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Produce Business April 2016 WWW.PRODUCEBUSINESS.COM APRIL 2016 • VOL. 32 • NO. 04 $9.90 APRIL 2016 FOODSERVICE ISSUE APRIL 2016 FOODSERVICE FOODSERVICE SUPPLEMENT AT RETAIL WENDY’S CASE STUDY JEFF SHILLING RETROSPECTIVE INSIDE WHAT TO EXPECT FROM SHIFT IN UK FOODSERVICE AND HOME DELIVERY BALLS FOOD STORES • MORE MATTERS • GUACAMOLE • PALLETS CANADIAN RETAIL • SOUTHERN FRUIT SUPPLIES • SPRING GRAPES FRESH-CUT PACKAGING • ‘SPORTS NUTS’ • AUSTRALIAN/NEW ZEALAND FRUIT TOMATOES • SWEET ONIONS • MELONS • ASPARAGUS • MUSHROOMS REGIONAL PROFILES: TORONTO AND DALLAS EXCLUSIVE: BELGIUM PRODUCE PROSPECTS Dole.indd 1 3/23/16 2:56 PM APRIL 2016 • VOL. 32 • NO. 04 • $9.90 48 58 features SPRING GRAPE PRIMER ­ 40 4 SALES STRATEGIES cover story MORE MATTERS PROGRESS REPORT Category prots on the move as 32FOODSERVICE AT RETAIL Industry coalition continues to move new varieties attract more consumers. Convenience and culinary the needle in the produce department. creativity elevate the bottomline. 64IDENTIFYING THE ADVANTAGES OF 42THE CONTINUED SPREAD AUSTRALIAN/NEW ZEALAND FRUIT OF GUACAMOLE Understanding the variety and innovation in Positioned to take the crown as king Australia and New Zealand fruit provides a base of dips and condiments in produce. for successful merchandising and promotion. commentary 48 67 16 THE FRUITS OF THOUGHT CANADIAN RETAILERS SHARE PROFITS FROM PALLETS Belgium In Our oughts 6 INSIGHTS TO INCREASE SALES Economy and sustainability come From promoting consumption with together in optimum systems. 121 RETAIL PERSPECTIVE marketing to generating excitement in store, Managing e Spring ‘Gap’ these 6 retailers share their success stories. 88EXCLUSIVE FIRST HAND ACCOUNT: 122 WHOLESALE MARKET 54 BURGEONING PROSPECTS IN BELGIUM Keeping Your Cash In A Good Flow SOUTHERN FRUIT SUPPLIES P B is invited for an From Carolina peaches to Georgia exclusive produce tour hosted by VLAM, 124 EUROPEAN MARKET blueberries, e South diversies. Flanders Agricultural Marketing Board What US Fruit Exporters Need To Know About e UK Market 126 PRODUCE ON THE MENU Transforming Your Foodservice At Retail Operation From Average To Awesome 128 VOICE OF THE INDUSTRY Disruptions In e Supermarket Business Model 54 64 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS /APRIL 2016 / 3 TOC.indd 1 3/25/16 8:44 AM 70 81 APRIL 2016 • VOL. 32 • NO. 04 • $9.90 TORONTO RETAIL PROFILE: REGIONAL MARKET PROFILE: The Big Carrot The Unified Prize Of Produce Taking a hybrid health and Wholesalers Make a Living nutrition concept to the next level. special features at Selling Something Healthful 20 83 FROM THE PAGES OF 78 DALLAS PRODUCEBUSINESSUK.COM FOODSERVICE OVERVIEW: REGIONAL MARKET PROFILE: What to Expect from Changing In Toronto’s Foodservice Sector, Dalllas Produce Scene Times in the UK Foodservice Produce Gets Much Play Despite the recent loss of its terminal market, and Home Delivery Environment Produce-centric dining concepts the big D’s produce industry continues to thrive. nd a niche in Ontario’s capital. 24 85 RETROSPECTIVE 79 FOODSERVICE PROFILE: Je Shilling, Vice President Procurement for FOODSERVICE PROFILE: Spiral Diner and Bakery FreshPro Food Distributors, Reminisces About Thoroughbred e vegan diner bucking produce His Early Days in Produce and Shares Advice Showcasing Vegetable Cookery trends in every way. for Future Generations of a Certain Pedigree 86 28 80 RETAIL PROFILE: ASCENDENT INDEPENDENTS: RETAIL OVERVIEW: Terry’s Supermarket BALLS FOOD STORES Produce Retailing For Embracing Produce Ethnicity e three-format retailer serves a diverse Toronto’s Ethnic Diversity customer base using its authentic heritage. Each demographic pocket requires a dierent taste. departments in this issue MERCHANDISING REVIEW FOODSERVICE MARKETING 6 QUIZ 90 MAXIMIZING TOMATO 112 MAKING A MUSHROOM BOOM SALES WITH PURPOSE North American growers partner with 8 WASHINGTON GRAPEVINE Understanding key drivers behind the chefs to expand varieties on menus. proliferation of the tomato category 10 PRODUCE WATCH increases sales by targeting merchandising FRESHCUT MARKETING and marketing to meet consumer needs. 116 VALUEADDED PACKAGING: 14 FORWARD THINKING TRENDING IN THE RIGHT 98 HITTING THE SWEET SPOT DIRECTION 18 RESEARCH PERSPECTIVES Proper merchandising keeps e category continues to be one sweet onions selling year-round. of the most important and innovative 19 COMMENTS AND ANALYSIS in the growth of produce sales. 106 MELON MERCHANDISING 129 INFORMATION SHOWCASE FOR YEARROUND APPEAL DRIED FRUITS & NUTS anks to the increasing quality 119 APPEALING TO ‘SPORTS NUTS’ 130 BLAST FROM THE PAST grown overseas, this fruit oers Take them to the ball game or take avorful options for consumers. them home, dried fruits and nuts are healthy options for sports fans. 109 ASPARAGUS TRANSCENDS SEASONALITY CORRECTIONS Seasonality shouldn’t deter creative In the March 2016 issue of P B¡¢, in the Hydroponics article on page 51, the shipping process for BrightFarms’ inventory to Giant was incorrectly reported. BrightFarms is only shipping to marketing and merchandising tactics. Ahold’s stores (Giant Food, Martin’s and Peapod) from its Northern Virginia-based BrightFarms Capitol Greenhouse. No produce from the greenhouse in Yardley, PA, will be shipped to Ahold. In the March 2016 issue of P B¡¢, on page 41, Jami Kinney was incorrectly identied. Her title with the National Mango Board is marketing specialist. Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425 4 / APRIL 2016 / PRODUCE BUSINESS TOC.indd 2 3/24/16 6:41 PM CA Avocado.indd 1 3/16/16 3:43 PM produce quiz THIS MONTH’S WINNER CHAD PUSCHEL Special Projects Manager Sunny Valley International, Inc. Glassboro, NJ APRIL 2016 • VOL. 32 • NO. 04 • $9.90 P.O. Box 810425 • Boca Raton • FL 33481-0425 Phone: 561-994-1118 • Fax: 561-994-1610 [email protected] As special projects manager with Sunny win-win for everyone involved,” says Puschel. PRESIDENT & EDITOR-IN-CHIEF James E. Prevor Valley International, Chad Puschel enjoys the Entering the produce world in 2013, [email protected] “pleasure of working daily to promote and Puschel wasted no time making an impres- PUBLISHER/EDITORIAL DIRECTOR market the peaches and blueberries grown sion as a newcomer. In 2014, he wrote a grant Ken Whitacre by the Jersey Fruit Cooperative to a nation- for sustainable training. “My motivation for [email protected] wide audience through our newest company, writing the grant … came within my first year VP EDITORIAL Ellen Koteff Farmhouse Fruit.” working in the industry, the more I learned [email protected] Farmhouse Fruit was started to promote a about the impact unsustainable agriculture SPECIAL PROJECTS EDITOR successful fundraising program that allowed has on the environment, the more I wanted Mira Slott local New Jersey nonprofits a chance to to help,” says Puschel. “Education is the first [email protected] raise a substantial amount of money while logical step when it comes to altering our own INTEGRATED CONTENT EDITOR Michele Sotallaro supporting the family farms. “It truly is a practices to be more sustainable.” [email protected] PRODUCTION DIRECTOR How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are Diana Levine simple: Read through the articles and advertisements in this issue to find the answers. Fill in the [email protected] blanks corresponding to the questions below, and either cut along the dotted line or photocopy PRODUCTION LEADER the page, and send your answers along with a business card or company letterhead to the address Jackie Tucker listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our June issue of PRODUCE BUSINESS. The winner must agree to submit a color photo to PRODUCTION DEPARTMENT be published in that issue. Sunshine Gorman Freddy Pulido Christopher Sizemore WIN A GRILL AND CAMP STOVE COMBO EVENT COORDINATOR Gear up for taking advantage of the refreshing spring and Jackie LoMonte summer weather with this grill set. The combo is complete with [email protected] a stove burner and a non-stick aluminum grill and griddle. This CONTRIBUTING WRITERS Chris Auman, Carol Bareuther, Linda Brockman, compact device features a stainless steel drip tray, a lid that Mindy Hermann, Bob Johnson, John Lehndorff, attaches to the foldable sides to create a windscreen — protecting Janel Leitner, Sophia McDonald, Jodean Robbins, Lisa White your flame — matchless ignition, and heat-control dials. The ADVERTISING carry bag and an adapter for a 1-pound propane cylinder are Eric Nieman, Associate Publisher also included. The total unit weighs about 16 pounds. [email protected] Linda Bloomfield Linda.Bloomfi[email protected] QUESTIONS FOR THE APRIL ISSUE Steve Jacobs [email protected] 1) What kind of cherry variety is advertised on the ad for e Flavor Tree Fruit Company? ____ Sandy Lee [email protected] ____________________________________________________________________________ Kelsee Loche 2) What is the email address
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