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David Hula Mickey Gottsch Randy Dowdy SEPTEMBER | OCTOBER 2020 RFDTV.COM DAVID RANDY HULA DOWDY MICKEY GOTTSCH CONTENTS SEPTEMBER | OCTOBER RURAL MEDIA GROUP EXECUTIVE MANAGEMENT Founder & President: Patrick Gottsch - [email protected] EVP of Finance: Gatsby Gottsch Solheim - [email protected] FEATURES CEO of The Cowboy Channel: Raquel Gottsch - [email protected] President & GM of The Cowboy Channel: Jeff Medders – [email protected] Chief Marketing Officer: Jenna Daley - [email protected] Cynopsis Top Women In Media Honorees Chief Technology Officer: David Mitchell - [email protected] 4 Chief Digital Officer: David Guinan [email protected] Executive Assistant: Patty O'Bryan [email protected] 6 Next Level Farming Executive Assistant: Valerie Green [email protected] ADVERTISING SALES 13 New RFD-TV Washington, D.C. News Bureau Chief CRO: Brian Hughes - [email protected] CRO of The Cowboy Channel: Matt LaNeve - [email protected] VP of National Ag Sales & Marketing: Rick Patton - [email protected] 22 Stockyard Stories VP of Sales, Ag: Tim Moan - [email protected] VP of Sales: Mike Hansen - [email protected] Baxter Black VP of National Sales, Western Lifestyle: Sean Cassidy - [email protected] 50 VP of Sales, Western Lifestyle: Kami Peterson – [email protected] VP of Sales, Midwest: Rhonda Ludwig - [email protected] EVP, Western Sports: Keith Ferguson – [email protected] 54 Crossword Puzzle Director of Research: Mark Cwik - [email protected] Sales: David Fatzinger - [email protected] Sales & Research Support: Jeremy Eastman - [email protected] Sales Asst: Jacqui Kyle Advertising Representatives: Sony Pictures Television MARKETING & EVENTS Senior Graphic Designer: Deb Fairman Graphic Designer: Katie Croft PROGRAMS Event Coordinators: Molly Scribner Rodeo Marketing: Amanda Shaeffer Rodeo Producer: Dirk Webb 10 NEW SHOW: RanchHer Promotions: Mike Holland DIGITAL & IT 12 NEW SHOW: Rodeo Queens Digital Content Managers: Abe Goolsby, Holly Henderson, Brett Niergarten, Mike Snow, Kieran Baily 14 NEW SHOW: ProRodeo Live Digital Content Assistant: James Ferguson AFFILIATE SALES 20 NEW SHOW: Ruidoso Downs Triple Crown Manager of Affiliate Relations: Natalie Pease - [email protected] Labor Day Weekend PROGRAMMING Vice President of Programming: Jeremiah Davis - [email protected] Programming Team: Davis Costner, Jeff Dekuiper, Justin Ford, Zach Bible 24 THE COWBOY CHANNEL PROGRAMMING SCHEDULE Ingest: Michael Sacci Traffic Team: Mary Allerton, Amy Keefer, Shannon McIntosh 26 Recurring Program Descriptions FINANCE Senior Controller: Conie McCully 28 RFD-TV PROGRAMMING SCHEDULE Accountants: Justin Bacon, Robert Engebretson CUSTOMER SERVICE 30 RFD-TV Weekly Highlights Brenda Carlisle, Suzanne Waschkowski: [email protected] RFD-TV PRODUCTION News Director: Katie Farritor Producers: Clayton Thorton, Emily Buck, Currey McCullough, David Nelson, Calie Sneed, Kelly Theiss, Charlsie Craig, Ashlee Pitzel Production Team: Matthew Avant, Dierdre Cischke, Jonny Clark, Danielle Drummond, Austin Duke, Collin Hancock, John Ketelhut, John Morris, LaShanda Perkins, Nick Saari, Mark Schardt, Robert Spivey, Graeme Thurman, Christopher Ward, Jonathan Wesenberg, Sign up for our weekly newsletters at Zach Beaty, Clay Arnold, Brian Thompson, Aaron Weitlauf ON-AIR TALENT RFDTV.COM and THECOWBOYCHANNEL.COM Talent: Janet Adkison, Tammi Arender, Marlin Bohling, John Jenkinson, Christina Loren, Tim Ross ENGINEERING CORPORATE HEADQUARTERS RFD-TV HEADQUARTERS Chief Engineer: Jaymee Sharp Senior Engineer: Cory Brandon 17445 Arbor St Suite 300, Omaha, NE 68130 & BROADCAST OPERATIONS 49 Music Square West, Suite 301 THE COWBOY CHANNEL Nashville, Tennessee 37203 PRODUCTION SUBSCRIPTIONS, CUSTOMER SERVICE P: 615-227-9292 | F: 615-296-9822 Executive Producer: Matt Schults & POSTMASTER CHANGE ADDRESS Director/Technical Manager: Sean Cargile Customer Service Department, Assoc. Producer/Athlete Coordinator: Karlee Peterson RFD-TV The Magazine®, LLC Studio Tech Ops/Videographer/Editor: Ethan Crocker Sr. Studio Tech Ops/Editor: Arik Surita 17445 Arbor St Suite 300, Omaha, NE 68130 THE COWBOY CHANNEL Production Engineer: Tom Thompson Editor: Evan Brooks P: 402-991-6290 E: [email protected] Production Team: Brandon Hatfield, Blake Stephens, Joel Olivas, Evan Scallan, HEADQUARTERS Travis Barnes, Joel Pena, Emery Daniels, Matt Kinney, Ethan Powell, Samantha Moore, & BROADCAST STUDIO Blake Hibdon, Tyler Tawney, Deon Cullum, Robert Stevens, Andrew Thompson RFD-TV THE RANCH 130 East Exchange Avenue 1453 Old Las Vegas Hwy, Ribera, NM. 87560 Fort Worth, Texas 76164 ON-AIR TALENT P: 575-421-4687 P: 817-989-2727 Janie Johnson, Steve Kenyon, Kirbe Schnoor, Amy Wilson, Justin McKee RFD-TV The Magazine®, LLC is published bimonthly, ISSN 1948-027X, by RFD-TV 17445 ARBOR ST, OMAHA, NE for a $30 initial fee. Printing & Distribution: Aradius Group. Copyright 2017 by RFD-TV The Magazine®, LLC. All rights reserved. RURAL RADIO Periodic postage paid at OMAHA, NE and additional mailing offices. No part of this publication may be reproduced in any Radio Team: Zachery Troutman, Lacey Pate, Austin Mittelstadt, Andrew Kiser form without written consent of RFD-TV The Magazine®, LLC 2 RFD-TV THE MAGAZINE SEPTEMBER | OCTOBER 2020 SEPTEMBER | OCTOBER 2020 RFD-TV THE MAGAZINE 3 Cynopsis states, "These honorees are innovators, risk-takers and those instrumental in executing strategy, in categories that cover entertainment, tech, and sports media." Raquel is being featured RURAL MEDIA GROUP’S in the "Corporate Visionaries" category and Gatsby in the "Tech Leaders" category. RAQUEL GOTTSCH AND GATSBY GOTTSCH SOLHEIM TOP WOMEN IN MEDIA the Gottsch family for years, and it was Raquel who ENTERTAINMENT TECH SPORTS HONORED AS INFLUENTIAL turned an auction barn into a fully functioning, state- LEADERS IN MEDIA of-the-art television studio, with seating capacity 2020 HONOREE for over 350 people. Raquel dug her boots in and began the process, meeting with contractors, electricians, and engineers. Raquel was the key point of contact from start to finish, handling all aspects of the construction project, from logistics to instrumental in taking the company to the next budgeting. Over the yearlong construction phase, level. As part of a family run independent media she made her family’s vision a reality. In July of operation, Gatsby has taken charge to lead Rural 2019, The Cowboy Channel hosted its first LIVE Media Group as both its Chief Financial Officer broadcast from the new studios. and Corporate Attorney, providing both financial When the Professional Rodeo Cowboy direction and legal advice as Rural Media Group Association’s television rights were coming up continues to thrive and survive in a climate of for bid, Raquel knew, in order to be the home for urban-based media consolidation. Gatsby also Raquel Gottsch all things western, this was a bid RMG needed works with the distribution affiliates for both CORPORATE VISIONARIES to win. The preparations and research began; RFD-TV and The Cowboy Channel to continue analyzing ratings and figures from the previous to increase the networks’ reach. Currently, The television network compared to The Cowboy Cowboy Channel and RFD-TV reach approximately Raquel Gottsch is Chief Executive Officer of Channel; concepting unique original programming 80 million homes across North America. The Cowboy Channel, the Official Network of opportunities for The Cowboy Channel to partner ProRodeo, and has served for well over a decade In late 2019, establishing a digital footprint for both up on; developing a year-long marketing campaign in a number of progressive media, communications networks, RFD-TV and The Cowboy Channel, to support the proposed partnership; and utilizing and marketing roles for Rural Media Group, Inc. became a company imperative. To create an Rural Media Group’s reach beyond The Cowboy Gatsby Gottsch Solheim Having been with RFD-TV since its inception, ecosystem of websites, OTT platforms, and Channel to include RFD-TV and Rural Radio on TECH LEADERS Raquel worked extensively to increase corporate integrated apps within a 4-month timeframe was a Sirius XM Channel 147. The ProRodeo Tour and communications and RFD-TV's visibility. Raquel is complex and comprehensive project, but Gatsby the Wrangler National Finals Rodeo belong on The the crucial go-to advisor within the company on Gatsby Gottsch Solheim joined Rural Media was up for the challenge. Gatsby formed a team of Cowboy Channel and Raquel worked alongside the marketing, public relations and new programming. Group in May 2010 after earning her B.B.A. in UX designers and app developers to ensure every RMG team to execute this contract. In September She is instrumental in planning, developing and Finance from the University of Texas at Austin’s detail was in line and teams were communicating of 2019, RMG inked a 6-year deal for The Cowboy implementing major special events, marketing McCombs School of Business. During her time throughout this expedited timeline. CDN and CMS Channel to become The Official Network of the strategies, marketing communications, and public with the company, she has worked closely with providers needed to be vetted, API’s needed to PRCA. Since that time, viewership numbers have relations activities. She has excelled for years as other members of the executive team on various be connected, and a social and marketing strategy grown month over month by up to 122 percent. a leader for Rural Media Group, and since being initiatives including creating a corporate structure, needed to be developed for
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