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Someone famous once said that "change is inevitable." Here at Texas Tech it seems to have been the rule rather than the exception for the past few years. First, it was Coach Jim Carlen, then President Grover Murray, then Coach Steve Sloan. Dean Lew Jones and Coach Polk Robinson re­ tired last year and in August J. T. King will retire as Athletic Director. All of these men and many more have affected the lives of former students of Texas Tech and their influence and contribution to our alma mater is greatly appreciated. 1978 marked the end of an era for the Texas Tech Ex­ Students Association when 20 year veteran, Wayne James, resigned as our Executive Director. After years of struggling for survival, Wayne left the Association in the best financial condition in its history and on the threshold of an even greater contribution to Texas Tech. On the behalf of all Tech Exes, I want to extend to Wayne our heartfelt thanks for a job well done and wish him every success in his future endeavors. To fill the void left by Wayne's resignation, Peggy Pearce has been appointed interim Executive Director. Jim Hess remains as Assistant Executive Director. A selection com­ mittee has been appointed to interview and recommend a new executive director to the Board of Directors. Hopefully this decision can be finalized by late spring or early summer. The selection committee is composed of myself as chairman, Bill Barnett, Levelland, immediate past president; Tom Craddick, president-elect from Midland and Art Bush, Presi­ dent of the Loyalty Fund from Dallas. Obviously, the number one priority during my term in office is to select the most capable person available to lead the association as executive director. In addition to this, however, your board has already had two meetings this year as we are developing a "blueprint for the future." We see the role of the Ex-Students Association being ex­ panded to include areas yet unexplored. At the meeting held in March, your board adopted a mission statement and de­ fined the purpose of the Ex-Students Association as follows: "The primary mission of the Texas Tech Ex-Students Association is to represent the former students of Texas Tech, to ensure that they are informed about the activities of the University and that they have an avenue to express ~heir interests in the future direction of the University and to continue to provide their support for its development. Its second mission is to supervise, coordinate, and provide staff support for the Texas Tech Loyalty Fund, the Texas Tech Ex-Students' Association Endowment Trust, and Texas Tech Specialties, Inc. Its third mission is to work closely with the University in the conduct of a coordinated annual fund­ raising campaign to support University projects and activities." You notice the statement included the phrase "they have an avenue to express their interest." We need not only your support but your suggestions and recommendations. It is critical to the life-blood of this organization that the lines of communication be open and active. No organization is perfect, but with all of us pushing behind the same wheel, we can help Texas Tech reach its ultimate destiny. Have a happy Spring! -the Volume 31 ~ex: as Number2 April1978 ~echsa:n. Texas Tech Ex-Students Association Contents Mass Communications Program at Tech Showing Tremendous Growth Rate 2 Sports 7 Class Notes 13 Editor's Notebook 19 ABOUT THE COVER--"Spring has Sprung" on the campus of Texas Tech University. Win ter's snows have melted and flowers are in full bloom as depicted in the picture taken by Darrell Thomas, Director of Photography, Student Publica­ tions. OFFICEJlS DIRECTORS The Ex-Students Association Is an independent orsanization of Texas Tech University ex-students, PRESIDENT E. Fred Currie '55, Fort Wortb cooperating with and working In behalf of the Dr. R. G. "Wick" Alexander '58, Arlington Kenneth Wilson '66, Houston institution, but not affiliated with it. The Texas John Wooldridse '70, Dallas Tech ..n Is the official publication of the PRESIDENT-ELECT Bob Brown '66, Lufkin Tom Craddlck '85, Midland Association. Mre. Anna Belle Collier '29, Dallas Second-class postage paid by The Texas IMMEDIATE PAST PRESIDENT Mr. W. W. "Windy" Nicklaus '28, Amarillo Techoan at Lubbock, Texas. Published in W. K. "Bill" Barnett '44, Levelland Mre. Sylva Wesendonlt '27, Lubbock February, April, June, August, Dr. Jack Henry '80, San Antonio October and December by the Ex-Students ATHLBTIC COUNCIL REPRESENTATIVE David Thompson '56, Borser J. L. Gulley, Association of Texas Tech University, P.O. Box Jr. '49, Tyler Clayton Cooke '59, Houston 4009, Lubbock, Texas 79409. Subscription rate is INTERIM DIRECTOR Dr. Clark Bondurant '47, Wichita Falls $10 per year. Change of address should be sent Mrs. PIIIIIJY Pearce, Lubbock Mre. Mqdalen Carpenter '36, Lubbock to the Association offi ces 30 days prior to date of issue with which it Is to take effect. Advertising rates on request. All advertising LOYALTY FUND TRUSTEES MAGAZINE STAFF is handled through the Association office. Copyright 1977, Texas Tech Ex-Students Arthur BWich '50, Dallas · ACTING EDITOR Association. W. W. "Woody" Allen '49, Plainview Jim Hess Tom wur.ter '65, Midland S'IUDENT ASSISTANT Larry Byrd '57, Dallas Cathy Grimes Dr. Ken Talkington '61 , Arlington James E. "Pete" Laney '65, Hale Center H. Dane Grant '57, Houston Roy Grimes '50, Lubbock T. Scott Hickman '57, Midland THE TEXAS TECHSAN I APRIL 1 From Mass Communications 270 maJors Program at Tech in 1970 Showing Tremendous to 900 1n Growth Rate 1978 by RICHARD McKINNEY, Mass Communications Faculty Mass Communications, as an industry, has ex­ panded beyond the traditional career concepts of print and broadcast journalism, and grown into a multi-faceted profession serving every major in­ dustry in America, and. even becoming an industry unto itself. At Texas Tech University, since 1970, the Depart­ ment of Mass Communications has recorded growth, expansion and diversity proportional to that in industry. In 1970, three programs-journal­ ism, advertising, and broadcasting--were brought together into one new Department of Mass Com­ munications. There were less than 270 majors de­ clared within the new department, and all the de­ partment's academic and auxiliary offerings were concentrated in the Journalism Building. Today, Texas Tech's mass communications pro­ gram is twelfth largest in the United States, and second within the state, only to the University of Texas at Austin, with more than 900 declared KTXT-FM disc jockey Susie Robbins is in the station's con­ trol room, relocated on the second floor of the Journalism majors. Those students participate in three pro­ Building, recording a network newscast for subsequent rebroad­ grams accredited by the American Council on Edu­ cast on one of the station's reel-to-reel recorders. (Photo by Dan cation in Journalism, making Texas Tech one of English) less than 20 universities holding ACEJ accredita­ tion in as many as three areas. During 1978-79, the department will apply for reaccreditation in the three present areas (journalism, advertising, tele­ communications), and make first application for a fourth accreditation (for graduate programs). As industrial demands for trained communi­ cators have grown, the offerings of the department have expanded accordingly. An undergraduate mass communications student can select from any 2 THE TBXAS TBCHSAN I APRIL INFORMATION and decisions are produced during the weekly meetings between Mass Com­ munications Chairman Billy I. Ross and the divisional directors. Meeting with Dr. Ross (cen­ ter) are, from left to right, Prof. Ralph Sellmeyer, journalism; Dr. Dennis Harp, tele-communi­ cations; Asst. Prof. Jon Wardrip, advertising; and Dr. Alexis Tan, graduate studies. Mr. Ward­ rip is acting director of the Advertising Division during Dr. S. Bernard Rosenblatt's leave of absence, which ends in May. (Photo by Dan English) . one of the three majors in the department: journal­ Classrooms can accommodate mammoth lecture ism, advertising, or telecommunications; or one of sections of up to 200 students as well as small semi­ four sequences within the three majors; pho­ nars of 10 students. For the first time, adequate of­ tography/film, public relations, broadcast journal­ fice space for faculty, research activities and ism, or non-commercial television. Graduate administrative/auxiliary functions exists. students select from five concentrations within the A reading room is maintained in which students master's degree: journalism, advertising, telecom­ and faculty can find current issues of more than munications, public relations, and the general mass 100 mass communications journals and general communications concentration. periodicals, plus 40 daily newspapers. A sizable Dr. Billy I. Ross, in his eighth year as chairman collection of market/media references is also main­ of the combined department, notes mass communi­ tained in the reading room. cations growth as "unprecedented ... amounting to In addition to the new facility, the Journalism 435 percent," and he predicts controlled growth Building was retained as a basic part of operation will continue until the department reaches a stu­ and is connected to the new building by tunnel. dent enrollment of about 1,100, or another 10 per­ Academic classrooms for radio, photography, and cent of growth. graduate courses are within the building. Also, But while growth has been rapid, it has not been student publications and KTXT -FM are housed haphazard. The growth has been consistent and there. planned. While the student population and the physical To accommodate the number of students who facilities have been expanding, so has the faculty. enroll for mass communications courses (which in Now 25 experienced communications professionals the 1977 fall semester was more than 2,000), a teach the more than 80 courses offered each semes­ $4.5 million mass communications facility was con­ ter.

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