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Social Media Why You Should Care What Is Social Media? Social Network
Social Media Why You Should Care IST 331 - Olivier Georgeon, Frank Ritter 31 oct 15 • eMarketer (2007) estimated by 2011 one-half Examples of all Internet users will use social networking • Facebook regulary. • YouTube • By 2015, 75% use • Myspace • Twitter • Del.icio.us • Digg • Etc… 2 What is Social Media? Social Network • Social Network • Online communities of people who share • User Generated Content (UGC) interests and activities, • Social Bookmarking • … or who are interested in exploring the interests and activities of others. • Examples: Facebook, MySpace, LinkedIn, Orkut • Falls to analysis with tools in Ch. 9 3 4 User Generated Content (UGC) Social Bookmarking • A method for Internet users to store, organize, search, • or Consumer Generated Media (CGM) and manage bookmarks of web pages on the Internet with the help of metadata. • Based on communities; • Defined: Media content that is publicly – The more people who bookmark a piece of content, the more available and produced by end-users (user). value it is determined to have. • Examples: Digg, Del.icio.us, StumbleUpon, and reddit….and now combinations • Usually supported by a social network • Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, reddit, Second Life… 5 6 Social Media Principles Generate an activity stream • Automatic • Who you are – Google History, Google Analytics – Personalization • Blog • Who you know • Micro-blog – Browse network – Twitter, yammer, identi.ca • What you do • Mailing groups – Generate an activity stream -
POPULAR SOCIAL MEDIA SITES Below Is a List of Some of the Most Commonly Used Youth and Teen Social Networking Sites and Tools
POPULAR SOCIAL MEDIA SITES Below is a list of some of the most commonly used youth and teen social networking sites and tools. Ask.fm (http://ask.fm) Participants log on, post a question anonymously and anyone may answer anonymously. “Do you think I am fat?” or “Would you date me?” are examples of questions posted in the past. There have also been examples in which individuals were encouraged to kill themselves. The site has courted controversy by not having workable reporting, tracking or parental control processes, which have become the norm on other social media websites. Twitter (https://twitter.com) An online social networking and microblogging service that enables users to send and read "tweets", which are text messages limited to 140 characters. Instagram (http://instagram.com) A photo-sharing app for iPhone. Kik (http://kik.com) Kik is as an alternative to email or text messaging and its popularity has grown in the last two years. Kik is accessible on smartphones and supports over 4 million users, called “Kicksters.” Users are not restricted to sending text messages with Kik. Images, videos, sketches, emoticions and more may be sent. A user can block users on Kik from contacting them. Wanelo (http://wanelo.com) Wanelo (from Want, Need, Love) sells unique products online, all posted by users. Products posted for sale range from dishes, clothing, intimate wear and other potentially “R-Rated” products. Vine (https://vine.co) Vine is used to create and share free and instant six-second videos. Topic and content ranges. Snapchat (http://www.snapchat.com) A photo messaging application. -
The Media “Pop” with Augmented Reality Tech Past, Present and Future of the Third Media Revolution About the Authors
Sander Duivestein Menno van Doorn Jaap Bloem Jaap Bloem, Menno van Doorn, Sander Duivestein Make Me the Media “Pop” with Augmented Reality Tech Past, Present and Future of the Third Media Revolution About the Authors 1 Capture this book’s front, rear, page 51, 61, 74, 189 or Since the mid 19th century countless innovations have sprung up from JAAP BLOEM is a senior analyst at VINT, the American soil, in particular those related to technology and media. With 265 with a webcam. Research Institute of Sogeti. Jaap previously Barack Obama as the 44th President of the United States the change that methemedia.com worked for publishing companies, the web media can create, is being further satisfied. For example, during the 2 The PC will link the captured image to specific campaign at myBarackObama.com, YouTube and Facebook, and later at Internet Society and KPMG Consulting. In Augmented Reality content via previously downloaded Change.gov and Whitehouse.gov amongst others, his messages were Me the Media, Jaap introduces ITainment as software from methemedia.com/augmentedreality. resonating and swelling in a genuinely democratic way. the revolutionary extension of ITech, Through web media Barack Obama was able to deliberately implement “We analyzes our Programming Century, which 3 The additional Augmented Reality content will be the People” anew, so that each and every individual who chooses to can Me took off around 1965, and defines the displayed on top of the trigger page: in this case a robot participate in a variety of ways. It is along these lines that the world is stages of telephony development. -
Turbo-Charge Your Business with Social Media Marketing
Turbo-Charge Your Business with Social Media Marketing Countless Google searches are taking place every day. However, if people haven’t heard of your brand, they’ll never discover the value of your product or service. Enter social media marketing, a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social Media Marketing (SMM) covers activities like social sharing of content, videos, images, A total 74% of and paid social media advertising. SMM develops and sustains customer engagement, which has been found to influence buying behavior. Getting started without any insight or any consumers rely on social previous experience can be tricky. Here’s how you can use social media marketing to grow your media to influence their busines: purchasing decisions, 1. Carefully develop a plan aligned with your goals. To develop your plan, do a thorough analysis of existing social followers across your networks, analyze your competition, and according to CeBIT. identify areas for improvement. When allocating budget and resources to SMM, take into account whether your campaign requires any paid social efforts or if you plan to rely on organic tactics and owned media. Once you have decided on an appropriate budget and sketched your social media campaign, create your dream team and assign clear-cut roles to them. The final steps of your social media campaign strategy should be to identify the metrics you will use to measure the ROI of your campaign. In order to achieve this, you’ll need to outline and define your campaign’s goals, which are the next component of a great campaign. -
Intelligent Tools for Policy Design
Intelligent Tools for Policy Design Deliverable 2.1 – FUPOL Guidelines on Policy for Cities and Municipalities Project Reference No. 287119 Deliverable No. D 2.1 Relevant workpackage: WP 2 Nature: Report Dissemination Level: Public Document version: FINAL Editor(s): Susanne Sonntagbauer Contributors: Susanne Sonntagbauer, Anna Hassapi, Silvana Tomic-Rotim, Haris Neophytou, Miquel Angel Piera Eroles, Miguel Antonio Mujica Mota, Elena Palmisano Document description: The objective of this document is to design the guidelines on policy for cities and municipalities, which includes an overview of all policy domains relevant for cities and municipalities, Interdependencies between policy domains, recommended policy analysis methods by domain (qualitative and quantitative), a first assessment of domains and topics concerning the technical feasibility (agent-based modelling or other simulation techniques) ta king into account existing approaches, data availability, priorities assigned to each domain, identification of a first set of data FUPOL data base, security requirements, legal 1 ethical issue History Version Date Reason Prepared / Revised by 0.1 04-10-2011 Initial version Susanne Sonntagbauer 0.2 08-10-2011 Initial version Susanne Sonntagbauer 0.3 11-10-2011 Policy Domains Susanne Sonntagbauer 0.4 14-10-2011 Policy Domains Susanne Sonntagbauer 0.5 16-10-2011 Amendments/Edition Susanne Sonntagbauer 0.6 18-10-2011 Design of Questionnaire Susanne Sonntagbauer 0.7 21-10-2011 Definition of Dataset (Eurostat) Susanne Sonntagbauer 0.8 23-10-2011 -
Social Media for Social Good
Social Media for Social Good By Ayelet Baron, Director, Cisco Systems, Inc. [email protected] June 2009 Contents: . Introduc-on . Execuve Summary and Point of View . Social Media Tools . Social Media Planning . Examples . What’s Next? . Sources Appendix A: 51 Social Media Sites Every Business Needs To Be Seen On B: Recommended Books C: Recommended Online Resources D: Social Media Monitoring Tools E: Directory of Tools on TAG 2 Background One of the key deliverables of my Cisco Leadership Fellowship1 was to provide an overview of how nonprofits can use social media. As I write this, I know that there is someone out there creang a new tool that will be out in beta soon that no one has heard of YET that may be the next big trend. While this paper provides an overview of some of the exisAng social media tools that are currently being adopted, what I would like to leave you with is the noAon that the tools will most definitely change but people and human behavior is what we need to focus on when it comes to social media. The guiding principle is that people drive change; not technology. The goal for social media for most nonprofit organizaons is to create conversaons with key stakeholders and for some, it is an opportunity to drive social innovaon. Technology is merely the enabler and the challenge is to ensure building the right processes in an ongoing fashion. Trust and relaonships are fundamental building blocks. The key to social media is focusing on the people that your organizaon wants to connect with and using the tools to build those relaonships. -
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet
GW Law Faculty Publications & Other Works Faculty Scholarship 2007 The Future of Reputation: Gossip, Rumor, and Privacy on the Internet Daniel J. Solove George Washington University Law School, [email protected] Follow this and additional works at: https://scholarship.law.gwu.edu/faculty_publications Part of the Law Commons Recommended Citation Solove, Daniel J., The Future of Reputation: Gossip, Rumor, and Privacy on the Internet (October 24, 2007). The Future of Reputation: Gossip, Rumor, and Privacy on the Internet, Yale University Press (2007); GWU Law School Public Law Research Paper 2017-4; GWU Legal Studies Research Paper 2017-4. Available at SSRN: https://ssrn.com/abstract=2899125 This Article is brought to you for free and open access by the Faculty Scholarship at Scholarly Commons. It has been accepted for inclusion in GW Law Faculty Publications & Other Works by an authorized administrator of Scholarly Commons. For more information, please contact [email protected]. Electronic copy available at: https://ssrn.com/ abstract=2899125 The Future of Reputation Electronic copy available at: https://ssrn.com/ abstract=2899125 This page intentionally left blank Electronic copy available at: https://ssrn.com/ abstract=2899125 The Future of Reputation Gossip, Rumor, and Privacy on the Internet Daniel J. Solove Yale University Press New Haven and London To Papa Nat A Caravan book. For more information, visit www.caravanbooks.org Copyright © 2007 by Daniel J. Solove. All rights reserved. This book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. -
Social Media Compendium Oktober 2009
Social Media Compendium Oktober 2009 COMMUNITY PLATFORMS / SOCIAL NETWORKS NICHED COMMUNITIES BLOG PLATFORMS BLOG COMMUNITIES & TOOLS / FORUM BLOG SEARCH COMMENT / REPUTATION MICROMEDIA / MICROBLOGGING SOCIAL BOOKMARKING CROWDSOURCED CONTENT CUSTOMER SERVICE, REVIEWS TEXT & PRESENTATION PUBLISHING & SHARING IMAGE SHARING & HOSTING IMAGE SEARCH IMAGE EDITING MUSIC SHARING & STREAMING VIDEO PUBLISHING & SHARING INSTRUCTIONAL & EDUCATIONAL VIDEOS VIDEO SEARCH ENGINES VIDEO STREAMING FEEDS / NEWS AGGREGATOR SOCIAL AGGREGATOR / PROFILE MANAGER LOCATION!BASED EVENTS DIRECT COMMUNICATION "IM / SMS / VOICE# WIKIS COLLABORATIVE PLATFORMS PRODUCTIVITY TOOLS INFORMATION DATABASES / MONITORING MEDIA & COMMUNICATION BLOGS SEARCH ENGINES REAL!TIME SEARCH by Matthieu Hartig ■ [email protected] ■ @matthartig COMMUNITY PLATFORMS / SOCIAL NETWORKS facebook.com (2) Facebook is the world’s largest free-access social networking website. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal pro"les to notify friends. hi5.com (43) hi5 is an international social network with a local #avor. It enables members to stay connect- ed, share their lives, and learn what’s happening around them – through customizable pro"le pages, messaging, unlimited photo storage, hundreds of OpenSocial applications and more. friendster.com (117) Founded in 2002, Friendster is one of the web’s older social networking services. Adults, 16 and up can join and connect with friends, family, school, groups, activities and interests. $e site currently has over 50 million users. Over 90% of Friendster’s tra%c comes from Asia. tagged.com (109) Protecting the safety of their users is what makes Tagged di&erent from other social network- ing sites. -
Photobucket Jwidget Press Release
Press Contacts Mike Barash Atomic Public Relations (415) 402-0230 [email protected] Photobucket Jwidget Integration Tool Brings Free Video and Image Sharing to Leading Social Media, Blogging, and eCommerce Sites Photobucket tool enhances user experience by allowing members to share and publish photos and videos without leaving partner sites Palo Alto, California – June 14 th , 2006 – Photobucket, the world’s leading visual content hosting and publishing service, today announced the availability of the Photobucket Jwidget, an industry- first tool that enables any Web site to provide free image and video hosting for its users, leveraging Photobucket’s proven platform. In addition, Photobucket's content moderation operation aggressively removes objectionable material, providing a value added service for partner sites. Consumers want to personalize and enhance their online experience on multiple sites. This requires them to use multiple browser windows to do simple things like share images and videos at the sites where they hang out. The Photobucket Jwidget streamlines the user experience by keeping consumers on these sites to upload and link their digital content. Photobucket’s existing 18 million members can quickly publish content stored at Photobucket to those sites in a few easy steps. “The Photobucket Jwidget brings social media, blogging, and ecommerce sites free and reliable image and video hosting, and access to Photobucket’s world-class content moderation,” said Alex Welch, Chief Executive Officer, Photobucket. “It is our goal to make it extremely easy for our members to express themselves visually on a variety of Web sites, and for our partners to enable their members to have the best image and video sharing experience possible.” Photobucket members currently link images and videos to over 60,000 social networking, blogging, ecommerce Web sites and discussion forums. -
Evaluation of the Implementation of the Safer Social Networking Principles for the EU Part I: General Report
Evaluation of the Implementation of the Safer Social Networking Principles for the EU Part I: General Report By request of the European Commission under the Safer Internet Programme Authored by: Elisabeth Staksrud, University of Oslo, & Bojana Lobe, University of Ljubljana THIS IS A REPORT MADE BY REQUEST OF THE EUROPEAN COMMISSION UNDER THE SAFER INTERNET PROGRAMME THE COPYRIGHT OF THIS REPORT BELONGS TO THE EUROPEAN COMMISSION . OPINIONS EXPRESSED IN THE REPORT ARE THOSE OF AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE EC. January 2010 Please cite as follows: Staksrud, E. and Lobe, B. (2010) Evaluation of the implementation of the Safer Social Networking Principles for the EU Part I: General Report. European Commission Safer Internet Programme, Luxembourg 2 Contents Executive Summary ....................................................................................................... 5 Methodology ............................................................................................................... 12 What do the SNSs say they do? .................................................................................... 14 Have the SNSs done what they say they have done? ................................................... 15 Overall level of compliance .................................................................................. 15 Overall compliance of Principle 1-7 among all signatories ............................................. 17 Evaluation of Principle 1 – “Raise Awareness” .......................................................... -
Social Media Policies
CITY OF BERKLEY, MICHIGAN SOCIAL MEDIA POLICIES City of Berkley Social Media Use Policy .......................................................................................... 2 Purpose ....................................................................................................................................... 2 Social Media Standards ............................................................................................................... 2 General ........................................................................................................................................ 2 Definitions ................................................................................................................................... 4 City of Berkley Facebook Standard ................................................................................................. 5 Purpose ....................................................................................................................................... 5 Establishing a page ...................................................................................................................... 5 Content ....................................................................................................................................... 5 City of Berkley Twitter Standard ..................................................................................................... 7 Purpose ...................................................................................................................................... -
Social Marketing Method – Quick Start Guide
Mari Smith’s Social Marketing Method – Quick Start Guide © 2008 Mari Smith All rights reserved. ~ 1 ~ This digital book may not be transmitted, copied, reproduced, or distributed. This is a single user license only. Mari Smith’s Social Marketing Method – Quick Start Guide Mari Smith’s Social Marketing Method: QUICK START GUIDE Published by MariSmith.com Relationship Marketing Spec ialist | Social Media Coach http://www.marismith.com San Diego, CA 92109 USA © Copyright 2008 by Mari Smith All rights reserved under the international and Pan-American copyright conventions. With the exception of brief quotations in review – with proper accreditation – no part of this book may be used, reproduced or transmitted in any manner whatsoever without written permission from the author. DISCLAIMER This publication is designed to provide accurate information in regard to the subject matter covered. The author is not engaged in providing legal, financial, investment, accounting or business advice. Should the reader need such advice, he or she must seek services from a competent professional. The author particularly disclaims any liability, loss or risk taken by individuals who directly or indirectly act on the information contained herein. The author believes the information contained in this publication to be solid, but readers cannot hold her responsible for either the actions they take or the result of those actions. Mari Smith is not affiliated with, nor does she represent, Facebook.com. She is an independent consultant, coach, and active member of Facebook.com. Copyright © 2008 by MARI SMITH v1.0 - FIRST EDITION – November 11, 2008 Please refrain from changing, dismantling, plagiarizing or reselling this guide book.