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Buzz Report #62 April 2016 Fieldwork

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Buzz Report #62 April 2016 Fieldwork buzz report #62 April 2016 fieldwork contact steve evans technology & entertainment [email protected] our contact details Steve Evans – entertainment about us [email protected] 07849 172 341 Lee Langford – technology & telecoms we are a full service research agency [email protected] 07966 339 606 specialising in technology, telecoms, Martin Bradley – media & entertainment media, entertainment and the modern [email protected] 07748 541186 consumer Stephen Timms – technology [email protected] 07989 387 139 we offer a full range of services for Denholm Scotford – business development including: [email protected] 07989 388 164 concept testing www.harrisinteractive.co.uk product/service launching, including pack testing new product development product/service configuration communications testing and tracking brand equity / extension / tracking satisfaction, loyalty & stakeholder relationships segmentation market sizing / share / opportunities youth and kids research employee research global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities if you like Buzz, you may like... SocialLife is Harris Interactive’s survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and We spend a huge amount of our working Harris Interactive online communities Twitter to relative newcomers like Vine and and leisure time looking at screens. facilitate an ongoing conversation with Snapchat among a large, representative sample your customers, putting them at the Harris PixelLife is an ambitious research heart of everything you do. of online UK consumers. study that attempts to look at every Additionally, we investigate topical social media major type of screen and every major Award winning full-service research issues and measure how effectively some of the type of usage in the UK today, everything design and category expertise meets nation’s best loved brands are leveraging social from shopping to online dating to best-in-class community platform media to engage with consumers. streaming films. technology. Click here for more details and contact us to find out how your The findings are based on a nationally With real-time reporting and global business can benefit from SocialLife: representative survey of 3,000 respondent access panels – all under [email protected] lee langford respondents aged 16-64. one roof. +44 (0)7966 339 606 Click here for more details and contact us to find out Contact us to find out more more about Harris PixelLife [email protected] pete cooke [email protected] steve evans +44 (0)7989 387 093 +44 (0)7849 172 341 3 in this report, we look at: what is “Buzz”? Sky Kids tablet app launched Tesla take pre-orders for “affordable” Model 3 electric car each month, we find out the “buzz” of a dozen or so recent or Whatsapp messaging app adds end-to-end encryption security upcoming releases/products for Dark Souls 3 video game technology, telecoms, media and Quantum Break video game entertainment Miitomo mobile game we find out 3 key buzz metrics 2016 British Academy Games Awards (Baftas) per news item/release/product: Sony PlayStation VR available to pre-order “Remote Play” launches on PlayStation 4 to play games via a PC 1. level of awareness & 1 familiarity 2016 Grand National horse race Batman v Superman: Dawn of Justice movie 2.2 degree to which it generates ‘The Night Manager’ series on BBC One discussion among peers Dame Janet Smith releases inquiry report into the BBC’s culture 3. degree of excitement it and practices during the Jimmy Saville years 3 generates . robust quantitative method . conducted via the Harris PollTM Online Omnibus The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris . 2,011 respondents, fieldwork 11-15 April 2016 Interactive. Products and brand names are trademarks or registered trademarks of their respective owners. data weighted to be representative of GB national demographics aged 16-64 4 metric 1 of 3 awareness buzz how we asked the question please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar just know the name and nothing more never heard of this 2 important things to note 1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of 2016 Grand National horse race 24% 25% 28% 15% 9% The top story in our Batman v Superman: Dawn of Justice movie 18% 18% 29% 24% 11% awareness list for April is the 2016 Grand National - it also Whatsapp adds end-to-end encryption security 16% 15% 19% 18% 32% features in our Top 50 all-time 2016 British Academy Games Awards 9% 14% 24% 21% 31% list (see overleaf) ‘The Night Manager’ series on BBC One 18% 12% 17% 23% 30% Zack Znyder’s Batman v Dame Janet Smith releases BBC inquiry report 7% 9% 24% 20% 41% Superman is second on our list, featuring in our Top 100 all-time Sony PlayStation VR available to pre-order 8% 10% 15% 19% 49% list (overleaf), the highest ranking Tesla take pre-orders for Model 3 electric car 6% 8% 14% 16% 57% superhero movie we’ve measured to date. Dark Souls 3 video game 7% 8% 12% 12% 61% “Remote Play” launches on PS4 to play via a PC 6% 8% 12% 13% 61% Whatsapp’s new encryption, the Gaming BAFTAs and the BBC’s Quantum Break video game 7% 7% 11% 15% 60% acclaimed ‘The Night Manager’ Sky Kids tablet app launched 5% 6% 10% 13% 67% series completes our Top 5 for awareness this month. Miitomo mobile game 5% 5% 8% 8% 75% base: all GB 16-64 (2,011) © Harris Interactive 6 awareness buzz top 200 all time list David Bowie dies 93 David Moyes sacked 68 iPhone 6 and 6 Plus 58 X-Men:DoFP movie 52 2015 UK Election 90 Felix Baumgartner dive 68 Matt Smith last Dr Who 58 Amazing Spiderman 2 51 London 2012 opening 89 Men In Black 3 movie 68 Samsung fined 58 Call of Duty: MW3 51 Phone hacking 89 Adele album '25' 67 The Inbetweeners 2 58 CoD: Black Ops III 51 Jimmy Savile scandal 88 50 Shades of Grey movie 67 Twitter super-injunct 58 HG: Mockingjay 1 51 Michael Jackson’s doc 88 Murray Sports Person’y 67 Amazon Kindle Touch 57 Ice Age 4 movie 51 Terry Wogan dies 86 New Strictly BBC1 67 Big Brother re-launch 57 iPhone 5S/5C 51 HMV administration 86 Titanic 3D movie 67 ENG Ashes win 57 Taken 3 51 J.Clarkson suspended 86 TalkTalk cyber-attack 67 Iron Man 3 movie 57 The Interview 51 Olympic torch relay 86 Batman v Superman: DOJ 66 Leveson Report 57 The Revenant 51 Murray loss Wimbledon 83 Free TV licences>75s 66 Murdoch’s BSkyB bid 57 Whatsapp encryption 50 Oscars 2012 83 The Hobbit movie 66 Star Trek Into Darkness 57 Samsung Galaxy S7 50 Final Harry Potter 82 Windows 10 66 The Inbetweeners 57 BT buy EE 50 Steve Jobs dies 82 Oscars 2013 65 The Sun on Sunday 57 iPhone secretly tracking 50 Alex Ferguson retires 81 Comic Relief 2013 64 Dr Who Series 9 57 PS & Xbox Live disrupt 50 eBay hack 81 DAB Radio 64 4G UK Live 56 The Hobbit: TBFA 50 EURO 2012 81 Dawn Planet Apes 64 Amazing Spider-Man 56 BBC loophole close 49 London 2012 tickets 81 Freeview HD 64 Facebook new design 56 Beatles on Spotify 49 Stars at jubilee concert 81 Murdoch not fit person 64 iPad 2 56 Abbey Clancy Strictly 49 2014 Glasgow Games 80 Peter Capaldi Dr. Who 64 JK Rowling reveal 56 Apple Watch 49 Baftas 2012 80 2015 BAFTA Awards 63 Lincoln movie 56 Facebook plan to float 49 Blockbuster admin’n 80 3D TV sets 63 Mockingjay Part 2 56 iPad Mini 49 Brits 2012 80 Dr Who 50th Anniv’y 63 Sites go offline SOPA 56 Netflix in UK 49 Star Wars: TFA movie 79 Google brand change 63 Terminator: Genisys 56 Theory of Everything 49 2014 FIFA Brazil 79 I'm a Celebrity Final15 63 Amazon P offline 55 TV Licence non pay 49 Murdoch questions 77 New series of Dr Who 63 Chris Moyles leaves 55 U2 release free album 49 Oscars 2016 77 Brits 2013 62 Goal-line technology 55 Gaming BAFTAS '16 48 2016 Grand National 76 Doctor Who series 8 62 iPhone 4S 55 ‘Viva Forever' musical 48 Facebook shares 76 Gov’t email spying 62 iPlayer 30 days 55 Avengers: AoU 48 Jimmy Carr tax 76 Spectre movie 62 The New iPad 55 BBC mumble complain 48 Skyfall movie 76 Oscars 2015 62 Facebook “Timeline” 54 BBC Two 50 yrs 48 BlackBerry outage 74 BBC1 Apprentice S11 61 Grand Theft Auto V 54 Hillsborough song 48 Britain’s Got Talent 74 Entwistle resigns 61 Mad Max: FR 54 Louis Smith wins SCD 48 Golden Globes 2012 74 Paddington movie 61 Man of Steel movie 54 The Wolf of Wall Street 48 PS3 accounts hacked 74 50 Shades of Grey book 60 Microsoft buy Skype 54 X-Factor Sam Bailey #1 48 Brits 2016 74 BBC Three dropped 60 Rogue Nation movie 54 BBC The Night Manager 47 Jurassic World 73 Children in Need gig 60 Star Wars/Disney deal 54 American Sniper movie 47 Justin Bieber arrested 73 Clarkson/Amazon 60 Facebook WhatsApp 53 BT Vision 47 Prince Harry naked 72 Dark Knight Rises movie 60 Godzilla movie 53 PlayStation 4 launched 47 Bake Off new series 71 Game chain bust 60 Life of
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