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2018 AMA Winter Academic Conference
2018 AMA Winter Academic Conference Integrating Paradigms in a World Where Marketing Is Everywhere February 23-25, 2018 | New Orleans, LA PROCEEDINGS Volume 29 Editors: Jacob Goldenberg, IDC Herzliya Juliano Laran, University of Miami Andrew Stephen, Oxford University 2018 Winter AMA Conference Integrating Paradigms in a World Where Marketing Is Everywhere Co-Chairs Andrew Stephen, University of Oxford Juliano Laran, University of Miami Jacob Goldenberg, IDC Herzliya Associate Editors Michelle Andrews, Emory University Son Lam, University of Georgia Yakov Bart, Northeastern University Anja Lambrecht, London Business School Dipayan Biswas, University of South Florida Alan Malter, University of Illinois at Chicago Abhishek Borah, University of Washington Brent McFerran, SimonFraser University Michael Braun, Southern Methodist University Linda Nasr, Texas State University Gordon Burtch, University of Minnesota Gal Ostreicher-Singer, Tel Aviv University Zoey Chen, University of Miami Eric Schwartz, University of Michigan Cammy Crolic, University of Oxford Aner Sela, University of Florida Marcus Cunha, University of Georgia Julio Sevilla, Universityof Georgia Isaac Dinner, University of North Carolina Ashish Sood, University of California Riverside Kristina Durante, Rutgers University Felipe Thomaz, University of South Carolina Beth Fossen, Indiana University Michel van der Borgh, Eindhoven University of Rhonda Hadi, University of Oxford Technology Sertan Kabadayi, Fordham University Caroline Weirtz, Cass Business School Vamsi Kanuri, University of Miami Keith Wilcox, ColumbiaBusiness School Laura Kornish, University of Colorado Boulder Peter Zubcsek, Tel Aviv University Volume 29 130 East Randolph Street, 22nd Floor • Chicago, Illinois 60601 Copyright © 2018, American Marketing Association Printed in the United States of America Production Editor: Monica Gerhardt Typesetter: Sarah Burkhart ISBN 978-0-87757-367-8 All rights reserved. -
Primary & Secondary Sources
Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data. -
CJ ENM (035760 KQ ) Strong and Flexible Content Leader
CJ ENM (035760 KQ ) Strong and flexible content leader Media Initiate coverage with Buy and TP of W310,000 Company Report We initiate our coverage on CJ ENM with a Buy rating and target price of W310,000. In order to derive our target price, we applied the sum-of-the-parts (SOTP) method by April 3, 2019 summing up the values of the media (W1.9tr; CJ E&M previously), and commerce (W1.1tr; CJ O Shopping previously) businesses, as well as equity holdings (W3.75tr). In our view, shares of CJ ENM, which was created via the merger CJ E&M and CJ O (Initiate) Buy Shopping in July 2018, have entered a recovery phase. We believe that year 2019 will mark the begin ning of operating profit contribution of the media business (broadcasting, film, music) exceeding 50% (versus 38.6% in 2018), which is highly likely to drive a Target Price (12M, W) 310,000 valuation rerating going forward. It is also encouraging that CJ ENM is now positioned to finance its content investments - which will likely show a steady increase to support Share Price (04/03/19, W) 236,500 strong revenue and operating profit growth (an estimated CAGR of 9.8% and 20.9% over the next two years) - with increased cash flows (pre-merger CJ O Shopping). Expected Return 31% Strong content player remains resilient in face of platform changes Changes in content platforms and competition among different platforms will continue OP (19F, Wbn) 385 going forward; technological advances usher in the evolution of content distribution Consensus OP (19F, Wbn) 377 platform, leading to constant ch anges in content delivery channels and business models. -
27 July – 12 August 2018
WELLINGTON 27 JULY – 12 AUGUST 2018 BOOK AT NZIFF.CO.NZ BOOK AT NZIFF.CO.NZ Wine and film. Both start with a vision and then take years of skill and craft to become a reality. A director draws the best performance from actors and crew, and a winemaker extracts the potential from the land and the grape. Dedication and the pursuit for perfection define both crafts. It’s no wonder success for each is defined by raising a glass. PARTNER NZ International Film Festival 2010–2018 47th Wellington International Film Festival 27 JULY – 12 AUGUST 2018 Presented by New Zealand Film Festival Trust under the distinguished patronage of Her Excellency PROUDLY SUPPORTED BY The Right Honourable Dame Patsy Reddy, Governor-General of New Zealand EMBASSY THEATRE READING CINEMAS PENTHOUSE CINEMA ROXY CINEMA LIGHT HOUSE PETONE NGĀ TAONGA SOUND & VISION Director: Bill Gosden General Manager: Sharon Byrne Communications Manager: Rebecca McMillan Wellington Festival Manager: Caroline Palmer Assistant to the General Manager: Lisa Bomash Publicist (Auckland): Sally Woodfield Programmer: Sandra Reid Programme Manager: Michael McDonnell Animation NOW! Programmer: Malcolm Turner All Ages Programmer: Nic Marshall Incredibly Strange Programmer: Anthony Timpson Programme Consultant: Chris Matthews Online Content Manager: Kailey Carruthers Content Manager: Ina Kinski Materials and Content Assistant: Matt Wilshere Publications Coordinator: Tim Wong Audience Development Manager: Alice Vilardel Social Media Coordinator: Rebecca Shannon Guest Coordinator: Pamela Harvey-White -
Tell Me Your Wish Kdrama
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