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Colgate to Form Colgate-Palmolive Is the Number One Seller of the Financial Times Colgate-Palmolive-Peet MARKET 100 Best Workplaces in Europe Palmolive Peet merged with Colgate to form Colgate-Palmolive is the number one seller of The Financial Times Colgate-Palmolive-Peet. In 1953 the name toothpaste and toothbrushes - in short a world Best North American Company in the UK Market was shortened to just Colgate-Palmolive. Ajax leader in oral care products (mouthwashes, Investor Relations Magazine. cleanser was one of their first major brand toothpaste, toothbrushes). It also makes names introduced in the early 1940s. personal care items (baby care, deodorants, shampoos, soaps) and household cleaners PRODUCT (bleaches, laundry products, soaps). Its Hill’s Pet Colgate Total is considered the greatest evolution Nutrition subsidiary makes Science Diet and in toothpaste since the introduction of fluoride. Prescription Diet pet food. This highly effective formula, containing fluoride Colgate-Palmolive is a leading global and the antimicrobial ingredient, Triclosan has consumer products company, tightly been demonstrated clinically to help prevent focused on Oral Care, Personal Care, gingivitis, plaque, cavities and tartar. Its unique Home Care and Pet Nutrition. Colgate patented formula, containing the co-polymer, sells its products in over 200 countries and Gantrez continues to be active between territories around the world under such brushings. It continues to work fighting internationally recognised brand names plaque, gingivitis, tartar and cavities after as Colgate, Palmolive, Mennen, Softsoap, you stop brushing, even if you eat or Irish Spring, Protex, Sorriso, Kolynos, drink. No other toothpaste manufactured Elmex, Ajax, Axion, Soupline, and Suavitel in the US contains Triclosan or has been as well as Hill’s Science Diet and Hill’s cleared to make claims for gingivitis and Prescription Diet pet foods. plaque reduction. Colgate® 360°® has a unique tongue ACHIEVEMENTS HISTORY cleaner located on the back of the At Colgate their commitment to excellence plays Colgate was brush head that helps remove up a significant role in their culture of caring. This founded in to 96% more bad breath bacteria enables them to create and sustain the kind of the United States in 1806 and, for than brushing teeth alone with an workplace that helps Colgate become the Best the first 100 years, its business focus was ordinary manual toothbrush. It also Place to Work. They are proud that their efforts only there. However in the very early 1900’s has specially tapered bristles, a cleaning tip are recognised around the globe. the Company began a very aggressive expansion and dentist-like polishing cups that help remove As you would expect from such a universally program that led to the establishment of Colgate more plaque and stains than the leading manual admired company it has received, over the operations throughout the world. Today Colgate- toothbrush. years, a plethora of awards and accolades – far Palmolive is a $11.2 billion company, marketing The tongue cleaner removes odor-causing too numerous to mention here. But worthy of its products in over 200 countries and territories. bacteria. The Inter-dental bristles clean between mention are the following:- William Colgate started a candle and soap teeth and along the gumline. The polishing cups Top 20 Companies for Leaders making company in New York City in 1806. help gently remove stains on teeth. The cleaning Chief Executive Magazine By 1906, the company was making over 3,000 tip gets to hard-to-reach areas. 100 Best Companies to Work For different soaps, perfumes and other products. Fortune Magazine For example, Colgate Dental Cream was RECENT DEVELOPMENTS America’s Most Admired Companies (Consumer introduced in 1877. In 1864, Caleb Johnson Colgate-Palmolive Company recently announced Products Household & Personal Products) founded a soap company called B.J. Johnson an alliance with The Forsyth Institute to advance Fortune Magazine Soap Co., in Milwaukee. In 1898 this company cutting-edge research in oral health and its effect Global Most Admired Companies introduced a soap made of palm and olive oils, on overall systemic health. Forsyth, the world’s Fortune Magazine called Palmolive. It was so successful that that leading independent organisation dedicated to 50 Best Companies for Diversity the B.J. Johnson Soap Co. changed their name scientific research and education in oral health, DiversityInc.com to Palmolive in 1917. Another soap making and Colgate, the world leader in oral care, Top 50 Employers company called the Peet Brothers Co. of Kansas will work together to expand scientific, dental Equal Opportunity Publications City started in 1872. In 1927 Palmolive merged and medical knowledge for long-term product with them to became Palmolive Peet. In 1928 development. Colgate will provide financial support over five years for the creation of the Colgate-Forsyth Center for Advancement of Global Oral Health. Colgate-Palmolive Company as part of its strategy to focus on its higher-margin oral and personal care businesses, also recently announced that it has agreed to purchase Tom’s of Maine, the leader in the fast-growing Naturals market in the United States. The U.S. market for Natural oral and personal care products is valued at $3 billion and is growing at 15% per year. 26 18-69.pdf 9 3/20/13 7:16 AM PROMOTION sing-along-songs, computer Colgate Oral Health Month has become a CD-ROM and interactive leading campaign for both establishing and activities - both for educators promoting improved oral health habits for all to use in the classroom and ages. for parents to use at home. In Oral Health month Colgate partner’s with Since 1991, this program has dental professionals in delivering key oral health reached more than 46 million messages to patients. children in 80 countries. Theme’s such as ‘Fighting Together for Better By establishing partnerships Oral Health’ are used to help communicate key between governments, messages to the general public. dental professionals, education Messages include the following; professionals, schools and • Brush your teeth twice a day with a fluoride communities, the Bright Smiles, toothpaste Bright Futures oral health initiative • Change your toothbrush every three months enables millions of children each year • Visit your dentist regularly to enjoy the benefits of vital oral health • Try to avoid sugary foods, especially education and preventive treatment. between meals Colgate-Palmolive Company continue to lead BRAND VALUES the effort to promote better children’s oral Colgate’s three fundamental values hygiene and dental care with their Bright Smiles, -Caring, Global Teamwork and Continuous Bright Futures program. Improvement— are part of everything they Bright Smiles, Bright Futures has been wildly do.They are the foundation for their business standards in all of the Company’s business successful at providing the resources, personnel strategy and are reflected in every aspect of dealings. Colgate’s Code of Conduct sets forth and access to care that are essential to good their work life. their principles for working with each other, oral health. The result of the program is Caring outside businesses, consumers, governments, increased education, awareness and access to The Company cares about people: Colgate local communities, and shareholders. The Code dental care for millions of children around the people, customers, shareholders and business serves as an ever-present reminder of their Globe. partners. Colgate is committed to act with responsibility to build these relationships on Global Program compassion, integrity and honesty in all situations, integrity, fairness and humanity. First issued For over 40 years, Colgate-Palmolive has been to listen with respect to others and to value in 1987, the Colgate Code of Conduct is committed to delivering oral health education differences. The Company is also committed regularly updated and reissued to ensure its to children around the world. Today that to protect the global environment and to comprehensiveness and relevance. commitment continues through Colgate’s flagship Bright Smiles, Bright Futures program, which is a multi-tiered enhance the initiative to promote the importance of oral communities where Colgate health through education and prevention. people live and work. The primary focus of the program is to reach Global Teamwork children in schools through videos, storybooks, All Colgate people are part of a global team, www.colgate.com committed to working together across countries and throughout the world. Only by sharing ideas, Things you didn’t know about technologies and talents can the Colgate Company achieve and sustain profitable growth. In 2006 Colgate celebrated its 200th anniversary. Continuous Improvement Colgate toothpaste was first marketed in jars – a far Colgate is committed to cry from the collapsible tubes or special pump getting better every day in all action packaging available today. it does, as individuals and as In the early days the bristles on a tooth brush were teams. By better understanding often made of horsehair. Today bristles are usually consumers’ and customers’ made from nylon as horsehair was found to be expectations and continuously too harsh. working to innovate and If you ever think of brushing your teeth as a bit of a improve products, services and chore, consider the poor ancient Egyptians who processes, Colgate will “become were forced to clean their teeth with a mixture the best.” of “powdered ashes of hooves of oxen, myrhh, Colgate’s Code of Conduct powdered burned eggshells and pumice” due to promotes the highest ethical the “obvious” lack of toothpaste. 18-69.pdf 10 3/20/13 7:16 AM.
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