MTC's Efforts Generate RM15 Million in Sales at MIFF And
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timber VOL. 22 NO. 2 2016 ISSN 1394-6196 malaysiaPublished by Malaysian Timber Council MTC’s smart marketing outlook Celebrating International Day of Forests 2016 Pura Tanjung Sabtu – An architectural marvel Cover Story MTC’s efforts generate RM15 million in sales at MIFF and EFE 2 EDITORIAL Vol. 22 No. 2 Timber Malaysia Dear Readers, MTC congratulates Datuk M. Nagarajan on his appointment as the Secretary-General In markets abroad during the months of the Ministry of Plantation Industries of March and April 2016, MTC mounted and Commodities effective 16 May 2016. business and marketing missions to Datuk Nagarajan has vast knowledge the United States of America and Mand experience in the areas of planning, New Zealand. MTC also organized the research and policy, international relations, participation of industry members in commodity industry and economy, MTC Malaysia Pavilions at IndiaWood and having served more than 32 years in the Dubai WoodShow where the Malaysian Malaysian civil service. Prior to this, he companies registered record sales was the Deputy Secretary-General of the of RM4.3 million and RM19.3 million, ministry, taking charge of the commodities respectively. At the same time, MTC set portfolio; a duty he diligently carried out up promotional booths at Fensterbau while also serving as MTC’s Interim CEO Frontale & Holz-Handwerk (Germany), from 1 January to 15 November 2015 as 35th Famous Furniture Fair (China), well as being a member of the MTC’s Domotex Asia/ChinaFloor (China), Board of Trustees since January 2015. The Ecobuild (UK) and The Big 5 Saudi (Saudi management and staff of MTC welcome Arabia) to enhance MTC’s presence in Datuk Nagarajan’s new appointment and these markets. Turn to pages 11-16 for look forward to his leadership in further reports on MTC’s participation in the developing the commodities industry missions and fairs. including the timber-based sector. On a separate note, MTC extends its This issue highlights the many aspects of deepest sympathies and heartfelt MTC’s involvement in this year’s Malaysian condolences to the family members of International Furniture Fair (MIFF) and the the late Dato’ Noriah Kasnon and Datuk Export Furniture Exhibition (EFE). Both Dr. Sundaran Annamalai, both of whom happening in March in Kuala Lumpur, these perished in a helicopter crash on 5 May two export-oriented fairs kicked off the 2016. Dato’ Noriah was the Deputy furniture-buying season in Asia. Besides Minister while Datuk Dr. Sundaran was sponsoring booth space for members of the Secretary-General of the Ministry of TIMBER MALAYSIA is published by the Malaysian the Malaysian furniture manufacturing Plantation Industries and Commodities. Timber Council (MTC). It is distributed to over industry and partnering MIFF in promoting The latter was no stranger to MTC as he 8,000 individuals and timber-related companies, agencies and organisations in more than 110 furniture design development through had served on the Council’s Investment countries. the MIFF Furniture Design Competition, Management Committee in 2008-2012, representing the Ministry of Finance MTC holds the copyright to all its contents, unless MTC also hosted 20 buyers from India otherwise stated. No part of this publication may to both fairs. MTC’s space sponsorship then. Dato’ Noriah and Datuk Sundaran be reproduced or transmitted in any form or by will always be remembered, held in high any means, without prior written permission from benefitted 10 companies from the National MTC. Bumiputera Furniture Entrepreneurs regard and deeply missed! For feedback, subscription, article contribution Association at MIFF; and 6 SMEs and 15 and/or advertising, please write to: companies for its China Export Pavilion at Thank you. [email protected]. EFE. Through MTC’s efforts, more than Editorial Team RM15 million in sales were generated by the The Editor. Andrew Kong Malaysian companies that participated in Vijaya Kasinathan Kuraibah Zakaria the Council’s promotional programmes at the two fairs. For our coverage of MIFF and EFE, see pages 2-5. MTC’S FAIR PARTICIPATION AND EVENT CALENDAR FOR APRIL – JUNE 2016 Dubai Woodshow 4 – 6 April, Dubai, UAE MTC Marketing Mission to the US 4 – 12 April, Texas, USA MTC HQ, Malaysia T +60 3 9281 1999 MTC Technology Acquisition, Resource and F +60 3 9282 8999 E [email protected] Business Mission to China 29 May – 4 June, China MTC London, United Kingdom T +44 207 222 8188 Carrefour Du Bois F +44 207 222 8884 E [email protected] 1 – 3 June, Nantes, France MTC Dubai, UAE Sylvawood 2016 T +971 4 4279 823 F +971 4 4508 233 27 – 29 June, Shanghai, China E [email protected] MTC Guangzhou, P.R. China T +86 20 3877 3019 For further information, please contact MTC’s F +86 20 3877 3091 Market Promotion Division and Industry Development E [email protected] Division www.mtc.com.my PAGES 18-21 FOR THE LOVE OF WOOD Pura Tanjung Sabtu NEWS 2 MTC’s efforts generate RM15m in sales 3 Essential design elements 4 Value-added designs at MIFF FDC 2016 6 MTC’s smart marketing outlook 7 MTC CEO talks on job opportunities in wood-based industry 8 MFC-VTAR Institute collaboration 8 Visit by Harwood Timber 9 Celebrating International Day of Forests 2016 2 10 MTIFA holds 6th AGM MARKET PROMOTION 11 Strong returns for Malaysian manufacturers in the US 12 New Zealand – Business & Resource Mission 12 Germany – Fensterbau Frontale & Holz-Handwerk 13 China – Famous Furniture Fair to be held thrice a year 13 China – Domotex Asia/ChinaFloor 14 UK – Ecobuild 14 UAE – Dubai Woodshow 14 15 Malaysia – MTC Roadshow to Terengganu and Johor 15 Malaysia – PUSPANITA’s exhibition 15 Saudi Arabia – Big 5 Saudi 16 Malaysian exhibitors exceed sales target at IndiaWood AMAZING TIMBER STRUCTURE 17 Wooden shell roof over Zurich Zoo FOR THE LOVE OF WOOD 18 Pura Tanjung Sabtu – An architectural marvel GREEN GROWTH AT ONE WITH NATURE 17 22 Alluring Tanjung Piai, Johor LET’S GO ECO! 24 AEON plants trees for future generations 24 AirAsia goes green FlorA & FAunA 25 A new tree species recorded in Malaysia 22 2 NEWS Vol. 22 No. 2 Timber Malaysia MTC’s efforts generate RM15m in sales Move to promote Malaysian furniture manufacturers at 2016 MIFF and EFE a success The Honourable Minister of Plantation Industries and Commodities, Datuk Amar Douglas Uggah Embas taken on a guided tour of MIFF 2016 (top and above). Opening ceremony of EFE 2016. The Malaysian Timber Council’s (MTC) involvement in the recent Malaysian International Furniture Fair (MIFF) and Export Furniture Exhibition (EFE) is another milestone in the Council’s history. TThough over the years MTC has been sponsoring the booth space as well as visits to trade fairs for many of its association members, MIFF 2016 and EFE 2016 marked a turning point for the Council which is elevating itself to new heights of success as Malaysia’s timber marketing arm. For the first time, MTC hosted 20 Indian furniture buyers to both MIFF and EFE; sponsored booth space for 10 companies from the National Bumiputera Furniture Entrepreneurs MTC’s booth at EFE 2016. Association at MIFF as well as six SME companies and 15 Malaysian furniture companies for its China Export Pavilion MTC sponsored a 100-square-meter booth space at MIFF at EFE. for Bumiputera furniture manufacturers who had never MTC reached out to the Indian furniture buyers under participated in MIFF or EFE. The sales garnered by these its Incoming Buying Mission programme with the aim of companies seem promising with RM137,000 in confirmed sales attracting more Indian furniture buyers to purchase Malaysian- and RM520,000 in potential sales. made timber products. The importance of the China market in trade terms can never The number of buyers and trade fair visitors from India has be downplayed. China’s urbanization policies and its young, been on the rise over the years. India’s growing middle class middle-class generation are creating demand for more and its demand for timber is a boon for Malaysian timber design-centric furniture. manufacturers. A total of RM727,400 in potential sales was The setting up of the China Export Pavilion at EFE resulted in recorded by local furniture manufacturers in MIFF this year RM500,000 in immediate sales and RM9.1 million in potential through this Incoming Buying Mission programme. sales. For the six SME companies that participated under the Ten of the 38 companies that make up the National MTC Furniture Pavilion at EFE, their total confirmed sales were Bumiputera Furniture Entrepreneurs Association, which is also RM1.1 million and potential sales were RM3.1 million. These known as G38, were given a golden opportunity by MTC to awe-inspiring financial gains were garnered by the Malaysian display their products. companies that MTC sponsored at the fair. NEWS Vol. 22 No. 2 Timber Malaysia 3 Winners and officials at the prize-presentation ceremony. Essential design elements MIFF rewards the best for design excellence and presentation Rewarding the best in the furniture-making industry is a norm Shell Scheme Booth at the Malaysian International Furniture Fair (MIFF) which has the MIFF Best Presentation Award, MIFF Furniture Excellence 1st prize: Seow Buck Sen Furniture (M Sdn Bhd Award and the Furniture Design Competition under its list of 2nd prize: Mamorim Sdn Bhd activities. R 3rd prize: Justaipei International Sdn Bhd Each year, MIFF honours the most creative booth display of exhibitors. This year there were four categories for the Best Non-Furniture Booth Presentation Award – the Bare Space Booth, Shell Scheme 1st prize: Chapas Selectas S.L Booth, the Non-Furniture Booth and the Merit Awards.