The Indian Journal of HOME SCIENCE

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The Indian Journal of HOME SCIENCE [Type text] Vol.33, No. 2 July 2021 ISSN 0970 2733 IHMSF-33 (1-258)2021 The Indian Journal of HOME SCIENCE An Official Publication of THE HOME SCIENCE ASSOCIATION OF INDIA CARE Listed, Peer Reviewed Published by THE HOME SCIENCE ASSOCIATION OF INDIA [Type text] THE HOME SCIENCE ASSOCIATION OF INDIA (Established in 1952) OFFICE BEARERS (2016-2020) President : Dr. N. Vasugi Raaja (Coimbatore) Vice President North Region : Dr. Neelam Grewal (Ludhiana) West Region : Dr. Madhu Sharan (Vadodara) South Region : Dr. Jyoti Vastrad (Dharwad) East region : Dr. Anupama Mishra (Meghalaya) Hon. Secretary : Dr. Suman D. Mundkur (Mumbai) Hon. Joint Secretary : Dr. R. Jeyagowri (Coimbatore) Hon. Treasurer : Dr. Komal Chauhan (Vadodara) Hon. Joint Treasurer : Dr. A.Thirumani Devi (Coimbatore) Chairperson Nominating : Ms. Alaukika Khachar (Rajkot) Committee Immediate-Past president : Dr. Anjali Karolia (Vadodara) Editor (Indian Journal of Home Science) : Dr. Maneesha Shukul (Vadodara) Joint Editor : Prof. Nilima Varma (Bhopal) The Indian Journal of HOME SCIENCE An Official Publication of THE HOME SCIENCE ASSOCIATION OF INDIA Vol.33, No. 2 July 2021 ISSN 0970 2733 IHMSF-33 (1-258)2021 CARE Listed, Peer Reviewed Published by THE HOME SCIENCE ASSOCIATION OF INDIA Website: www.homescienceassociationofindia.com FROM THE EDITOR’S DESK The pandemic COVID-19 has raised several challenges for the entire educational system. Various strategies are being adopted for meeting these unprecedented situations, as life is turning towards “New Normal”, yet with an element of uncertainty. With the implementation of New Education Policy, the educational institutions are required to apply multi-pronged approach to move towards the set goals. This is THE time for the field of Home Science/ Family and Community Sciences to strengthen, enhance and project its potentials towards the achievement of the aims and vision of NEP. Home Science has been following many of the guiding principles suggested in NEP. It is the need of the hour that “Home Science “is made more visible in the social and economic arena. Each institution has been making efforts to increase enrollment .Now collectively strong efforts need to be taken to publicize various features of Home science not only through various media but also through personal contacts, vocational- guidance, exhibitions/open house of the institution,” Alumni –interactions “and the like so as to increase the enrollment. Wishing best for the new academic session Dr. Maneesha Shukul i THE INDIAN JOURNAL OF HOME SCIENCE An official publication of THE HOME SCIENCE ASSOCIATION OF INDIA CARE Listed, Peer Reviewed Vol. 33 No.2 July, 2021 Sr. Contents Page No. No From the Editor’s Desk i 1 Comparing Indian females' body sizes from the sizes of Indian clothing brands and finding the variations in size-charts offered by different brands 1-13 -Hina Kausher, Prof. Sangita Srivastava 2 Difference in attitude of male and female towards online shopping of apparel and accessories 14-25 -Madhu Kulhar, Dr. Ruby Jain 3 Influence of organic cotton/ silk fibre blending on the physical properties of the yarn 26-34 -Pooja Kanodia, Dr. Sunita Dixit 4 Prêt garments: Clothing preferences and problems of elderly 35-42 -Sneha Sharma, Dr. Sabina Sethi 5 Socio-economic profile of women weavers in Lakhimpur district of Assam 43-48 -Suravi Konwar 6 Gender responsive budgeting in education: Micro-implementation analysis of Kasturba Gandhi schools for adolescent girls 49-60 -Ms. Arshiya Wadhwa, Dr. Sarita Anand 7 Exploring the experiences of older adults adapting to games for improving mental wellbeing - A case study from Kerala 61-69 -Gayathri K V, Dr.Sithara Balan V 8 An assessment of training need and interest of self-help group (SHGS) members regarding apparel designing for economic empowerment of 70-78 women -Dr. Meenu Verma, Dr. Sangita Deodiya 9 Skill building for entrepreneurship in rural areas of Ferozepur district (Punjab) 79-88 -Dr. Vandana Gupta 10 Effect of treatment, residential background, Ses and their various interactions on intellectual self-concept of female students 89-98 -Vandana Gupta and D. N. Sansanwal Establishing xeriscape as an environmental contribution 11 99-109 -Gayathri M, Dr. B. Loganayaki Involvement of husbands in household chores 12 110-116 (Survey based on Patna region, Bihar) -Dr. Kavita Kumar, Dr. Rajni Pandey, Dr. Smita Kumari 13 Assessment of the knowledge of the homemakers regarding the use and placement of accessories 117-124 -Dr. Sarjoo Patel, Ms. Fatema Qahed Johar Dahodwala 14. Influence of socio-economic factors on the job performance of female health workers in RCH programme 125-135 -Dr.Sheeja.P.R 15. An online survey on lifestyle and dietary habits as per Ayush advisory in the prevention of covid-19 136-146 -Dr.Ankita Gupta, Ms.Pratibha 16. Dietary intake and nutritional status of adolescent girls’ beneficiaries of SABLA/SAG scheme of ICDS 147-156 -Kusum Bharti, Manoj Kumar, Pramila Prasad 17. Association of demographic factors with the prevalence of anemia among pregnant women 157-167 -Ritu Pradhan, Saloni Joshi 18. Development of nutritive cookies using dillenia indica (elephant apple) and syzygium cumini (black plum) 168-182 -Vedika Gogoi, Daisy Sharma 19. Study on the formulation and organoleptic evaluation of microgreen salads 183-193 -Vineetha Antony, Dr.R.Radha 20. Revisiting the screening criterion for acute malnutrition among children (6-24 months) and role of nutrition education for mothers in anganwadi 194-204 centres of Delhi -Yamini Gusain, Dr. Lalita Verma, Dr. Mansi Chopra 21. Effect of pet bonding on emotional status and quality of life enjoyment among adults 205-211 -Linda Joy and Rajani Devi T. R 22. Family based early predictors of developmental readiness among children 212-221 -Ms. Neha Joshi, Dr. Deepika Vig, Dr. Asha Chawala 23. A qualitative study on parents’ perception regarding cartoon viewing of children and its influence on their behaviour 222-233 -Dr. Priyanka Suryavanshi, Radhika Awasthi 24. Islamic religiosity and personal identity: Muslim youth voices from Bengaluru and Vadodara 234-244 -Ramitha Prakash, Rachana Bhangaokar 25. Working wives and their impact on marital satisfaction 245-254 -Seema Dey The Indian Journal of Home Science 2021: 33(2) COMPARING INDIAN FEMALES' BODY SIZES FROM THE SIZES OF INDIAN CLOTHING BRANDS AND FINDING THE VARIATIONS IN SIZE-CHARTS OFFERED BY DIFFERENT BRANDS Hina Kausher1, Prof. Sangita Srivastava2 1Research Scholar, Department of Home Science 2Vice Chancellor, University of Allahabad, Prayagraj- 211002 E-mail: [email protected] ABSTRACT In India, almost every clothing industry employs a different sizing approach for making readymade garments. Consequently, there is a considerable difference between the sizing of readymade clothes provided by the various apparel manufacturers and the original Indian women's sizes. As a result, finding a satisfactorily fit garment has been challenging, and women have to require endless trials to get the correct one. The present study aimed to measure the differences between Indian females' actual sizes and clothing brands' garment sizes for Indian women. Three thousand data were collected by an anthropometric survey undertaken over Indian females to get the actual body size of Indian women. Furthermore, the variation between the sizing systems of different clothing brands is also investigated. Keywords- clothing industry, sizing, readymade garments, size-charts INTRODUCTION In India, men and women both used to wear draped garments since the Vedic period as it is their traditional clothing. Women and some local tailors did some little stitching. It was the beginning of custom-made wear which gradually turned into readymade wear (Gupta, 2007; Zakaria & Gupta, 2014). With the liberalisation of the economy and trade in the 90s growth of readymade industry increased rapidly (Dhanabhakyam, 2007). The first and biggest challenge before the industry was to determine the clothing sizes. To fix this issue, they started using size charts of American and European countries. Manufacturers made garments for Indian women by employing sizing charts of foreign women. As time passed by, they made some modifications to make them fit for Indian women’s anthropometry. But since the Indian women's sizes are far different in height, weight, body proportions and body types from Western countries, these modified systems could not work. Ashdown (2007) stated that every individual company develops its own sizing system because of the lack of anthropometric data. These systems are mainly built on intuition and common pattern grading practices, possibly modified by data on returns and feedback from their customers. These large numbers of independent sizing systems are confusing to the consumer and do not accomplish their goal of providing good fitting to the range of people to whom the apparel firms wish to market their clothing. Workman, (1991) stated that manufacturers do not fully support standardised sizing charts because they use sizing as a selling tool to make profits, maintain an identity, and attract return 1 The Indian Journal of Home Science 2021: 33(2) customers. It has become a way to distinguish one apparel manufacturer from another by establishing consistent sizes upon which customers can rely. Because of the lack of scientific and systematic nationwide sizing system, many readymade brands privately started doing little anthropometric survey targeting their customers. The study found that there is still a considerable difference
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