Charlie Faulkner
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Our own label sales strategy Three retailers share their advice FEATURE Page 30 » RETAIL NEWS THAT MATTERS ● £2.40 ● 24.03.2017 MARKETING 15% boost from ad screens Hi Street Digital live in 250 stores Page 10 » 12 ideas LEGISLATION to inspire C-stores: we’re set for alcohol your future register One brilliant store, 22 great retailers and Retailers ready for 1 April. Page 4 what they learned on the IAA study tour at » Nisa Local Fletton in Peterborough PRODUCT TRENDS Page 6 » 15% baby snacks growth missed FREE Update your range, IAA guide stores told. Page 12 with this » ‘Symbols have their own objectives but issue Vol 128 No 12 the IAA is about you. There is no agenda, FOR TRADE USE ONLY 12 it’s simply to improve your store’ Page 5 » 2 24 March 2017 RN CONTENTS Shaping the future of independent retail since 1889 Editor Associate editor News editor Chris Gamm Chris Rolfe Charlie Faulkner @ChrisGammRN @ChrisRolfeRN @CharlieFaulkRN 020 7689 3378 020 7689 3362 020 7689 3357 brewers’ craft alcohol 7 tip-offs Page 28 Features editor Reporter Reporter Tom Gockelen-Kozlowski Dave Songer Jennifer Hardwick @TomGK_RN @DaveSongerRN @JenniferH_RN 020 7689 3361 020 7689 3358 020 7689 3350 Head of production Senior designer Darren Rackham Anne-Claire Pickard @DarrenRackhamRN 020 7689 3391 020 7689 3373 “I’ve wanted an in-store bakery, but have always been a bit nervous. Designer Account managers Marketing executive Emma Langschied Marta Dziok-Kaczynska Keelan Farley Seeing Siva’s successful set-up has 020 7689 3380 020 7689 3354 020 7689 3356 Production Erin Swanson Financial controller made me re-evaluate the idea” coordinator 020 7689 3372 Parin Gohil Billy Allen Marketing manager 020 7689 3375 John Green, IAA Lookbook Page 6 020 7689 3368 Tom Mulready Managing director Director of sales 020 7689 3352 Nick Shanagher Mike Baillie Marketing executive 07966 530 001 020 7689 3367 Tom Thorn HEADLINES OPINION Account director 020 7689 3384 Will Hoad 020 7689 3370 4 BREAKING NEWS 20 YOUR NEWS Alcohol registration – we’re Smiths depot closure fallout ready If you do not receive your copy of RN please contact Tom Thorn 22 YOUR VIEWS on 020 7689 3384 or email [email protected] 6 STORE LOOKBOOK Your letters, tweets and views Printed by Southernprint, Poole, on 80gsm Galerie Fine Gloss paper 12 ideas from Siva Distributor Seymour Distribution, 2 East Poultry Avenue, London, EC1A 9PT Thievanayagan’s Nisa Local The importance of getting Audit Bureau of Circulations July 2015 to June 2016 average net circulation per issue 13,316 10 SYMBOL NEWS ice cream pricing right Annual Subscription 15% uplift from digital screens UK 1 year £150 Europe £302 2 years £237 Rest of world £354 11 NEWS & MAGS 3 years £333 FT Magazine refresh To subscribe contact 020 7689 3384 12 PRODUCT TRENDS Newtrade Toddler snacks growth 11 Angel Gate, City Road, London EC1V 2SD Tel 020 7689 0600 14 BRAND SNAPSHOT email [email protected] News from nine big brands RN is published by Newtrade Publishing Limited, which is wholly owned by NFRN Holdings Ltd, which is wholly owned by the Benefits Fund of the National Federation of Retail Newsagents. 16 WHAT’S NEW? Retail Newsagent is editorially independent of the NFRN and opinions, comments and reviews included are not necessarily those of the Federation and no warranty for goods or services described is implied. Snacks in focus Reproduction or transmission in part or whole of any item from RN may only be undertaken with the prior written agreement of the Editor. 18 PRICEWATCH Contributions are welcomed and are included in part or whole at the sole discretion of the editor. Page 18 Newtrade accepts no responsibility for submitted material. Every possible Benchmark ice cream prices care is taken to ensure the accuracy of information. For trade use only RN 24 March 2017 3 Follow RN Follow RN Email & Visit the TALK f on Facebook on twitter phone RN website facebook.com/ThisisRN @ThisisRN for expert advice to email [email protected] www.betterretailing.com/RN TO RN to have your say on the latest news help you grow your sales tel 020 7689 0600 extensive galleries and news OUR WELCOME TARGET IS £65,000 PER WEEK Page 6 It was inspiring to hear retailers buzzing on the bus back from the store visit ast Wednesday, I spent an inspiring day on the Independent Achievers Academy study tour at Siva Thievanay- agan’sL stunning Nisa Local in Peterborough. It was great to meet exciting new retailers, like Huddersfield Premier owner Navinder Kaur. She saw the study tour advertised in Editor RN and came along to meet likeminded re- INSIGHT Chris Gamm tailers and take back new ideas to her store. @ChrisGammRN It was also inspiring to hear retailers buzz- 21 INDUSTRY PROFILE 020 7689 3378 ing on the bus back from the store visit. Organix Brands’ Chris Braitch Shrewsbury retailer Bal Ghuman told me 24 RN INTERVIEW he’d known for a while he needed a new EPoS Imperial anti-illicit trade system integrated with PayPoint to safeguard his cash. manager Peter Nelson After seeing Siva’s system, he committed to taking action. “It’s great to see how other people’s minds work and how they 26 ACADEMY IN ACTION do things – it’s what makes me tick,” he said. Staff development in You can see what Navinder, Bal and the rest of us learned in focus this week’s special four page IAA Lookbook, starting on page 6. 28 CRAFT ALCOHOL Speaking at the launch, 2016 Overall Best Shop recipient Seven trends to Amish Shingadia and 2017 IAA ambassador Bay Bashir spoke watch about the importance of benchmarking their stores against core retail priciples. 30 OWN LABEL Collaborating Benchmarking pushes them to be better retailers, find new Three retailers’ to fight the ways to keep improving and identify the basics that can strategies illicit trade is often be easy to overlook. Amish also shared how he and his 34 THIS WEEK IN staff have identified 25 areas to work on in 2017 using the MAGAZINES more important IAA’s advice. New than ever You can find your copy of the 2017 Retail Profit Guide free collectable Page 24 with this issue of RN. Use it to benchmark your store and cre- Sweet ate your own 2017 action plan. It’s a powerful tool. 4 24 March 2017 RN BREAKING NEWS Sticking to Registration for wholesalers comes into force on 1 April ‘This helps honest traders’ big brands helps fight Retailers ready for new ‘Lidl effect’ C-stores must focus on big brands despite the “Aldi alcohol fraud scheme and Lidl efect” hitting sales of branded goods in by Helen Lock or a prison sentence. don’t expect any issues with my sales margins afected. supermarkets. [email protected] However, retailers told it because we only use them Whereas a wholesaler might A senior FMCG executive RN there has been a lot of and they are a legitimate have sold wine for £20 down told RN sales of big brands Retailers told RN they are information around AWRS business.” from £30 on a promotion, are declining as people ready for the government’s and they are not concerned Samantha Coldbeck, of now it is only reduced to £25.” realise they can buy cheap, new scheme to tackle with the change. Premier Wharfedale in Hull, The reference numbers high quality goods from alcohol fraud, set to come “We’ve been aware of the said: “Legitimate retailers are listed in an online discounters. into force next month. scheme for a few months have always battled against directory and all wholesalers But retailers located near From 1 April, retailers and it’s been straightfor- shops who can sell three selling alcohol had to discounters told RN they will be responsible for ward because we mainly use bottles of vodka for a tenner. register by 31 March 2016. can’t compete on cheaper checking their wholesaler a cash and carry which has This will help give honest Martin Race, managing lines, so they ofer big is registered with HM done it,” said Jayesh Parekh, traders a better footing in director of Bestway Whole- brands instead. Revenue and Customs under who owns Jay’s Costcutter the market.” sale, said: “The AWRS will “You can’t compete on the Alcohol Wholesaler in Manchester. However, Shrewsbury clamp down on bootleg pricing, so it’s better to Registration Scheme Bob Gill, who runs a Nisa retailer Rav Garcha booze and provide cus- focus on what you do that (AWRS). Any retailer found Costcutter in Sunderland, said less competition be- tomers with the confidence they don’t do,” said Jayesh knowingly selling alcohol said: “There’s a sign up in tween registered whole- that they are operating Parekh of Jay’s Costcutter from an unregistered the cash and carry saying salers has led to increased within the legal frame- in Manchester. wholesaler could face a fine they are registered, so we alcohol prices. “I’ve seen work.” “For example Aldi don’t do Smirnof vodka so people come here for the brand JTI warning: name.” you could be Jimmy Patel of Jimmy’s Store in Northampton next in plain agreed and said people packs? always switch from own label to brands if there is a Confectionery and drinks promotion on them. brands could be next in line to face plain packaging, JTI warned at the Interna- tional Food & Drink event More PoS in London on Monday. for People’s The tobacco manufacturer hosted a stand called Projects The Future of Brands, National Lottery retailers designed to act as a will receive a second round wake-up call to food and of PoS material this week to drink companies that their flag up a nationwide retail brands are under increas- campaign to support The ing attack of excessive People’s Projects.