French Canada Is Different Eye Witness Report From
BROADCASTERS FROM ALL OVER Canada packed the ball room of the Fort Garry Hotel, Winnipeg, last week to get the feeling of the first BBG hearings of applicants for second tele- vision licenses. Our photograph shows the first session on Wednesday morning, January 13, while a presentation was being made by Robert Misener & Associates (including Lloyd Moffat of CKY). Photo is by David Portigal & Co. See the story on page 8.
FRENCH CANADA IS DIFFERENT 6 EYE WITNESS REPORT FROM WINNIPEG 8 Page Two Canadian Broadcaster January 21st, 1960
EVERY WORD BECOMES A HEADLINE WORD
With Radio, your message is the ONLY thing the listener hears when it is on the air. It has the whole stage to itself. The listener gives you the same attention he would if you were talking to him in person.
Your Radio sales message stands alone in the centre of the stage. It has no competition for sole attention.
Every Radio word is a headline word, helping you turn more people into YOUR customers.
Zadía Decica.t;o.0
SUITE 404 200 ST. CLAIR AVE. WEST, TORONTO 7, CANADA TELEPHONE WA. 2-0502
BAB-Radio Division promotes Radio as an advertising medium and is a Division of The Canadian Association of Broadcasters - l'Association Canadienne des Radiodiffuseurs. January 21st, 1960 Canadian Broadcaster Page Three Zadiet
NEW REP HOUSE WILL PACKAGE MONOPOLY STATIONS by DICK LEWIS
DUE TO THE complete difference Golf Club and other Toronto tute of Technology. In her new job, Bathurst, N.B. offer a total popula- in sales methods needed for associations. she will be in charge of all detail tion of 141,000 in their three home monopoly radio stations (stations The sales manager will be John work, enabling the sales force to counties, as compared with 85,000 in located in one -station markets) and Tyrrell. John, who is 28, is married spend most of its time in the field. Saint John County and 204,000 in those in multiple -station markets, a and has two children. He started out Halifax County. new sales representation company, at 15 as a pro- TWO SELLING CONCEPTS It was because they recognized the catering only to these "monopoly" fessional actor. Air -Time Sales Ltd. did not come need for this separation of the two stations, will come into being Feb. 1. He entered the into being over night. types of stations for national selling Operative in Toronto only at the business field For a long time, Ferris and his purposes that back in the early part outset, Air -Time Sales Ltd. will start as an assistant organization have been aware of the of '59, Radio Reps Ltd. set up a special off at 2149 Yonge Street, with a list manager with need for an entirely different division to handle a select group of of fifteen community stations, located Household approach, on the representative level, "monopoly" stations. Some of these as far west as Vancouver Island and Finance; oper- in the sale of stations in multiple stations were combined in an Ontario east to Prince Edward Island. ated his own station markets and single stations group, and indications are that the busi- volume for these The idea was propagated by Gordon cleaning in the monopoly markets. "So far", increase in stations Ferris, president of Radio Represen- ness; sold in- Ferris says, "these stations and will shortly hit a healthy 80 per cent. tatives Ltd. and this firm will surance for markets have been lumped together Air -Time Sales Ltd. is completely Canada Life; of Radio represent the new group through its John Tyrrell in general sales efforts, with the independent Representatives offices outside of Toronto. Otherwise, joined Radio result that the two different in operation and ownership. However, neither Ferris nor Radio Reps will Representatives Ltd. early in 1959. approaches needed have been Ferris says his company will operate have any connection with the new For the past year, John has been generally disregarded." in close association with the new firm except in an advisory capacity. specializing in selling the monopoly Ferris sums up these d.fferences concern, and all stations represented in- market station on the Radio Reps this way: by Air - Time in Toronto will be The fifteen Canadian stations list. His leaning towards the crea- handled by Radio Reps in their volved in this switch are: CKBW, "Stations in multiple station tive has, he feels, stood him on good markets", he says, "have to be sold Montreal, Winnipeg and Vancouver Bridgewater, N.S.; CJRW, Summer - stead in this field. He is N.B.; particular competitively on cost of delivered offices. side, P.E.I.; CKBC, Bathurst, a member of the Junior Board of CKAR, Huntsville - Parry Sound, audience, market facts, promotion Trade in Newmarket, Ont. provided and the station image in Ont.; CKOT, Tillsonburg, Ont.; Research and promotion will be in CHOW, Welland, Ont.; CHWO, Oak- the market. Warren Holte says .. . the hands of Dick Ring, who func- "Monopoly market stations, due to ville, Ont.; CHIC, Brampton, Ont.; tions in this branch of the business CJCS, Stratford, Ont.; CFOB, Fort market size, have to be sold by THERE'S NO TRICK to for Radio and service, market facts and - - in many Frances Ont,; CKDM, Dauphin, Man. TV Reps, and PULLING BIG RESULTS (effective April 1); CKSW, Swift cases - - by personality appeal plus whose services persistence, for not every advertiser in the ALBERTA FARM Current, Sask.; CJDC, Dawson will be made Creek, B.C.; CKQC, Quesnel, B.C.; feels the need to cover other than MARKET when you available to the distributing centres." - CFCP, Courtenay, B.C. major cover 42% of it with CFCW new company He goes on to point out that: Air - Time Sales Representatives as well. Dick Ltd. will also represent the following "More and more smaller stations are has a total of licensed in the near five Caribbean stations in Toronto: eight years' going to be Radio Jamaica; Barbados Rediffu- future. While these will have fine experience fields for their activities, under sion; Radio and Rediffusion, Trinidad; in advertising, Radio Demarara, British Guiana. present circumstances it will not be with the old possible to sell them nationally, as Ruthrauff & units, because WHO'S WHO? Dick Ring individual their audi- Ryan; McCon- ence and sales totals will not be President and general manager of nel Eastman; and Bradley, Yenning, competitive with those of the larger z the new company will be Michael J. Hilton and Atherton. He has been markets. Offered as provincial Callahan, 39, well-known in agency with Radio Reps nearly two years. groups, however, a combination of and advertising Lynn Sorbie will function as office a number of stations in one area can circles through manager for the new organization. be combined into a composite market his association She brings with her experience in which will be readily saleable in over the past radio, having competition with major market eleven years worked at stations." CFCW with TIME CHOW, Wel- As an example, he pointed out that CAMROSE - STETTLER MAGAZINE. A land as promo- a combination of the three Maritime Reps: Lorrie Potts 8 Co., graduate of the tion director stations in the Air -Time Sales group, Toronto, Montreal University of and part - time Bridgewater, N.S.; A. J. Messner & Co., Winnipeg CKBW, CJRW, Scharf Broadcast Sales Ltd., Vancouver Toronto, Mike announcer. Summerside, P.E.I.; and CKBC, served during After graduat- the last war as ing from York a Memorial Col - Michael Callahan flight lieu- tenant in the 1 e g i a t e, RCAF. He is married and has six Toronto, she children. He is a member of the took a course in Lynn Sorbie Advertising & Sales Club of Toronto, Radio a n d WARD CORNELL the Board of Trade Club, Thornhill Television Arts at the Ryerson Insti - The Olympics, British Em- pire Games and National Football have all been covered personally by this CFPL-TV sportscaster.
Radio Another reason why . . Television NEWFOUNDLAND Western Ontario is sold on Representatives: Canada-AII.Canada Television U.S.A.-Weed & Co. Page Four Canadian Broadcaster January 21st, 1960
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ASK FOR CHANGE IN BBG FILM RULING
by SAM G. ROSS Ottawa Correspondent
TWO -POINT simple yardstick duction values. that will enable it to 4 for Canadian content is pro- compete in the U.S. market with the posed by Trans - Video Productions Hollywood produced product. In presents Ltd., of Toronto in an effort to open order to achieve that quality, it is the way for major television film presently necessary to import key production in Canada. technical personnel and, in some The alternative to the present re- instances, performers. As time goes quirements of the Board of Broad- on, it will become less necessary cast Governors was suggested by since it is assumed Canadians will Robert Maxwell, Executive Vice - learn the required techniques." President of Trans -Video Produc- Mr. Maxwell argued that perform- tions Ltd., and its Vice -President and ers and technicians must be brought INDUSTRIAL ADVERTISÍNG AGENCY LIMITED managing director, Guy Herbert, to Canada to get the film industry TORONTO MONTREAL after discussions with Dr. Andrew into top quality operation. On the Stewart, Chairman, and Carlyle other hand, he felt the BBG was Allison of the Board of Broadcast taking the opposite view . that Governors. (CB, January 7, 1960). restriction of imported talent and Both Mr. Maxwell and Mr. Herbert technicians would help build Cana- "What of the '60's?" we asked George M. contended a film should be counted dian content. fully Canadian if (a) it is produced "The Canadian TV film industry," Smith, founder and head of Industrial in Canada and (b) more than 55 per- said Mr. Maxwell, "has for years Advertising Agency since 1927. Obligingly, cent of the money expended on its been crawling at almost a snail's production is spent on Canadian pace. It will never get on its feet but warily, he stuck out a brave neck! talent and materials. unless it permits trained TV film he said, "will do Said Mr. Maxwell: experts to give it a helping hand, and "Advertising in the '60's," "While Dr. Stewart and the Board allows American capital to invest a better job of explaining problems, policies are in complete sympathy and accord in its future with some hope of gain." with our efforts to bring continuing Both Mr. Maxwell and Mr. Herbet and products. New problems will arise. TV film production to Canada, the contended the employment of Cana- Advanced research will simplify and solve regulations, particularly as they dian talent and technicians rests define Canadian content, make it solely in the hands of the BBG, and most of them. Such research will prove more virtually impossible to produce a they felt elimination of the present valuable, to more companies, than ever high -budget, internationally sale- definitions of Canadian content able TV series in Canada. would bring about greater Canadian before. Higher media costs will compel wise "We cannot produce a $40,000 per production in the film industry; and, and We shall see episode TV series in Canada for in a short time, a far greater number buying. of both space time. Commonwealth consumption alone. of skilled Canadian performers and Daylight Television make big strides." It must have the quality and pro- technicians.
EMI Equipment Will Be Handled By CGE ADVERTISING WILL MAKE MORE HEAD- fI ANADIAN GENERAL Electric requirements of the Canadian Co. Ltd. and E.M.I. Electronics market. Production of television WAY IN THE 1960's Ltd., of Hayes, England, have an- studio equipment in Canada has been THAN IN ANY PRE- nounced that E.M.I. telecast equip- somewhat limited. E.M.I. have de- ment, previously not available in veloped - a completely new line of VIOUS DECADE IN Canada, will now be distributed in television products which we believe this country by CGE. will integrate very well with the HISTORY. Speaking of the marketing arrange- products available from CGE." ment, R. M. Robinson, CGE vice- E.M.I. were tile original manufac- president and general manager of turers of television equipment as we the company's electronic equipment know it today, Mr. Robinson said. and tube department, said: "Although The first BBC television broadcasts CGE offers the complete General in 1936 originated through E.M.I. Electric product line, it has designed equipped facilities. and manufactured a wide range of Canadian General Electric will radio 'and television transmitting stock E.M.I. equipment and parts at equipment, particularly suited to the its Royce Works plant in Toronto. STOVIN-BYLE S Radio and Television Station Representatives Will Telecast From Flying Transmitter MONTREAL TORONTO WINNIPEG VANCOUVER SCANDINAVIAN COMPANY for an initial rate of $190.00 a minute. RADIO STATIONS . TELEVISION STATIONS plans daily commercial tele- Plans are for daily broadcasts of two CJOR Vancouver CJBC Toronto KVOS-TV Serving vision broadcasts from an airborne or three hours. CFPR Prince Rupert CFOS Owen Vancouver - transmitter covering Denmark, CKLN Nelson Sound Victoria The announcement comes at a time CKXL Calgary CJBQ Belleville CKOS-TV Yorkton Sweden and Southern Norway. when state radio systems in Den- CJNB North CKLC Kingston CJBR-TV Rimouski Fritz Ruzicka, a Danish showman, mark, Sweden and Norway are Battleford CHOV Pembroke CKCW-TV Moncton says a Swedish - Danish corporation CKOM Saskatoon CKCW .Moncton ICJON-TV St. John's, tangling with the question of intro- go 1 in CJME Regina CJON St. John's, { Nfld. will on the air February ducing advertising on their networks. C KY Winnipeg Nfld. ICJOX-TV Argentia competition with the Scandinavian CJRL Kenora ZBM Bermuda Z BM -TV Bermuda television networks, which are A few years ago a private radio government owned. broadcaster broke the traditional Two Convair transport planes will Danish state monopoly on radio serve as flying stations at 21,000 feet broadcasting. He broadcast from a off Sweden's west coast. Ruzicka says tiny vessel riding international waters the planes will be stationed in North- in the Oeresund, the strait between ern Germany and will operate outside Denmark and Sweden. international air lanes. The Danish state radio tried un- Air time will be sold to advertisers successfully to stop this. Page Five January 21st, 1960 Canadian Broadcaster
Editor & Publisher RICHARD G. LEWIS Art Editor GREY HARKLEY News Editor IAN GRANT Editorial Dept ROBERT A. MILLER Circulation & Accounts . . THOMAS G. BALLANTYNE BROADCASTER Manager LESLIE E. HEDDEN Production
Ottawa Correspondent .. . . SAM G. ROSS RADIO TELEVISION ADVERTISING (Authorized as Second Class Matter at the Post Office Dept., Ottawa) Published twice a month by R. G. LEWIS & COMPANY, LTD., 3rd Floor, 219 Bay St., Toronto I EMPIRE 3-5075 Printed by Age Publications Limited
$5.00 a Year $10.00 for Three Years January 21st, 1960 Vol. 19, No. 2 25c a copy (Directory Issues 50 cents) - -
Which Comes First-Audience or Sponsor ? / de:/ta ;vuGNLfZ For the candidates for TV licenses in mechanized contraptions. Results of these Winnipeg and Vancouver, this is a period measurements are bought up avidly by ODDS AND ENDS in final of nervous anticipation. For those who will stations and advertisers, but the appear at later hearings, it is a period of analysis they are not put to the greatest VOR A LITTLE more than three possible use. months now, Radio Station CJMS, anxiously viewing events which have Montreal, has been holding on its occurred, vis à vis those that are to come. The real purpose of audience research is morning show, Paris - Montreal - As far as the general public is concerned, not to prove that station A's audience is so Express, what could be called a white elephant sale in reverse. programs. many points greater than station B's . it is one step closer to alternative ... It began when Jean Lajoie, host on The source of these programs is not nearly or older or younger or richer or healthier. P -M -E, decided to put to the test his as important to them as the fact that they The real purpose of this kind of research is theory that quite a few people hold are about to get them. to afford station A a chance to analyze its a great deal of attachment for its weaknesses and to replace obsolete articles. Radio broadcasting stations, in the areas strengths and Each morning, Jean now announces where the second TV stations are to be the latter with larger doses of the former. that he wants someone to send him established, face a period when the novelty More than anything else, broadcasting such - and - such an article which is almost certain to divert must create a favorable "image" in the eyes invariably has been out of circulation of the new picture for a decade or more. some of their present audiences, until the of the public. The first person calling Jean to say newness has worn off. Then, according to that he has the item in question is past experience, this temporary shrinkage asked to forward it to the station. more. people who say that because In return, CJMS sends that person will be restored to them, and There are a cheque for ten dollars. Finally, existing TV stations will be of the tremendous cost of television, it can Some of the peculiar odds and ends forced to face up with a new competition, only afford to put on programs of mass that Jean has called for are: a news- and viewers, but for appeal. paper twenty years old -- to the day; not only for sponsors a photograph of Wilf Cude, when he new sources of material with which to This system may work out with those was a member of the now -defunct entertain .the viewers and also attract the who buy air time on the basis of cost per Montreal Maroons hockey team; an sponsors. viewer, provided they do not delve into the eclipse -o -scope for the solar eclipse the which took place in 1932; an old Up to this point, television has been so intensity of the viewing. Unfortunately package which at one time contained busy establishing itself from within, that it danger of this procedure is that the only way five cigarettes; a wrapper from a bar has shut its eyes to the real reaction it has to accomplish it is to air programs of of Barsalou soap; and a seven -pound been having upon those who are its actual mediocre quality not really to please every- salt bag. is rather Even stranger than the things Jean life blood, the audience. one, because this impossible, but asks for is the fact that at least one It is not only desirable to find out how so as not to displease anyone. person a day has called to say that he many people own receivers; what stations When advertisers are allowed to choose has the article mentioned that morning. they tune; what programs. It is also time to their own programs, they will inevitably make studious efforts to analyze just why choose programs, not to please the audience, (NOTE: "The Third Column" will they choose the programs they choose; how but to sell their goods. But broadcasters are be devoted to reports of unusual in its in the position to control their programs by happenings in the fields of radio or they regard the medium relationship television or allied activities. Con- with their children; what they would like to gearing them to the audience - - something tributions will be welcome, especially see that they are not seeing; what they for everyone every day - - and in this way from stations and advertising agen- would rather be without that is being more will not only endear themselves to the cies. They should be addressed to audience, but will be able to offer the the paper and need not be designated or less forced upon them. for use in this space, as we may find Researchers have been at work with advertisers an even greater audience because them more suitable for some other their field crews, their slide rules and their they did so. department.)
IF THEY DON'T GET THEIR TV LICENSE, THEY.LL HAVE THE BIGGEST INTERCOM SYSTEM IN THE WORLD. Page Six Canadian Broadcaster January 21st, 1960
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FRENCH CANADA IS PROUD OF THE DIFFERENCE
ONE OF THE highlights of the political leaders, pleaded and fought with France, but a France that was role to play along with the United morning session of the Toronto the cause of the people with the no more that of the kings we had States, in common with the powers Chapter of the American Marketing British Governors. But, when the known. The French revolution, the of Western Europe and members of Association meeting earlier this American revolution came, and, with Napoleonic spirit, the five republics the Commonwealth. month was a two mail team who it, the invasion of Canada, the Church have brought huge differences "But at the same time, we want to presented delegates with a view of reminded the people of their duty to between a Frenchman and a French have a culture that agrees with that "French Canada in the New Decade". the Crown. speaking Canadian. Cultural ties are which can be felt but is hard to Roger Charbonneau, associate Cut off .from France, without probably stronger than ever but define: the personality of a people. dean, School of Business Administra- adequate education facilities such as French Canada is developing a Culture in a broad sense is based on tion, University of Montreal, outlined books, schools and teachers and only culture of its own and takes pride in language and we feel we have no the history of French Canada. the Church for guidance, the French its theatrical and musical composers right to give up that which our fore- Canadian family became a very and artists, its painters and its fathers have taken great pains to He explained that by 1760 settlers sculptors. had built up a nation that was closely knit group - - the important keep alive in a little corner of North already quite different from France. living cell that was to be preserved "It has eagerly accepted and used America. We are surrounded by In the correspondence and memoirs at all costs, Charbonneau said. Large new modes of expression, radio then people who have their own vigorous of governors and army officers of the families seemed to represent a television and in both fields, there culture and way of life, and this last years of the French regime, one strength where the authority of the has been a flourish of entertainment probably makes us even more often read about "les Canadiens" as father was law, but where the mother of a high calibre. At the same time, mindful to stay alive as a social and distinguished from "les Français" and was always the managing director. many groups have sprung up in the linguistic entity". about rifts between the two groups. Most French Canadiens during the field of legitimate theatre", After four years of war that left French regime were poor. At first Charbonneau said. A FERTILE MARKET BUT ... the country on the brink of economic they had to give all their attention to He said that French speaking Picking up where Roger Charbon- collapse, Canada ceased to be a essential activities: farming, fishing Canadians are still a religious people, neau left off, Yves Bourassa, vice- French colony. But the French troops and elementary exploitation of forests not in the same way that their ances- president of McCann-Erickson said: did not leave alone, Charbonneau and mines. After 1763 they remained tors were but they accept the leader- "The French Canadian market will said. With them went noblemen, poor, and without capital they were, ship of the Church in their moral be all the more fertile for the officials, professionals, people with for many years, unable to participate and social life. marketer who takes the trouble to money who decided it was better to in the growth and development of French Canadians are still a family analyze it thoroughly - - objectively migrate to France. their country. people though their rate of birth has - - for the marketer who takes the There remained only one group However, Charbonneau said, fallen. The authority of the father is trouble of studying and finally of which was capable of taking over the French speaking Canadians have not unchallenged as it was, but the knowing the French Canadian poten- leadership - - the Catholic clergy. It changed with the passing of the mother, in the lower classes at least, tial buyer - - as he really is - - not is to this group, Charbonneau said, years. is still the manager of the family. as the marketer would wish him to that the people turned for counsel Divorce is frowned upon for religious be. In other words, it will be all the in all matters. A CULTURE OF ITS OWN reasons but also very much because more fertile for the marketer who is The church, in the absence of "Links have been re - established people think it is a disaster for the not satisfied that there are similari- family. ties, but who recognizes that this Charbonneau then touched briefly French Canadian also does differ on some of the twentieth century from other Canadians - - who knows developments. what the differences are, and, to a we're "powerful" He said that they have suburbia, certain extent takes advantage of shopping centres, traffic congestion them." and the farmer's life has greatly Bourassa said it was fairly easy to changed. point to the similarities. The French "Our young men still enter the Canadian wears the same type of traditional professions of law and clothing, drives the same types of medicine but we also have more and cars, buys the same television and more engineers, chemists, chartered radio sets, uses the same types of accountants and masters in business appliances and many other such administration. Economically we things. But, he said, the differences have gathered some strength." are extremely difficult to explain, for Charbonneau said a fact worth in most cases, they are imponderable noting is the development of and intangible. co-operatives. "The French Canadian, generally "The major agricultural co-opera- speaking, has two great prides. He tive La Co-opérative Fédérée, has is extremely proud of his deep roots done very close to $100,000,000 worth in this country, of his three centuries of business in 1958. Our credit unions, plus in Canada. He still calls himself Les Caisses Populaires, are among 'le Canadien' while everybody else the oldest in America and have assets pis `les Anglais'. As a matter of fact of over $600,000,000. We are deeply he often resents that les Anglais' are interested in developing our natural not as Canadian as he is. resources. The world of finance is "What is even more important to recruiting more of our students. the marketer, he is also extremely "In the last ten years, new insur- proud of the fact that he has survived ance and finance companies, mutual - - that he has not been assimilated. funds and semi - public investment He took full advantage of the rights trusts have been launched by French that were granted him by the Treaty Canadians. of Paris and, led by his priests, "We have opened our doors very inspired by the stubbornness, the wide to foreign enterprises and in doggedness that is one of the main common with the rest of Canada, we characteristics of his ancestors, the no matter how you look at us: sometimes fear the results of such French farmer or "paysan", he has a policy if practiced on too large survived. a scale." big new pulling power! big new audience! HAS KEPT HIS IDENTITY PROUD CANADIENS "Unlike the French settlers of big new market! big listener sales action! Charbonneau finished his historical Louisiana who were quickly thrown picture of French Canada with: into the American melting pot, he "We realize that we are part of a has kept his identity, his language, great community Canada, our his way of life." CFNB FREDERICTON country, and we are proud of it. We Bourassa said these qualities are know that we are North Americans paralleled by equivalent faults. "He first and only independent 50,000 -watt station in the Maritimes! and that Canada has -an international (Continued on page 18) Page Seen jatataaey Idta. 1960 Canadian Broadcaster risKGT.CGQ.ri eailtetií[! At.i.l4GuIli4«
EDUCATION'S GROWTH WILL CHANGE CONSUMER HABITS
will be PERCENTAGE et Canedrons lone nomooably good education u widely a:uw uyp avail ui the trend tow red will be, but I'm not burr they Iii so dramatic, although their impact s le.high echoed aged tad- available to all who really wish to convenience. Certainly, higher T will be none the less important" le growing by leaps and obtain it And in the next decade education seems strongly correlated 'sd conclusion. Leighton gave his tx>votain and this will have a tre- we nouns be able to eliminate the with the use of such thugs as frozen In to he mendous Awn on the marketing end word %kneel' frost that statement foods and baby foods. There appears ass unpuons the pattern at Canadian buasneea to be greater readiness to experiment predicts_ Dv David S R Leighton. mew- 'ALCf t ARE CHANGING and to try new methods of storage "My key assumptions are threefold. bte professor of the School at 'The emergence of education as a arid preparation the higher up the Obviously, one is that we have no Duane« Admuhutrauon of the Uni- signdicant status symbol is but one education ladder we go So it appears war; all predictions must surely make versity at Western Ofiarlo, told the reffectaon of wane fundamental reasonable to expect some pretty that assumption today. The other Toronto Chapter of the American changes a social values For ex- dramatic advances in processing and two are perhaps a little less obvious. Marketing Amoeba that by 1110 ample, studies have shown pretty storage during the next ten years. They are, first, that Canadian busi- we should have roughly ata Or reveal clearly that better -educated people "Another field which will un- nessmen somehow discover the out of every ten people coming into devote greater proportion of their doubtedly experience considerable ability to compete economically with the planed of family formation - incomes to such things as insurance. growth is that of the private label. the Russians. We should know by perhaps the main buying period of medical equipment and physicians' There appears to be a sort of inverse 1965 or so whether we have this their lam - with a high school edu- services, these things appear to relationship here between loyalty to ability, for by that year Russia is cation, and fifteen out el every aaeurne a higher rank in the value - national brands and educational level expected to have emerged as a full- hundred corning onto the market systems of better - educated con- - - the better educated Canadian fledged world trader. I don't think with university education sumers Savings. in the form of seems to go for the private label. we as a nation have fully faced up "What to there significance to us insurance, investments and bank Coincident with the trend to private to the implications of this fact. thee accounts also appear to rank higher be inte-gration, as markrtng men' What will labels should greater 'The second condition essential to do to change in the value scale of the educated by ng back educational explosion notably the retailer mich our progress is closer to home. And consumer take more and more proces- living and consequently buying to over that is, that our political leaders field to which the -_ habits in Canada' What will this "A second sing and manufacturing functions avoid the sometimes -overwhelming devotes more town in terms of planning products, educated consumer And there will be integration of temptation to tinker too much with is the home Proportion- even distribution, packating, advertising. attention another sort, as big retailers get the very complex and intricate piece ately more spent on the home and effici- promotion, and selling" u Nigger and, by and large, more of marketing machinery that operates on home furnishings the higher the to Leighton and the educational ent - - the Stewart Commission in this country. It is perhaps trite, by educational level. Conndeably more boom's effects will b felt the contrary. but rione the less necessary, to keep is spent on such things as baby food, imamate in »venal ways. 'The trend to bigness in distribu- harking back to the fable of the he by baby equipment and hers for the The direct effects will felt tion will mean greater competition in goose that laid the golden egg. That the children The educated consumer them firma which supply edu- many lines. it will mean narrowing goose, if you'll pardon the expression, appears to hr more home - centred cational industry - construction. margina, greater turnover and vastly is marketing. And may all the eggs !woks. and child -centred than the consumer real *Nate, furniture, station- larger sales productivity per dollar we lay in marketing in the '60's with less education. ery, wpphs. athletic equipment and invested in facilities. Mass merchan- continue to be golden." the like "Proportionately, the better - dising will extend into more and The indirect ( f e c t s will came educated male does not spend more more ..dustries, with much the same about through the tnieetion of In- on his own clothing, but he does Impact that the supermarket and the timating numbers of better -educated spend signi firontiy more on his wife's discount house have had in their ransomer. into the market A clothing. He also spends propor- fields. There will clearly be less stress number of studies have shown that tionately more on his automobile on service and on personal selling. people with more formal education "Education also appears to be cor- The net result will unquestionably be CFCL- RADIO tend to have different value systems related with recreation and expendi- lower coats and greater productivity than those of lower education - tures of travel, sports, art, music and in distribution - - but not necessarily in they live differently, think dtler- the like. The took publishing busi- lower price spreads." *ntly and buy ness is another that should Iw riding differently These things are fairly predictable, "One of the catalysts in this re- this favorable trend Timmins, Ontario Leighton said. "Some see the '60's as aetion we are breeding in educa- "Finally, but by no means the marking some dramatic new develop- least, the educated man spends a tion is the emergence of education ments in marketing, comparable to has MORE Drench Speak- of in much larger proportion of his income as a significant symbol status the introduction of self-service and our said, on liquor and beer than does the less ing Canadians in their country," Leighton 'This the supermarket in the food field. has alwaye been true. but the east educated Not only does he consume New developments there certainly coverage area than there el education has put the attainment more. hut his tastes usually run to el status through education out of the more expensive premium brands. are in the City of reach of all but a elect few the imported wines and liqueur" 'Today, the pattern is different. Quebec - Wucation in an economic sense is M.aRKiTIX(. MIST CHANGE TOO PEMBROKE within the reach of nearly every- Leighton then pointed out some of one In our harriers the changes on marketing manage- society The of Is this the Market 36,100 more! aerial elm have been broken down ment which will he brought ahoti, M the erucIble of the public school by more wide -spread education. You re NOT Selling? a«i..., le ., ,,. ,1,.,...t ,,a ,t,, "There dniry not Berm in he an% Source S M. 1959 'PLUG THE COVERAGE GAP" CHUM WILL START COURSE ON BROADCASTING Paul Mulvihill 10Sì t.. 1.10,.._. .- be returned and fe each refund & Co. Ltd. lt will hold an Introductory Insta- CHUM will donate $10 to a broad- TORONTO - MONTREAL te, on Braadc.Ming starting neat casting scholarship fund is the ONLY MEDIUM toroth to help young people learn At the end of the course, which Covering All Th these sawNlüti/ about the broadcasting Representing will be under the direction of Phil Upper Ottawa Valley radio stations amtuMry Stone. CHUM', public service and The cringe will begin Fethruary i live talent director, each student will Check BIM COX, Antigonish and will be held en casiseeutiw he interviewed and a file on him or CKBB, Barrie Call STOVIN BYLES Mesehy evenings fer the neat ten her sent to every radio and television CFNB, Fredericton weeks The Indium and diwrsawans station in Canada CJCH, Halifax will be held in Mate Tomato Consgat There will be arenteu sada- CFPA, Port Arthur ben lee M Mud*wsa between the MIN CKTB, St. Catharines ail a and m and mime taking t o G. N. MACKENZIE LIMITED WAS C SNOWS CHOK, Sarnia wttn will be required to poet a 110 MONTREAL TORONTO WINNIPEG VANCOUVER CFCL, Timmins advent* lee However, if the student 1411 Crse*nt St 433 Jarvis at 171 McDermott 1407 W Broadway ttMaw+t ail Mw lseiuss., his mores Page Six Canadian Broadcaster January 21st, 1960
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FRENCH CANADA IS PROUD OF THE DIFFERENCE
ONE OF THE highlights of the political leaders, pleaded and fought with France, but a France that was role to play along with the United morning session of the Toronto the cause of the people with the no more that of the kings we had States, in common with the powers Chapter of the American Marketing British Governors. But, when the known. The French revolution, the of Western Europe and members of Association meeting earlier this American revolution came, and, with Napoleonic spirit, the five republics the Commonwealth. month was a two mail team who it, the invasion of Canada, the Church have brought huge differences "But at the same time, we want to presented delegates with a view of reminded the people of their duty to between a Frenchman and a French have a culture that agrees with that "French Canada in the New Decade". the Crown. speaking Canadian. Cultural ties are which can be felt but is hard to Roger Charbonneau, associate Cut off from France, without probably stronger than ever but define: the personality of a people. dean, School of Business Administra- adequate education facilities such as French Canada is developing a Culture in a broad sense is based on tion, University of Montreal, outlined books, schools and teachers and only culture of its own and takes pride in language and we feel we have no the history of French Canada. the Church for guidance, the French its theatrical and musical composers right to give up that which our fore- and artists, its and its He by 1760 Canadian family became a very painters fathers have taken great pains to explained that settlers sculptors. had built up a nation that was closely knit group - - the important keep alive in a little corner of North already quite different from France. living cell that was to be preserved "It has eagerly accepted and used America. We are surrounded by In the correspondence and memoirs at all costs, Charbonneau said. Large new modes of expression, radio then people who have their own vigorous of governors and army officers of the families seemed to represent a television and in both fields, there culture and way of life, and this last years of the French regime, one strength where the authority of the has been a flourish of entertainment probably makes us even more often read about "les Canadiens" as father was law, but where the mother of a high calibre. At the same time, mindful to stay alive as a social and distinguished from "les Français" and was always the managing director. many groups have sprung up in the linguistic entity". about rifts between the two groups. Most French Canadiens during the field of legitimate theatre", After four years of war that left French regime were poor. At first Charbonneau said. A FERTILE MARKET BUT ... the country on the brink of economic they had to give all their attention to He said that French speaking Picking up where Roger Charbon- collapse, Canada ceased to be a essential activities: farming, fishing Canadians are still a religious people, neau left off, Yves Bourassa, vice- French colony. But the French troops and elementary exploitation of forests not in the same way that their ances- president of McCann-Erickson said: did not leave alone, Charbonneau and mines. After 1763 they remained tors were but they accept the leader- "The French Canadian market will said. With them went noblemen, poor, and without capital they were, ship of the Church in their moral be all the more fertile for the officials, professionals, people with for many years, unable to participate and social life. marketer who takes the trouble to money who decided it was better to in the growth and development of French Canadians are still a family analyze it thoroughly -- objectively migrate to France. their country. people though their rate of birth has - - for the marketer who takes the There remained only one group However, Charbonneau said, fallen. The authority of the father is trouble of studying and finally of which was capable of taking over the French speaking Canadians have not unchallenged as it was, but the knowing the French Canadian poten- leadership - - the Catholic clergy. It changed with the passing of the mother, in the lower classes at least, tial buyer - - as he really is - - not is to this group, Charbonneau said, years. is still the manager of the family. as the marketer would wish him to that the people turned for counsel Divorce is frowned upon for religious be. In other words, it will be all the in all matters. A CULTURE OF ITS OWN reasons but also very much because more fertile for the marketer who is The church, in the absence of "Links have been re - established people think it is a disaster for the not satisfied that there are similari- family. ties, but who recognizes that this Charbonneau then touched briefly French Canadian also does differ on some of the twentieth century from other Canadians - - who knows developments. what the differences are, and, to a we're "powerful" He said that they have suburbia, certain extent takes advantage of shopping centres, traffic congestion them." and the farmer's life has greatly Bourassa said it was fairly easy to changed. point to the similarities. The French "Our young men still enter the Canadian wears the same type of traditional professions of law and clothing, drives the same types of medicine but we also have more and cars, buys the same television and more engineers, chemists, chartered radio sets, uses the same types of accountants and masters in business appliances and many other such administration. Economically we things. But, he said, the differences have gathered some strength." are extremely difficult to explain, for Charbonneau said a fact worth in most cases, they are imponderable noting is the development of and intangible. co-operatives. "The French Canadian, generally "The major agricultural co-opera- speaking, has two great prides. He tive La Co-opérative Fédérée, has is extremely proud of his deep roots done very close to $100,000,000 worth in this country, of his three centuries of business in 1958. Our credit unions, plus in Canada. He still calls himself Les Caisses Populaires, are among 'le Canadien' while everybody else the oldest in America and have assets 'is 'les Anglais'. As a matter of fact of over $600,000,000. We are deeply he often resents that 'les Anglais' are interested in developing our natural not as Canadian as he is. resources. The world of finance is "What is even more important to recruiting more of our students. the marketer, he is also extremely "In the last ten years, new insur- proud of the fact that he has survived ance and finance companies, mutual - - that he has not been assimilated. funds and semi - public investment He took full advantage of the rights trusts have been launched by French that were granted him by the Treaty Canadians. of Paris and, led by his priests, "We have opened our doors very inspired by the stubbornness, the wide to foreign enterprises and in doggedness that is one of the main common with the rest of Canada, we characteristics of his ancestors, the no matter how you look at us: sometimes fear the results of such French farmer or "paysan", he has a policy if practiced on too large survived. a scale." big new pulling power! big new audience! HAS KEPT HIS IDENTITY PROUD CANADIENS "Unlike the French settlers of big new market! big listener sales action! Charbonneau finished his historical Louisiana who were quickly thrown picture of French Canada with: into the American melting pot, he "We realize that we are part of a has kept his identity, his language, great community Canada, our his way of life." CFNB FREDERICTON country, and we are proud of it. We Bourassa said these qualities are know that we are North Americans paralleled by equivalent faults. "He first and only independent 50,000 -watt station in the Maritimes! and that Canada has -an international (Continued on page 18) Page Seven January 21st, 1960 Canadian Broadcaster
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EDUCATION'S GROWTH WILL CHANGE CONSUMER HABITS will be THE PERCENTAGE of Canadians reasonably good education is widely slowing down in the trend toward will be, but I'm not sure they attending high school and uni- available to all who really wish to convenience. Certainly, higher so dramatic, although their impact by leaps and obtain it. And in the next decade education seems strongly correlated will be none the less important." versity is growing Leighton gave his bounds, and this will have a tre- we should be able to eliminate the with the use of such things as frozen In conclusion, mendous effect on the marketing end word `almost' from that statement." foods and baby foods. There appears assumptions to the pattern he of Canadian business. to be greater readiness to experiment predicts: Dr. David S. R. Leighton, assoc- VALUES ARE CHANGING and to try new methods of storage "My key assumptions are threefold. iate professor of the School of "The emergence of education as a and preparation the higher up the Obviously, one is that we have no Business Administration of the Uni- significant status symbol is but one education ladder we go. So it appears war; all predictions must surely make versity of Western Ontario, told the reflection of some fundamental reasonable to expect some pretty that assumption today. The other Toronto Chapter of the American changes in social values. For ex- dramatic advances in processing and two are perhaps a little less obvious. Marketing Association that by 1970 ample, studies have shown pretty storage during the next ten years. They are, first, that Canadian busi- we should have roughly six or seven clearly that better -educated people "Another field which will un- nessmen somehow discover the out of every ten people coming into devote a greater proportion of their doubtedly experience considerable ability to compete economically with the period of family formation - incomes to such things as insurance, growth is that of the private label. the Russians. We should know by perhaps the main buying period of medical equipment and physicians' There appears to be a sort of inverse 1965 or so whether we have this their lives - with a high school edu- " services; these things appear to relationship here between loyalty to ability, for by that year Russia is cation, and fifteen out of every assume a higher rank in the value- national brands and educational level expected to have emerged as a full- hundred coming onto the market systems of better - educated con- - - the better educated Canadian fledged world trader. I don't think with a university education. sumers. Savings, in the form of seems to go for the private label. we as a nation have fully faced up "What is their significance to us insurance, investments and bank Coincident with the trend to private to the implications of this fact. to higher as marketing men? What will this accounts also appear rank labels should be greater ,ntegration, "The second condition essential to educational explosion do to change in the value scale of the educated notably by the retailer res.ching back our progress is closer to home. And living - and consequently buying consumer. to take over more and more proces- that is, that our political leaders - habits in Canada? What will this "A second field to which the sing and manufacturing functions. devotes more avoid the sometimes -overwhelming mean in terms of planning products, educated consumer And there will be integration of temptation to tinker too much with distribution, packaging, advertising, attention is the home. Proportion- another sort, as big retailers get even the very complex and intricate piece is on the home and promotion, and selling?" ately more spent bigger and, by and large, more effici- of marketing machinery that operates Leighton said the educational on home furnishings the higher the ent - - the Stewart Commission to is trite, more in this country. It perhaps boom's effects will be felt by educational level. Considerably the contrary. but none the less necessary, to keep business in several ways: is spent on such things as baby food, "The trend to bigness in distribu- back to the fable of the and items for the harking The direct effects will be felt by baby equipment tion will mean greater competition in goose that laid the golden egg. That those firms which supply the edu- children. The educated consumer many lines. It will mean narrowing pardon expression, be more home centred goose, if you'll the cational industry - construction, appears to - margins, greater turnover and vastly is And may all eggs than the consumer marketing. the real estate, furniture, books, station- and child -centred larger sales productivity per dollar we lay in marketing in the '60's ery, supplies, athletic equipment and with less education. invested in facilities. Mass merchan- continue to be golden." the like. "Proportionately, the better- dising will extend into more and The indirect effects will come educated male does not spend more more industries, with much the same about through the injection of in- on his own clothing, but he does impact that the supermarket and the creasing numbers of better -educated spend significantly more on his wife's discount house have had in their consumers into the market. A clothing. He also spends propor- fields. There will clearly be less stress number of studies have shown that tionately more on his automobile. on service and on personal selling. people with more formal education "Education also appears to be cor- The net result will unquestionably be CFCL- RADIO tend to have different value systems related with recreation and expendi- lower costs and greater productivity than those of lower education tures of travel, sports, art, music and in distribution - - but not necessarily - busi- in they live differently, think , differ- the like. The book publishing lower price spreads." be riding ently and buy differently. ness is another that should predictable, this favorable trend. These things are fairly Timmins, Ontario "One of the catalysts in this re- Leighton said. "Some see the '60's as action we are breeding in educa- "Finally, but by no means the least, educated man spends a marking some dramatic new develop- tion is the emergence of education the comparable to has MORE French Speak- much larger proportion of his income ments in marketing, as a significant symbol of status in the introduction of self-service and our country," Leighton said, "This on liquor and beer than does the less ing Canadians in their educated. Not only does he consume the supermarket in the food field. has always been true, but the cost New developments there certainly coverage there of education has put the attainment more, but his tastes usually run to area than of status through education out of the more expensive premium brands, are in the City of reach of all but a select few. the imported wines and liqueurs." "Today, the pattern is different. Quebec - Education in an economic sense is MARKETING MUST CHANGE TOO PEMBROKE within the reach of nearly every- Leighton then pointed out some of one in our society. The of the changes on marketing manage- barriers Is this the Market 36,100 more! social class have been broken down ment which will be brought about in the crucible of the public school by more wide -spread education. You're NOT Selling? system. It is now almost true that "There does not seem to be any Source S.M. 1959 "PLUG THE COVERAGE GAP" CHUM WILL START COURSE ON BROADCASTING Paul Mulvihill ADIO STATION CHUM,Toronto, will be returned and for each refund & Co. Ltd. will hold an Introductory Insti- CHUM will donate $10 to a broad- TORONTO MONTREAL tute on Broadcasting starting next casting scholarship fund. is the ONLY MEDIUM - month to help young people learn At the end of the course, which Covering All The Representing these something about the broadcasting direction of Phil 4 will be under the Upper Ottawa Valley hradio stations industry. Stone, CHUM's public service and The course will begin February 1 live talent director, each student will Check BBM CJFX, Antigonish and will be held on consecutive be interviewed and a file on him or CKBB, Barrie Monday Call STOVIN-BYLES evenings for the next ten her sent to every radio and television CFNB, Fredericton weeks. The lectures and discussions station in Canada. will be held in North Toronto CJCH, Halifax Collegiate. There will be accommoda- CFPA, Port Arthur tion for 40 students between the ages CKTB, St. Catharines of 18 and 30, and those taking the G. N. MACKENZIE LIMITED HAS e SHOWS CHOK, Sarnia course will be required to post a $10 MONTREAL TORONTO WINNIPEG VANCOUVER CFCL, Timmins advance fee. However, if the student 1411 Crescent St. 433 Jarvis St. 171 McDermott 1407 W. Broadway attends all ten lectures, his money Page Eight Canadian Broadcaster January 21st, 1960
BBG HEARS THREE APPLICANTS FOR WINNIPEG LICENSE An Eye -Witness Report by DICK LEWIS
TELEVISION NEVER made the 9.30 a.m. on Wednesday, January 13. was the not - too - big - and - not - too - Searle, Searle Grain Company; headlines before - and probably Broadcasters from all over Canada, small but highly active list of share- Hubert J. Bird, Bird Construction never will again - as it did in Win- and some from as far afield as the holders, the right location and the Co. Ltd.; Philip A. Chester, former nipeg last week at the Board of United States and Great Britain even, right equipment, and perhaps most general manager Hudson's Bay Co.; Broadcast Governors' first hearings crowded the capacious ball room of of all the wide radio and television Richard S. Malone, WINNIPEG FREE of applicants for second television the Fort Garry Hotel to the doors experience of Jack Davidson. Con- PRESS executive; Robert E. Moody, licenses in Canada's six major (see front: page picture) and sat siderable stress was laid on the fact and Robert E. Moore, both of the markets. through the day -long proceedings that the property the group has firm of Moody, Moore & Partners, There were three groups of candi- only to return Thursday for a repeat under option adjoins the sports architects. dates - each completely varied in performance. stadium and arena. Besides Bushnell, the group in- character but each including well- The next presentation came from cluded Hal Crittenden, general man- known broadcasters in its roster - THESE WERE THE APPLICANTS Jack Blick, president of CJOB, Win- ager of CKCK, Regina, who would and each of them was out to sell First group to appear was Ralph nipeg, which he founded fourteen move to Winnipeg and act as gen- itself to the BBG as the most likely S. Misener & Associates, headed by years ago and has been operating eral manager of the new TV station to give Manitobans a worth while Ralph Misener, a Winnipeg shipping since that time. His application was until a permanent chief was ap- alternative TV service (alternative executive. The associates included filed under the name of Perimeter pointed and trained. to the existing CBC station that is) such broadcasting names as Lloyd Television Broadcasters Ltd. This applicant went into detail and win for themselves the prize Moffat, president of CKY, Winnipeg; In contrast to the highly business- regarding programing, to a greater package of a license. T. O. Peterson, president of Investors' like and statistical line of the pre- extent than either of the others, While the approach of each group Syndicate of Canada Ltd., who has vious candidate, Blick chose a more although later, during the rebuttal was completely different, each was just relinquished his interest in idealistic, perhaps even starry-eyed period, Blick also produced a chart striving, in its own way, and accord- CFOB, Fort Frances; Roland Couture, approach, speaking of choosing the demonstrating his program plans. ing to its own make-up, to convince managing director of CKSB, St. "area of programing where we can Emphasis was placed by the Red the Board that it alone was able to Boniface; Walter E. Kroeker, presi- most successfully entertain and River group on the fact that they deliver the required service, made dent of CFAM, Altona. On the legal serve". On the financial side, he were prepared to make a larger up of community programing, the side there was Kendall Hayes, Q.C., spoke of the adequate arrangements investment than the other two appli- use of Canadian talent and the right Winnipeg lawyer, and as engineering that had been made to get the station cants in plant and equipment and kind of films. While each of them consultant, Nick Pappas of N. J. off the ground, and then, referring that, for this reason, they were in beat their own drums with the Pappas & Associates, Montreal. to a proposed stock issue, said he a better position to give the desired implication (though never stated) Taking the ball from Misener in felt that "the public should have an service. that they and they alone were the presentation was Jack Davidson, opportunity to participate, while equipped to do the job, they not only who recently joined CKY as execu- financial control should be integrated BLUE PRINT OF HEARINGS referred to each other as friends, but tive vice-president, after many years with management". On the practical Pattern of the hearing was first even acted that way during and with Roy Thomson's Northern Broad- side, Blick anticipated a profit from an oral presentation supplementing after the proceedings. casting Company. his first year of operation. the written brief. Next, applicants The hearings opened promptly at Main pitch of the Misener group Blick told the Board that the com- were questioned by the BBG's special pany is controlled by its principal counsel, Frank Meighen, Q.C. of members, including himself at the Brandon. Further questions were head of it, Donald J. McDonald as posed by the members of the BBG. vice-president and Graeme Haig, a Finally, after all three had been Winnipeg barrister as secretary. heard, each had the opportunity to There was a buzz of expectation reappear in rebuttal. as the final applicant Red River Applicants were questioned by Television Association sent its corps counsel in four main fields: (1) of directors, representatives and ex- finance; (2) the market; (3) pro- perts to the stand. Most of the graming; (4) personnel. surprise arose from the fact that the Outstanding in the minds of most association had retained as their of those in attendance was the program advisor Ernest L. Bushnell, smooth -running speed with which who has just resigned from the vice- each applicant was heard, under the presidency of the CBC to establish competent chairmanship of Dr. his own office as a broadcasting con- Andrew Stewart. sultant in Ottawa. BBG members who most frequently The Red River delegation was led questioned applicants were Carlyle in by W. A. Johnston, Winnipeg Q.C., Allison; Dr. Emlyn Davies - who to be secretary -treasurer of the com- also supplied some welcome comedy license. He acted pany if it wins the relief - Dr. Eugene Forsey and E. as main spokesman. J. Dunlop. Main stock holder in this syndi- cate would be Clifford Sifton, pub- What will the answer be? The BBG has before it choices lisher of the REGINA LEADER POST and three for the Winnipeg license. First there is the SASKATOON STAR -PHOENIX, and the owner of CKCK Radio and TV, well-heeled Red River Group, Regina and CKRC Radio, Winnipeg. with unlimited resources and all the He disclosed that his interest would publishing experience - broadcast- ing and newspaper of be 25 per cent. Other major interests - the mighty would be held by Joseph Harris, Siftons. Next is the Misener group, including chairman of the board of the Great - a number of well -seasoned West Life Assurance Company, Win- Manitoba broadcasters, with ap- finances Serving Northern Saskatchewan nipeg, who would own 21 per cent parently ample and a highly of the stock and W. Victor Sifton, experienced general manager already 24 Hours Daily on the spot. Finally is publisher of the WINNIPEG FREE Pass there the Perimeter application, headed by with 121/2 per cent. Others in the association are as follows: James A. Jack Blick, offering a smaller and CONTACT OUR REPS perhaps more personalized operation, - Canada Richardson, vice - president James Radio Reps ... it based on fourteen years of manage- Young Canadian Ltd. - USA u.. Richardson & Sons Ltd.; Kathleen 1 ..,. ment of a metropolitan M. Richardson; Kenneth E. Powell, community radio station. president K . A. Powell (Canada) Ltd.; C. Gordon Smith, Smith, Vin- (NOTE: Following the Winnipeg OF THE RADIO HUB SASKATCHEWAN cent & Co. Ltd.; J. Elmer Woods, hearings, Dick Lewis followed the president of Monarch Life Assurance BBG to Vancouver. His report of Co.; W. A. Johnston Q.C.; John A. this second meeting, together with MacAulay, Aikins, MacAulay, the Board's recommendations, will Moffat, barristers; Stewart A. appear in our next issue.) January 21st, 1960 Canadian Broadcaster Page Nine
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BBG HEARS 13 OTHER APPLICATIONS \QWINNIPEG LAST week was the tions to establish new radio stations. W scene of a three-way contest to Seeking a license to establish a CREATURES I supply English -language television to 3,520 watt FM station in Toronto On a predominantly French speaking 104.5 megacycles, was A. W. Ness. area on the east coast. He said the station's programing Facing the Board of Broadcast would be devoted largely to religious of Governors were the existing stations broadcasting - - church services and at Moncton and Saint John, NB and sacred music. Carleton (New Carlisle) Quebec, all Ness said the station would also of which seek authority to expand serve as a recording centre for sacred operations into the Bay of Chaleurs music in Canada. All such recordings HABIT area on the Quebec-New Brunswick now have to be imported from the border. United States, he said. In addition These applicants were among 13 the radio station would serve as a appearing before the Board at the training ground for theological Winnipeg hearing, in addition to the students in Toronto. three bids to operate a second tele- Seeking the Melfort, Saskatchewan, A wise man, probably a research man, vision station in that city. license for the second time within a The Campbellton - Dalhousie area year - - the Board turned down a once said that people are creatures of along the south side of the Bay as similar application in January 1959 well as parts of the Quebec Gaspé - - was Ed Vickar, president of habit - he was so right too -seasons of now receive a mixed French and Melfort Broadcasting Company Ltd. English television service on Channel The license would be for a 250 watt the year have little effect on the media five from CHAU - TV, Carleton. It AM station on 1240 kcs. habits of Canadian TV Homes. provides 65 per cent French -language The Board turned down the group's programing and the rest in English. bid to alter its statement of corporate CKCW-TV, Moncton seeks a structure, filed with its application license to build a channel 12 satellite last October to the Transport Depart- near Campbellton, that would extend ment. Board Chairman Doctor its present English -language service Stewart said all such changes must 90 Percent into this area as well as to the be submitted to that department Bathurst - Newcastle area some 50 before they can be considered by miles along the coast. the BBG. CHSJ-TV, Saint John, proposed to Backing the application were Still watch Television set up an independent channel 12 Mayors S. Caskey of Melfort and transmitter and studio on the Quebec G. B. Bailey of Humboldt, Sask., and side of the Bay to reach into Camp- deputy mayor A. Bousfield of Star on the Average Summer Day bellton, Dalhousie and Bathurst with City, Saskatchewan. Mayor Caskey a program schedule intergrated with said Melfort Town Council has the parent outlet in Saint John. granted the company land for a Later, a satellite of this transmitter transmitter site. would extend coverage into the Radio programing aimed at a select Newcastle area on another channel. group of listeners interested in Wee-MGM Seatid.ed Leo Hachey, president of the com- "quality entertainment" was pro- e7eg pany operating CHAU -TV, Carleton, by Shapira, posed to the BBG Jack CFCL-TV, Timmins said both of these operations would AM license in Winnipeg. CJON-TV, St. John's seeking an Port Arthur jeopardize his station's existing The proposed station would operate CJOX-TV, Argentia CFCJ-TV, Marie bilingual operation in the area. with 5,000 watts on 1470 kcs. CFCY-TV, Charlottetown CJIC-TV, Sault Ste. He proposed instead, that his station The Board heard two applications CHSJ-TV, Saint John CKLW-TV, Windsor turn its existing service into an all - for AM radio stations without popu- CKCW-TV, Moncton CKNX-TV, Wingham French operation on channel five, lar music from applicants from CHAU -TV, New Carlisle CKX-TV, Brandon while using the same transmitter site Ottawa and Calgary. CKRS-TV, Jonquière CHAB-TV, Moose Jaw atop Mount St. Joseph at Carleton to A. W. MacDonald proposed a sta- CKBL-TV, Mata ne CKBI-TV, Prince Albert provide an all -English service to the tion in Calgary with a power of CFCM-TV, Quebec City CKCK-TV, Regina same area on channel 12. 10,000 watts on 1550 kcs. Both the Carleton and Saint John CKMI-TV, Quebec City CJFB-TV, Swift Current applicants proposed James Alan Stewart proposed a CKRN-TV, Rouyn CFQC-TV, Saskatoon said their exten- on sion would not provide coverge to 10,000 watt station in Ottawa CKTM-TV, Three Rivers CKOS-TV, Yorkton the Newcastle area to the south, but 1250 kcs. CJSS-TV, Cornwall CHCT-TV, Calgary Hay also doubted whether the Moncton Other applicants were: CFHR, CKVR-TV, Barrie C HC A -T V, Red Deer NWT; Cold Lake, Alta; transmitter would do this as well as River, CHCL, CKWS-TV, Kingston CFRN-TV, Edmonton CKX, Brandon; and CHOW, Welland. CKCW-TV proposed because of a CHEX-TV, Peterborough CJLH-TV, Lethbridge range of hills the area Yorkton, was separating Radio Station CJGX, CKCO-TV, Kitchener CHAT -TV, Medicine Hat from Campbellton. to establish a studio seeking authority Dawson at Melville, to be operated part-time CHCH-TV, Hamilton CJDC-TV, Creek NEW AM STATIONS in conjunction with the main studio CFPL-TV, London C FC R -T V, Kamloops The Board also heard five applica- at Yorkton. CKGN-TV, North Bay CHBC-TV, Okanagan C K SO -T V, Sudbury C HE K -T V, Victoria
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WILL CONCENTRATE ON BBG, PRIVATE STATIONS BROADCAST ADVERTISING BUREAU r l HE COMMONS Broadcasting the high cost of some sponsored TV 71' Duadida I Committee will b e established network programs compared with .attain at the new session of parlia- sponsor's advertising payments. Suite 404 200 St. Clair Ave. West Toronto 7 ment, it was announced last week in The Committee said it found no Phone WA. 2-3684 the Speech from the Throne. One of grounds for the political interference its main concerns will be the regula- charges, but its strong criticism of tion and licensing work of the Board CBC organization brought changes in BAB -TV Division promotes Television as an advertising of Broadcast Governors. the corporation's top echelons. medium and is a Division of The Canadian Association Last session the Committee centred This year the Committee is expec- of Broadcasters - l'Association Canadienne des its inquiries on the CBC, dealing ted to spend most of its hearings Radiodi$useurs. with such controversial matters as questioning the BBG and representa- allegations of political interference in tives of private radio and television the publicly -owned corporation and stations. Page Ten Canadian Broadcaster January 21st, 1960 ezO x Peettictaa
STATION LOSS IS NEGLIGIBLE IN STUDIO FIRE
ADIO STATION CKOK, Pentic- ton was forced off the air for 44 minutes on January 5, when a $250,000 fire completely gutted the adjacent Central Building. Started by a faulty acetylene torch in a dentist's office, the fire was fanned by a 25 mile per hour wind as it tore- through the two - storey cement block building. Despite the efforts of Penticton's 25 - man fire brigade, who poured thousands of gallons of water into the flames, ten offices and a store suffered extensive loss. Maurice P. Finnerty, president and general manager of CKOK, was watching the fire from the street when it became apparent that there was danger of the west wall falling onto the roof of the McGregor Build- in ing, which houses CKOK. He ordered the building evacuated. A console was loaded onto a truck and taken to the Skaha Lake Trans- FIREMEN BATTLE a $250,000 blaze from the roof of the studios of mitter site where George Cameron, CKOK-Radio, Penticton. The firs, which broke out January 5, forced station engineer, set up broadcasting CKOK off the air for three-quarters of an hour. Although the damage facilities as quickly as possible. done to the station was negligible, normal broadcasting operations did 1960 not resume for two days. About fifty spectators at the fire assisted CKOK personnel in loading evacuation operation. He was one of installed by Okanagan Telephone Co., the thousands of records, equipment the last to leave the studio after the normal broadcasting operations were and furniture into waiting trucks. "Everybody out !" order was given. not resumed until January 7. Announcer Bjorn Bjornson The front office, news and con- Other than the bumps and knocks EVERYONE'S remained in a smoke -filled control tinuity staffs were able to move back the equipment and furniture received room and kept up a running com- into the building the same afternoon. in the hurried exit, damage was mentary during the fire and the Because a new cable had to be negligible.
;.. NAMED V -P OF PR FIRM Talking about . ' ;1 , . ;,; -_. : . FRANK S. DUCKWORTH has , 11¡, ,` been appointed vice-president of ' "% ';; - the public relations counsel firm the New Rate of Tisdall, Clark and Lesly Ltd. Prior to joining the firm a year ago, Duckworth was supervisor of POTTS' SPOT television publicity for the CBC. He had been a CBC national news Card from MEMO To: J. J. B. assignment editor and an on -camera From: S. W. interviewer for three years and had Re: SUDBURY also served in an editorial capacity J. J. --- on daily and weekly newspapers in Re campaign got new facts today on Ontario and Western Canada. For Kingston's Sudbury and CHNO. To wit: area buying one year he was a newscaster and income of over $270,000,000 yearly -- announcer on CFCN-Radio, Calgary. largest per -household income in Born in Moose Jaw, he attended Catiada ($7,574) --"Retail sales Assumption University in Windsor, Favorite $120,000,000 annually, and more chain and the Ryerson Institute of Tech- store expansion in progress. nology of Journalism in Toronto. Opinion: GREAT MARKET. Station! CHNO, at 900kc, offers prime NEW AUTOMATIC coverage at low cost per m, and is STA NC IL- recommended by G. J. and myself. HOFFMAN Sifting of recent response shows: Model 5-7 1213 mail pull in 6 days -- 18 cars MAGNETIC FILM sold in 1 day, after short campaign of RECORDING/DUBBING 5 -minute remotes (just what we. SYSTEM wanted)! Opinion: GREAT STATION. A completely transistorized, P.S. POWER INCREASE TO 10 KW DUE, automatic operating CKLC TOO. LORRIE POTTS HAS THE mag- netic film and STORY: WA. 1-8951. optical sound Lorrie Potts / Neil Henderson / Scotty Sheridan / system for pro- Larry Weston / Bev McLean / Anne Leitch / fessional Research and Promotion services for our clients heavy-duty Contact: provided by Nation Wide Interviewing Corporation, use. Supreme and Consolidated Advertising Agency Limited, quality at low Toronto. cost. Write or Stovin-Byles (Canada) call for parti- WA. 2-2103 culars. Forjoe & Co (USA) LORRIE POTTS & COMPANY 1454-A Yonge Street 1117 St. Catherine St. W. Toronto Montreal CAIDWEII 4eEOUIPMEHT
447 JARVIS ST TORONTO Eleven January 21st, 1960 Canadian Broadcaster Page
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MAY REVOKE LICENSES IF REGULATIONS ARE ABUSED than by of Broadcast Governors before the BBG took over that a local . radio or television sta- type of their operation THE BOARD break the regulations. Governors has made it plain that from it, as broadcasting's regulatory tion is not even attempting _to provide design - - to believe in regulations for body in 1958. a program service acceptable to its And most of these cases have been it doesn't Dr. Stewart as the sake of regulations and is moving public - - a service that was a tacit what describes to enforce them, says Canadian Press AGAINST THE REGULATIONS condition of its license. marginal. Staff Writer, Don Hanright in a A member of the BBG staff said, 3. The BBG has expressed a dislike He said: "If there are stations report from Ottawa. "The CBC may have had a good and for the violence-crammed CBC tele- which seem to be making a practice valid reason for not enforcing the vision program, Staccato, a weekly of breaking the regulations, the He says a recent series of quiet Board would have to take action. not -so -gentle persuasions have regulation, but we can't fmd one. network show about a jazz pianist but certainly would not been brought to bear on a handful "We don't care whether the turned private detective. "The Board radio and television brewery product stations are adver- letter -writers' want to find itself in the position of Canadian 4. It has investigated cases of stations which have skirted the BBG tising is ginger ale or kiddie cars - - that news broadcasts of at that, either in particular complaints disregard of the regulations regulations. it's against the regulations." least one station - - not identified - - flagrant Dr. Andrew Stewart, or in a general decline of broadcast- Chief among these moves is a The Board now recognizes there contained what it has observed these chairman, described as a pre- ing ethics, written ultimatum to Alberta radio may be a way out for the stations, BBG things without taking any action. the breweries. This is simply the ponderence of "offensive or objec- and television stations that unless and be incorporation of another company to tionable material". "We would feel we would they stop advertising ginger ale falsifying our responsibility." manufactured by breweries they will handle the manufacture and distribu- investigation led to the dis- That One matter of concern to the be held in contravention of the tion of ginger ale, previously done by of several newscasts dwelling covery Governors - - though it is not a broadcasting regulations and stand the brewery itself. on a combination of stories about licenses for up to three later matter of regulations - - is an indica- to lose their Meanwhile, these other moves crime, violence and sex. It was least two months. by the radio station to an tion in letters that at have been made by the BBG: put down stations, not identified, do not have string of such news Hanright says the stations, which a log - unfortunate a good rapport with their community. 1. Within the BBG itself, a promise to balance its for years have been making thou- events, with this is expressed by the examination staff has been hired to newscasts better in the future. Usually sands of dollars annually on such keep a running check on radio and letter -writers "in terms of unsatisfac- advertising, have been told to exer- the Board television programing on each NO SUSPENSIONS YET tory programing," cise the cancellation of two weeks' station, and a program - research chairman said. notice that most of them have in specialist soon will be appointed to So far, there have been no license As a result, the BBG has written their contracts with the breweries. advise the Governors when and suspensions made by the Board. these stations to let them know the In most cases the Board wants it where the high - standard require- Dr. Stewart said: "While we Board is concerned about the sta- done by the end of January. ments of the 1958 Broadcasting Act haven't taken any action so far, this tions "not establishing good relations not The action came as ä surprise to are not being met. does not mean that we would with their listening or viewing audi- the stations. The rule against adver- 2. The Board has served notice that do so." ence", and the BBG members are tising any product of a brewery isn't some of its members intend to visit He stressed that fewer than ten per planning a visit to the stations and new, but apparently was not rigidly at least two communities whose resi- cent of stations have shown any the communities to see and hear for enforced by the old CBC Board of dents have complained to the BBG inclination - - and then rather by the themselves.
THINGS HAVE CHANGED IN SASKATCHEWAN!
CKBI now has the lowest cost per thousand. For details, see your ALL -CANADA man. CKBI 10,000 WATTS -900 KCS.
PRINCE ALBERT, SASKATCHEWAN Page Twelve Canadian Broadcaster January 21st, 1960
by BOB MILLER
general man- F. R. Films Sold To British TV Britain's Exhibitors' Association, said Alex Harrison, sales ways; Crawley, president of the deal could be a "mortal blow" ager of 20th Century Fox in the US, Crawley Films Ltd.; and Charles A SSOCIATED Rediffusion in now that a television company has said the regulation means Canadians Topshee, executive director of the C1. Britain has purchased 55 post- managed to break through the are going to see a lot of "lousy tele- Canadian Film Institute. war theatrical film features from industry's ban on the sale of old films. vision programs." He said there is Romulus Films Ltd. in a secret deal. Associated Rediffusion telecasts not enough talent in Canada capable Disney Films In Canada The $1,400,000 deal was kept secret weekday programs on Britain's com- of producing enough material until the final stages because of mercial television network. required by a television operation. ANEW WALT DISNEY theatrical "FIDO" - - the Film Industry Speaking before the Montreal motion picture will be filmed Defence Organization. in Canada under the direction of Pearson Now ITC's Gen. Man. Rotary Club last week, Fraser said "FIDO" was formed early last year that television has been a boon to Toronto film producer Don Haldane. JOHN E. PEARSON by Britain's theatrical film producers has been film industry. He the Cana- The film will be Nomads of the named general manager of ITC the said for the purpose of preventing the dian film is too small to North, based on the book by James of Canada Ltd. He was formerly sales industry sale of films to television in that compete successfully with foreign Oliver Curwood. Walt Disney units country. The organization gets its manager for the company. In making have been filming wild animal the announcement, Abe producers in theatre entertainment, working capital from a levy placed Mandell, is doing well in production of portións of the movie in the Cana- director of foreign sales for ITC in but on theatre seats. The funds are used movies for television, industry and dian Rockies for the past two years. to buy up the rights to old films as New York, said Pearson's promotion education. Haldane will begin filming live soon as they are on the market. is in line with ITC's expansion pro- action, using Canadian actors and British movie bosses are convinced gram in Canada. Canadian technicians, around the end that one of the potent reasons for The company's Canadian office is More Films From Meridian of February. This portion of the film poor business in the theatres is the in Toronto, with sales in Quebec NOTHER STEP toward the pro- will be shot north of Calgary and in feature movie on television. Even the being handled by Quebec Television duction of three feature films the Rockies. Booking Service, Montreal. Latest old films draw tremendous audiences was taken this month when Meridian A Rediffusion - sale out of Montreal is the booking producer - director for West- and the Associated Studios Ltd. signed Ben Barzman, minster Films, Haldane has more Romulus deal involves some of the of' a further 26 episodes of Fury on well-known screen writer, to prepare than seventy films most expensive productions ever to the CBC's French language network. under his belt, the screenplay for Execution, a movie half of which he directed for reach television screens in Britain. By March, ITC will have their own the version of the best selling novel by National Film Board. At the 1956 Made between 1948 and 1954, films salesman in Quebec, who will work Canadian author Colin McDougal. AR hits The out of the offices of Quebec TV Book- Canadian Film Awards, Saskatch- sold to include such as From Toronto, Barzman ewan Traveller, African Queen,which won Humphrey ing, but will be on the payroll of ITC. has written which he directed for films both in Hollywood and for the National Film Board, was Bogart an Oscar; Richard the Third, Before joining ITC in March 1958, Pearson was sales representative for England. Among the films he has selected as the best television film. starring Sir Laurence Olivier, Moulin written for are The Boy with Green He also recently Ronge Fesirer;. A Sterling Films Ltd. in Toronto. Prior directed seven with Jose and Kid Hair and He Who Must Die. of to that he was with CKCW - TV, episodes RCMP, the Crawley for Two Farthings, featuring Diana Films-CBC-BBC Dors. Moncton, in sales and production. As with Meridian's first theatrical television series. Ellis Pinkney, general secretary of From 1946 until 1953, he was a mem- feature, The Bloody Brood, Julian ber and partner in the London Stock Roffman, the company's executive RLP Making Sales Film producer, will direct and produce Exchange. In 1945 and 1946, he also ROBERT LAWRENCE Produc- served with the British Ministry of Execution with Yvonne Taylor as associate producer. tions are now making a 20 - Information as film commentator and minute color film in Foster, Roffman's in English and lecturer on foreign affairs. Ralph partner French for a large Canadian corpora- the company, said the film will be tion associated with the automobile a big budget costing production trade. The film will be part of a Kowcenuk Leaves Rank $1,000,000 and, he added, "this is a FRANK KOWCENUK, sales man- secret campaign aimed at salesmen conservative estimate." and dealers. ager for the TV division of Rank Meridian Studios has also begun Film Distributors of Canada Ltd., is work on two other film features. Written by Joe Hatcook and direc- leaving Rank to join Sovereign Film one of which is the Sinclair Ross ted by Bob Rose, the picture is Distributors Ltd., effective Feb. 1. novel, The Well. A writer, not iden- basically a training film, but uses a In his new position with Sovereign, tified, was signed this month to do dramatic theme to present its ideas. SP he will specialize in television sales the screenplay. The film will be available for viewing Centre of the Prairie Market" and station relations. by salesmen and dealers only. During January Robert Lawrence Kowcenuk started in the film busi- Crawley Makes Union Film CHANNEL 3 ness in 1946 with Empire -Universal Productions shot G0 finished minutes Films Ltd. He joined Rank's 7 RAWLEY FILMS LTD. recently of educational training films and theatrical film division in 1949, and completed the first film ever made commercials. Among the clients RLP We have new became a salesman in the 16 mm field about a Canadian trade union. Called made commercials for this month are Ford of Canada, Sterling Drug Com- and extended in 1953. He later became branch It's People That Count, the 29 -minute, manager of the 16 mm division, in- 16 mm film was premiered last month pany and Lever Bros. program hours now - cluding television properties. For the at the Queen Elizabeth Hotel in and our past two years he has been concen- Montreal. W 8.H Film Presentation trating on television sales. It's People That Count, made at a network shows include cost of $55,000, was produced in both ILLIAMS & HILL Ltd., Toronto film producers, every big-time program French and English for the Canadian recently com- Views On A BBG Ruling Brotherhood of Railway, Transport pleted with MacLaren Advertising from Benny to Welk. OPPOSITE VIEWS have been and General Workers. Filming was Agency a presentation for the Javex Too, we now feature expressed by two film company done on location in Montreal, Company Ltd., which was shown at executives the Javex Annual Sales Convention. Length - - one Canadian, the Toronto, Vancouver, Saskatchewan Feature other American - - on the Board of and Newfoundland. The documentary Russell Moore of MacLaren's wrote Late Movies and Broadcast Governors' ruling that in was written and narrated by Lister the original script. Dick King super- vised the sound recording. The 25 - Afternoon Matinee Shows 1961, 55 per cent of Canadian tele- Sinclair and directed by Edmund vision programing must be Canadian Reid. minute presentation, the first made five days a week. in content. Among those at the film's premiere by Williams & Hill, was made on Graeme Fraser, vice - president of were James Cowan, president of the Pictafilm, the patented film making Crawley Films Ltd., called the ruling Canadian Film Institute; Claude process invented and developed by CANADIAN REPRESENTATIVE "the first real break for about 60 Jodoin, president of the Canadian W & H vice-presidents, Richard Hill film producers, large and small, Labor Congress; Donald Gordon, and Heinze Drege. across Canada." president of Canadian National Rail - The presentation, which incorpor- STovI N-BYLES ates film strips, animation and syn- LIMITED chronized sound, was made initially TORONTO MONTREAL to Javex head office personnel and WINNIPEG VANCOUVER G. N. MACKENZIE LIMITED HAS e SHOWS regional district sales managers and U. S. A.: DEVNEY INCORPORATED MONTREAL TORONTO WINNIPEG VANCOUVER supervisors. The show will now be 1411 Crescent St. 433 presented NEW YORK, N. Y. Jarvis St. 171 McDermott 1407 W. Broadway at district sales meetings across the country. Page Thirteen January 21st, 1960 Canadian Broadcaster
The Pay -TV Starts Next Month in Toronto Suburb HAVE BEGUN TELEMETER, Famous Players' antenna attachment on the TV set, DEMONSTRATIONS pay -television system, is slated to which can be of any make. Another Demonstrations of the Telemeter Growing begin operating in the Western wire connects the Telemeter box to system began last week. Residents of Toronto suburb of Etobicoke about the Bell Telephone lines which bring Etobicoke can drop into the studios mid -February. To start with about the programs into the home. and view sample shows on demon- 1,500 subscribers will be able to re- The Telemeter system is composed stration sets. The people are shown ceive the programs and more will of three separate channels, desig- color features as well as black and be added as the installation crew of nated A, B and C. The unit is white films. They are told how the Market twelve catches up on orders. attached to the TV set so that sub- system works and what type of Studios and operations head- scribers will see pay -television on programs will be shown. quarters for Telemeter in Etobicoke channel 5. (CB, June 25, 1959). pay -television 3010 Bloor St. West. be for The Telemeter Timber cut for 1959 is are located at Channels A and B will works on the principle that there include an 18' x 25' One film a week will system Facilities feature films. people will pay to see programs up 27% over 1958. studio for live local originations; be telecast on each of these channels. them much more housing a 35 mm color before they see another studio Films will be shown twice each night they see them. For which can handle cinema- in after the readily than after camera so that a person tuning instance, if and when Floyd Patter- features, a 35 mm black and will be able to see scope film has started fights Ingemar Johansson and it of over and a 16 mm color and time son An increase white camera what he missed the second the on Telemeter, the "barker" black and white camera; an Ampex will be no extra is carried film is shown. There will tell subscribers that the price Videotape recorder for taping com- charge as the one price lets you watch business and to see the fight is $2.00 and this 200 million munity service shows; either A channel or B channel all must be deposited before the offices; and make-up and amount production evening. In fact, viewers may switch be seen. The only extra board feet rooms. free program can dressing from Telemeter to one of the charge subscribers have to pay is the There is also a room beside the channels and back again without charge¡or attaching which houses comput- the A -B -C $5.00 installation camera studio additional cost, as long as the unit to the TV set. ing machines to compile information channel selector knob is not changed. such as how many subscribers Channel C in the Telemeter system When Telemeter is expanded into watched what programs and a con- will be for free programs originating other sections of Toronto, additional tinuous -tape recorder which informs from the Telemeter studios and for local studios will be built. There will viewers what features and programs live remote or videotaped features. be no central studio for Telemeter CKPG are available on Telemeter that night. The free programs offered by Tele- where all programs, live and film, meter will include discussions with originate. In this way, Telemeter PRINCE GEORGE, B.C. EASILY INSTALLED local ministers and reeves, Red Cross hopes to stress the idea of community Installing the Telemeter box in a instruction telecasts and community television, i.e.: the live local programs would not be the home requires very little work. The affairs shows. Viewers will pay to seen in Etobicoke All -Canada in Canada or videotaped programs same as those seen in Scarborough, box, which measures 14" x 5%" x 7", see such live Weed & Company in U.S.A. sits on top of the television set. A as boxing matches and legitimate if that Toronto suburb is ever wire from the unit is hooked onto the theatre. equipped with Telemeter. Buying radio in the PRAIRIE PROVINCES?
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Lost? And the liquor store QUICK STORIES is closed. from Moncton in the Maritimes _-
TUESDAY AFTERNOON of last on the Reserve) sought new fields. week, I climbed aboard Cana- George returned to Canadian dian Pacific Air Lines' Flight 1, Marconi in 1948, and, after a couple bound for the Winnipeg hearings of of years spent creating a "new the Board of Broadcast Governors. image" at CFCF, he took on the Strapped firmly into my seat in true additional job of manager of public Shelly Bermanesque style, I found relations for Canadian Marconi. myself a captive audience for an old In 1954, he was moved to London friend of mine, Vic George. The where he spent three years as UK "That's remarkable! It says `CFCW gets RESULTS!' " process turned out to be a pleasant representative for the company. one. On his return to Montreal in 1957, Besides being an old friend, Vic George was appointed a divisional George, still in his early fifties, is assistant manager, then assistant to perhaps the oldest, in point of ser- the president, assistant general man- vice, of the original Canadian broad- ager and, recently, general manager. casters, and he believes he may be All of which goes to prove - - it the only one who has made the must go to prove something - - oh jump from broadcasting into in- yes, that there are ruts - - and ruts. dustry at senior level. To be specific, Vic has just re- FIVE MEN WITH AN IDEA cently been appointed general man- AGROUP OF FIVE YOUNG VLTSSIOR' ager of the Canadian Marconi Com- Winnipeg businessmen - aver- pany. aging 33 years of age - were the RED a big and He started in broadcasting in the final applicants heard by the BBG selling the'r town of his birth, Ottawa, in 1924. in Winnipeg last week. Their quest CompanyStored.i eir. In 1925, he was transferred to Monc- was for a 5,000 watt AM station in SumnerSum spending ton, N.B. where the CNR had set the Western metropolis designed to Sales up the second of its ultimately dispense busyow Dollars wi5ely. Sa three a diet of"good taste pro- narrow imargin it stations, one each at Ottawa, Monc- grams". ton and ofhCKCW Tv' be Vancouver. The group is headed up by Jack to In 1929 he was transferred to Shapira, 33, W.Manager, item s have CNR single with a backlog 36,000 headquarters in Montreal, as assist- of private radio and CBC radio and testing, ant to the careful ting,the most director of radio, an un television performing and producing "We and after to be and coming broadcaster named E. to his credit. He is also secretary - sold, A. (Austin) Weir. treasurer of the Winnipeg local of Televisionmedium. Soon after this, the CNR abandoned the American Federation of Musi- effective RESULTS its radio effort and George became cians. The presentation to the BBG manager of the Marconi station, was made by Harold Buchwald, Win- sa'- IME_W E SELL CFCF, Montreal. nipeg barrister, who will function In this berth, George pioneered the as secretary of the company WE DON'T T if they first and only mutual network in get the nod. He was supported be- Canada. This permitted stations from fore the board by Shapira. London, Ont. to Sydney, N.S. to The basic philosophy behind the exchange programs nightly. proposed station is that good taste This network died in the arms of can be made to pay off - not in MONCTON the forerunner of the CBC, the old millions but in decent IS A incomes. GOOD MARKET Canadian Radio Broadcasting Com- Shapira told the Board that they mission. plan to devote nine per cent of their Moncton is- the chief the distribution In 1935, George established White- gross revenue to live -talent. With .4 Atlantic Provinces.Point of hall Broadcasting Ltd. in Montreal this thought in mind they have national Salesmeni for and became its president and man- talked to the Manitoba Theatre manufacturers reside and service the oncton aging director. Here he pioneered Centre, and officials of such organi- Maritimes from there. the first two-way trans -continental zations as the Winnipeg Symphony. When Sponsors entrust and trans -oceanic broadcasts - the They plan nightly book reviews and or their dollars to high quality transcribed program, entertainment critiques, drawing CKCW-TV, we see CKCW using pre-emphasis for the first their value to it that they time, commentators from the news- for their money. full and called Light Up And Listen. papers and the university. They "LIONELIZING In other get When they decided to create the have other plans GETS Words, for programs RESULTS". Army Show in 1941, George was emanating from schools and other asked to organize and command it. organizations. This group of 135 soldiers and The whole project is based on the CWAC's, including such personalities preferences as to music -111111111111.31111131.111111.111.11111113111111111 and enter- as Wayne and Shuster, Denny tainment of the five men involved. SELL Vaughan, Peter Mews and Roger As successful businessmen in their oN'T TIME_WE Doucet, set out on a year -long tour early thirties they feel they represent \14- SELL of Canada, covering the cities and a sizable group of people who laugh G N i RESO- training centres. .Its activities in- at the same jokes, read the same cluded a weekly broadcast and the books and probably smoke Viceroys. STOVIN-BYLES IN CANADA YOUNG CANADIAN IN U.S A. full course of army basic training Now its time to leave Winnipeg at the same time. for Vancouver and the BBG's next Then it went overseas and Vic sittings, so ta -ta -for -now, and buzz , became Officer in Charge Entertain- me if you hear anything, won't you? CKCW CKC W -T V ment, Canadian Army Overseas, and another familiar name - Rai Purdy MONCTON, NEW BRUNSWICK - took command of the Army Show. When that was over, Vic George, 23124/6«, J now a lieutenant colonel (and still Page Fifteen January 21st, 1960 Canadian Broadcaster
Partners Ralph Foster and Julian Roffman own Meridian Studios in Toronto, Canada's first and only commercial videotape facility. Their equipment - all of it - was supplied as a complete package by Canadian General Electric. "It saves money and service problems," explains Foster, "to put all your eggs in one very good basket."
AND TUBE DEPARTMENT: 8 3 0 LANSDOWNE AVE., TORONTO CANADIANELECTRONIC EQUIPMENT GENERAL ELECTRIC COMPANY LIMITED Page Sixteen Canadian Broadcaster January 21st, 1960
lode ituf
TPA FIGHTS PRODUCER'S DISMISSAL STATION RECRUITS BLOOD DONORS VERNAND QUIRON, president of half-hour weekly show Point d'Inter- N ANSWER to a recent appeal by Thursday. During this six day the Television Producers' Asso- rogation (Question Mark), a panel 1 the North Bay Red Cross Society, interval CKGN - TV continued its ciation, said recently that the CBC quiz show. to help them replenish and increase flash and spot announcements as a has refused, without justification, to Four other producers have been their blood bank supply, to meet the public service. renew the contract of one of its dropped by the CBC since a ten - demand during the holiday season, The station says the Red Cross Montreal producers. week strike called by the producers CKGN - TV started a saturation of were extremely pleased with the The Association, which includes all ended last March. Three have found one minute spot flash announcement results. producers in the CBC's French - jobs elsewhere and one was given appeals to the residents of North Bay Commenting on the live demon- language television studios in Mont- another position in the corporation. and district, along with a live blood stration and the accompanying pro- real, will decide what action to take Quiron said that in disputes over donation on camera, the Saturday motion, T. M. Palmer, chairman of over the dropping of producer Nicolas such matters as Doclin's dismissal, evening before the clinic. the Blood Donor Committee, Doclin after an arbitration report on the Association cannot appeal to an During the live demonstration, described the clinic as the biggest last year's bitter dispute between the impartial arbiter. The Association CKGN-TV Comptroller, Al Fogle, a ever held in the North Bay area. corporation and the producers is must wait until the arbitration report previous donor of some 38 pints of He said that the normal response published. - - being prepared by H. D. Woods, Quiron said the CBC gave two head of the industrial relations reasons for its refusal to renew department at McGill University is Doclin's contract when it expired published. December 31. It said the quality of Woods was appointed arbiter after his work had dropped and that his the strike ended. The strike was relations with technical employees called by the producers to back up were not good. their demand that they be allowed Quiron added that the Association to make their association an affiliate prepared a detailed report refuting of the Canadian and Catholic the charges which was submitted to Confederation of Labor. CBC officials to no avail. Quiron said the report is expected Doclin had been in charge of the January 24.
BMI Charged With Payola THE US FEDERAL Communica- tions Commission has directed the American Society of Composers, Authors and Publishers to supply any evidence it may have on payola in the music broadcasting field. FCC Counsel Ashbrook Bryant demanded the information when ASCAP President Stanley Adams testified at a hearing that private payments for plugging selected songs had become rampant in radio and A VOLUNTEER NURSE sterilizes the arm of CKGN-TV Comptroller, television. Al Fogle, on the station's live blood donation demonstration, prior to an The hearing developed a clash appeal for blood by the North Bay Red Cross Society. between ASCAP officials and Broad- blood, contributed another pint cast Music Incorporated, the leading under to the regular clinic was contribu- the same conditions that would be tions amounting to 20 to 23 pints of competitors in the music - licensing experienced field. at the regular blood blood. As a direct result of CKGN- clinics. TV's live telecast North Bay's blood Adams charged BMI, owned by A volunteer doctor broadcasting interests, with paying and three bank received 93 donations. nurses were in attendance to give the The following week a second clinic out subsidies to music publishing haemoglobin test, to firms, performers, recording com- check the was held and the station continued healthiness of the donor's blood, as the spot and flash announcements on panies and disc jockies to promote well BMI's as to sterilize the needle area, behalf of the Red Cross. The follow- musical numbers. to tape the needle into The FCC heard this charge place and to ing Thursday, 54 'people donated a from set the tourniquet. pint the American Guild of Authors and of blood each. Before, during and after the dona- The local Red Cross Society Composers earlier this month. tion, ASCAP joined explanations were given as to through Chairman Palmer and Pub- the Authors' Guild the procedure being followed in asking the FCC to require and licity Chairman, Ron Hildreth, the why it was being followed, by the expressed owners of broadcasting stations to their gratitude for CKGN- divest attending doctor and the veteran TV's support in this community themselves of their interests blood in BMI. donor, Al Fogle. project. The entire transfusion was telecast They said they hoped that other during prime timè on the Saturday television stations across the country evening before the blood clinic, would contribute similarly to local BRITISH which was held the following blood drives. The greatest FCC AUTHORIZES NON-COMMERCIAL French advertising FM SERVICE THE FEDERAL Communications supported by foundation funds, vol- medium Commission has authorized the untary gifts from listeners and the in Pacifica Foundation of California to sale of a monthly program guide. COLUMBIA establish an FM radio service in auebec New York City free of advertising The same sort of service will be Where CBC Radio has the content. offered in New York. The company adult in mind. Sell the lis- Louis and William P. Schweitzer is applying for a similar operation tener who can and will buy 300 000 Ky --- will donate WBAI-Radio, New York, in Washington. to with . . the foundation, which is a non- The Schweitzers acquired WBAI profit educational institution now two years ago for $34,000. In addi- RADIO operating non-commercial educa- tion to making a gift of the outlet CBC tional FM stations KPFB, Berkeley, to the foundation, Louis Schweitzer SHERBROOKE Calif., and KPFK, Los Angeles. U.S. REPS. is donating $25,000 to the New York These stations are devoted to operation, and the J. M. Kaplan DAREN F. McGAVREN INC., NEW YORK We cover broadcasts of music, news and dis- Fund Inc. has pledged another $25,- the Montreal market cussions of public issues. They are 000 to the FM station. Page Seventeen January 21st, 1960 Canadian Broadcaster Music Is On The Upswing CKGN-TV's Good Early by BOB STRANG Morning Show coming to Massey Hall when I music commercially suc- and it's showing at the box office. ber IS GOOD was in public school'." cessful? Is there a trend toward These aren't teenagers either. They "The Clockwatchers" good music acceptance? are a young adult group and people Mr. John Adaskin, who established in their middle ages." a reputation with the CBC as pro- Delivers The answer is yes according _to and Hall, the In the matter of statistics, Massey ducer of Opportunity Knocks representatives of Massey has a Columbia Records Hall drew a total of 282,000 for 1956- Singing Stars of Tomorrow, 50% Eaton Auditorium, opinion about why people look at the attendance figures 1957. For 1958-59 they are up to different and a buying good music and attend- of the for music festivals throughout the 291,000. are The cities of Toronto, Montreal ing concerts. "The present trend continent. as represented by the "Hit "More people are buying classical and Vancouver all held music festi- in radio, TV Homes Jones, advertis- vals or a concert series. Montreal Parade" stations and "Top Forty" music," says Frank the people with so manager of Columbia Records and Vancouver both had paid atten- types are filling in the ing much garbage that they are pushing of Canada. "We have thirty-seven dance series. Both were successful. This was Vancouver's first excursion them on to good music. People are North Bay per cent of our complete catalogue they music specifi- into the field, but the sponsors were retreating from the pap that devoted to classical from the broadcasters." cally. This doesn't mean show music happy with the results. Montreal receive Market or good jazz or standard repertoire once again showed an increase in That "Good Music" is enjoying is borne out things - - just classical music - - attendance. a commercial success at only $1.50 per m. the old and new symphonic works The city of Toronto held a series by the television's programing of of free concerts. The public is often Leonard Bernstein. Another example and warhorses and people are buy- BBM March '59 ing it." tempted to believe that if something of the drawing power of these shows Mr. Roy Creelman, manager of is given to them it can't be worth- was the furore created by the with- Toronto's Massey Hall reports: while. The attendance at the con- drawal of Voice of Firestone. The "Attendance is definitely on the in- certs belies this. Toronto's series Bell Telephone Hour is stir, another crease. Though I can't speak for showed a dramatic increase. example of commercial acceptance. Paul Mulvihill this present year as yet, because our The "why" in this happy situation '59-'60 season is just under way, I is well concealed. It can be answered & Co. Ltd. can say that the last two seasons in part by Mr. Creelman's state- Commercial Radio For U.K.? have shown noticable increases. One ment: "The influx of ethnic groups TORONTO MONTREAL ARON TEYNHAM, a business - - specific example is the Yehudi with a more cultured background 13 our increase in El man peer, argued in the House Menuhin concert this season. We accounts for some of Representing these in three or attendance." He followed this with of Lords last month that since Britain booked this same artist network television stations four years ago and he played to another consideration: "The TSO already has a television are financed by advertising, the same approximately nineteen hundred children's concerts, every Friday, CKVR-TV, Barrie a percentage of new should be allowed for radio. He people. This year he drew close to developing CKGN-TV, North Bay had to put audience. These concerts have been claimed Britain's radio needs could three thousand and we CFCL-TV, Timmins the stage to accommodate going on now for twelve years and not be adequately satisfied by the chairs on British Broad- the overflow. The folk music artists we find, at the box office or in con- government sponsored are enjoying an increased popularity versation, people stating; `I remem- casting Corporation.
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9:05 to 12 noon . Monday through Friday .-. ed \l\``1-1P, the _=- >ne'
C K C K RADIO REGINA Representatives; All Canada Radio & W Ltd. Page Eighteen Canadian Broadcaster January 21st, 1960 french Canada Is Proud of the Difference (Continued from page 6) is fundamentally loyal; he is also - - also he is not easily disciplined; in advertising are often blatant and stubborn - - he is solidly attached to he is more or less conscious of being easily spotted, there are also errors PAN MAIL his land; he is parochial - - he is in a minority, of having been con- that are a lot more serious either in Sir: I heard you speak the imaginative; he is also not too prone quered at one time - - and he has a sales organization or in sales tactics; to follow strict logical reasoning, terrific in packaging other day and what I want to but and aggressive inferiority and in merchandising know more apt to be moved by an appeal complex. as well as in advertising." is - - are you English or to his emotions, did you once work for the CBC to his imagination; "In one word, in spite of outward Bourassa said it is common practice Talks he is strictly an individualist, he does signs that seem to indicate that he and routine work in most big cor- Department? not take too kindly to the imperative is different only in that he speaks porations to conduct frequently all another language, Jean Baptiste has kinds of tests: product tests, tests or remained essentially French in research to select brand names; copy HELP WANTED spirit", Bourassa said. tests and package tests. But he asked, "When how often are such tests conducted Station wants announcer. The THE PRICE the census taker comes along every ten years, our Jean in French Canada? man we are looking for is an Baptiste may brag a little and pretend "I submit", Bourassa said, "that the unstable character given to OF A GOOD to be bilingual, but of course, the marketer - - with his research and jumping his job just before census taker is not charged with analyses conducted almost exclu- his management feels obliged TELEVISION testing that bilingualism. And we all sively in English because it is the to give him a raise. know that there are innumerable only language spoken by his planners COMMERCIAL degrees in bilingualism. - - should not take for granted that "What is vitally important is the marketing plan the he has prepared HIGHER EDUCATION IS fact that even those who, I may say for Canada nationally will apply to, like myself, speak the Queen's or be made to do, for French Canada. Gordon Ferris describes Air - English with hardly a trace of French "On the contrary, the marketer Time Sales, the new rep firm CHICKEN FEED .. . accent, and who speak English who will reap good harvests in for smaller market stations, as throughout their work day, become French Canada is the one who will, "unique", thinking no doubt of completely French again when they when a thorough check shows it the Latin derivation, unus - - get home - - where the family listens necessary, prepare a new marketing one, and equus - - a horse. to French radio, looks at French tele- plan for French Canada, with the (Stony on page 3). vision, reads French newspapers and proper and thorough study of its magazines, and often gets together trends; and more important still, a evenings with friends where French proper and thorough analysis of his only is spoken. potential customer with his likes and TRAFFIC SOLUTION dislikes, his unique personality. Wasn't it the late Will Rogers MORE THAN A LANGUAGE "Only then will he be in a position who suggested that one way to "Because of all this, that same to establish realistically his sales stop traffic jams would be only French Canadian, to whom I refer objectives, his marketing strategy to allow on the street those as Jean Baptiste, insists more and and the proper creative approach, cars which had been fully paid more that he part with his hard not only in his advertising but in all for? earned money, only when he is sold his sales efforts." in French, really in French, not only Bourassa said he would offer one in French words. And while mistakes recommendation. "Don't believe that a six-month trip to Europe, or a year SERIOUSLY NOW of study in Switzerland, or even some There is reason for a certain ... IF you measure it as it frequent visits to the Mount Royal degree of amazement that should be measured - in or to the Ritz Carlton Hotels, or even newspapers, which have spent terms of the sales it can help a two week holiday on the Isle of so many years reviling the to generate. For a GOOD Orleans, can make Bill Smith an broadcast medium, are now expert on French Canada. television commercial is the turning hand springs to get "To really understand Jean into the business themselves. most impact-full form of ad- pNSWE Dq Baptiste with his complex mentality; vertising there is. A point made of distant Latin ascendances; to remember: to be sure the of French basic characteristics; of an television commercials you aggressive inferiority complex; of an BETTER BEWARE make are good ones, it pays undying pride and of a certain Deliver me from the TV star to seek out the most experi- 11r7,'en, parochial attitude - - one has to be who isn't over - bearing and enced and versatile producer. of this French Canada to feel for conceited because it probably the French Canadian in his guts, not means she has so much On these vital counts . . . ANSWER - CANADA to be to try to get to him via statistical modest about. experience and . versatility .. A National Merchandising figures and dictionaries." we take a back seat to no one. and Research Service. We'd be happy to show you what we . . . Here is a unique service. can do this Ampex ONE FOR THE ROAD very day. Your telephone is answered Sets Up Ports Depot on a direct private line 24 As one tranquilizer said to hours a day. In addition, MAPEX AMERICAN Corporation another tranquilizer, "I felt so the following facilities are has set up an emergency parts nervous today, I had to take available: depot at its Canadian head office in a Perry Como." 1. Local company identity Rexdale, Ont. Its purpose is to supply Pa replacement parts for its professional 2. Where -to -buy informa- products machines direct to radio tion to supplement HIDDEN TALENT National advertising station users when needed. Pseeeemet-2, 3. Merchandising surveys E. H. Kinnear, manager of dealer She was a notorious figure, forever 4. Radio and TV surveys relations, announced that a $20,000 parading past the CBC. stock of parts will be constantly Then one day she stopped an For full details consult she white MOTION PICTURE PRODUCERS maintained. In a letter to all Cana- actress and asked her about pages of your telephone book, ask getting into the profession. information or write .. . dian radio stations, Kinnear asked 121 St. Patrick Street that local dealers be contacted first. "Whose?" asked the actress. Toronto ANSWER CANADA If the dealer was out of stock, or time AO Cathcart Street - Montreal did not permit ordering through UN. 6-2300 TELEVISION normal channels, stations should then AUDREY STUFF make use of the emergency depot. COMMERC IALS Then there's the gal who was so dumb that, when her boss came steaming into the office DOCUMENTARIES from the golf course, screaming G. N. MACKENZIE LIMITED HAS + e SHOWS to everyone that he had just EM. 2-3287 MONTREAL TORONTO WINNIPEG VA NCOUVER broken ninety, started saving 1411 Crescent St. 433 Jarvis St. 171 McDermott 1407 W. Broadway up to buy him a new set of clubs for Christmas. Today's Best Seller in vMontreal! Page Twenty Canadian Broadcaster January 21st, 1960 SIGHT & SOUND News From Advertising Avenue About Radio and Television Accounts, Stations and People
and was the charter president was confirmed as the CBC's repre- casters IAN of the Advertising and Sales Bureau, sentative in Paris. GRANT Calgary Chamber of Commerce. Teesdale, whose work includes both Don Hartford, who has been sales French and English language net- on a national television program manager of CFAC, Calgary, for the works in Quebec, was formerly the earlier this month, because 25 years SHAW, president of REDERICK past nine years, takes charge of the supervisor of production for CBF ago he was a newspaper reporter. L Calgary Television Limited, last of in Montreal. Andy got a call to be a mystery of station with the title acting week announced the appointment manager. guest on Lever Brothers' Front Page M. as vice-president A. "Bert" Cairns in 1944 Challenge over the CBC network, CHCT-TV, He started with the station CHARLES MURRAY has been and general manager of as an announcer, moved into promo- January 5, when the story harked Calgary. appointed associate creative tion in 1946 and went into sales two of Advertising Agency back to the depression days of 1935 to this appointment he was director Baker Prior years later, becoming sales manager Ltd. He will share creative responsi- and the Regina Riot, wherein a manager of radio station CFAC, policeman in 1951. bilities with Miss Alma Venables. was killed in a battle with part of of Calgary. After several years of creative an army 3,000 unemployed Born in Edmonton, Cairns' first ONTY ALTENBERND and Yves marketing experience in England, enroute from Western Canada to broadcasting experience was in 1929 Bourassa have been appointed South Africa and the United States, Ottawa. on the University of Alberta station as vice-presidents at McCann- he joined Advertising Andy was then a reporter for the MacLaren late Regina Daily CKUA. For five years he was with Erickson (Canada) Ltd. where he served as an account execu- Star and managed All - Canada Radio and McKim Altenbernd, who for the last 17 to get himself beaten up in the fight- tive. More recently he served as ing Advertising in Toronto, returning to years has directed D'Arcy Advertis- creative copy supervisor charged that raged through the central Calgary in 1942 where he was ing's Canadian office, becomes execu- with major accounts in the retail part of Regina for several hours. appointed manager of radio station tive vice-president account services food, financial, beverage and national CFAC. and will supervise work for all food fields. CONGRATULATIONS ARE in Long active in amateur theatre, McCann-Erickson's Canadian clients. order to John Moore, president Cairns was governor of the Dominion Bourassa moves over from Walsh ED and general manager of CHLO, St. Advertising where he was vice- McCREA HAS joined the Drama Festival and general chair- Toronto office of G. N. Mackenzie Thomas, whose wife presented him president and a partner. At McCann man of the last Alberta Regional in the capacity of producer -salesman. with a baby girl just before he will direct French services out of Drama Festival. He has had sixteen years' experi- Christmas. honorary mem- Montreal for agency clients, includ- ence in Western radio, Cairns is currently ing those in Vancouver and Toronto. Canadian first ber and honorary chairman of the at Yorkton then Saskatoon, and later LARRY HENDERSON, one - time publicity committee of the Canadian all three of the Winnipeg stations. leading CBC television news Red Cross Society. He is a past presi- BILL STOECKEL has been moved His last ten years were spent with personality who quit in a battle over dent of the Western Association of up from sales representative to CKY, Winnipeg. contract, is the new star on CHFI- Broadcasters and former director of sales manager of the new retail sales At Mackenzie's he will assist in the FM, Toronto, as reader of the 6.30 pm the Canadian Association of Broad - department at CFRB, Toronto. development, presentation and sales news, Mondays through Fridays. Two new staff members are Jill of Canadian packaged programs as Loring, formerly with CFCF, Mont- well as the continuation of leasing of DICK CUTLER of Toronto has real and CHML, Hamilton, who American syndicated material on the been appointed becomes as Canadian continuity editor and Ed local level. representative for Romper Room C Welch, formerly with CJRH, Rich- Inc., producers of the television -JOY Guelph... mond Hill CHUM, Toronto, who and H. RICHARDSON and K. kindergarten program Romper Room. will work in sales with Stoeckel. W. Now accepting applica- . Burke have been appointed He has spent seven years as a tions from .. . vice - presidents of J. J. Gibbons salesman with CKBB Radio and RENALD TEASDALE has been Limited. CKVR-TV, Barrie. Deejays appointed director of radio for For the last five years Richardson the Quebec division of the CBC. was a senior account executive with A. McLEAN has been appoin- News Writer - He succeeds Benoit Lafleur who F. H. Hayhurst Co. Ltd. Prior to that ted research director at the Announcers he spent three years as advertising Toronto office of Ronalds Advertising Promotion men manager of a large Canadian com- Agency Limited. pany and seven years as a newspaper He Announcer -Reporter has an extensive background in Production men editor. the field of market research. Latterly Operators Radio -- TV - Newspaper Burke joined Gibbons in 1949 as a Toronto m a n a g e'r of International experience. Age 27, married, copywriter. After- two years he Surveys Ltd., he has also had experi- one child. Urgently needs Contact immediately. became account assistant and in 1953 ence with other agency and position as Radio News was appointed account Director or TV executive. In marketing companies. Newsman. this capacity, he has served many C-J01' of Box A472 the agency's major Canadian Broadcaster accounts and is BERT HALL, former manager of Soon ten thousand watts 219 Bay St., Toronto, Ont. currently responsible for all market- the Montreal office of All - ing and merchandising plans. Canada Radio & Television Limited, who last week underwent a serious ANDY McDERMOTT, general stomach operation, is recovering in manager of Radio & Television the Ross Memorial Pavilion, Royal Sales Inc., Toronto, managed to get Victoria Hospital, Montreal. WE NEED THE BEST IN Combination newscasters - news editors. FEMALE COMMERCIAL Sports play-by-play men. ANNOUNCER and Disc Jockeys. Program Directors. COMMENTATOR REQUIRED Salesmen, etc. Duties include: women's news commentaries and Send dope on yourself (no tapes yet) plus exactly what commercials. Submit background including experience you now do (so that we can spy on you), to: and recent photo. Radio Station CFOX, CKSO TELEVISION 203 Hymus Blvd., Sudbury, Ontario Pointe Claire, Que. Canada's First Privately Owned Television Station Page Twenty -One January 21st, 1960 Canadian Broadcaster daily, Monday through Friday, except GENERAL MILLS Inc. is planning Seeteecutd Wednesday when it will run from to produce their first video tape .tiwvwv 3.45 pm. They will be trans- 3.15 to commercials. rr HE SYMPATHY of the industry ferred from video tape to high man- items from 1 goes out to William Speers, HERE ARE a few definition film for release to stations. CKWX - Radio, Vancouver, Hamilton. ager of CHCH-TV, Xidceaaoteoud Production will be at Meridian whose father passed away in Regina Room is scheduled to start Romper Studios under the supervision of in the early hours of Monday., February 1 at 9.00 am. The program E. W. Reynolds Ltd. January 18. has been bought by the IGA Food r 1 HE CANADIAN Association of Markets. The teacher on the kinder- 1 Broadcasters announces that it garten show is Mrs. Lois Jamieson has engaged the services of Woods, of Dundas, Ontario, who is currently Gordon & Company of Toronto to BATTERY OPERATED in the US training for the show .... study and report upon the value and PORTABLE MAGNETIC CHCH has come up with an off-shoot efficiency of existing and potential E -M -I Hour - - of the Ken Soble Amateur methods used in the national selling TAPE RECORDER Tiny Talent Time. The show which of radio and television time and MODEL L2B started January 17 features children make recommendations concerning WRITE TODAY: 12 years of age. It is seen each up to these. Weighs only 141/2 lbs. complete Sunday at 2.00 pm. It is hoped that the report will be with batteries. Perfect for at their "on the spot" news reporting, CALDWELL On the business side of things, available to CAB members sports commentating, interviews, EOUIPMENT in Quebec City, Quality. Procter and Gamble has picked up annual meeting speeches, etc. Broadcast 447 JARVIS ST. TORONTO more than half of the participations March 21. in Movie Matinee, five days a week, 12.45 to 2.15 pm and a quarter of Family Theatre, daily; 5 to 8 pm .... One -A -Day Vitamins has purchased three afternoon spots for 52 weeks . . . General Foods recently started a campaign for their new Instant Potato, with most of spots running in the afternoon .... S. C. Johnson is also using a lot of afternoon television.
AS A PRE -POWER increase advertising move Radio Station CJMS has sighed with Claude Neon Advertising in Montreal for an order for 72 outdoor posters. Most of these posters will be located in greater Montreal and the remainder are used to cover.such places as Joliette, St. - Hyacinthe, Drummondville, Granby and Valleyfield. r HE FRENCH language version of the kindergarten program, Romper Room, which seems to be gaining in popularity all over the country, started on CFCM - TV, Quebec City, January 18. The program, called La Jardiniere, will be seen from 3.30 to 4.00 pm
MacLaren Advertising Appointment
Roland Saucier Roland Saucier has been appointed Manager of Radio and Television Services for the Montreal Office of MacLaren Advertising Co. Limited. Mr. Saucier, who has been with the agency for seventeen years, was previously a senior radio and tele- vision production supervisor in Montreal. Page Twenty -Two Canadian Broadcaster January 21st, 1960 9ee Zadia ,.,.,.,.,.. Former Members Want New Controls Off -Shore Station For Sweden McLENDON of Dallas, mainland over antennae 70 feet high. FORMER MEMBERS of the US Fly contended that for decades the GORDONTexas, is discussing plans for He said he plans to hire about 30 Federal Communications Com- networks have done exactly as they putting a floating station in operation Swedish citizens and that he hopes mission charged last month that the wanted to, except in rare instances. in the international waters of the programs will consist mainly of news, FCC has allowed networks to set 'He said they have ruled the stations Gulf of Bothnia off the coast of music, dramatics and agricultural their own operational rules. as they saw fit. Sweden. McLendon owns and information items. The criticism is contained in a He called for new controls to give operates US radio stations in Dallas, McLendon added: "I hope to be paper which was released in New the FCC what he called coercive Houston and San Antonio in Texas, able to co-operate with the Swedish York by the Centre for the Study of power over networks, with the aim as well as Oakland, California, Louis- Radio and to show them my good Democratic Institutions, located at of placing greater responsibility in ville, Kentucky and Shreveport, will toward them. I am even prepared Santa Barbara, California. The the hands of local stations. Louisiana. to offer them free advertising time Centre is maintained by the Fund Clifford Durr of Montgomery, Ala- At the moment, commercial radio on my programs." for the Republic, Incorporated. bama, an attorney and former FCC and television operators are banned Plans for the station are not yet Former FCC Chairman Lawrence member, said a local station cannot in Sweden, with the government completed, he said. "We need a studio survive without a network affiliation maintaining strict control over broad- to record the programs, and we need and that this automatically gives the casting. Scandinavian newspapers it for about eight to ten hours a day. network tremendous power over the have attached the word "pirate" to Since nobody will hire one out for station. He also criticized FCC stations operating without the so long, it looks like we might have checking of operations of stations, authority of the country to which to buy or build one." WANTED contending any relation between programs are beamed. Apart from the Swedish state- performance and promises contained McLendon said his plans call for controlled radio, his main competi- Disc recorder, new or in license applications was - - as he buying a ship for the station and tion would be Radio Mercury, a ship - broadcasting in used, in first class con- put it - - coincidental. Swedish on a medium to -shore commercial station that has Benedict Cottone, a Washington wave band. Planned equipment, he been operating in waters between dition. Prefer complete counsel and former FCC general said, includes 10,000 watt transmitters Denmark and Sweden for about unit, including amplifier, counsel, said the FCC has never beaming broadcasts to the Swedish eighteen months. head, vacuum pump, etc. assumed it has a responsibility to revoke or fail to renew the license Please give full details, of a station that failed to live up to including price, to: programing responsibilities. BBC Radio May Introduce Commercials Present Commissioner Rosel Hyde Studio Supervisor defended the agency. He said it is THE BRITISH BROADCASTING anticipation of the fight ahead the suffering from misunderstanding and Corporation, which lost its corporation has told the Post Office CFCF-RADIO lack of information about what it advertising -free monopoly of British - - responsible for broadcasting in Dominion Sq. Bldg. can do and what it does. He said television in 1955, is reportedly Britain - - that it would like more Montreal, P.Q. also budget cuts have taken away preparing for the threat of com- frequencies to develop local radio funds needed by the FCC to hold mercial radio. coverage. public hearings. Already, preliminary shots have An executive of one of the com- been fired by opponents of the BBC's mercial TV program companies in radio monopoly who say that since Britain has forecast the establish- Britain has commercial TV, there is ment all over Britain of commercial no good reason why it shouldn't have radio stations with a reception radius sponsored programing on radio. The of from 15 to 20 miles. crisis will come when the BBC's charter expires in 1962. The question has reached Parlia- WANTED A BBC spokesman would neither ment, where a group of Conservative confirm nor deny current news members has been pressing the reports that plans are being made to government to break the BBC's BY RADIO JAMAICA introduce commercials. However, in monopoly on radio.
Here's a chance to go to the West Indies! CJGX Aids Search For Lost Children APPEALS BY CJGX-Radio, four years old, were found to be Radio Jamaica requires a man well experienced in Yorkton, recently helped turn missing from their Yorkton homes, announcing, out searchers to look for two missing CJGX appealed to listeners to help producing and programme presentation to children and raised clothing and the RCMP locate them. More than come to Jamaica as a programme organizer. He will furniture for a family whose house two thousand volunteer searchers, be required to do microphone work and assist in pro- had burned down. some from towns thirty miles away, When two young boys, three and were directed by car radios and the duction. Salary at the rate of Four Thousand Dollars whole community was kept aware ($4,000) a year and some opportunity to earn talent of the search situation at all times fees in addition, passage paid to Jamaica and passage by the station's mobile broadcast facilities. The boys were finally dis- paid back to Canada on completion of service. Only Experienced covered sleeping safely in a neigh- single men will be considered. bor's attic, where they had crept to escape the freezing weather. A few days later, a small house Applications should be accompanied by full details of ANNOUNCER owned by an Indian family at Re- past experience including age, nationality, serve, 100 miles north of Yorkton, educational for radio station in beau- background and present employment. Any burned to the ground destroying all applicants tiful Ontario resort city. the family's posessions. Two of the who appear to be suitable for appointment will be Good ad lib, pleasant per- six children were sent to the hos- interviewed in Canada. pital with serious burns. The father sonality, to handle night was away visiting his ailing wife in show. Fine opportunity another hospital and was unaware Apply immediately by airmail to: for right man. Apply of the fire until the following day. By that time CJGX had appealed Managing Director, giving full particulars to: for, gathered and sent many articles RADIO JAMAICA LIMITED, of furniture, bedding and clothing Box A471 to the family. All the articles that P.O. Box 23, Kingston 5, Canadian Broadcaster were given to the family were col- Jamaica, W.I. lected by a delivery firm and driven 219 Bay St., Toronto 1, Ont. 100 miles to Reserve by a local trucking company. Page Twenty -Three January 21st, 1960 Canadian Broadcaster
A film studio without film? "Tape may soon
supersede it!"
The quotes are not ours, but belong to can now try and assess immediately new Julian Roffman, a partner of Meridian Films effects which normally would take weeks or Limited, Toronto. a month of tremulous waiting on film," he says. The spectacled Mr. Roffman is shown here with Bob Hinze, his chief recording engineer, Ralph Foster, the partner who concerns studying the main reason for his prediction - himself with client service, puts it this way: a VIDEOTAPE` television recorder which has already opened new vistas for Meridian. "Now we can make `instant commercials,' and show results to the client in five minutes For example: instead of six weeks. If an agency came "A producer is no longer shackled by the to us one morning for a commercial, we chains of time. You can see your image could have the finished job out on the west come to life seconds later - make coast inside of 24 hours." constructive changes during the white heat of creative thinking. You can spot Any way you put it, there's an impressive immediately if you're headed in the right list of money -saving, money -making reasons or wrong direction, reducing time and money why you should look into the new Ampex waste to a minimum while improving VR -1000B Videotape Television Recorder. quality." Write, wire or phone today for an Ampex Another joy for Mr. Roffman is new representative, or ask for our fully freedom in creation of special effects. "We illustrated brochure.
AMPIFAX AMPEX AMERICAN CORPORATION 1458 KIPLING AVENUE NORTH, REXDALE, ONTARIO CH. 7.8285
TM AMPEX CORP. Page Twenty -Four Canadian Broadcaster January 21st, 1960
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