Romper Room: an Analysis. INSTITUTION Boston Univ., Mass

Home , Romper Room

DOCUMENT RESUME J 5 186 ED 056 777 PS AUTHOR Barcus, r. Earle TITLE Romper Room: An Analysis. INSTITUTION Boston Univ., Mass. Schoolof Public Communication. PUB DATE Sep 71 NOTE 38p.; Prepared for Actionfor Childrenvs Television MF-$0.65 HC-5B3.29 EDRS PRICE *Commercial Television; Games: DESCRIPTORS *Activities; Cartoon3; rastruction; *PreschoolChildren; *Programing (Broadcast4; *Publicize; Tables(Data); Toys TDENTIFIERS *Romper Room

ABSTRACT Video-tape recordings of theRomper Room program in an attempt carricad by TV station WEMT,Bangor, Maine were examined various program elements. Tapes were to classify and describe and to focus monitored to obtain descriptionsof program activities commercial announcements. Forthe total week studied, on some of the spent in "toy play" more than one-third(36%)of all program time was which involved playing with,demonstrating, or exhibitingvarious brand-name manufactured toysin other than identifiablecommercial announcements. Lessons werethe second most frequentactivity, followed by cartoons, gamesplayed without the aid of toys,reading aloud to children andmiscellaneous talk by the hostess. Approximately 81 per cent ofall time was "live" fromthe studio, with the remaining 19 percent aevoted to recordedmaterial, comprised of film, cartoons,filmed commercials andcredits. Formal and program promotionranged from 7 commercial Product announcement.s averaged to 9 to 11 pes: cent of totaltime on various days and percent for the week. However,if one includes toy play,in which toy products were prominentlydisplayed and demonstrated, a.- commercial credits, plus allformal commercial announ- -len 47 per cent of thetime for the week was devotedto commercial content. All of the toys whichcould be identified bymanufacturer were This pattern seems toooutstanding to be Hasbrow or Romper Room toys. of the data of mere coincidence. Theauthor concludes on the basis this study, that a major purposeof the program is to promoteits toy products. A related study is EM009 321 announced inRIEFEB72. (Author/MK) _ S. DE° EN- OF EDUT ILI, .VEI OFFI( EDUCA DOCUN HAS BEEN DUCED EXAC I LY AS RECEIVED THE PERSON OR ORGANIZATION INATING IT POINTS OF VIEW OR OPIN IONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OF EDIJ CATION POSITION OR POLICY

ROMPER ROOM: AN ANALYSIS

PrepareE, for

Action for Childrc-i'sTelevision

by F. Earle Barcus Professor of CommunicationResearch Boston University September, 1971 CONTENTS Page Introduction 1 Purposes and Procedures 1 An Overall View of the Elements of theRomper Room Program Commercial Aspects of Romper Room 6

Commercial Announc..2ments 7 Integration of .ommercial and Program Material 8

Toy Play. 9 Hostess Tie-ins to Commercial Announcements 1C Hostess-Given Commercials 10 Plugs or Mentions of Names and Products 11 Summary and Conclusions 13

Appendix A: Romper Room Segment Codes and Defriitions . 15 Appendix B: Romper Room: Abbreviated Log 17 Appendix C: Complete Romper Room Log 18

TABLES

Table 1: Summary Table: Minutes of TimeDevoted to Various Activities, byDay of the Week 4 Table 2: Summary Table: Percent of TimeDevoted to Various Activities, byDay of the Week 5 Table 3: Number of, andTime Devoted toCommercial Announcements,by Type 7 Table 4: List of Commercial Announcements, by Product or Company, Source, Times Aired, and TotalTime . 11 Introduction One of the popular TV programsdesigned for children is Romper Room, a programfor the pre-school child. The format is designed so that female hostessesin various communities accrossthe country may present alocal, live program in thecommunity. The children invited program generallyincludes a half-dozen pre-school into a studio which resembles aclassroom, with desks, a reading area, and a play area. The hostess takes the role ofteacher, re- ferring to the studio setting asthe "Romper Room School." It is one of these local programswith which this study is con- cerned.* It is not known howrepresentative this program is of the many "Romper Rooms" onthe air, and any conclusionsin the following report are not meant to begeneranzed to all such similar programs.

Purposes and Procedures The major purpose of theanalysis was to classify anddescribe elementFs which make in a systematic andstatistical manner the various up the program. More specifically, the study was'sicTner9 the following questions:

1. How much of the programtime is spent in playing with, displaying, ordemonstrating brand-name tovs? other activities such as 2. How much time is devoted to LESSONS, READING, PRAYER,PLAYING GAMES, and soforth? much 3. How much of the programtime is "live" and how is "recorded?"

Action for * The research was supportedby a small grant from Children's Television, whosehelp is gratefullyacknowledged.

1.3 announcements is devoted tocommercial 4. How much time products andpromotional on behalfof sponsors or announcementsfor the program? exceed thecuE:,.tc:,- the commercialannolIncements 5. Do any of for announcements? ary60-seconds length does the hostessof the programa) 6. To what extent herself, or b)lend her commercial announcementscompanies byintroducing or support toproducts or concludAngcommercialannouncements? is also used as name"Romper Room" is als( 7. Since the program toys, andsince there a brand-namefor Romper Room Romper Roomand Hasbro connection between mentioned a corporate extent are suchnames orproducts toys, to what a) regularcommercial advertised on theprogram in the course or b) plugs ormentions during announcements, showing orplaying withthem durincl of the program,or c) the courseof the program? carried bv recordings of theRomper Roomprogram Video-tape Action forChildren's Maine werefurnished by TV stationWEMT, Bangor, week of programsfrom The tapescovered one Television (AaT). this March 12,1971. In total, Monday, March8, 1971through Friday, The present minutes ofprogramming. represented 225scheduled ordin9-, ippi analysis, donefrom

220minutes.* _nvolved fairly simple. The first st- The p::oceduresused were and -running all programming,first running two monitc-swho viewed descriptions of programelemeat-includin: obtain accurate the tapes tc the hostet accuratequotations _Dy. activities, brandnames, and types of material step involvedre-mon_toring -LIE of the plper-am. The second

The cypening 4 5 e-:pla_71ation shouldbe provided. recoaed on * A brief Wednesday programswere not minutes ofthe nonday and tapes ranabout c7-e minute On the otherthree days, the of deter- the tapes. ninutes per day. There is no way over thescheduled 45 ran theschedrJed the originallyaired program between the mining whether In any event,the discrepancy 45 minutes,of course. tape tngsis mix Anal and and the video the c2.t.a. originally-aired programthe majorfindings based on should notaffect any of 4 3.

time, at the sametime editinq to timeeach segmentand total program All material wastimed to the the originalmonitoringdescriptions. Segments of asweep-second-handclock. neares fiveseconds by use for program of activity(see Appendix A were thenclassified by type analysis was com- Finally,tabulation and segmentclassifications). records.* pleted from theoriginal monitoring

Elements of An OverallView of the The Romper program should refer toAppendix B, a For detailedstudy, the reader of the program onaminute-by-minute chart of thebasic activities description of theseactiv- The completelog and and day-by-daybasis. Summa:y Tables1 and 2,which follow ities are givenin Appendix C. of time.t statistical form--inboth minutes present theactivities in and ,._rcentageterms. one-third (36%)of all program For the totalweek, more than is, in playingwith, demonstrating, time was spentin TOY PLAY--that in other than bran&-namemanufactured tol,s orexhibiting various Second mostfrequent activity commercial announcements. identifiable aid of GAMES playedwithout the was LESSONS,followed by CARTOONS, by the children, andMISCELLANEOUS TALK toys, READINGaloud to about one-half activities combinedaccounted for hostess. These five (49%) of all programtime. both graduatestudents Springer andGloria Chapman, monitoring forthe * Mss. Carol Research did thebulk of the in Communication them here. study. I wish toformally thank 5 4.

Table 1 Minutes of TimeDevoted Summary Table: of the Week To VariousActivities, by Day

(in minutes) (a)

Total ThursdayFriday Week Segment Codes (b) Monda.y TuesdayWednesday

Program Activities: 26.09 12.08 79.42 5.50 25.91 9.84 20.51 TOY PLAY 5.33 -- -- GAMES 12.34 2.84 14.08 31.50 1.33 1.17 14.92 17.33 LESSONS 4.58 -- 7.08 READING 5.67 .50 .84 2.67 (c) 1.33 (c) PLEDGE .75 .92 .75 3.83 PRAYER .91 .50 7.67 13.67 .58 1.00 1.58 MISC. TALK 2.84 -- -- 2.84 2.84 -- 22.84 FILM 4.50 4.42 4.58 4.50 4.84 1.08 4.65 CARTOONS 1.16 .58 .92 -REDITS .91 41.51 41.0a 199.26 Totals 36784 42.91 36.92 2.00 10.24 Commercial Material: 2.08 2.08 2.00 CA-FILM 2.08 1.42 2.33 6.00 1.25 -- 1.00 .92 CA-HOST .08 .25 .17 CA TIE-INS .08 .34 1.00 . 42 3.34 .50 .75 .67 20.50 PROGRAM PROMOS 3.85 4-.67 4.92 Totals -3-791 -57377 40.75 46.18 46.00 219.76 TOT,AL TIME (MIN.) 40.75 46.08

timeS were measuredin minutes and For computationalpurposes all scoonds = .17min- (a) Thus, 5 seconds =.08 minutes: 10 decimals. forth. utes; 30 seconds =.50 minutes, and so of segmentcodes. (b) See Appendix Afor explanation in the first "Pledge of Allegiance"segment appears (c) The brief not available onthe tapes few minutes ofthe program and was for Monday andWednesday. 5.

Table 2 Percent of TimeDevoted Summary Table: Week To Vaiious ActivIties,by Day of the

(in percent) Total Thursday Erj. Week Segment Codes(a) Monday TuesdayWednesday

Program Activities: 26% 36% 14% 56% 24% 57% TOY PLAY 13 10 GAMES 30 6 14 3 37 30 LESSONS 3 8 14 10 - 15 READING 1 2 (b) 3 (b) PLEDGE 2 2 1 2 2 2 6 PRAYER 3 3 17 MISC. TALK 7 1 1 FILM 7 11 11 11 10 10 CARTOONS 11 2 2 2 1 2 CREDITS 2 90% 89% 91% Totals 90% 91%

::ommercial Material: 4 4 CA-FILM 5 4 5 - 2 3 5 CA-HOST 3 1 (c) 1 (c) CA TIE-INS (c) 1 1 2 2 2 PROGRAM PROMOS 10% 11% Totals TATT 7% 9% 100% 100% 100% 100% 100% 100% TOTAL TIME (%) (40.75) (46.18)(46.00) (219.76) BASE (minutes) (40.75)(46.08)

codes. See Appendix Afor explanationof segment ontape for Mondayand The "Pledge ofAllegiance" segment not Wednesday. Less than 0.5%. The amount of timedevoted to diffrent activitiesvaried extremely from day to day. TOY PLAY, for example, waslowest on Tesday and Month4y (accounting for14% of the time) and highest on Thursday (56 and 57% of programtime). Simirly, GAMES, LESSONS. Wednesday (47% and 5(:)., and READING combined werehighest on Monday and respectively), when TOY PLAY wasthe lowest.

Approximately 81% of alltime was "live" from thestudio, with roaterial, comprised of FILM, the remaining 19%devoted to recorded CARTOONS, filmed commercials(CA-FILM), and CREDITS. pr:.motion Formal commercialproduct announcements and prcgram various days, and averaged ranged from seven to11% of total :time on

to nine percent forthe week.

c_cjs_sts_c_i_t_j21.Romoer Room low as Commercial content of RomperRoom may be considered as how one nine percent or ashigh as 47% for theweek, depending upon If one includes interprets whatconstitutes "commercialcontent." the week's average only the identifiablecommercial announcements, PLAY, in which many toyproducts was ninepercent. If one includes TOY CREDITS, in which the are oftenprominently displayedand demonstrated; purchasable toy)is prominently Romper Room"Jack-in-the-box" (also a given to a fashion displayed, as well ascommercial credits which are commercial announcements, store and hairstylist; plus all formal commercial (7ontent, then 47% of thetime for tl-e weekis deyo.ced to commercial content ranges On a day-by-daybasis, this combined from a low of 26% onMonday to 69% onThursday. mentions (PLUGS) The abov figures do notinclude several other "Romper Room School,"nor plugsfor for the nam °Romper Room" or segments, which werenot timed products in otherthan TOY PLAY separately.

Commercial Announcements total of 20commercial sponso In the five-daysample, there were a including 13 for tcys,five for dairy or productannouncements, In addition,there products, and two for alocal auto salesdealer. 25 Romper Room program,for a total of were fivePROMOS for the 191/2 minutes oftime (Table 3). announcementsconsuming about

Table 3 Number of, andTime Devoted toCommercial Announcements, byType Minutes of Time Type Number 13 8.25 Toy Products 5.24 Dairy Company 5 2 2.75 Auto Sales 3.34 Program Promos S Integration of Commercialand Program Material by which This Romper Room programutilized several devices products are integratedinto program material: demonstrating, or displayingipand- 1. Playing with, name toys. follow-ups to commercialannounce- 2. Verbal lead-ins or ments by the hostessof program. given by the hostess. 3. Commercial announcements Room." 4. Frequent mentions ofthe name "Romper products, companies ortoys. 5. Plugs or mentions of

Toy Play segments. Twenty different toyswere involvedin the TOY PLAY either Romper Room orHasbro Of these, 15 couldbe identified as

products. A list of thesetoys follows: LIST OF TOYS USEDIN 'TOY PLAY'SEGMENTS Identifiable Romper Room orHasbro Toys:

Happy Jack Punching Clowns Lite Brite Magic Teacher Easel Catcho Galluping broomstickhorses Look 'n See Board 'Roundabout' Building Blocks Romper Room ColoringBook and Crayons Happy Jack and Mr.Do-bee hand puppets Jolly Polly BuildinoBlocks Scoop-A-Loop Cowboy doll on horse Knight with armor onhorse Ray and Wendy at theZoo (stick-ons)

110 9

Other Toys (notidentified):

Jingle Fingers Bouncing balls 3 bears. Toy house on wheelswith Goldilocks and Drum and Indianheaddress Store (withstick-ons) is not only a "Integration" of thesetoys into the program The hostess of matter of playingwith them in TOYPLAY segments. in special terms --e.g., "a the program oftendescribes the toys She also urgeschildren very speciallight toy" (LiteBrite toy) . which is sometimesnot possiblewithout at home tojoin in the play, boys and girls athome to play." having the toy -- e.g.,"We want the of this tookplace on Wednesday (Scoop-A-Loop toy). A specific example with "Catcho"(plastic ball when, after asix-minute play segment leads into a PROMOby aying: caught with astick), the hostess

. We'd like "Children at home,would you like toplay Catcho? . and learn all thewonderful things to play our games,sing our songs, right along withyou." She also we learn atRomper Room School tells one child: "Let's hold it points out detailsof the toys and everybody at home cansee it." up on thedesk so that the giving of acommercial Another techniquewhich is used is used in a TOY PLAY announcement for atoy which haspreviously been example, the HasbroLite-Brite toy is segment. On Tuesday, for On Wednesday,the hostess demonstrated by thehostess and achild. for this toy. This gives a one-minutecommercial announcement running a featurestory on some technique is analogousto a magazine 1.0

carrying a full-page adthe product or company oneweek and then questionable practice in thetrade following week (asuspected and publication field). illustrate yet another meansof One additionalexample will The "Safety product integration --a kind ofthree-way tie-in. painted on it, and Chief Cars" (an opencardboard box with a car arc-nd) are used in aTuesday TOY which one getsinside and runs as a freepremium offer for alocal -PLAY segment. This toy is use The idea is that thechi1J- auto sales de-_.der onThursday anf ..:riday. to the dealer tobuy a car and the ren shouldbring their parents Appendix C for detailsof children will get thepremium free (see

this commercial). Hostess Tie-ins toCommercial_ :Announcements the show gave shortcommercial On six occasionsthe hostess of in terms of totaltime "tie-ins." These arerelatively unimportant one-minuteof time forthe week. since they accountfor only about of products orcompanies However, thisis one methodby which approval In five casesthis amounted to a may be givenby programpersonnel. In another itfollowed two lead-in to a dairycompanycommercial. Appendix C). 30-second Hasbro toycommercials (see Tuesday,

Hosess-Given Commercials the prestige andpersonality A more directmethod of lending product is thehost-given commercial of the hostessto a commercial product commercialsand all alkEthe PROMO'S (CA-HOST). Five of the 20 12 11

(accompanied with slidesor other were host-givenannouncements were forHasbro-Romper visuals). Three of theproduct commercials local auto salesdealer (includi0,. Room toys, theother two for a Chief Car" premiumfor the child). however, the RomperRoom "Safety

(See Table 4). Table 4 List of CommercialAnnouncet -nt-, by nd _)tal Tine Product or Company,Source, TimesAire_

11' -es Total Time A_,:ed (minutes) Companz or Product Sour7e Toys: 2.00 Gumball Banks (Hasbro) Film Film 2.00 Mr. Potato Head(Hasbro) 1.00 Mr. Magnet Man(Romper ROom) Film Player (RR) Host 1.25. Show 'n Tell Record 1.00 Lite-Brite (Hasbro) Host 1 Mr. Do-bee and HappyJack 1.00 Puppets.(RR) Host 1 Other Products; Film 5 5.24 Pleasant Hill Dairy 2.75 Moir Auto Sales Host 2

Program Promos: 3.34 Romper Room School Host 5 Totals 25 19.58 thecustomary60-sec,:,nd Three commercialannouncements exceeded commercials -- two forMoir Auto Sales, length. All were host-given and one for the"Show 'n Tell" recordplayer. Plugs or Mentionsof Names and Products of toys (not Twenty-four different propernames or names however) werecounted, with necessarily identifiedby manufacturer, a total of48 mentions.* A list of these follows: LIST OF PLUGS** MentionP, Romper Room, Romper RoomSchool 11 Pleasant Hill Dairy (TropicanaOrange Juice) Continental Coiffures tBangor House) 5 Hood College 5 Catcho 2 Roundabout Building Blocks Romper Room Animal FriendsFilm Wonder Books Beeline Fashions Punch Ball 1 Toy house 1 Lite-Brite 1 Drum arid Indian headdress 1 Cowboy doll on horse 1 Knight with armor on horse Safety Chief Cars 1 Magic Teacher Easel Look 'n See Board 1 Romper Room Coloring Book and Crayons 1 Happy Jack and Mr. Do-bee (stick-ons) 1 Jolly Polly Building Blocks 1 Ray and Wendy at the Zoo(stick-ons) 1 Jingle Fingers 1 Scoop-A-Loop 1 Total 48

Mentions of names may sometimes benecessary to identify toys unplanned, casual reference: or otherproducts. Or, at times they may be segment: But such consistentreferences as occurred during the PRAYER Orange Juice from thePleasant l . Now you may have your Tropicana

*This is mostlikely an underestimate of total mentionsfor several' 1) toy names which may have beenmentioned more than once in reasons: mention, 2) the one shortsegment were sometimes counted as only one name "RomperRoom" or "Romper Room School" wasmentioned frequently and monitors may havefailed to:note every mention.(It would require almost mention) a completetranscript of the audio to accurately catch every 3) visuals of the name"Romper Room"in the opening and closingcredit "Jack-in-the-box" _egments\)were not counted,and 4) other visual repre- sentations were not systemacallynoted (e.g., names on the wall orin the background,toys on the glves, etc.). **I.e., mentionsof names or prOducts not in formalcommercial announcements, or nameof Romper RooM\not including formal Promos. '14 13

Hill Dairy.," would seem neither necessary norcasual.

Summary and Conclusions

We have examined in thepreceding pages some of the contentof one Romper Room programin Bangor, Maine. The purpose wa; to describe the various elementsand activities of the program and tofocus on some of thecommercial practices. Other elements perhaps could andshould be studied. Although I do not feel qualified todiscuss the educational aspects of the program, most certainlythere is an attempt to train thechild's mind as well as hisphysical coordination in the LESSONS,GAMES, and PLAY segments and in segments. Entertainment is also provided in CARTOON other play activities. A further evaluation of thesefactors as well as the "teacher's"inter-relationships with the children and educational approaches used couldwell be undertaken. Comments on the extent of TOYPLAY in the program are not intended to imply that such playis necessarily helpful or harmful to the child. What is disturbing is the emphasisoften placed on the toys and the degree to whichthere is an integration ofcommercial toy products and programactivities. In addition, all of the toys --in either play segments or commercial announcements which could be identified bymanufacturer were Hasbro or RomperRoom toys. This pattern seems too outstanding to be mere coincdence. Were such toys chosen solely onthe basis of their educa ,_onal orother unique qualities,it is almost been sel c-tci as wel other manufacturers°products would have the basis f the It is thereforedIfficult not to conclude, Al of the program is to data of this study,that a major purpose promote its toyproducts.

16 15 APPENDIX A ROMPER ROOM SEGMENT CODESAND DEFINITIONS

TOY PLAY Hostess and child guestsplay with or demonstrate brand-name toys ("Brand name"toys is used here to mean any recognizablemanufactured toy or other device which is for sale instores) . Toys may or may not beidentified by name. All such toys are underlined in the "SegmentSummary" section (see Appendix C) . Those in which nameof toy or manufacturer is given verbally orvisually are identified as such in the"Segment Summary". (Examples: throwing and catchingbouncing balls, playingwith and tel- puppets, hittingpunching clowns, showing ling about toyschildren have, playingwith "Catcho- ball," or "Scoop-A-Loop." guests play games orengage in other GAME Hostess and child physical play activitywithout using manufactured toys. (Examples: follow theleader; or brand-name and do," running, jumping, andwaving arms; "listen listen to three in which hostesstells children to things to do and thendo them in order7"Simon Says '7 and so forth. advice, or admonitionto children LESSONS Includes lectures, in studio and t home(xample: "do be a good medicine taker" when mommytells you to). Also in- desks, cludes writing lettersof the alphabet at guessing names of animals,and otherinstructional exercises. stories from a bookwhile camera focuses READING Hostess reads publisher on pages ofthe book. Name of book and is noted ifgiven. children at home,giving children's MISC. TALKHostess talking to pictures sent in, etc. names andbirthdays, showing Includes also hostessintroducing different program verbal transitionsfrom one seg- elements, making commercial ment to another(excluding "tie-ins" to announcements) ,and closing the program. beginning of the programin which PLEDGE Standard segment near children and hostessrecite the pledye ofallegiance. 17 16

PRAYER Standard segment of this program in which children wash hands, sit, say a short prayer, and drink orange juice or milk.

FILM Filmed segments (excluding commercial announcements Non-animated.

CARTOON Animated film.

CREDITS Introductory material or Closing credits accompanied by visuals, including slides showing name of program with musical accompaniment, as well as other slides giving credits to commercial and non-commercial institutions (e.g., Hood College, Hostess' hair styles by..., etc.).

CA-FILM Commercial announcements on film.

CA-HOST Commercial announcements given by hostess with or without visuals. May be live or on film.

CA TIE-IN Introductions of or follow-up comments to filmed commercials.

PROMO Identifiable segment in wh.ich hostess explainehow children may appear on the program.

(PLUG) Mentions of products or companies by namein other than formal commercial announcements: Also includes plugs for Romper Room pr,:gram. (Plugs are not timed, since they are only brief mentionsduring the program. They are noted in the margin to AppendixC).

18 -

! WE DNE`Jr,41,s,' It T rPoJTE MON DA Y I TUE" Sn \' --- ,.-----c_.---,__,.._--,...---- I i

1 _:..-7,1,-7 i i. 1-1 -redit_L- 2-'2i c r p :'

niiC7.talk ., 1 06 min. pledge -1.3 j...e...0z...... 512_ j ,-,i ...-. , (not on (not on tapP-apor tape-appro 5.00 min.) 5.00 min.) plenge- toy play patty 10,75 min. mItt; toy plaY 6*5 mtn., toy play -, game 7 3.50 Mirx, 5.3-3 mil.

10 tiv play CA.host 1$,50 min4 i.33 min. 11 t lesson

12 8.00 min. ] 1.11.nr n' 13 14 game tOY play min, 6.67 min,

i,tay play 1 5.83 min.

ca.. host 19 1914t*k iktaY 1 4.2 QTh. ea. fil!*os_ ,,aut

21 prayer-.91 toy play 9.50 22 cartoon 1 lecFon , 23 4 F,

pit - 75- gaMe cartoon c) 4,50 min. min. 0+. 76 1E' C4,,,1108t . lesson Prayer 5(:) 1.33 min. T.00 min. -.film 1.00 toy play cartoon .1C10 mln. prayer 4.4 lecon

6, min Cd,i 111. amr_' min, cahotItt.00 -ca,fiTm .5v misc. 1.31,<.5 ca.fitm 3.,08"min. 1.00

toy ID '7:WIFITITiT: ; reading J1 6.g0:44n. 7.09 5.,67 min.

reading A 4.58 min. misc. talk ° 41-*4"tfr"Th 1.67 min, misc. talk 1.00 min. ic trilk credits .91 mmc.talk .50 credits 7 Asommmomorcredits .5 dOMMERCIAL TIME 18

APPENDIX C. COMPLETE ROMPER ROOMLOG

Segment Summary Segment Code Length* (min.) MONDAY, 3/8/71 at beginning of (5.00) (Approximately 5 minutes program notavailable on tape.) 3 small 3.50 Tape begins withHostess (H) and TOY PLAY girls who bounce,toss, and catch large bouncingballs while ucisic plays. Then they put ballsaway. special friends in Romper .67 H: "we have very MISC. TALK Room School thismorning." "We have other friends inRomper Room School." Introduces RomperRoom's animalfriends (introduction to filmwhich follows). Country Safari, a zoo 2.64 Animal film from Lion FILM without cages inFlorida. the very goodpeople MISC. TALK .50 H: "We want to thank at Lion CountrySafari at West Palm this very special (PLUG) Beach for sending us new Romper RoomAnimal FriendsFilm." ...Maybe someday ifyou-visit Florida, you'll be able to seethe lions at that very specialzoo': the leader with3 girls and GAME 6.67 H. plays follow 2 boys. They run, jump,hop, clap and wave hands and arms,then they go back to their chairs. "Listen, everybody, Ithink I hear a CA TIE-IN .08 H: good 'moo.' That's right, it's our friend Daisy."

1.08 Filmed commercial ofmilk processing at CA-FILM Pleasant Hill Dairy. to clean handsbefore their PRAYER .91 H. asks children snack. Then, togetherthey say prayer: "God is great, Godis good, let usthank him for our food. Amen. And now you may have your orangejuice from the Pleasant Hill Dairy." (Introduces car- (PLUG) toon: "Here we go with acartoon show.") fractions, * purposes all times arein minutes and For computational one-half 5 seconds (e.g.,3.50 = thi_ee and timed to the nearest seconds, etc.). minutes; 2.84 two minutes and fifty 19

Romper Room Log,continued (Monday3/8/71)

Cartoon with KingLeonardo and Odiewho decid,2 CARTOON 4.50 by train to theroyal to move treasure overhears and he vault. Itchy brother and friend planto rob train. He is discovered in train andchased through train to caboose. Itchy releases caboose with Kingand Odie in itand they roll downhill. They are knocked off caboose andtake side carback to stolen train. King and Odie throw painted gold atrobbers since 0-liehad concealed real goldin coal bin. Gold is safely put invaUlt: Itchy and friend safely putin jail. Brings peace to theland. Mouse, Popeye,Bozo .50 Gumball Banks--Mickey CA-FILM figures available. "Gumball Banks from Hasbro." Donald Duck and Bozo .50 Mr. Potato Head. New. CA-FILM the Clown. Three children in CA. "Mr. Potato Headtoys, fromHasbro." Show 'n 1.25 H. gives commercialfor Romper Room CA-HOST Tell Record Player ..."another very special Romper RoomToy." "You know and tell in RomperRoom we have show color film School?" (Record player has strips to see andhear story.) Des- cribed as "hours offun," "be learning about new people andplaces," and "you'12 have so much funwith your veryspecial 'Show 'n Tell.'" H. talks about Mr.Do-bee: "Be a good medicine 1.33 . LESSON taker', not amedicine fussy." "Only take medicine when mommyor.daddy gives it to you--they know howmuch will make vou well." Romper Roomproduct, but TOY PLAY 2.00 H. hands out puppets no verbalmention here) . Five children hide behind tableand chairs andwork puppets while"Mr. Music" (record)plays the "Do-bee song." Put puppets away. 20

Romper Room Log,continued (Monday 3/8/71)

5.67 H. tells childrenthey must have their ears GAME turned on because shewill try to trick them. They play "Simon Says"with H. leading them. At end, "Simon says tiptoe to the storybookcorner." if they'd like to be on PROMO .50 H. asks audience Romper Room. "Boys and girls, all you have to do to be with usis have mom or dad send acard to the Romper Room School." "What's the Matter 5.67 H. reads book. Story: READING with that Dog?" Camera attempts to focus on book. Story about dog and doghouse which felloff truck. Dog jumps into mother'sbaby carriage, tries to ride lawnmower,ice cream wagon, shopping cart, bus, skateboard, running into a policeman. Policeman tries to take dog away when mandrives back in truck to pick up hisdog. "It's a funny dog that likes toride in anything or on anything." H. asks one of childrento pass out Wonder MISC. TALK 1.67 magic mirror. (PLUG) Books while she goes to Recites chant: "Romper bomper, stomper boo, tell me, tell me,tell me do, magic mirror, tell metoday, did all of my friends havefun at play?" Men- tions name of dozen-oddchildren with birthdays or who are sick. Ends: "We'll see you all tomorrowmorning at (PLUG) 9:15 in the Romper RoomSchool."

.91 Verbal credits over visualsof Romper Room CREDITS jack-in-the-box, Hood Collegeat Maryland, BeelineFashions, and (PLUGS) Continental Coiffures. 21.

Romper Room 14)g,continued

TUESDAY, 3/9/71 color presentation--Ch.7" .33 (Visual) "a local CREDITS (10) "This is achannel 7 colorTpresentation." with title "Romper .33 (Visual) Jack-in-the-box CREDITS Room" and music. Introduction, pledge 1.33 Hostess and 5children. PLEDGE of allegiancewith hostessinstructing children and allboys and girls at home to put righthand over heart. Recite pledge, 5 Romper Roompunchina TOY PLAY 6.33 Hostess hands out"RomperRooisible on clowns (name mention of toyname). clowns; no verbal want you to "Now boys and girlsat home, we get a punchingclown like this, . . or what else canthey use?" Asks for suggests"What about a suggestions; Children get incirci.e (PLUG) Punch Ball?" and hit thepunching clownsaccompanied by musical recorddesigned for this play. the children havebrought 15.50 Hostess says all mOY PLAY surprises. Surprises are 5different toys which shehas childrenbring to. desk and demonstratewith her. 1) Toy house onwheels with Goldi- (PLUG) locks and threeBears inside. "Let's show everybodyat home." Shows inside ofhouse and chats with kids aboutGoldilocks story. Demonstrates howbell rings and eyes of housemove whenit is light toy" Girl 2) "A very special child putspeg intoy (Lite- (PLUG) Brite toy; name notmeRtiOrled) and makes pictureof horse light light up. Shows otherpictures one can make. headdress. Camera (PLUG) 3) Drum and Indian on drum,hostess asks names,colors on headdress. Girl beats ondrum. Hostess: "Let'shold it up on the desk so thateverybody at home can seeit." Demonstrates 4) Cowboy doll onhorse. (PLUG) how cowboy canh taken off horse. Can change hishats. Comes with bugle, etc. 94 binoculars, frying pan, .e.-4 Romper Room Log,continued (.!uesday,3/9/71)

Knight with armor onhorse. Dem- (PLUG) onstrates and showsknife, shield, crossbow, club, sword,and different hats. to "storybook GAME 2.84 Hostess and 5 children L5o corner" to play game,"Listen and do." Each child must dothree things, but must wait untilall instructions aregiv- en. e.g.,"stand up, jump up!anddown, and spin aroundin a circle." After each child has beengiven instructions to and applauded, theya.1 tiptoe back chairs. everybot__ I hear a big CA TIE-IN .17 H. says: "Listen 'Moo.' That's right,it's. our friend Daisy. Let's listen 1:-Lghtnow." mt Hill Dairy, 1.08 Filmed commercial for Pl CA-FILM showing process of pr-acing rLilk from cow to quart c tner container. hands and .50 H. tells childrento have _dean PRAYER faces be,ore eating. Recite prayer: "God is great, God isgood, let us thank him for ourfood. Amen." Says: "Now you may have yourTropicana Orange- Hill Dairy." "Here (PLUG) Juice from Pleasant we go for acartoon show.h and Chumley who run away 4.84 Cartoon of Tennessee CARTOON from the zoo withintention of workingfor the circus andseeing the world. Tell circus managers they aretrapeze artists; they bungle trapezejob. Lion smashes the chair and pounceson penguin(Tenn- essee) ; Chumleyfires a gun to scare the lion off. Several lions chasethem out of cage; andmanager feels sorryfor them and lets them runthe calliope. (Cartoon cut here). of Mickey Mouse,Bozo, .50 lumball banks in shape CA-FILM Popeye. "GumballBaflks and refills, from Hasbro." "Potato Bug, PotatoFish, CA-FILM .50 Musical commercial Potato Bird." Close-ups of childrenplay- ing with toys. Maker of toy notmention- ed here. boys and girls. Remem- CA TIE-IN .17 Hostess: "Thank you, ber to look for your Pomper Poomtoys. Romper Room Log,continued (Tuesday,3/9/71)

whether they know how LESSON .33 Hostess asks children to be safety chiefs;reminds children of do-bee lesson ofyesterday ("do be a medicinetaker, don't be amedicine fussy"). 3.08 H. passes out "SafetyChief Cars" (card- TOY PLAY cAi1r7tren put around (PLUG) board boxes that them and run in) ;reminds children to lock doors and buckleseat belts; run around room to music;then stops and introduces each child. recite with her "don't ever LESSON .84 H. has children take medicine yourself;let mommy or daddy giveit to you." more 1:o musicin 1.00 All run around room some TOY PI-13,Y Safety Chief Cars. Then they put away cars and go tostorybook cor_ier. "Boys and girls athome, woulU you liketo be PROMO .75 all you have to do a safetychief? . . . to be with us in ourschool is to ask mommy or daddy tosend us a card (visual)...I'll let you know whenyou can be with us for twowhole weeks on the Romper Room School." with camera focused on READING 4.58 H. reads small book pages. Story about"The Boywho Fooled the Giant." A 9-year old boynamed Billy, who was so smallhis parents wouldn't let him doanything for fear he'd get hurt. Giant ate 100 eggs for breakfast, 100 cows fordinner, drank a river,smashed houses. He was a magic giant who could turninto anything he want- ea to be. King offered money to anyone who could get ridof the giant. Billy filled bag with cheese andstone, bird and rock, and wrote aletter telling parents where he wasgoing. Then went and knocked on giant's door,but no answer. (Story continuedtomorroa) Boy passes out story books. magic mirrcr atcamera:"Ram- MISC. TALK .58 H. looks through per, bomper,stomper boo, magicmirror tell me do, magicmirr,nr tell me today, did all my friends havefun at play?" Mentions names of half adozen children. -74

ReImper Room Log,continued (Tuesday,3/9/71)

Savs:"We'll se'a you tomorrowat 9:15 School." (PLUG) in the Romner noom jack-in-the-box (music) .50 (Visual) Romper Room CREDITS "Pop goes theWeasel." Credits:"the Department cf Educationat Hood 2ollege Maryland participatedin in Frederick, the forat the formulationof and approved for the Romp,er Roomprogram." Credit: styles by Continental (PLUG) "Miss Nancy's _lair Coiffures, located inBangor House." Romper Room Log, cont_ aed. WEDNESDAY, 3/10, 71 (Approximately 5 minutes at b,;inning of program nottaped.)

5.33 Tape begins with H.and 5 chi _dren sawin(,; GALLE through imaginary logs&Id using imac nary nails andhar:mers ald building house. They put imaginaryladder against house to nailrcf. H: "You're all such goodca__Tenters."

8.00 Guessing names of animals. "-i,et's all LESSON back to our chairs nowa-Jid let'spia: a guessinggame;" she t.--T-2l1s about animal and children must guesswhat is; (e.g., "animal is memberof cat family, lives in Africa, haswhisker: and tail, has reddishbrown coat, and has stripes.") Boy guesses tiger.. H. defines word"camoflage" -- to hide; Zebra, Giraff, Kangaroo. other animals: you H: "You may clap for yourselves -- were very smartthis morning, guessing all the animals." Go to "Magic TeacherEasel." Cards with TOY PLAY 3.84 children select (PLUG) pictures on them and correct picture to answercertain questions (e.g., picturesof teaspoon, pencil, shovel, ruler --"which is the longest?"). I hear a 'moo'-- .08 H: Listen, everybody, I think CA TIE-IN it's our good friendDaisy." film for PleasantHill CA-FILM 1.08 Narrated commercial Dairy. Explains dairy processfrom cow to carton. Pleasant Hill Dairy makes other things: chocolate milk, cottage cheese, and creamfor that delicious whipped cream. washed hands .75 H. asks whetherall children have PRAYER before refreshments. "Let's fold our hands now, for we want to sayour prayer before we have ourrefreshments. Will you join us athome please? Fold your hands and bow your head. God is great, thank him for our 4---10 God is good, let us .44co food. Amen. And now you may have your 2 6

Romper Room Log,cont_Lnued (Wednesday,3/10/71)

from the Pleasant (P Tropicana Orange Juice Hill Dairy." "Here we go for a cartoon show." King does exercises 4.50 King Leonardo cartoon. CARTOCN' when he hears that Dr.S.O. Essex comes to tell him thathe knows the location of the brass monkey. It's very dangerous to fetch it; Odie suggests that theygo themselves, since peoplewill love him for it. King and Odie carry canoe on their heads, Leonardofalls into river. Odie jumps in to savehim, canoe falls in, and the two getinto canoe. Leonardo paddles while Odienavigates; by mistake Leonardo hits Odiewith paddle, knocking him unconscious. Around bend is dangerous Monkey Falls. Will Leonardo beable to save them withOdie unconscious? Will he and Odie go overthe falls? Is this the end? We'll find out in ournext episode, "The BigFalling Out." "Potato bug, .50 Musical commercial. Song: CA-FILM potato fish, potatobird ..." Close-ups of toys with childrenmanipulating parts: Two boys, one white, oneblack. One girl. "Three friends of Mr.Potato Head." followed .50 Mr. Magnet Man. Romper roOm visual CA-FILM by film showing twochildren playing with Mr. Magnet Man. Narrator: "The thing about Mr. Magnet Manis that before you know it, he's Mr.Magnet Mustache,or..." "Mr. Magnet Man, fromRomper Room." another very special 1.00 H: "And now there's CA-HOST. Romper Room Tgy --it's our very special Lite-Brite, boys and girls ..." (Toy to create colorpictures with light). H: "You can find this andall other Romper Room toys at yourlocal Wilson Store." Close-up of box with picture of Lite-Brite on it. 27

Romper Room Lc,- ntinued (Wednesday,3/10/71)

Practicing alphabet. "We want the boys and LESSON girls at home to get some paperand a pencil or crayon." Practice printing letter "L", small letter"1"; recite alphabet to letter "M"; write capital letter "M" and smallletter "m". H: "Boys and girls at home, wehope you'll practice writing your lettersalso ... and send them to us atthe Romper Room School. play "Catcho Ball." (No (I. 00 H. and children TOY PLAY verbal mention of this RomperRoom toy, (17-LUG) however.) H. gives each child astick and,they line up and catchball when she throws it. Children got to "storybookcorner" as FL says, PROMO . 17 like to play (PLUG "Children at home, would you Catcho? ... We'd like toplay our games, sing our songs, andlearn all the wonderful things we learn at RomperRoom School right along with.you." Asks that they ask mommy or daddy to sendcard; "I'll let you know when you can be with usfor two whole weeks at the Romper RoomSchool." "Write today." time for a story-today. MISC. TALK 00 H. says there is no Books are passed out'to5 children.:- H. looks through "magicmirror" "Romper, bomper, stomper boo, tell me,tell me, tell me, do; magic mirror tell me today, did all my friends havefun at.play?" Mentions names of somechildren. "We'll see you all tomorrowmorning at 9:15 in (PLUG) the Romper Room School." (Visual) Romper Roomjack-in-the-box; (Music) CREDITS .58 "Pop goes the Weasel,"(Announcer): "The Department of Educationat Hood College in Frederick,Maryland participated in the formulation of andapproved the format for the Romper RoomProgram." Continental Coiffures at Bangor (i7LUG) (Credit) House. 30 Roraper Room Log,continued

THURSDAY, 3/11/71 Romper Roomvisuals, music. CREDITS .25 Two boys 1,00 H. welcomes people toRomper Room. MISC. TALK with cowboy hats andpistols, girl with Raggedy Ann do117 onewith dressy doll with zipper, snapsand buckles. Recite Pledge ofAllegiance to flag. PLEDGE .50 broomstick horses tovisit TOY PLAY 10.75 Children are given a specialplace in Florida,the winter home of the circus. To music, children run around room onbroomstick horseo; buy tickets, see imaginarylion and liontamer in an imaginary cage. Also see tigers, giraffes, zebras,elephants--all in cir- elephant help a lady cus. See Imaginary off his back withhis trunk, seetight- rope walker,trapeze artists,clowns, and otheI. circus activities. End: "We have Romper Room School." (PLUG) to go back to the chairs and H. showsthem 5.84 Children go back to TOY PLAY pictures of lion tamer,traPeze perform- tightrope walker,cloWns. ers, elephant, ("Look 'n' See" (PLUG) They play "Look'n' See" board has name RomperRoom visible attop). H. takes somepictures away andchildren must guess which aremissing. Also scram- bles pictures andchild must remember proper order. For special 1.42 H. gives CA forMoir Auto Sales. CA-HOST friends at Romper Roomthere are Safety be found at Moir Chief cars which can find thosc Auto Sales. "Mommy and daddy can special Dodge, Plymouth,and Chrysler Moir for the entirefam,- automobiles. . . ily. And now let meghow you what they have for you: Look, it's a P,omperRoom Safety :hief Car,and i's yours,absolutely free, from yourfriends at Moir's. All you have todo to get one ofthese Safety Chief Cars and oneo..7 the Romper Room Safety ChiefReport Cards is toask mommy or daddy to goto Moir AutoSales... Tell them you're agood Romper RoomDo- bee--they'll give youthe report card and your very ownRomper Room SafetyChief Car. And while you'rethere, have rummy or daddy look atthose very special irt1 Dodge, Plymouth,and Chryslrautomobiles.. Romper Room Log,continued THURSDAY, 3/11/71 children have beendoing at TOY PLAY 9.50 H. shows what their desks. "Rhonda has beenusing our B.locks'," "Trisha has (PLUG) 'Roundabout Building been using ourRomper Room ColoringBook (PLUG) another has a store(picture and Crayons," Do-bee with stick-ons)with Happy Jack & Mr. (PLUG) with our in it. "Craig's been building Blocks," making tents (PLUG) Jolly Pollyi Building_ for circus animals;"Cindy has Ray and Zoo"--rubbing backs ofstick- (PLUG) Wendy _at the ons, andpressing on background. everybody. I heard a lion,and CA T1E-IN .25 H: "Listen, hear a 'moo.' I heard somemonkeys; but now 1 That's right--it's ourfriend Daisy." commercial film for CA-FILM 1.00 Male narrator of Pleasant Hill Dairy,explaining milk procesaing proceduresfrom cow to carton. "Ask your delivery manabout all the Pleasant Hill Products." hands and H. tells childrenat home to wash PRAYER .92 and bow our faces. "let's fold our hands heads for a prayer." (recite same prayer have as previousdays) . "And now you may from the PleasantHill (PLUG) your refreshments Dairy." "Here we go withcartoon show."

King Leonardo cartoon:"Long Day's Journey CARTOON 4.42 fall into into Fright." Leonardo and Odie monkey canyon tofind a very valuablebrass Biggy Rat and ItchyBrother had monkey. from followed them. King and Odie fall monkey but it is tree. They try to move too big and heavy. Biggy and Itchysteal Leonardo and monkey. Itchy drops rocks on Odie, but they areall right. Since Biggy Odie and Itchy areescaping in motorboat, suggests they capturethem at monkeyfalls. plans They recapture brassmonkey, but Biggy to steal it when ondisplay in town. What diabolical new plandoes Biggy have? Will the king be caughtoff-guard?We'll see in Shine." the next episode,"Making a Monkey 2 0

Romper Room Log,continued THURSDAY, 3/11/71 Popeye, Bozo, MickeyMouse. CA-FILM .50 Gumball Banks. "See the gumballs gndownwatch the pennies go up." "Gumball Banks or refills,by Hasbro." "Potato Bug, PotatoFish, CA-FILM .50 Musical commercial: Potato Bird." Close-ups of toys withchildren manipulating them. Two boys, onewhite, one black, and one girldescribed by narrator as "3 friends of Mr.Potato Head." children to "play, sing,and learn PROMO 1.00 H. invites with us in the RomperRoom School." "All you have todo is ask mommy ordaddy to write a letter to theRomper Room . . I'll either write to you orcall you to let you know when you canbe with us for 2whole weeks in the RomperRoom School." children in "storybookcorner." READING 7.08 H. joins seated Reads: "The Day JoeWent to theSuperMarkat." Joe meets. Mrs. Jonesand tells her heis going to supermarketall by himself. Also talks to Bill and Mr.Brown. Joe climbs on watermelon and it rollsto the floor; Mrs. Jones falls onwatermelon; some melonsroll Mr. Brown. out the door,followed by boys and Joe looks for (:)a.p and bumpsinto pile of pears whichfall to floor; Mr.Brown trips squishing on cansand'slides into tomatoes, Bill falls overboxes Joe has piled them. the up. Joe then looks forMr. Brown and cart bumps intohim pushing himinto a pile of boxes whichfall on him. One of the boxes was the soapJoe was lookingfor. He then buys soapand runs home,telling mother he found the soapall by himself and now can go to themarket everyday. Craig passes outstorybooks. magic mirror andrecites chant, MISC. TALK .58 H. goes to see you names somechildren at home. "We'll all tomorrowmorning at 9:15 in theE2m2e.E, (PLUG) Room_ School." 3

Romper Room Log, continued THURSDAY, 3/11/71 Music: CREDITS .67 Visual: Romper Room Jack-in-the-box; "Pop Goes the Weasel,"Credits: "The department of Education at HoodCollege in Frederick, Maryland participated in theformulation of and approved the format forthe Romper Room Coiffures. (PLUG) Program." Also credit to Continental 3 2

Romper Room Log,continued FRIDAY, 3/12/71 Verbal: CREDITS .33 Visual: Local 7 color presentation. "a Channel 7 colorpresentation." Romper Room Visual with music. welcomes children. Camera MISC. TALK 2.67 H. introduces and on H. as sheintroduces Jennifer and shows (PLUG) what she's been making"with our Roundabout Building Blocks." Another girl shows a rock (hardened lava). H. says: 'We've never had a pieceof lava here before on (PLUG) Romper Room School." What do we do PLEDGE .84 H: "All right, everybody. in the morning to startRomper Room School?" Recite Pledge of Allegianceputting right hand over heart, standingloud and straight with loud voices. imaginary bumble bee buzzers; TOY PLAY 6.25 H. 1.asses out (PLUG) also passes out realJingle Fingers (gloves with, bells on fingers) . To music, H. and children run aroundpretending to be bumble bees. H. tells childrenthat bumble bees do more than dance. They work, they make honey, feed baby bees. They run around scme wore wavinghands and jinglingthe Jingle Fingers gloves.

H: "We have some veryspecial friends at CA-HOST 1.33 have first of Romper Room.School. . . we all our Romper Roomsafety chief and his very special friends that youcan meet at Moir Moir Auto Sales, mommy Auto .c.Sales. . . . At and daddy willfind those specialDodge, Plymouth, and Chryslerautomobiles. . .and now, somethingspecial just fcr you . . . Here's your very ownRomper Room afety Chief car, and it comesto you absolutely free from your friendsat Moir Auto Sales. All you have to doto get your freeSafety Chief car and yourfree Mr. Da±bee_Salely Chief Report Card is toask mommy or daddy 33

Romper Room Log, continued FRIDAY, 3/12/71

to take you to MoirAuto Sales . . . be sure to tell them you're agood Romper Room Do-bee and then ask for your freeSafety Chief Car. And while you're there, be sureto look at those beautiful Dodge,Plymouth and Chrysler automobiles. Maybe mommy or daddy willfind just the car they want. . that children have done. MISC. TALK 4.00 H. shows pictures Theme is things in the sky --airplanes, rain- bows, sun. and all go to TOY PLAY 5.83 H. passes out plastic scoops play area. She gives instructions asto how (PLUG) to play Scoopaloop(hand held plastic scoop to catch ball andthrow it) . "We want the boys and girls at hometo play." They play the game to music,and when finished,child- r,.n put scoops awayand sit down. they should havecolared LESSON 5.91 H. tells children pap-tr, pastelglue, and toothpicks --to make toothpick pictures(toothpicks glued to paper). She shows whatpictures she has made -- a cowboy on horse for theboys, a church with a steeple for everyone,and dollhouse for the H. girls. She shows how to make aflower. suggests that somechildren might sendtheir Room, WEMT, Bangor, (PLUG) pictures in to "Romper Maine,." "I think I hear a'moo.' That's CA TIE-IN .17 H. says: right, it's our goodfriend Daisy." dairy process from CA-FILM 1.00 Male narrator explains cow to container. P.leasant Hill Dairy. to have clean handsand PRAYER .75 H. reminds children mouth before eating. They recite prayer. Tropicana Orange (PLUG) "And now you may have your Juice from the PleasantHill Dairy. Introduces cartoon. 36 34

Romper Room Log,continued FRIDAY, 3/12/71 "The 4.58 Cartoon, continuerfrom Wednesday: CARTOON "In our lastepisode_ . ." Big Falling Out." toward the King Leonardo inboat was drawn waterfall, tries towake Odie, andthrows of anchor to stop canoe,but is pulled out into river and are canoe. They both fall pursued by alligatorsto theriverbank. Seeing a sign tomonkey canyon,they lower themselves into canyon,and the knotwhich becomes untied. They fall King has tied but it is into trees, seethe brass monkey, and they much larger thanthey anticipated don't know how toget out. Also, two villains them. "It looks likebig trouble are watching with for the King andOdie. Be sure to be us for theirnext episode," and Popeye iball Banks. .50 Mickey Mouse, Bozo, CA-FILM Close-ups of banksand children_ "Gumball Banks and refills,by Hasbro." visual: Romper Room sign. CA-FILM .50 CA starts with a Ad for "Mr.Magnet Man" --toy magnets which are appliedto acylinder-shaped magnet "Mr. MagnetMan, to make aperson's features. from Romper Room." Visual of RomperRoom toy withH. saying, CA-HOST 1.00 another specialsurprise ". . and now there!s now Mr.Do-bee and from Romper Room . . can comelive with youin your Happy Jack puppets with H. own home." These are hand showing how theywork. Can be found at "local WilsonStores." the 'storybookcorner' every- MISC. TALK .50 "Let's go to body." Children go to corner.

v.) 3 5

Romper Room Log, continued FRIDAY, 3/12/71

PROMO .42 H: "Boys and girls at home, would you like to sing our songs, play our games, and learn all the things that we learn in our school?" Tells audience that to be on program for 2 whole weeks, children should ask mommy or daddy to send card in to WEMT. "Write today, boys and girls, we want to play witheach of you."

LESSON 8.17 H. asks children to sing "one of ourfavorite (PLUG) Romper Room songs" called "What DoThey Say." Example: "When cats get up in themorning what do they say," continues with cats, ducks, geese, dogs, etc. Trisha passes out storybooks.

MISC. TALK .50 H. goes to magic mirror and reciteschant. Mentions names of chilen and says: "We'll see you Monday morning at9:15 in the Romper (PLUG) Room School." with CREDITS .75 Visual of Romper Room Jack-in-the-box, announcer giving verbal credits: "the Department of Education at HoodCollege, Frederick, Maryland participatedin the formulation of, and approved the formatfor the Romper Room Program." (PLUG) H. hairstyles by ContinentalCoiffures. Romper Room visual ends program.