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Diane Davidson DId a v i d sANE o n Lighten Up How To Enhance Your Property DON'T GIVE UP KEEP YOUR HEAD IN THE PROPERTY GAME Luke Braid talks property Buying, Selling & What He Has Learnt Fresh Perspectives Looking At Things From New Angles Cover Image Diane Davidson Editorial Diane Davidson Contributors Luke Braid, Sandy Ward, Karen Shakes, Louise Wright, Sylvia & Mick Williams, Jon Lee & Jessica Lilburn Marketing & Design Ash Morgan [email protected] Advertising Contact Diane Davidson [email protected] Write to: PO Box 9051, Greerton, Tauranga, 3110 Phone: +64 27 486 6848 Fax: +64 7 579 5249 www.dianedavidson.co.nz [email protected] +64 27 486 6848 DD: +64 7 579 0804 All Rights Reserved. DId a v i d sA o n NE 07 579 0804 5 Diane sheds light 6 Keep your head in the game 8 Finding the right salesperson 9 Recipe to selling 10 Diane's success analysis 12 Testimonials SPEAK pg UP 12 13 A chat with Diane's team 15 Luke Braid talks real estate 16 How to prepare for market 22 What Diane will do for you 24 Selling options 25 Putting in & receiving an offer 26 Glossary Welcome! A note from the editor When compiling my first profile, my intention was to showcase a little of my marketing style and to assist sellers in getting to know me better “before” we met! Listing decisions are often required to be made in a relatively short time “after” meeting a selection of salespeople – a time frame that ultimately may not have afforded you the knowledge you really wanted about the person you would be spending the next 3 months working closely with! I want my prospective sellers to feel they know “me” and my marketing style “before” that decision needs to be made and to be comfortable they really are in the best hands to manage the sale of their home or property! I love real estate - the twists and turns of each day - each property – and the unique needs and desires of each owner! It is an industry that is as exciting as it is rewarding and that is why 20+ years ago I chose to make real estate my career and why all these years later I continue upskilling. When I use words like professionalism and expertise - I want to back them up! My second profile book came to be … because things change! Styles – attitudes – perceptions – markets - change! I strive always to keep current and ahead of the pack! I want to be in front – forward thinking – cutting edge … and I believe I achieve that! Thank you for making the decision to read my profile and I look forward to meeting you … soon! Diane Strategic Real Estate Salesperson diane sheds light BY DIANE DAVIDSON For those who have not bought or sold for For those looking to purchase their first a while … or maybe have never bought or investment property without benefit of sold a property - the thought can be prior experience – ensure your daunting, if not downright frightening! salesperson is not in the same boat! How do I get the process started? Who can I trust? Will the salesperson think me You will need to understand what silly for asking questions? What if I make a position you seek in regards to income mistake? (yield) and/or capital gain (price increases) and a home you may have your With the “right” salesperson, none of these heart set on, is likely not going to make concerns will become problems - to you the best investment for you. or your agent! Choose your salesperson wisely! An experienced salesperson deals with the intricacies of real estate transactions every day - most of the population do not! "An experienced salesperson deals Making you feel comfortable whilst with the intricacies of real estate assisting and educating you should be something you enjoy and learn from - we transactions everyday!" all had to start somewhere! 5 Keep your head in the game BY DIANEBY DIANE DAVIDSON DAVIDSON The most disappointing situation I experience time and Could it be that three bedrooms will suffice instead of again is the buyer who starts to panic and then “settles” four? Do you really need a double garage or is it just off for the property they don’t really want in the belief that street parking that is required? Once your parameters are the right one will never be found! set and your negotiables are clear, there is absolutely no reason to settle for the wrong home! Please, do NOT settle for second best – ever! My longest standing buyer was a customer for two years I tell my buyers, “if you are not excited at the prospect – she knew “exactly” what she wanted and would not of moving into this home, I have not found you the right settle for anything less. Even after she gave up looking – one”. I did not! The day I called to say I was standing in her new home and the delight she showed when she viewed, I must however temper this advice with more advice – was worth every one of those 730 days! Just priceless! be realistic about what your budget can afford you and then be clear about what variables might exist within your wish list! Is it the location that can vary if you are "Please, do NOT settle for having trouble finding that dream home? second best - ever!" 6 PEACE OF MIND... ARRANGE YOUR BUILDING INSPECTION TODAY! 07 570 3455 PROFESSIONAL HOME & BUILDING INSPECTORS Get that home the tick of approval! Roofing Structure Moisture Exterior Bathroom Drainage Kitchen Interior Site Outbuildings Prompt 24 - hour turnaround Full comprehensive reports, including photography Quality NZ Standard NZ4306 based reporting Impartial, independent inspectors Professional Indemnity Insurance Meth Testing Council Property File Search (07) 570 - 3455 (021) 285 - 4991 [email protected] NEGOTIATING SKILLS Right up there with ‘Honesty & Communication’! Negotiating is an art – it is about reading HONESTY & people - it is about timing – it is COMMUNICATION about being clear from the outset with what is to be Quite simply – without these, achieved and that definitely you’re doomed from the get go! centres around price but also You NEED to have honest settlement, deposits, chattels, reporting and price feedback etc. Your salesperson MUST and you NEED to have open and know what importance is regular communication with placed on these negotiables by your salesperson. Short answer your buyers in order to achieve – you NEED to know what is a best price outcome for you! going on with YOUR property! H O W T O know you've FOUND THE RIGHT SALESPERSON EXPERIENCE MARKET I thought I knew it all when I KNOWLEDGE became licensed – I didn’t! I thought after my first year in 20+ years of listing and selling real estate that I had seen it all real estate means I have seen – I hadn’t! I thought after 20 many, many ups & downs in years that there was no market conditions! Whether scenario I hadn’t experienced, they be buyer or seller markets no question I hadn’t been is irrelevant – it is asked – I was wrong! I may not understanding what market know it all, I may not have seen you are in that is important! it all and I may not have Pre-empting these changes is experienced it all – but 20+ vital for my sellers as years in this business is a positioning them ahead of their pretty good start! competition is what will reward them in terms of best sale price. There are times when experience “is” everything! 8 The 'Ultimate' Recipe for Selling your Home BEFORE YOU START MAKE SURE YOU ARE PREPARED WITH ALL OF THESE INGREDIENTS A property presented so well, you'd be excited to be viewing it yourself A vision for where you would like to go next An educated, factual opinion as to where your property might sit in the market A great sense of humour - selling your home isn't up there with death and divorce without reason The best salesperson you can find to represent & negotiate WHAT YOU NEED YOU WHAT your interests Method Do your homework - it takes time but is worth it to find the 1 'right' salesperson Take that salesperson's advice in getting your property up to 2 'move in' condition Prepare to invest in the marketing of your property - allow it to 3 shine in the market Trust in the process whilst keeping a firm eye on the end 4 result Sit back - relax - let your agent take the stress - you pay us to do 5 that! 9 WE DID THE ANALYSIS DIANE'S WRITTEN 100% SALES SUCCESS DIANE'S 92.5% AUCTION SALES SUCCESS DIANE'S LISTING 91.7% TO SALES SUCCESS DIANE'S PERSONAL 20% TEAM HAS GROWN Approximately Approximately DIANE'S AUCTION 5000SALES SUCCESS 3000 MONTHLY EMAILS FLYERS DELIVERED TO BUYERS MONTHLY AND SELLERS Approximately 800+ 5 THE NUMBER OF THE NUMBER OF ACTIVE/ PASSIVE CONSECUTIVE YEARS DIANE BUYERS ON DIANE'S HAS BEEN TOP AGENT IN DATABASE AT ANY HER OFFICE GIVEN TIME 10 07 579 2343 PROVIDING LEGAL S ERVICES TO THE BAY AND BEYOND PROPERTY CONVEYANCING FROM ONLY $725 ALL INCLUSIVE FAMILY & LIMITED LICENSES INCLUDING ESTATE ADMINISTRATION WILLS & TRUSTS LEGAL AID EXPERT ADVICE • APPROACHABLE • FRIENDLY • AFFORDABLE • NATIONWIDE Be it someone purchasing or selling their first home, business or someone adding a commercial building to their portfolio, there is always the opportunity to make this process as easy as possible for the client. The process of buying or selling a home can be exciting but also very daunting and we like to ensure that we are readily available to answer any questions you may have and to explain the process to you.
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