In this intellectual property suit, plaintiff Exergen Corporation accuses defendant Kaz USA, Inc., of infringing U.S. Patent Nos. 6,292,685 (the ’685 patent) and 7,787,938 (the ’938 patent). Kaz asserts as a defense, inter alia, that it is a licensee for the two patents-in-suit as the result of a 1993 patent license agreement entered between Exergen and Thermoscan, Inc. Kaz claims to be the successor-in-interest to Thermoscan’s temperature measuring business. The parties have filed cross-motions for summary judgment on the license defense.1 1 Kaz has also filed motions for summary judgment on non- infringement, lack of willful infringement, and invalidity because of obviousness. Exergen has also filed a motion for summary judgment on the issue of inequitable conduct. Case 1:13-cv-10628-RGS Document 230 Filed 07/24/15 Page 2 of 11 BACKGROUND The August 12, 1993, license agreement was part of a settlement of a lawsuit brought by Exergen against Thermoscan, alleging infringement of U.S. Patent No. 5,199,436. At the time of the agreement, Thermoscan manufactured and sold ear thermometers that used pyroelectric infrared sensors as transducers, while Exergen manufactured and sold ear thermometers made with thermopile transducers. The agreement, which is attached as exhibit D to the Scruggs declaration and exhibit HHH to the Underwood declaration, “grant[ed] to Thermoscan a non-exclusive license to make, use, sell and to have made all goods, and to practice all methods covered by each and every Licensed Patent in the Licensed Field.” Thermoscan Agreement Art.
    [Show full text]
  • Annual National Study Reveals Which Brands Are
    Contact: Jill Budik Spotlight Media Relations (212) 489-8774 [email protected] FOR IMMEDIATE RELEASE ANNUAL NATIONAL STUDY REVEALS WHICH BRANDS ARE MOST TRUSTED AS VOTED BY MORE THAN 38,000 AMERICANS Food & Beverage, Health & Beauty, Household and Kids Consumer Packaged Goods Brands Named in 106 Categories NEW YORK, N.Y. (February 9, 2016) – Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Consumer Packaged Goods (“CPG”) brands. The results were based on the annual BrandSpark American Shopper Study where over 38,000 shoppers determined the winning Food & Beverage, Health & Beauty, Household and Kids brands. “Whether buying products for a new baby, treating a headache, choosing the right acne product or even which brand of egg to buy, shoppers want to make sure they are bringing products from trusted brands into their homes. Now shoppers can find out which brands were most trusted by other shoppers in a national survey,” said Robert Levy, President and CEO of BrandSpark International. “The annual BrandSpark Most Trusted Awards honors the brands Americans trust most, those they would recommend to friends and neighbors. This award boosts shoppers confidence when making a purchase decision in store aisles.” Survey participants named the CPG brands that they consider their Most Trusted in 106 categories. Listed below are the winners. New categories in the 2016 study include non-dairy milk, instant rice, tooth pain relief, children’s pain & fever remedy,
    [Show full text]
  • Easy Steps! Redeem In
    Choose a FREE BACKPACK when you spend $50 on your favorite participating P&G brands.* *Terms apply. See reverse side for details. Redeem in Easy Steps! 3 OR fill out mail-in form on back Buy $50 Snap Upload at of participating a photo of PGHaulPass.com 1 P&G products 2 your receipt 3 How to Receive Your Reward: Please allow 4-6 weeks for delivery of your reward BUY Important Information: Limit one (1) reward per person. Product exclusions apply. A limited $50 worth of P&G products in one transaction, before taxes and after all other discounts and coupons number of rewards are available, while supplies last. P&G reserves the right to substitute the reward are applied. Purchase must be made between 6/25/2019 and 10/7/2019. Submission must be offered for an item of equivalent value, if available. Trust is a cornerstone of our corporate mission and postmarked or submitted online by 10/14/2019. the success of our business depends on it. P&G is committed to maintaining your trust by protecting MAIL the personal information we collect about you, our customers. For full details of our privacy statement In a first class stamped envelope, mail: visit www.pg.com/privacy/english/privacy_notice.html. -This original form Please print clearly; proper delivery depends on a complete and correct form. - Original dated sales receipt with store name and product price(s) circled to the following address: Backpack Telephone number and email address will only be used to provide order status, PO Box 49233 Dept PG-294 clarify information and send reward.
    [Show full text]
  • Cadwalader Advising Procter & Gamble on Tax Aspects of The
    Contacts: Robert Robertson +1 212 504 6897 [email protected] Aimee Baxter +1 212 504 6454 [email protected] For Immediate Release: Cadwalader Advising Procter & Gamble on Tax Aspects of the Acquisition of Duracell by Berkshire Hathaway New York, NY, November 13, 2014, Cadwalader is advising The Procter & Gamble Company (P&G) on the tax aspects of the disposition of its Duracell business through an exchange of the stock of a recapitalized Duracell Company for P&G shares held by Berkshire Hathaway Inc. Berkshire’s stock ownership of P&G is currently valued at approximately $4.7 billion. P&G expects to contribute approximately $1.8 billion in cash to the Duracell Company in the pre- transaction recapitalization. The transaction, which follows P&G’s prior announcement of plans to exit the Duracell business, is tax efficient for P&G and is expected to close in the second half of 2015. The Cadwalader team is led by Tax Group Chair Linda Swartz, who has served as tax counsel to P&G since 2005 on transactions including the sale of its Pringles business to Kellogg Co., the tax-free distribution and immediate acquisition of its Folgers Coffee business by the J.M. Smucker Company, and the tax-free acquisition of The Gillette Company, and includes partner Richard Nugent and associate Edward Wei. About Procter & Gamble P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®.
    [Show full text]
  • Gerold L. Schiebler, MD
    ORAL HISTORY PROJECT Gerold L. Schiebler, MD Interviewed by Howard A. Pearson, MD March 18, 2000 Amelia Island, Florida This interview was supported by a donation from: The Florida Chapter of the American Academy of Pediatrics/Florida Pediatric Society https://www.aap.org/pediatrichistorycenter ã2001 American Academy of Pediatrics Elk Grove Village, IL Gerold L. Schiebler, MD Interviewed by Howard A. Pearson, MD Preface i About the Interviewer ii Interview of Gerold L. Schiebler, MD 1 Index of Interview 86 Curriculum Vita, Gerold L. Schiebler, MD 90 PREFACE Oral history has its roots in the sharing of stories which has occurred throughout the centuries. It is a primary source of historical data, gathering information from living individuals via recorded interviews. Outstanding pediatricians and other leaders in child health care are being interviewed as part of the Oral History Project at the Pediatric History Center of the American Academy of Pediatrics. Under the direction of the Historical Archives Advisory Committee, its purpose is to record and preserve the recollections of those who have made important contributions to the advancement of the health care of children through the collection of spoken memories and personal narrations. This volume is the written record of one oral history interview. The reader is reminded that this is a verbatim transcript of spoken rather than written prose. It is intended to supplement other available sources of information about the individuals, organizations, institutions, and events which are discussed. The use of face-to-face interviews provides a unique opportunity to capture a firsthand, eyewitness account of events in an interactive session.
    [Show full text]
  • Download NFL Sponsorship Fact Sheet
    This fall, Procter & Gamble will enter its second year as an official sponsor of the National Football League (NFL) by introducing the new “Take it to the House” campaign. The double-meaning theme not only ties to the NFL phrase for when a player scores a touchdown (arguably the most exciting part of the game), but is also a direct call-to-action for consumers to purchase and take P&G’s official NFL products to their house. P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign that focuses on engaging consumers, building loyalty and driving purchases: • By far America’s favorite sport, the NFL connects • Consumers will have an opportunity to give back P&G brands with 181 million passionate, devoted through NFL’s Play 60, a national youth health and football fans. P&G will leverage the appeal of the fitness campaign focused on fighting childhood NFL to draw meaningful connections between obesity and increasing the wellness of kids by brands, creating new reasons for consumers to encouraging them to be active at least 60 minutes choose multiple P&G products. a day. • The sponsorship delivers increased value by giving consumers unique opportunities to engage with the NFL just for choosing P&G brands. NFL- inspired incentives will be offered by retailers for the purchase of P&G products, as well as a reward for engaging in the multi-brand consumer enhancement program. latest innovations pginnovation.com About P&G’s NFL NFL Sponsorship Sponsorship Campaign: Implementation: • Participating brands include Old Spice, Gillette, The “Take it to the House” NFL Sponsorship Head & Shoulders, Febreze, Prilosec OTC, Vicks, Campaign will launch August 3 with a media day Tide, Gain, Charmin, Bounty, Cascade, Oral B and featuring former NFL great Jerry Rice.
    [Show full text]
  • ASSESSMENT PLAN Department of Marketing College of Business Illinois State University Marketing Degree Program Revised Summer 2016
    ASSESSMENT PLAN Department of Marketing College of Business Illinois State University Marketing Degree Program Revised Summer 2016 INTRODUCTION This document describes the assessment plan employed for the marketing degree program at Illinois State University. The plan describes the current status of the department as it implements a comprehensive assessment plan which will meet the requirements of AACSB International and the Illinois Board of Higher Education. This document provides guidelines for conducting assessment activities, outlines the assessment process and develops a schedule for implementing components of the plan. At its core, the assessment process provides data to be used to improve student learning. As such, information obtained during the process must be reviewed in a systematic, on-going manner and should serve as the basis for subsequent decisions regarding the curriculum in the department. The focus of this plan will be on individual student outcomes and on providing information that can be used by program faculty to improve our major offerings. 1 COMPONENTS OF THE ASSESSMENT PLAN The plan has three broad components as follows: (1) expected student learning outcomes as described by student learning goals and objectives; (2) a measurement component made operational via the use of rubrics and content tests; and (3) use of data to inform decision making. These components will each be described in the following sections. Phase 1: Learning Goals & Objectives Learning objectives for the various majors and sequences housed in the department were developed by the faculty in the MKT Department. Learning goals and objectives for the marketing major are as follows. A. Learning Goals & Objectives for the Marketing Major The faculty members teaching in the Marketing program have determined seven competency goals for their students.
    [Show full text]