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Market Achievements History Product Recent MARKET 100 Best Workplaces in Europe Palmolive Peet merged with Colgate to form Colgate-Palmolive is the number one seller of The Financial Times Colgate-Palmolive-Peet. In 1953 the name toothpaste and toothbrushes - in short a world Best North American Company in the UK Market was shortened to just Colgate-Palmolive. Ajax leader in oral care products (mouthwashes, Investor Relations Magazine. cleanser was one of their first major brand toothpaste, toothbrushes). It also makes personal names introduced in the early 1940s. care items (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches, PRODUCT laundry products, soaps). Its Hill’s Pet Nutrition Colgate Total is considered the greatest evolution subsidiary makes Science Diet and Prescription in toothpaste since the introduction of fluoride. Diet pet food. This highly effective formula, containing fluoride Colgate-Palmolive is a leading global and the antimicrobial ingredient, Triclosan has consumer products company, tightly focused been demonstrated clinically to help prevent on Oral Care, Personal Care, Home gingivitis, plaque, cavities and tartar. Its unique Care and Pet Nutrition. Colgate sells patented formula, containing the co-polymer, its products in over 200 countries and Gantrez continues to be active between territories around the world under such brushings. It continues to work fighting internationally recognised brand names plaque, gingivitis, tartar and cavities after as Colgate, Palmolive, Mennen, Softsoap, you stop brushing, even if you eat or Irish Spring, Protex, Sorriso, Kolynos, drink. No other toothpaste manufactured Elmex, Ajax, Axion, Soupline, and Suavitel in the US contains Triclosan or has been as well as Hill’s Science Diet and Hill’s cleared to make claims for gingivitis and Prescription Diet pet foods. plaque reduction. Colgate® 360°® has a unique tongue ACHIEVEMENTS HISTORY cleaner located on the back of the At Colgate their commitment to excellence plays Colgate was brush head that helps remove up a significant role in their culture of caring. This founded in to 96% more bad breath bacteria enables them to create and sustain the kind of the United States in 1806 and, for than brushing teeth alone with an workplace that helps Colgate become the Best the first 100 years, its business focus was ordinary manual toothbrush. It also Place to Work. They are proud that their efforts only there. However in the very early 1900’s has specially tapered bristles, a cleaning tip are recognised around the globe. the Company began a very aggressive expansion and dentist-like polishing cups that help remove As you would expect from such a universally program that led to the establishment of Colgate more plaque and stains than the leading manual admired company it has received, over the operations throughout the world. Today Colgate- toothbrush. years, a plethora of awards and accolades – far Palmolive is a $11.2 billion company, marketing its The tongue cleaner removes odor-causing too numerous to mention here. But worthy of products in over 200 countries and territories. bacteria. The Inter-dental bristles clean between mention are the following:- William Colgate started a candle and soap teeth and along the gumline. The polishing cups Top 20 Companies for Leaders making company in New York City in 1806. help gently remove stains on teeth. The cleaning Chief Executive Magazine By 1906, the company was making over 3,000 tip gets to hard-to-reach areas. 100 Best Companies to Work For different soaps, perfumes and other products. Fortune Magazine For example, Colgate Dental Cream was RECENT DEVELOPMENTS America’s Most Admired Companies (Consumer introduced in 1877. In 1864, Caleb Johnson Colgate-Palmolive Company recently announced Products Household & Personal Products) founded a soap company called B.J. Johnson an alliance with The Forsyth Institute to advance Fortune Magazine Soap Co., in Milwaukee. In 1898 this company cutting-edge research in oral health and its effect Global Most Admired Companies introduced a soap made of palm and olive oils, on overall systemic health. Forsyth, the world’s Fortune Magazine called Palmolive. It was so successful that that leading independent organisation dedicated to 50 Best Companies for Diversity the B.J. Johnson Soap Co. changed their name scientific research and education in oral health, DiversityInc.com to Palmolive in 1917. Another soap making and Colgate, the world leader in oral care, Top 50 Employers company called the Peet Brothers Co. of Kansas will work together to expand scientific, dental Equal Opportunity Publications City started in 1872. In 1927 Palmolive merged and medical knowledge for long-term product with them to became Palmolive Peet. In 1928 development. Colgate will provide financial support over five years for the creation of the Colgate-Forsyth Center for Advancement of Global Oral Health. Colgate-Palmolive Company as part of its strategy to focus on its higher-margin oral and personal care businesses, also recently announced that it has agreed to purchase Tom’s of Maine, the leader in the fast-growing Naturals market in the United States. The U.S. market for Natural oral and personal care products is valued at $3 billion and is growing at 15% per year. 34 Colgate.indd 2 4/25/09 12:11:40 PM .
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