RESEARCH REPORT ON UGANDAN NEWSPAPER COVERAGE of the COVID-19 PANDEMIC JUNE 2020 RESEARCH REPORT ON Ugandan Newspaper Coverage of the COVID-19 PANDEMIC JUNE 2020 Published by African Centre for Media Excellence Plot 124 Nanjala Road (Bunga-Soya), off Ggaba Road P. O. Box 11283 Kampala, Uganda Tel: +256 393 202 351
[email protected] www.acme-ug.org Facebook: ACME.UG Twitter: @ACME_Uganda Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY_NC_ND 4.0) Layout & Design by: Murshid Lutalo,
[email protected] CONTENTS ACKNOWLEDGEMENTS v INTRODUCTION 1 BACKGROUND AND PREVIOUS STUDIES 2 Research Questions 4 METHODOLOGY 5 Scope of the study 5 Methods of data collection 5 Content analysis 5 Key informant interviews 6 FINDINGS 7 Volume of coverage: Thousands of stories 7 Prominence: You can’t miss the Covid-19 story 10 Covid-19 and the ‘East African project’ 12 Type of article: News everywhere 13 Reporting formats: He-said-she said 14 Story focus: Impact above all else 18 Sources: Whose voices did we hear? 19 Occupation of sources 20 Unique sources 22 Gender of sources 23 Multiplicity of voices 25 Tone of coverage: Neither alarmist nor reassuring 26 CONCLUSION 28 Key Takeaways 28 RESEARCH REPORT of ONthe UGANDAN NEWSPAPERCOVID-19 COVERAGE PANDEMIC iii ACKNOWLEDGEMENTS This research report was written by ACME ACME would like to thank the Democratic Executive Director Peter G. Mwesige (Ph.D) Governance Facility (DGF) for funding the assisted by Raymond Mpubani (Programme research. Monitoring media coverage of public Officer, Media Monitoring & Research) and affairs is part of ACME’s 32-month project Brian Ssenabulya (Programme Associate, entitled “Enhanced Media Reporting for Civic Media Monitoring & Research).